Pasta and Noodles in South Africa to 2013

Introduction

This databook provides key data and information on the pasta and noodles market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodles, chilled fresh pasta and canned pasta & noodles

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pasta and noodles market, including company overview, key facts and business description

Highlights

The market for pasta and noodles in South Africa increased at a compound annual growth rate of 2.4% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in South Africa, accounting for a share of 86.9%.

Leading players in South African pasta and noodles market include Tiger Brands Ltd, Pioneer Food Group (Pty) Ltd and Ceccato.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pasta and noodles market in South Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pasta and noodles 2
Summary category level: canned pasta & noodles 3
Summary category level: chilled fresh pasta 4
Summary category level: dried pasta/noodles 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Rand), 2003?08 19
Value analysis (Rand), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Tiger Brands Limited 36
Pioneer Food Group Ltd 38
Chapter 5 Category Analysis: Canned Pasta & Noodles 40
Value analysis (Rand), 2003?08 40
Value analysis (Rand), 2008?13 41
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 42
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Chilled Fresh Pasta 53
Value analysis (Rand), 2003?08 53
Value analysis (Rand), 2008?13 54
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 56
Volume analysis, 2008?13 57
Company and brand share analysis 58
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: Dried Pasta/Noodles 65
Value analysis (Rand), 2003?08 65
Value analysis (Rand), 2008?13 66
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 68
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Country Comparison 81
Value 81
Volume 85
Market share 89
Chapter 9 PESTLE analysis 90
Summary 90
Political analysis 91
Economic analysis 94
Social analysis 97
Technology analysis 100
Legal analysis 103
Environmental analysis 106
Chapter 10 New Product Development 109
Product launches over time 109
Recent product launches 111
Chapter 11 Macroeconomic Profile 112
Macroeconomic indicators 112
Chapter 12 Research Methodology 117
Methodology overview 117
Secondary research 118
Market modeling 119
Creating an initial data model 119
Revising the initial data model 119
Creating a final estimate 120
Creating demographic value splits 120
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 13 APPENDIX 122
Future readings 122
How to contact experts in your industry 122
Disclaimer 122

LIST OF FIGURES
Figure 1: Pasta and noodles, South Africa, value (ZARm), 2003?13 21
Figure 2: Pasta and noodles, South Africa, category growth comparison, by value, 2003?13 23
Figure 3: Pasta and noodles, South Africa, volume (kg, million), 2003?13 26
Figure 4: Pasta and noodles, South Africa, category growth comparison, by volume, 2003?13 26
Figure 5: Pasta and noodles, South Africa, company share by value (%), 2007?08 29
Figure 6: Pasta and noodles, South Africa, distribution channels by value (%), 2007?08 32
Figure 7: Canned pasta & noodles, South Africa, value (ZARm), 2003?13 41
Figure 8: Canned pasta & noodles, South Africa, volume (kg, million), 2003?13 44
Figure 9: Canned pasta & noodles, South Africa, company share by value (%), 2007?08 46
Figure 10: Canned pasta & noodles, South Africa, distribution channels by value (%), 2007?08 49
Figure 11: Chilled fresh pasta, South Africa, value (ZARm), 2003?13 54
Figure 12: Chilled fresh pasta, South Africa, volume (kg, million), 2003?13 57
Figure 13: Chilled fresh pasta, South Africa, distribution channels by value (%), 2007?08 61
Figure 14: Dried pasta/noodles, South Africa, value (ZARm), 2003?13 67
Figure 15: Dried pasta/noodles, South Africa, category growth comparison, by value, 2003?13 69
Figure 16: Dried pasta/noodles, South Africa, volume (kg, million), 2003?13 72
Figure 17: Dried pasta/noodles, South Africa, category growth comparison, by volume, 2003?13 72
Figure 18: Dried pasta/noodles, South Africa, company share by value (%), 2007?08 74
Figure 19: Dried pasta/noodles, South Africa, distribution channels by value (%), 2007?08 77
Figure 20: Global pasta and noodles market split (value terms, 2008), top five countries 82
Figure 21: Global pasta and noodles market value, 2003–08, top five countries 84
Figure 22: Global pasta and noodles market split (volume terms, 2008), top five countries 86
Figure 23: Global pasta and noodles market volume, 2003–08, top five countries 88
Figure 24: Annual data review process 118

LIST OF TABLES
Table 1: Pasta and noodles category definitions 8
Table 2: Pasta and noodles distribution channels 9
Table 3: Pasta and noodles, South Africa, value by category (ZARm), 2003?08 19
Table 4: Pasta and noodles, South Africa, value forecast by category (ZARm), 2008?13 20
Table 5: Pasta and noodles, South Africa, value by category ($m), 2003?08 22
Table 6: Pasta and noodles, South Africa, value forecast by category ($m), 2008?13 22
Table 7: Pasta and noodles, South Africa, volume by category (kg, million), 2003?08 24
Table 8: Pasta and noodles, South Africa, volume forecast by category (kg, million), 2008?13 25
Table 9: Pasta and noodles, South Africa, brand share by value (%), 2007?08 27
Table 10: Pasta and noodles, South Africa, value by brand (ZARm), 2007?08 28
Table 11: Pasta and noodles, South Africa, company share by value (%), 2007?08 30
Table 12: Pasta and noodles, South Africa, value by company (ZARm), 2007?08 30
Table 13: Pasta and noodles, South Africa, distribution channels by value (%), 2007?08 31
Table 14: Pasta and noodles, South Africa, value by distribution channel (ZARm), 2007?08 31
Table 15: Pasta and noodles, South Africa, expenditure per capita (ZAR), 2003?08 33
Table 16: Pasta and noodles, South Africa, forecast expenditure per capita (ZAR), 2008?13 33
Table 17: Pasta and noodles, South Africa, expenditure per capita ($), 2003?08 34
Table 18: Pasta and noodles, South Africa, forecast expenditure per capita ($), 2008?13 34
Table 19: Pasta and noodles, South Africa, consumption per capita (kg), 2003?08 35
Table 20: Pasta and noodles, South Africa, forecast consumption per capita (kg), 2008?13 35
Table 21: Tiger Brands Limited key facts 36
Table 22: Pioneer Food Group Ltd key facts 38
Table 23: Canned pasta & noodles, South Africa, value (ZARm), 2003?08 40
Table 24: Canned pasta & noodles, South Africa, value forecast (ZARm), 2008?13 41
Table 25: Canned pasta & noodles, South Africa, value ($m), 2003?08 42
Table 26: Canned pasta & noodles, South Africa, value forecast ($m), 2008?13 42
Table 27: Canned pasta & noodles, South Africa, volume (kg, million), 2003?08 43
Table 28: Canned pasta & noodles, South Africa, volume forecast (kg, million), 2008?13 44
Table 29: Canned pasta & noodles, South Africa, brand share by value (%), 2007?08 45
Table 30: Canned pasta & noodles, South Africa, value by brand (ZARm), 2007?08 45
Table 31: Canned pasta & noodles, South Africa, company share by value (%), 2007?08 47
Table 32: Canned pasta & noodles, South Africa, value by company (ZARm), 2007?08 47
Table 33: Canned pasta & noodles, South Africa, distribution channels by value (%), 2007?08 48
Table 34: Canned pasta & noodles, South Africa, value by distribution channel (ZARm), 2007?08 48
Table 35: Canned pasta & noodles, South Africa, expenditure per capita (ZAR), 2003?08 50
Table 36: Canned pasta & noodles, South Africa, forecast expenditure per capita (ZAR), 2008?13 50
Table 37: Canned pasta & noodles, South Africa, expenditure per capita ($), 2003?08 51
Table 38: Canned pasta & noodles, South Africa, forecast expenditure per capita ($), 2008?13 51
Table 39: Canned pasta & noodles, South Africa, consumption per capita (kg), 2003?08 52
Table 40: Canned pasta & noodles, South Africa, forecast consumption per capita (kg), 2008?13 52
Table 41: Chilled fresh pasta, South Africa, value (ZARm), 2003?08 53
Table 42: Chilled fresh pasta, South Africa, value forecast (ZARm), 2008?13 54
Table 43: Chilled fresh pasta, South Africa, value ($m), 2003?08 55
Table 44: Chilled fresh pasta, South Africa, value forecast ($m), 2008?13 55
Table 45: Chilled fresh pasta, South Africa, volume (kg, million), 2003?08 56
Table 46: Chilled fresh pasta, South Africa, volume forecast (kg, million), 2008?13 57
Table 47: Chilled fresh pasta, South Africa, brand share by value (%), 2007?08 58
Table 48: Chilled fresh pasta, South Africa, value by brand (ZARm), 2007?08 58
Table 49: Chilled fresh pasta, South Africa, company share by value (%), 2007?08 59
Table 50: Chilled fresh pasta, South Africa, value by company (ZARm), 2007?08 59
Table 51: Chilled fresh pasta, South Africa, distribution channels by value (%), 2007?08 60
Table 52: Chilled fresh pasta, South Africa, value by distribution channel (ZARm), 2007?08 60
Table 53: Chilled fresh pasta, South Africa, expenditure per capita (ZAR), 2003?08 62
Table 54: Chilled fresh pasta, South Africa, forecast expenditure per capita (ZAR), 2008?13 62
Table 55: Chilled fresh pasta, South Africa, expenditure per capita ($), 2003?08 63
Table 56: Chilled fresh pasta, South Africa, forecast expenditure per capita ($), 2008?13 63
Table 57: Chilled fresh pasta, South Africa, consumption per capita (kg), 2003?08 64
Table 58: Chilled fresh pasta, South Africa, forecast consumption per capita (kg), 2008?13 64
Table 59: Dried pasta/noodles, South Africa, value by segment (ZARm), 2003?08 65
Table 60: Dried pasta/noodles, South Africa, value forecast by segment (ZARm), 2008?13 66
Table 61: Dried pasta/noodles, South Africa, value by segment ($m), 2003?08 68
Table 62: Dried pasta/noodles, South Africa, value forecast by segment ($m), 2008?13 68
Table 63: Dried pasta/noodles, South Africa, volume by segment (kg, million), 2003?08 70
Table 64: Dried pasta/noodles, South Africa, volume forecast by segment (kg, million), 2008?13 71
Table 65: Dried pasta/noodles, South Africa, brand share by value (%), 2007?08 73
Table 66: Dried pasta/noodles, South Africa, value by brand (ZARm), 2007?08 73
Table 67: Dried pasta/noodles, South Africa, company share by value (%), 2007?08 75
Table 68: Dried pasta/noodles, South Africa, value by company (ZARm), 2007?08 75
Table 69: Dried pasta/noodles, South Africa, distribution channels by value (%), 2007?08 76
Table 70: Dried pasta/noodles, South Africa, value by distribution channel (ZARm), 2007?08 76
Table 71: Dried pasta/noodles, South Africa, expenditure per capita (ZAR), 2003?08 78
Table 72: Dried pasta/noodles, South Africa, forecast expenditure per capita (ZAR), 2008?13 78
Table 73: Dried pasta/noodles, South Africa, expenditure per capita ($), 2003?08 79
Table 74: Dried pasta/noodles, South Africa, forecast expenditure per capita ($), 2008?13 79
Table 75: Dried pasta/noodles, South Africa, consumption per capita (kg), 2003?08 80
Table 76: Dried pasta/noodles, South Africa, forecast consumption per capita (kg), 2008?13 80
Table 77: Global pasta and noodles market value, 2008 81
Table 78: Global pasta and noodles market split (value terms ($m), 2008), top five countries 84
Table 79: Global pasta and noodles market volume, 2008 85
Table 80: Global pasta and noodles market split (volume terms, 2008), top five countries 88
Table 81: Leading players, top five countries 89
Table 82: Analysis of South Africa’s political landscape 91
Table 83: Analysis of the South African economy 94
Table 84: Analysis of the South African social system 97
Table 85: Analysis of South African technology landscape 100
Table 86: Analysis of South Africa legal landscape 103
Table 87: Analysis of South African environmental landscape 106
Table 88: South Africa pasta and noodles new product launches reports, by company, 2008 109
Table 89: South Africa pasta and noodles new product launches SKUs, by company, 2008 109
Table 90: South Africa pasta and noodles new product launches (reports), by flavor and fragrances, 2008 110
Table 91: South Africa pasta and noodles new product launches (reports), by ingredients (top 10 ingredients), 2008 110
Table 92: South Africa pasta and noodles new product launches (reports), by package tags or claims, 2008 111
Table 93: South Africa pasta and noodles new product launches - recent launches 2008 111
Table 94: South Africa population, by age group, 2003?08 (millions) 112
Table 95: South Africa population forecast, by age group, 2008?13 (millions) 113
Table 96: South Africa population, by gender, 2003?08 (millions) 113
Table 97: South Africa population forecast, by gender, 2008?13 (millions) 114
Table 98: South Africa nominal GDP, 2003?08 (ZARbn, nominal prices) 114
Table 99: South Africa nominal GDP forecast, 2008?13 (ZARbn, nominal prices) 114
Table 100: South Africa real GDP, 2003?08 (ZARbn, 2000 prices) 115
Table 101: South Africa real GDP forecast, 2008?13 (ZARbn, 2000 prices) 115
Table 102: South Africa real GDP, 2003?08 ($bn, 2000 prices) 115
Table 103: South Africa real GDP forecast, 2008?13 ($bn, 2000 prices) 116
Table 104: South Africa consumer price index, 2003?08 (2000=100) 116
Table 105: South Africa consumer price index, 2008?13 (2000=100) 116


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