Pasta and Noodles in Nigeria to 2013

Introduction

This databook provides key data and information on the pasta and noodles market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodles, chilled fresh pasta and canned pasta & noodles

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pasta and noodles market, including company overview, key facts and business description

Highlights

The market for pasta and noodles in Nigeria increased at a compound annual growth rate of 6.5% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in Nigeria, accounting for a share of 99.4%.

Leading players in Nigerian pasta and noodles market include Dangote Group, Maruchan Inc and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pasta and noodles market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pasta and noodles 2
Summary category level: canned pasta & noodles 3
Summary category level: chilled fresh pasta 4
Summary category level: dried pasta/noodles 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Naira), 2003?08 20
Value analysis (Naira), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profile 36
Unilever 36
Chapter 5 Category Analysis: Canned Pasta & Noodles 38
Value analysis (Naira), 2003?08 38
Value analysis (Naira), 2008?13 39
Value analysis (US dollars), 2003?08 40
Value analysis (US dollars), 2008?13 40
Volume analysis, 2003?08 41
Volume analysis, 2008?13 42
Company and brand share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 6 Category Analysis: Chilled Fresh Pasta 51
Value analysis (Naira), 2003?08 51
Value analysis (Naira), 2008?13 52
Value analysis (US dollars), 2003?08 53
Value analysis (US dollars), 2008?13 53
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company and brand share analysis 56
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Dried Pasta/Noodles 63
Value analysis (Naira), 2003?08 63
Value analysis (Naira), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 8 Country Comparison 79
Value 79
Volume 83
Market share 87
Chapter 9 Socioeconomic Profile 88
Country overview 88
Key facts 89
Political overview 90
Economic overview 91
Chapter 10 New Product Development 92
Product launches over time 92
Recent product launches 94
Chapter 11 Macroeconomic Profile 95
Macroeconomic indicators 95
Chapter 12 Research Methodology 100
Methodology overview 100
Secondary research 101
Market modeling 102
Creating an initial data model 102
Revising the initial data model 102
Creating a final estimate 103
Creating demographic value splits 103
Primary research 103
Data finalization 104
Ongoing research 104
Chapter 13 APPENDIX 105
Future readings 105
How to contact experts in your industry 105
Disclaimer 105

LIST OF FIGURES
Figure 1: Pasta and noodles, Nigeria, value (NGNm), 2003?13 22
Figure 2: Pasta and noodles, Nigeria, category growth comparison, by value, 2003?13 24
Figure 3: Pasta and noodles, Nigeria, volume (kg, million), 2003?13 27
Figure 4: Pasta and noodles, Nigeria, category growth comparison, by volume, 2003?13 27
Figure 5: Pasta and noodles, Nigeria, company share by value (%), 2007?08 29
Figure 6: Pasta and noodles, Nigeria, distribution channels by value (%), 2007?08 32
Figure 7: Canned pasta & noodles, Nigeria, value (NGNm), 2003?13 39
Figure 8: Canned pasta & noodles, Nigeria, volume (kg, million), 2003?13 42
Figure 9: Canned pasta & noodles, Nigeria, company share by value (%), 2007?08 44
Figure 10: Canned pasta & noodles, Nigeria, distribution channels by value (%), 2007?08 47
Figure 11: Chilled fresh pasta, Nigeria, value (NGNm), 2003?13 52
Figure 12: Chilled fresh pasta, Nigeria, volume (kg, million), 2003?13 55
Figure 13: Chilled fresh pasta, Nigeria, distribution channels by value (%), 2007?08 59
Figure 14: Dried pasta/noodles, Nigeria, value (NGNm), 2003?13 65
Figure 15: Dried pasta/noodles, Nigeria, category growth comparison, by value, 2003?13 67
Figure 16: Dried pasta/noodles, Nigeria, volume (kg, million), 2003?13 70
Figure 17: Dried pasta/noodles, Nigeria, category growth comparison, by volume, 2003?13 70
Figure 18: Dried pasta/noodles, Nigeria, company share by value (%), 2007?08 72
Figure 19: Dried pasta/noodles, Nigeria, distribution channels by value (%), 2007?08 75
Figure 20: Global pasta and noodles market split (value terms, 2008), top five countries 80
Figure 21: Global pasta and noodles market value, 2003–08, top five countries 82
Figure 22: Global pasta and noodles market split (volume terms, 2008), top five countries 84
Figure 23: Global pasta and noodles market volume, 2003–08, top five countries 86
Figure 24: Map of Nigeria 89
Figure 25: Annual data review process 101

LIST OF TABLES
Table 1: Pasta and noodles category definitions 8
Table 2: Pasta and noodles distribution channels 9
Table 3: Pasta and noodles, Nigeria, value by category (NGNm), 2003?08 20
Table 4: Pasta and noodles, Nigeria, value forecast by category (NGNm), 2008?13 21
Table 5: Pasta and noodles, Nigeria, value by category ($m), 2003?08 23
Table 6: Pasta and noodles, Nigeria, value forecast by category ($m), 2008?13 23
Table 7: Pasta and noodles, Nigeria, volume by category (kg, million), 2003?08 25
Table 8: Pasta and noodles, Nigeria, volume forecast by category (kg, million), 2008?13 26
Table 9: Pasta and noodles, Nigeria, brand share by value (%), 2007?08 28
Table 10: Pasta and noodles, Nigeria, value by brand (NGNm), 2007?08 28
Table 11: Pasta and noodles, Nigeria, company share by value (%), 2007?08 30
Table 12: Pasta and noodles, Nigeria, value by company (NGNm), 2007?08 30
Table 13: Pasta and noodles, Nigeria, distribution channels by value (%), 2007?08 31
Table 14: Pasta and noodles, Nigeria, value by distribution channel (NGNm), 2007?08 31
Table 15: Pasta and noodles, Nigeria, expenditure per capita (NGN), 2003?08 33
Table 16: Pasta and noodles, Nigeria, forecast expenditure per capita (NGN), 2008?13 33
Table 17: Pasta and noodles, Nigeria, expenditure per capita ($), 2003?08 34
Table 18: Pasta and noodles, Nigeria, forecast expenditure per capita ($), 2008?13 34
Table 19: Pasta and noodles, Nigeria, consumption per capita (kg), 2003?08 35
Table 20: Pasta and noodles, Nigeria, forecast consumption per capita (kg), 2008?13 35
Table 21: Unilever key facts 36
Table 22: Canned pasta & noodles, Nigeria, value (NGNm), 2003?08 38
Table 23: Canned pasta & noodles, Nigeria, value forecast (NGNm), 2008?13 39
Table 24: Canned pasta & noodles, Nigeria, value ($m), 2003?08 40
Table 25: Canned pasta & noodles, Nigeria, value forecast ($m), 2008?13 40
Table 26: Canned pasta & noodles, Nigeria, volume (kg, million), 2003?08 41
Table 27: Canned pasta & noodles, Nigeria, volume forecast (kg, million), 2008?13 42
Table 28: Canned pasta & noodles, Nigeria, brand share by value (%), 2007?08 43
Table 29: Canned pasta & noodles, Nigeria, value by brand (NGNm), 2007?08 43
Table 30: Canned pasta & noodles, Nigeria, company share by value (%), 2007?08 45
Table 31: Canned pasta & noodles, Nigeria, value by company (NGNm), 2007?08 45
Table 32: Canned pasta & noodles, Nigeria, distribution channels by value (%), 2007?08 46
Table 33: Canned pasta & noodles, Nigeria, value by distribution channel (NGNm), 2007?08 46
Table 34: Canned pasta & noodles, Nigeria, expenditure per capita (NGN), 2003?08 48
Table 35: Canned pasta & noodles, Nigeria, forecast expenditure per capita (NGN), 2008?13 48
Table 36: Canned pasta & noodles, Nigeria, expenditure per capita ($), 2003?08 49
Table 37: Canned pasta & noodles, Nigeria, forecast expenditure per capita ($), 2008?13 49
Table 38: Canned pasta & noodles, Nigeria, consumption per capita (kg), 2003?08 50
Table 39: Canned pasta & noodles, Nigeria, forecast consumption per capita (kg), 2008?13 50
Table 40: Chilled fresh pasta, Nigeria, value (NGNm), 2003?08 51
Table 41: Chilled fresh pasta, Nigeria, value forecast (NGNm), 2008?13 52
Table 42: Chilled fresh pasta, Nigeria, value ($m), 2003?08 53
Table 43: Chilled fresh pasta, Nigeria, value forecast ($m), 2008?13 53
Table 44: Chilled fresh pasta, Nigeria, volume (kg, million), 2003?08 54
Table 45: Chilled fresh pasta, Nigeria, volume forecast (kg, million), 2008?13 55
Table 46: Chilled fresh pasta, Nigeria, brand share by value (%), 2007?08 56
Table 47: Chilled fresh pasta, Nigeria, value by brand (NGNm), 2007?08 56
Table 48: Chilled fresh pasta, Nigeria, company share by value (%), 2007?08 57
Table 49: Chilled fresh pasta, Nigeria, value by company (NGNm), 2007?08 57
Table 50: Chilled fresh pasta, Nigeria, distribution channels by value (%), 2007?08 58
Table 51: Chilled fresh pasta, Nigeria, value by distribution channel (NGNm), 2007?08 58
Table 52: Chilled fresh pasta, Nigeria, expenditure per capita (NGN), 2003?08 60
Table 53: Chilled fresh pasta, Nigeria, forecast expenditure per capita (NGN), 2008?13 60
Table 54: Chilled fresh pasta, Nigeria, expenditure per capita ($), 2003?08 61
Table 55: Chilled fresh pasta, Nigeria, forecast expenditure per capita ($), 2008?13 61
Table 56: Chilled fresh pasta, Nigeria, consumption per capita (kg), 2003?08 62
Table 57: Chilled fresh pasta, Nigeria, forecast consumption per capita (kg), 2008?13 62
Table 58: Dried pasta/noodles, Nigeria, value by segment (NGNm), 2003?08 63
Table 59: Dried pasta/noodles, Nigeria, value forecast by segment (NGNm), 2008?13 64
Table 60: Dried pasta/noodles, Nigeria, value by segment ($m), 2003?08 66
Table 61: Dried pasta/noodles, Nigeria, value forecast by segment ($m), 2008?13 66
Table 62: Dried pasta/noodles, Nigeria, volume by segment (kg, million), 2003?08 68
Table 63: Dried pasta/noodles, Nigeria, volume forecast by segment (kg, million), 2008?13 69
Table 64: Dried pasta/noodles, Nigeria, brand share by value (%), 2007?08 71
Table 65: Dried pasta/noodles, Nigeria, value by brand (NGNm), 2007?08 71
Table 66: Dried pasta/noodles, Nigeria, company share by value (%), 2007?08 73
Table 67: Dried pasta/noodles, Nigeria, value by company (NGNm), 2007?08 73
Table 68: Dried pasta/noodles, Nigeria, distribution channels by value (%), 2007?08 74
Table 69: Dried pasta/noodles, Nigeria, value by distribution channel (NGNm), 2007?08 74
Table 70: Dried pasta/noodles, Nigeria, expenditure per capita (NGN), 2003?08 76
Table 71: Dried pasta/noodles, Nigeria, forecast expenditure per capita (NGN), 2008?13 76
Table 72: Dried pasta/noodles, Nigeria, expenditure per capita ($), 2003?08 77
Table 73: Dried pasta/noodles, Nigeria, forecast expenditure per capita ($), 2008?13 77
Table 74: Dried pasta/noodles, Nigeria, consumption per capita (kg), 2003?08 78
Table 75: Dried pasta/noodles, Nigeria, forecast consumption per capita (kg), 2008?13 78
Table 76: Global pasta and noodles market value, 2008 79
Table 77: Global pasta and noodles market split (value terms ($m), 2008), top five countries 82
Table 78: Global pasta and noodles market volume, 2008 83
Table 79: Global pasta and noodles market split (volume terms, 2008), top five countries 86
Table 80: Leading players, top five countries 87
Table 81: Nigeria key facts 89
Table 82: Nigeria pasta and noodles new product launches reports, by company, 2008 92
Table 83: Nigeria pasta and noodles new product launches SKUs, by company, 2008 92
Table 84: Nigeria pasta and noodles new product launches (reports), by flavor and fragrances, 2008 93
Table 85: Nigeria pasta and noodles new product launches (reports), by ingredients (top 10 ingredients), 2008 93
Table 86: Nigeria pasta and noodles new product launches (reports), by package tags or claims, 2008 94
Table 87: Nigeria pasta and noodles new product launches, 2008 94
Table 88: Nigeria population, by age group, 2003?08 (millions) 95
Table 89: Nigeria population forecast, by age group, 2008?13 (millions) 96
Table 90: Nigeria population, by gender, 2003?08 (millions) 96
Table 91: Nigeria population forecast, by gender, 2008?13 (millions) 97
Table 92: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 97
Table 93: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 97
Table 94: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 98
Table 95: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 98
Table 96: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 98
Table 97: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 99
Table 98: Nigeria consumer price index, 2003?08 (2000=100) 99
Table 99: Nigeria consumer price index, 2008?13 (2000=100) 99



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