Pasta and Noodles in the Netherlands to 2013

Introduction

This databook provides key data and information on the pasta and noodles market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodles, chilled fresh pasta and canned pasta & noodles

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pasta and noodles market, including company overview, key facts and business description

Highlights

The market for pasta and noodles in the Netherlands increased at a compound annual growth rate of 2.6% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in the Netherlands, accounting for a share of 49.5%.

Leading players in the Dutch pasta and noodles market include H.J. Heinz Company, Orkla Foods and Star.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pasta and noodles market in the Netherlands

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pasta and noodles 2
Summary category level: canned pasta & noodles 3
Summary category level: chilled fresh pasta 4
Summary category level: dried pasta/noodles 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Euro), 2003?08 19
Value analysis (Euro), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profiles 35
H.J. Heinz Company 35
Orkla ASA 37
Chapter 5 Category Analysis: Canned Pasta & Noodles 40
Value analysis (Euro), 2003?08 40
Value analysis (Euro), 2008?13 41
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 42
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 45
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 Category Analysis: Chilled Fresh Pasta 52
Value analysis (Euro), 2003?08 52
Value analysis (Euro), 2008?13 53
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Volume analysis, 2003?08 55
Volume analysis, 2008?13 56
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: Dried Pasta/Noodles 65
Value analysis (Euro), 2003?08 65
Value analysis (Euro), 2008?13 66
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 68
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Country Comparison 81
Value 81
Volume 85
Market share 89
Chapter 9 PESTLE Analysis 90
Summary 90
Political analysis 91
Economic analysis 96
Social analysis 100
Technological analysis 104
Legal analysis 108
Environmental analysis 111
Chapter 10 New Product Development 115
Product launches over time 115
Recent product launches 117
Chapter 11 Macroeconomic Profile 118
Macroeconomic indicators 118
Chapter 12 Research Methodology 123
Methodology overview 123
Secondary research 124
Market modeling 125
Creating an initial data model 125
Revising the initial data model 125
Creating a final estimate 126
Creating demographic value splits 126
Primary research 126
Data finalization 127
Ongoing research 127
Chapter 13 APPENDIX 128
Future readings 128
How to contact experts in your industry 128
Disclaimer 128

LIST OF FIGURES
Figure 1: Pasta and noodles, Netherlands, value (€m), 2003?13 21
Figure 2: Pasta and noodles, Netherlands, category growth comparison, by value, 2003?13 23
Figure 3: Pasta and noodles, Netherlands, volume (kg, million), 2003?13 26
Figure 4: Pasta and noodles, Netherlands, category growth comparison, by volume, 2003?13 26
Figure 5: Pasta and noodles, Netherlands, company share by value (%), 2007?08 28
Figure 6: Pasta and noodles, Netherlands, distribution channels by value (%), 2007?08 31
Figure 7: Canned pasta & noodles, Netherlands, value (€m), 2003?13 41
Figure 8: Canned pasta & noodles, Netherlands, volume (kg, million), 2003?13 44
Figure 9: Canned pasta & noodles, Netherlands, distribution channels by value (%), 2007?08 48
Figure 10: Chilled fresh pasta, Netherlands, value (€m), 2003?13 53
Figure 11: Chilled fresh pasta, Netherlands, volume (kg, million), 2003?13 56
Figure 12: Chilled fresh pasta, Netherlands, company share by value (%), 2007?08 58
Figure 13: Chilled fresh pasta, Netherlands, distribution channels by value (%), 2007?08 61
Figure 14: Dried pasta/noodles, Netherlands, value (€m), 2003?13 67
Figure 15: Dried pasta/noodles, Netherlands, category growth comparison, by value, 2003?13 69
Figure 16: Dried pasta/noodles, Netherlands, volume (kg, million), 2003?13 72
Figure 17: Dried pasta/noodles, Netherlands, category growth comparison, by volume, 2003?13 72
Figure 18: Dried pasta/noodles, Netherlands, company share by value (%), 2007?08 74
Figure 19: Dried pasta/noodles, Netherlands, distribution channels by value (%), 2007?08 77
Figure 20: Global pasta and noodles market split (value terms, 2008), top five countries 82
Figure 21: Global pasta and noodles market value, 2003–08, top five countries 84
Figure 22: Global pasta and noodles market split (volume terms, 2008), top five countries 86
Figure 23: Global pasta and noodles market volume, 2003–08, top five countries 88
Figure 24: Annual data review process 124

LIST OF TABLES
Table 1: Pasta and noodles category definitions 8
Table 2: Pasta and noodles distribution channels 9
Table 3: Pasta and noodles, Netherlands, value by category (€m), 2003?08 19
Table 4: Pasta and noodles, Netherlands, value forecast by category (€m), 2008?13 20
Table 5: Pasta and noodles, Netherlands, value by category ($m), 2003?08 22
Table 6: Pasta and noodles, Netherlands, value forecast by category ($m), 2008?13 22
Table 7: Pasta and noodles, Netherlands, volume by category (kg, million), 2003?08 24
Table 8: Pasta and noodles, Netherlands, volume forecast by category (kg, million), 2008?13 25
Table 9: Pasta and noodles, Netherlands, brand share by value (%), 2007?08 27
Table 10: Pasta and noodles, Netherlands, value by brand (€m), 2007?08 27
Table 11: Pasta and noodles, Netherlands, company share by value (%), 2007?08 29
Table 12: Pasta and noodles, Netherlands, value by company (€m), 2007?08 29
Table 13: Pasta and noodles, Netherlands, distribution channels by value (%), 2007?08 30
Table 14: Pasta and noodles, Netherlands, value by distribution channel (€m), 2007?08 30
Table 15: Pasta and noodles, Netherlands, expenditure per capita (€), 2003?08 32
Table 16: Pasta and noodles, Netherlands, forecast expenditure per capita (€), 2008?13 32
Table 17: Pasta and noodles, Netherlands, expenditure per capita ($), 2003?08 33
Table 18: Pasta and noodles, Netherlands, forecast expenditure per capita ($), 2008?13 33
Table 19: Pasta and noodles, Netherlands, consumption per capita (kg), 2003?08 34
Table 20: Pasta and noodles, Netherlands, forecast consumption per capita (kg), 2008?13 34
Table 21: H.J. Heinz Company key facts 35
Table 22: Orkla ASA key facts 37
Table 23: Canned pasta & noodles, Netherlands, value (€m), 2003?08 40
Table 24: Canned pasta & noodles, Netherlands, value forecast (€m), 2008?13 41
Table 25: Canned pasta & noodles, Netherlands, value ($m), 2003?08 42
Table 26: Canned pasta & noodles, Netherlands, value forecast ($m), 2008?13 42
Table 27: Canned pasta & noodles, Netherlands, volume (kg, million), 2003?08 43
Table 28: Canned pasta & noodles, Netherlands, volume forecast (kg, million), 2008?13 44
Table 29: Canned pasta & noodles, Netherlands, brand share by value (%), 2007?08 45
Table 30: Canned pasta & noodles, Netherlands, value by brand (€m), 2007?08 45
Table 31: Canned pasta & noodles, Netherlands, company share by value (%), 2007?08 46
Table 32: Canned pasta & noodles, Netherlands, value by company (€m), 2007?08 46
Table 33: Canned pasta & noodles, Netherlands, distribution channels by value (%), 2007?08 47
Table 34: Canned pasta & noodles, Netherlands, value by distribution channel (€m), 2007?08 47
Table 35: Canned pasta & noodles, Netherlands, expenditure per capita (€), 2003?08 49
Table 36: Canned pasta & noodles, Netherlands, forecast expenditure per capita (€), 2008?13 49
Table 37: Canned pasta & noodles, Netherlands, expenditure per capita ($), 2003?08 50
Table 38: Canned pasta & noodles, Netherlands, forecast expenditure per capita ($), 2008?13 50
Table 39: Canned pasta & noodles, Netherlands, consumption per capita (kg), 2003?08 51
Table 40: Canned pasta & noodles, Netherlands, forecast consumption per capita (kg), 2008?13 51
Table 41: Chilled fresh pasta, Netherlands, value (€m), 2003?08 52
Table 42: Chilled fresh pasta, Netherlands, value forecast (€m), 2008?13 53
Table 43: Chilled fresh pasta, Netherlands, value ($m), 2003?08 54
Table 44: Chilled fresh pasta, Netherlands, value forecast ($m), 2008?13 54
Table 45: Chilled fresh pasta, Netherlands, volume (kg, million), 2003?08 55
Table 46: Chilled fresh pasta, Netherlands, volume forecast (kg, million), 2008?13 56
Table 47: Chilled fresh pasta, Netherlands, brand share by value (%), 2007?08 57
Table 48: Chilled fresh pasta, Netherlands, value by brand (€m), 2007?08 57
Table 49: Chilled fresh pasta, Netherlands, company share by value (%), 2007?08 59
Table 50: Chilled fresh pasta, Netherlands, value by company (€m), 2007?08 59
Table 51: Chilled fresh pasta, Netherlands, distribution channels by value (%), 2007?08 60
Table 52: Chilled fresh pasta, Netherlands, value by distribution channel (€m), 2007?08 60
Table 53: Chilled fresh pasta, Netherlands, expenditure per capita (€), 2003?08 62
Table 54: Chilled fresh pasta, Netherlands, forecast expenditure per capita (€), 2008?13 62
Table 55: Chilled fresh pasta, Netherlands, expenditure per capita ($), 2003?08 63
Table 56: Chilled fresh pasta, Netherlands, forecast expenditure per capita ($), 2008?13 63
Table 57: Chilled fresh pasta, Netherlands, consumption per capita (kg), 2003?08 64
Table 58: Chilled fresh pasta, Netherlands, forecast consumption per capita (kg), 2008?13 64
Table 59: Dried pasta/noodles, Netherlands, value by segment (€m), 2003?08 65
Table 60: Dried pasta/noodles, Netherlands, value forecast by segment (€m), 2008?13 66
Table 61: Dried pasta/noodles, Netherlands, value by segment ($m), 2003?08 68
Table 62: Dried pasta/noodles, Netherlands, value forecast by segment ($m), 2008?13 68
Table 63: Dried pasta/noodles, Netherlands, volume by segment (kg, million), 2003?08 70
Table 64: Dried pasta/noodles, Netherlands, volume forecast by segment (kg, million), 2008?13 71
Table 65: Dried pasta/noodles, Netherlands, brand share by value (%), 2007?08 73
Table 66: Dried pasta/noodles, Netherlands, value by brand (€m), 2007?08 73
Table 67: Dried pasta/noodles, Netherlands, company share by value (%), 2007?08 75
Table 68: Dried pasta/noodles, Netherlands, value by company (€m), 2007?08 75
Table 69: Dried pasta/noodles, Netherlands, distribution channels by value (%), 2007?08 76
Table 70: Dried pasta/noodles, Netherlands, value by distribution channel (€m), 2007?08 76
Table 71: Dried pasta/noodles, Netherlands, expenditure per capita (€), 2003?08 78
Table 72: Dried pasta/noodles, Netherlands, forecast expenditure per capita (€), 2008?13 78
Table 73: Dried pasta/noodles, Netherlands, expenditure per capita ($), 2003?08 79
Table 74: Dried pasta/noodles, Netherlands, forecast expenditure per capita ($), 2008?13 79
Table 75: Dried pasta/noodles, Netherlands, consumption per capita (kg), 2003?08 80
Table 76: Dried pasta/noodles, Netherlands, forecast consumption per capita (kg), 2008?13 80
Table 77: Global pasta and noodles market value, 2008 81
Table 78: Global pasta and noodles market split (value terms ($m), 2008), top five countries 84
Table 79: Global pasta and noodles market volume, 2008 85
Table 80: Global pasta and noodles market split (volume terms, 2008), top five countries 88
Table 81: Leading players, top five countries 89
Table 82: Analysis of the Netherlands’s political landscape 91
Table 83: Analysis of the Netherlands’s economic landscape 96
Table 84: Analysis of the Netherlands’s social landscape 100
Table 85: Analysis of the Netherlands’s technology landscape 104
Table 86: Analysis of the Netherlands’s legal landscape 108
Table 87: Analysis of the Netherlands’s environmental landscape 111
Table 88: Netherlands pasta and noodles new product launches reports, by company (top five companies), 2008 115
Table 89: Netherlands pasta and noodles new product launches SKUs, by company (top five companies), 2008 115
Table 90: Netherlands pasta and noodles new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 116
Table 91: Netherlands pasta and noodles new product launches (reports), by ingredients (top 10 ingredients), 2008 116
Table 92: Netherlands pasta and noodles new product launches (reports), by package tags or claims, 2008 117
Table 93: Netherlands pasta and noodles new product launches - recent five launches 2008 117
Table 94: Netherlands population, by age group, 2003?08 (millions) 118
Table 95: Netherlands population forecast, by age group, 2008?13 (millions) 119
Table 96: Netherlands population, by gender, 2003?08 (millions) 119
Table 97: Netherlands population forecast, by gender, 2008?13 (millions) 120
Table 98: Netherlands nominal GDP, 2003?08 (€bn, nominal prices) 120
Table 99: Netherlands nominal GDP forecast, 2008?13 (€bn, nominal prices) 120
Table 100: Netherlands real GDP, 2003?08 (€bn, 2000 prices) 121
Table 101: Netherlands real GDP forecast, 2008?13 (€bn, 2000 prices) 121
Table 102: Netherlands real GDP, 2003?08 ($bn, 2000 prices) 121
Table 103: Netherlands real GDP forecast, 2008?13 ($bn, 2000 prices) 122
Table 104: Netherlands consumer price index, 2003?08 (2000=100) 122
Table 105: Netherlands consumer price index, 2008?13 (2000=100) 122



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