Pasta and Noodles in Morocco to 2013

Introduction

This databook provides key data and information on the pasta and noodles market in Morocco. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodles, chilled fresh pasta and canned pasta & noodles

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pasta and noodles market, including company overview, key facts and business description

Highlights

The market for pasta and noodles in Morocco increased at a compound annual growth rate of 4% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in Morocco, accounting for a share of 97.5%.

Leading players in Moroccan pasta and noodles market include Nestle S.A., Ebro Puleva SA and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pasta and noodles market in Morocco

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pasta and noodles 2
Summary category level: canned pasta & noodles 3
Summary category level: chilled fresh pasta 4
Summary category level: dried pasta/noodles 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 18
Value analysis (Moroccan Dirham), 2003?08 18
Value analysis (Moroccan Dirham), 2008?13 19
Value analysis (US dollars), 2003?08 21
Value analysis (US dollars), 2008?13 21
Volume analysis, 2003?08 23
Volume analysis, 2008?13 24
Company and brand share analysis 26
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profiles 34
Nestle S.A. 34
Ebro Puleva SA 37
Chapter 5 Category Analysis: Canned Pasta & Noodles 39
Value analysis (Moroccan Dirham), 2003?08 39
Value analysis (Moroccan Dirham), 2008?13 40
Value analysis (US dollars), 2003?08 41
Value analysis (US dollars), 2008?13 41
Volume analysis, 2003?08 42
Volume analysis, 2008?13 43
Company and brand share analysis 44
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 6 Category Analysis: Chilled Fresh Pasta 51
Value analysis (Moroccan Dirham), 2003?08 51
Value analysis (Moroccan Dirham), 2008?13 52
Value analysis (US dollars), 2003?08 53
Value analysis (US dollars), 2008?13 53
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company and brand share analysis 56
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Dried Pasta/Noodles 63
Value analysis (Moroccan Dirham), 2003?08 63
Value analysis (Moroccan Dirham), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 8 Country Comparison 79
Value 79
Volume 83
Market share 87
Chapter 9 Socioeconomic Profile 88
Country overview 88
Key facts 89
Political overview 90
Economic overview 91
Chapter 10 Macroeconomic Profile 92
Macroeconomic indicators 92
Chapter 11 Research Methodology 97
Methodology overview 97
Secondary research 98
Market modeling 99
Creating an initial data model 99
Revising the initial data model 99
Creating a final estimate 100
Creating demographic value splits 100
Primary research 100
Data finalization 101
Ongoing research 101
Chapter 12 APPENDIX 102
Future readings 102
How to contact experts in your industry 102
Disclaimer 102

LIST OF FIGURES
Figure 1: Pasta and noodles, Morocco, value (MADm), 2003?13 20
Figure 2: Pasta and noodles, Morocco, category growth comparison, by value, 2003?13 22
Figure 3: Pasta and noodles, Morocco, volume (kg, million), 2003?13 25
Figure 4: Pasta and noodles, Morocco, category growth comparison, by volume, 2003?13 25
Figure 5: Pasta and noodles, Morocco, company share by value (%), 2007?08 27
Figure 6: Pasta and noodles, Morocco, distribution channels by value (%), 2007?08 30
Figure 7: Canned pasta & noodles, Morocco, value (MADm), 2003?13 40
Figure 8: Canned pasta & noodles, Morocco, volume (kg, million), 2003?13 43
Figure 9: Canned pasta & noodles, Morocco, distribution channels by value (%), 2007?08 47
Figure 10: Chilled fresh pasta, Morocco, value (MADm), 2003?13 52
Figure 11: Chilled fresh pasta, Morocco, volume (kg, million), 2003?13 55
Figure 12: Chilled fresh pasta, Morocco, distribution channels by value (%), 2007?08 59
Figure 13: Dried pasta/noodles, Morocco, value (MADm), 2003?13 65
Figure 14: Dried pasta/noodles, Morocco, category growth comparison, by value, 2003?13 67
Figure 15: Dried pasta/noodles, Morocco, volume (kg, million), 2003?13 70
Figure 16: Dried pasta/noodles, Morocco, category growth comparison, by volume, 2003?13 70
Figure 17: Dried pasta/noodles, Morocco, company share by value (%), 2007?08 72
Figure 18: Dried pasta/noodles, Morocco, distribution channels by value (%), 2007?08 75
Figure 19: Global pasta and noodles market split (value terms, 2008), top five countries 80
Figure 20: Global pasta and noodles market value, 2003–08, top five countries 82
Figure 21: Global pasta and noodles market split (volume terms, 2008), top five countries 84
Figure 22: Global pasta and noodles market volume, 2003–08, top five countries 86
Figure 23: Map of Morocco 89
Figure 24: Annual data review process 98

LIST OF TABLES
Table 1: Pasta and noodles category definitions 8
Table 2: Pasta and noodles distribution channels 9
Table 3: Pasta and noodles, Morocco, value by category (MADm), 2003?08 18
Table 4: Pasta and noodles, Morocco, value forecast by category (MADm), 2008?13 19
Table 5: Pasta and noodles, Morocco, value by category ($m), 2003?08 21
Table 6: Pasta and noodles, Morocco, value forecast by category ($m), 2008?13 21
Table 7: Pasta and noodles, Morocco, volume by category (kg, million), 2003?08 23
Table 8: Pasta and noodles, Morocco, volume forecast by category (kg, million), 2008?13 24
Table 9: Pasta and noodles, Morocco, brand share by value (%), 2007?08 26
Table 10: Pasta and noodles, Morocco, value by brand (MADm), 2007?08 26
Table 11: Pasta and noodles, Morocco, company share by value (%), 2007?08 28
Table 12: Pasta and noodles, Morocco, value by company (MADm), 2007?08 28
Table 13: Pasta and noodles, Morocco, distribution channels by value (%), 2007?08 29
Table 14: Pasta and noodles, Morocco, value by distribution channel (MADm), 2007?08 29
Table 15: Pasta and noodles, Morocco, expenditure per capita (MAD), 2003?08 31
Table 16: Pasta and noodles, Morocco, forecast expenditure per capita (MAD), 2008?13 31
Table 17: Pasta and noodles, Morocco, expenditure per capita ($), 2003?08 32
Table 18: Pasta and noodles, Morocco, forecast expenditure per capita ($), 2008?13 32
Table 19: Pasta and noodles, Morocco, consumption per capita (kg), 2003?08 33
Table 20: Pasta and noodles, Morocco, forecast consumption per capita (kg), 2008?13 33
Table 21: Nestle S.A. key facts 34
Table 22: Ebro Puleva SA key facts 37
Table 23: Canned pasta & noodles, Morocco, value (MADm), 2003?08 39
Table 24: Canned pasta & noodles, Morocco, value forecast (MADm), 2008?13 40
Table 25: Canned pasta & noodles, Morocco, value ($m), 2003?08 41
Table 26: Canned pasta & noodles, Morocco, value forecast ($m), 2008?13 41
Table 27: Canned pasta & noodles, Morocco, volume (kg, million), 2003?08 42
Table 28: Canned pasta & noodles, Morocco, volume forecast (kg, million), 2008?13 43
Table 29: Canned pasta & noodles, Morocco, brand share by value (%), 2007?08 44
Table 30: Canned pasta & noodles, Morocco, value by brand (MADm), 2007?08 44
Table 31: Canned pasta & noodles, Morocco, company share by value (%), 2007?08 45
Table 32: Canned pasta & noodles, Morocco, value by company (MADm), 2007?08 45
Table 33: Canned pasta & noodles, Morocco, distribution channels by value (%), 2007?08 46
Table 34: Canned pasta & noodles, Morocco, value by distribution channel (MADm), 2007?08 46
Table 35: Canned pasta & noodles, Morocco, expenditure per capita (MAD), 2003?08 48
Table 36: Canned pasta & noodles, Morocco, forecast expenditure per capita (MAD), 2008?13 48
Table 37: Canned pasta & noodles, Morocco, expenditure per capita ($), 2003?08 49
Table 38: Canned pasta & noodles, Morocco, forecast expenditure per capita ($), 2008?13 49
Table 39: Canned pasta & noodles, Morocco, consumption per capita (kg), 2003?08 50
Table 40: Canned pasta & noodles, Morocco, forecast consumption per capita (kg), 2008?13 50
Table 41: Chilled fresh pasta, Morocco, value (MADm), 2003?08 51
Table 42: Chilled fresh pasta, Morocco, value forecast (MADm), 2008?13 52
Table 43: Chilled fresh pasta, Morocco, value ($m), 2003?08 53
Table 44: Chilled fresh pasta, Morocco, value forecast ($m), 2008?13 53
Table 45: Chilled fresh pasta, Morocco, volume (kg, million), 2003?08 54
Table 46: Chilled fresh pasta, Morocco, volume forecast (kg, million), 2008?13 55
Table 47: Chilled fresh pasta, Morocco, brand share by value (%), 2007?08 56
Table 48: Chilled fresh pasta, Morocco, value by brand (MADm), 2007?08 56
Table 49: Chilled fresh pasta, Morocco, company share by value (%), 2007?08 57
Table 50: Chilled fresh pasta, Morocco, value by company (MADm), 2007?08 57
Table 51: Chilled fresh pasta, Morocco, distribution channels by value (%), 2007?08 58
Table 52: Chilled fresh pasta, Morocco, value by distribution channel (MADm), 2007?08 58
Table 53: Chilled fresh pasta, Morocco, expenditure per capita (MAD), 2003?08 60
Table 54: Chilled fresh pasta, Morocco, forecast expenditure per capita (MAD), 2008?13 60
Table 55: Chilled fresh pasta, Morocco, expenditure per capita ($), 2003?08 61
Table 56: Chilled fresh pasta, Morocco, forecast expenditure per capita ($), 2008?13 61
Table 57: Chilled fresh pasta, Morocco, consumption per capita (kg), 2003?08 62
Table 58: Chilled fresh pasta, Morocco, forecast consumption per capita (kg), 2008?13 62
Table 59: Dried pasta/noodles, Morocco, value by segment (MADm), 2003?08 63
Table 60: Dried pasta/noodles, Morocco, value forecast by segment (MADm), 2008?13 64
Table 61: Dried pasta/noodles, Morocco, value by segment ($m), 2003?08 66
Table 62: Dried pasta/noodles, Morocco, value forecast by segment ($m), 2008?13 66
Table 63: Dried pasta/noodles, Morocco, volume by segment (kg, million), 2003?08 68
Table 64: Dried pasta/noodles, Morocco, volume forecast by segment (kg, million), 2008?13 69
Table 65: Dried pasta/noodles, Morocco, brand share by value (%), 2007?08 71
Table 66: Dried pasta/noodles, Morocco, value by brand (MADm), 2007?08 71
Table 67: Dried pasta/noodles, Morocco, company share by value (%), 2007?08 73
Table 68: Dried pasta/noodles, Morocco, value by company (MADm), 2007?08 73
Table 69: Dried pasta/noodles, Morocco, distribution channels by value (%), 2007?08 74
Table 70: Dried pasta/noodles, Morocco, value by distribution channel (MADm), 2007?08 74
Table 71: Dried pasta/noodles, Morocco, expenditure per capita (MAD), 2003?08 76
Table 72: Dried pasta/noodles, Morocco, forecast expenditure per capita (MAD), 2008?13 76
Table 73: Dried pasta/noodles, Morocco, expenditure per capita ($), 2003?08 77
Table 74: Dried pasta/noodles, Morocco, forecast expenditure per capita ($), 2008?13 77
Table 75: Dried pasta/noodles, Morocco, consumption per capita (kg), 2003?08 78
Table 76: Dried pasta/noodles, Morocco, forecast consumption per capita (kg), 2008?13 78
Table 77: Global pasta and noodles market value, 2008 79
Table 78: Global pasta and noodles market split (value terms ($m), 2008), top five countries 82
Table 79: Global pasta and noodles market volume, 2008 83
Table 80: Global pasta and noodles market split (volume terms, 2008), top five countries 86
Table 81: Leading players, top five countries 87
Table 82: Morocco key facts 89
Table 83: Morocco population, by age group, 2003?08 (millions) 92
Table 84: Morocco population forecast, by age group, 2008?13 (millions) 93
Table 85: Morocco population, by gender, 2003?08 (millions) 93
Table 86: Morocco population forecast, by gender, 2008?13 (millions) 94
Table 87: Morocco nominal GDP, 2003?08 (MADbn, nominal prices) 94
Table 88: Morocco nominal GDP forecast, 2008?13 (MADbn, nominal prices) 94
Table 89: Morocco real GDP, 2003?08 (MADbn, 2000 prices) 95
Table 90: Morocco real GDP forecast, 2008?13 (MADbn, 2000 prices) 95
Table 91: Morocco real GDP, 2003?08 ($bn, 2000 prices) 95
Table 92: Morocco real GDP forecast, 2008?13 ($bn, 2000 prices) 96
Table 93: Morocco consumer price index, 2003?08 (2000=100) 96
Table 94: Morocco consumer price index, 2008?13 (2000=100) 96



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