Pasta and Noodles in Poland to 2013

Introduction

This databook provides key data and information on the pasta and noodles market in Poland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodles, chilled fresh pasta and canned pasta & noodles

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pasta and noodles market, including company overview, key facts and business description

Highlights

The market for pasta and noodles in Poland increased at a compound annual growth rate of 3.9% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in Poland, accounting for a share of 85.1%.

Leading players in Polish pasta and noodles market include Maspex Wadowice Group, Malma Ltd. and Pasta Foods Ltd..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pasta and noodles market in Poland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pasta and noodles 2
Summary category level: canned pasta & noodles 3
Summary category level: chilled fresh pasta 4
Summary category level: dried pasta/noodles 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Zloty), 2003?08 19
Value analysis (Zloty), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
ConAgra Foods, Inc. 37
Barilla Holding Società per Azioni 39
Chapter 5 Category Analysis: Canned Pasta & Noodles 41
Value analysis (Zloty), 2003?08 41
Value analysis (Zloty), 2008?13 42
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Chilled Fresh Pasta 54
Value analysis (Zloty), 2003?08 54
Value analysis (Zloty), 2008?13 55
Value analysis (US dollars), 2003?08 56
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 Category Analysis: Dried Pasta/Noodles 66
Value analysis (Zloty), 2003?08 66
Value analysis (Zloty), 2008?13 67
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company and brand share analysis 74
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Country Comparison 83
Value 83
Volume 87
Market share 91
Chapter 9 PESTLE analysis 92
Summary 92
Political analysis 93
Economic analysis 96
Social analysis 99
Technological analysis 102
Legal analysis 105
Environmental analysis 108
Chapter 10 New Product Development 111
Product launches over time 111
Recent product launches 113
Chapter 11 Macroeconomic Profile 114
Macroeconomic indicators 114
Chapter 12 Research Methodology 119
Methodology overview 119
Secondary research 120
Market modeling 121
Creating an initial data model 121
Revising the initial data model 121
Creating a final estimate 122
Creating demographic value splits 122
Primary research 122
Data finalization 123
Ongoing research 123
Chapter 13 APPENDIX 124
Future readings 124
How to contact experts in your industry 124
Disclaimer 124

LIST OF FIGURES
Figure 1: Pasta and noodles, Poland, value (PLNm), 2003?13 21
Figure 2: Pasta and noodles, Poland, category growth comparison, by value, 2003?13 23
Figure 3: Pasta and noodles, Poland, volume (kg, million), 2003?13 26
Figure 4: Pasta and noodles, Poland, category growth comparison, by volume, 2003?13 26
Figure 5: Pasta and noodles, Poland, company share by value (%), 2007?08 29
Figure 6: Pasta and noodles, Poland, distribution channels by value (%), 2007?08 33
Figure 7: Canned pasta & noodles, Poland, value (PLNm), 2003?13 42
Figure 8: Canned pasta & noodles, Poland, volume (kg, million), 2003?13 45
Figure 9: Canned pasta & noodles, Poland, company share by value (%), 2007?08 47
Figure 10: Canned pasta & noodles, Poland, distribution channels by value (%), 2007?08 50
Figure 11: Chilled fresh pasta, Poland, value (PLNm), 2003?13 55
Figure 12: Chilled fresh pasta, Poland, volume (kg, million), 2003?13 58
Figure 13: Chilled fresh pasta, Poland, distribution channels by value (%), 2007?08 62
Figure 14: Dried pasta/noodles, Poland, value (PLNm), 2003?13 68
Figure 15: Dried pasta/noodles, Poland, category growth comparison, by value, 2003?13 70
Figure 16: Dried pasta/noodles, Poland, volume (kg, million), 2003?13 73
Figure 17: Dried pasta/noodles, Poland, category growth comparison, by volume, 2003?13 73
Figure 18: Dried pasta/noodles, Poland, company share by value (%), 2007?08 76
Figure 19: Dried pasta/noodles, Poland, distribution channels by value (%), 2007?08 79
Figure 20: Global pasta and noodles market split (value terms, 2008), top five countries 84
Figure 21: Global pasta and noodles market value, 2003–08, top five countries 86
Figure 22: Global pasta and noodles market split (volume terms, 2008), top five countries 88
Figure 23: Global pasta and noodles market volume, 2003–08, top five countries 90
Figure 24: Annual data review process 120

LIST OF TABLES
Table 1: Pasta and noodles category definitions 8
Table 2: Pasta and noodles distribution channels 9
Table 3: Pasta and noodles, Poland, value by category (PLNm), 2003?08 19
Table 4: Pasta and noodles, Poland, value forecast by category (PLNm), 2008?13 20
Table 5: Pasta and noodles, Poland, value by category ($m), 2003?08 22
Table 6: Pasta and noodles, Poland, value forecast by category ($m), 2008?13 22
Table 7: Pasta and noodles, Poland, volume by category (kg, million), 2003?08 24
Table 8: Pasta and noodles, Poland, volume forecast by category (kg, million), 2008?13 25
Table 9: Pasta and noodles, Poland, brand share by value (%), 2007?08 27
Table 10: Pasta and noodles, Poland, value by brand (PLNm), 2007?08 28
Table 11: Pasta and noodles, Poland, company share by value (%), 2007?08 30
Table 12: Pasta and noodles, Poland, value by company (PLNm), 2007?08 31
Table 13: Pasta and noodles, Poland, distribution channels by value (%), 2007?08 32
Table 14: Pasta and noodles, Poland, value by distribution channel (PLNm), 2007?08 32
Table 15: Pasta and noodles, Poland, expenditure per capita (PLN), 2003?08 34
Table 16: Pasta and noodles, Poland, forecast expenditure per capita (PLN), 2008?13 34
Table 17: Pasta and noodles, Poland, expenditure per capita ($), 2003?08 35
Table 18: Pasta and noodles, Poland, forecast expenditure per capita ($), 2008?13 35
Table 19: Pasta and noodles, Poland, consumption per capita (kg), 2003?08 36
Table 20: Pasta and noodles, Poland, forecast consumption per capita (kg), 2008?13 36
Table 21: ConAgra Foods, Inc. key facts 37
Table 22: Barilla Holding Società per Azioni key facts 39
Table 23: Canned pasta & noodles, Poland, value (PLNm), 2003?08 41
Table 24: Canned pasta & noodles, Poland, value forecast (PLNm), 2008?13 42
Table 25: Canned pasta & noodles, Poland, value ($m), 2003?08 43
Table 26: Canned pasta & noodles, Poland, value forecast ($m), 2008?13 43
Table 27: Canned pasta & noodles, Poland, volume (kg, million), 2003?08 44
Table 28: Canned pasta & noodles, Poland, volume forecast (kg, million), 2008?13 45
Table 29: Canned pasta & noodles, Poland, brand share by value (%), 2007?08 46
Table 30: Canned pasta & noodles, Poland, value by brand (PLNm), 2007?08 46
Table 31: Canned pasta & noodles, Poland, company share by value (%), 2007?08 48
Table 32: Canned pasta & noodles, Poland, value by company (PLNm), 2007?08 48
Table 33: Canned pasta & noodles, Poland, distribution channels by value (%), 2007?08 49
Table 34: Canned pasta & noodles, Poland, value by distribution channel (PLNm), 2007?08 49
Table 35: Canned pasta & noodles, Poland, expenditure per capita (PLN), 2003?08 51
Table 36: Canned pasta & noodles, Poland, forecast expenditure per capita (PLN), 2008?13 51
Table 37: Canned pasta & noodles, Poland, expenditure per capita ($), 2003?08 52
Table 38: Canned pasta & noodles, Poland, forecast expenditure per capita ($), 2008?13 52
Table 39: Canned pasta & noodles, Poland, consumption per capita (kg), 2003?08 53
Table 40: Canned pasta & noodles, Poland, forecast consumption per capita (kg), 2008?13 53
Table 41: Chilled fresh pasta, Poland, value (PLNm), 2003?08 54
Table 42: Chilled fresh pasta, Poland, value forecast (PLNm), 2008?13 55
Table 43: Chilled fresh pasta, Poland, value ($m), 2003?08 56
Table 44: Chilled fresh pasta, Poland, value forecast ($m), 2008?13 56
Table 45: Chilled fresh pasta, Poland, volume (kg, million), 2003?08 57
Table 46: Chilled fresh pasta, Poland, volume forecast (kg, million), 2008?13 58
Table 47: Chilled fresh pasta, Poland, brand share by value (%), 2007?08 59
Table 48: Chilled fresh pasta, Poland, value by brand (PLNm), 2007?08 59
Table 49: Chilled fresh pasta, Poland, company share by value (%), 2007?08 60
Table 50: Chilled fresh pasta, Poland, value by company (PLNm), 2007?08 60
Table 51: Chilled fresh pasta, Poland, distribution channels by value (%), 2007?08 61
Table 52: Chilled fresh pasta, Poland, value by distribution channel (PLNm), 2007?08 61
Table 53: Chilled fresh pasta, Poland, expenditure per capita (PLN), 2003?08 63
Table 54: Chilled fresh pasta, Poland, forecast expenditure per capita (PLN), 2008?13 63
Table 55: Chilled fresh pasta, Poland, expenditure per capita ($), 2003?08 64
Table 56: Chilled fresh pasta, Poland, forecast expenditure per capita ($), 2008?13 64
Table 57: Chilled fresh pasta, Poland, consumption per capita (kg), 2003?08 65
Table 58: Chilled fresh pasta, Poland, forecast consumption per capita (kg), 2008?13 65
Table 59: Dried pasta/noodles, Poland, value by segment (PLNm), 2003?08 66
Table 60: Dried pasta/noodles, Poland, value forecast by segment (PLNm), 2008?13 67
Table 61: Dried pasta/noodles, Poland, value by segment ($m), 2003?08 69
Table 62: Dried pasta/noodles, Poland, value forecast by segment ($m), 2008?13 69
Table 63: Dried pasta/noodles, Poland, volume by segment (kg, million), 2003?08 71
Table 64: Dried pasta/noodles, Poland, volume forecast by segment (kg, million), 2008?13 72
Table 65: Dried pasta/noodles, Poland, brand share by value (%), 2007?08 74
Table 66: Dried pasta/noodles, Poland, value by brand (PLNm), 2007?08 75
Table 67: Dried pasta/noodles, Poland, company share by value (%), 2007?08 77
Table 68: Dried pasta/noodles, Poland, value by company (PLNm), 2007?08 77
Table 69: Dried pasta/noodles, Poland, distribution channels by value (%), 2007?08 78
Table 70: Dried pasta/noodles, Poland, value by distribution channel (PLNm), 2007?08 78
Table 71: Dried pasta/noodles, Poland, expenditure per capita (PLN), 2003?08 80
Table 72: Dried pasta/noodles, Poland, forecast expenditure per capita (PLN), 2008?13 80
Table 73: Dried pasta/noodles, Poland, expenditure per capita ($), 2003?08 81
Table 74: Dried pasta/noodles, Poland, forecast expenditure per capita ($), 2008?13 81
Table 75: Dried pasta/noodles, Poland, consumption per capita (kg), 2003?08 82
Table 76: Dried pasta/noodles, Poland, forecast consumption per capita (kg), 2008?13 82
Table 77: Global pasta and noodles market value, 2008 83
Table 78: Global pasta and noodles market split (value terms ($m), 2008), top five countries 86
Table 79: Global pasta and noodles market volume, 2008 87
Table 80: Global pasta and noodles market split (volume terms, 2008), top five countries 90
Table 81: Leading players, top five countries 91
Table 82: Analysis of Poland’s political landscape 93
Table 83: Analysis of Poland’s economy 96
Table 84: Analysis of Poland’s social system 99
Table 85: Analysis of Poland’s technology landscape 102
Table 86: Patents received from USPTO 103
Table 87: Analysis of Poland’s legal landscape 105
Table 88: Analysis of Poland’s environmental landscape 108
Table 89: Poland pasta and noodles new product launches reports, by company (top five companies), 2008 111
Table 90: Poland pasta and noodles new product launches SKUs, by company (top five companies), 2008 111
Table 91: Poland pasta and noodles new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 112
Table 92: Poland pasta and noodles new product launches (reports), by ingredients (top 10 ingredients), 2008 112
Table 93: Poland pasta and noodles new product launches (reports), by package tags or claims, 2008 113
Table 94: Poland pasta and noodles new product launches - recent five launches 2008 113
Table 95: Poland population, by age group, 2003?08 (millions) 114
Table 96: Poland population forecast, by age group, 2008?13 (millions) 115
Table 97: Poland population, by gender, 2003?08 (millions) 115
Table 98: Poland population forecast, by gender, 2008?13 (millions) 116
Table 99: Poland nominal GDP, 2003?08 (PLNbn, nominal prices) 116
Table 100: Poland nominal GDP forecast, 2008?13 (PLNbn, nominal prices) 116
Table 101: Poland real GDP, 2003?08 (PLNbn, 2000 prices) 117
Table 102: Poland real GDP forecast, 2008?13 (PLNbn, 2000 prices) 117
Table 103: Poland real GDP, 2003?08 ($bn, 2000 prices) 117
Table 104: Poland real GDP forecast, 2008?13 ($bn, 2000 prices) 118
Table 105: Poland consumer price index, 2003?08 (2000=100) 118
Table 106: Poland consumer price index, 2008?13 (2000=100) 118


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