Pasta and Noodles in South Korea to 2013

Introduction

This databook provides key data and information on the pasta and noodles market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodles, chilled fresh pasta and canned pasta & noodles

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pasta and noodles market, including company overview, key facts and business description

Highlights

The market for pasta and noodles in South Korea increased at a compound annual growth rate of 5.4% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in South Korea, accounting for a share of 95.1%.

Leading players in South Korean pasta and noodles market include Nong Shim Co. Ltd., Samyang Foods Co.,Ltd. and Yakult Honsha Co., Ltd..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pasta and noodles market in South Korea

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for pasta and noodles in South Korea increased at a compound annual growth rate of 5.4% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in South Korea, accounting for a share of 95.1%.

Leading players in South Korean pasta and noodles market include Nong Shim Co. Ltd., Samyang Foods Co.,Ltd. and Yakult Honsha Co., Ltd..


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pasta and noodles 2
Summary category level: canned pasta & noodles 3
Summary category level: chilled fresh pasta 4
Summary category level: dried pasta/noodles 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Won), 2003?08 19
Value analysis (Won), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Nongshim Co Ltd 36
Samyang Foods Co. Ltd. 38
Chapter 5 Category Analysis: Canned Pasta & Noodles 40
Value analysis (Won), 2003?08 40
Value analysis (Won), 2008?13 41
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 42
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 45
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 Category Analysis: Chilled Fresh Pasta 52
Value analysis (Won), 2003?08 52
Value analysis (Won), 2008?13 53
Value analysis (US dollars), 2003?08 54
Value analysis (US dollars), 2008?13 54
Volume analysis, 2003?08 55
Volume analysis, 2008?13 56
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: Dried Pasta/Noodles 65
Value analysis (Won), 2003?08 65
Value analysis (Won), 2008?13 66
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 68
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 73
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 8 Country Comparison 82
Value 82
Volume 86
Market share 90
Chapter 9 PESTLE analysis 91
Summary 91
Political analysis 92
Economic analysis 96
Social analysis 100
Technological analysis 104
Legal analysis 107
Environmental analysis 111
Chapter 10 New Product Development 114
Product launches over time 114
Recent product launches 116
Chapter 11 Macroeconomic Profile 117
Macroeconomic indicators 117
Chapter 12 Research Methodology 122
Methodology overview 122
Secondary research 123
Market modeling 124
Creating an initial data model 124
Revising the initial data model 124
Creating a final estimate 125
Creating demographic value splits 125
Primary research 125
Data finalization 126
Ongoing research 126
Chapter 13 APPENDIX 127
Future readings 127
How to contact experts in your industry 127
Disclaimer 127


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LIST OF FIGURES
Figure 1: Pasta and noodles, South Korea, value (KRWm), 2003?13 21
Figure 2: Pasta and noodles, South Korea, category growth comparison, by value, 2003?13 23
Figure 3: Pasta and noodles, South Korea, volume (kg, million), 2003?13 26
Figure 4: Pasta and noodles, South Korea, category growth comparison, by volume, 2003?13 26
Figure 5: Pasta and noodles, South Korea, company share by value (%), 2007?08 29
Figure 6: Pasta and noodles, South Korea, distribution channels by value (%), 2007?08 32
Figure 7: Canned pasta & noodles, South Korea, value (KRWm), 2003?13 41
Figure 8: Canned pasta & noodles, South Korea, volume (kg, million), 2003?13 44
Figure 9: Canned pasta & noodles, South Korea, distribution channels by value (%), 2007?08 48
Figure 10: Chilled fresh pasta, South Korea, value (KRWm), 2003?13 53
Figure 11: Chilled fresh pasta, South Korea, volume (kg, million), 2003?13 56
Figure 12: Chilled fresh pasta, South Korea, company share by value (%), 2007?08 58
Figure 13: Chilled fresh pasta, South Korea, distribution channels by value (%), 2007?08 61
Figure 14: Dried pasta/noodles, South Korea, value (KRWm), 2003?13 67
Figure 15: Dried pasta/noodles, South Korea, category growth comparison, by value, 2003?13 69
Figure 16: Dried pasta/noodles, South Korea, volume (kg, million), 2003?13 72
Figure 17: Dried pasta/noodles, South Korea, category growth comparison, by volume, 2003?13 72
Figure 18: Dried pasta/noodles, South Korea, company share by value (%), 2007?08 75
Figure 19: Dried pasta/noodles, South Korea, distribution channels by value (%), 2007?08 78
Figure 20: Global pasta and noodles market split (value terms, 2008), top five countries 83
Figure 21: Global pasta and noodles market value, 2003–08, top five countries 85
Figure 22: Global pasta and noodles market split (volume terms, 2008), top five countries 87
Figure 23: Global pasta and noodles market volume, 2003–08, top five countries 89
Figure 24: Annual data review process 123


LIST OF TABLES
Table 1: Pasta and noodles category definitions 8
Table 2: Pasta and noodles distribution channels 9
Table 3: Pasta and noodles, South Korea, value by category (KRWm), 2003?08 19
Table 4: Pasta and noodles, South Korea, value forecast by category (KRWm), 2008?13 20
Table 5: Pasta and noodles, South Korea, value by category ($m), 2003?08 22
Table 6: Pasta and noodles, South Korea, value forecast by category ($m), 2008?13 22
Table 7: Pasta and noodles, South Korea, volume by category (kg, million), 2003?08 24
Table 8: Pasta and noodles, South Korea, volume forecast by category (kg, million), 2008?13 25
Table 9: Pasta and noodles, South Korea, brand share by value (%), 2007?08 27
Table 10: Pasta and noodles, South Korea, value by brand (KRWm), 2007?08 28
Table 11: Pasta and noodles, South Korea, company share by value (%), 2007?08 30
Table 12: Pasta and noodles, South Korea, value by company (KRWm), 2007?08 30
Table 13: Pasta and noodles, South Korea, distribution channels by value (%), 2007?08 31
Table 14: Pasta and noodles, South Korea, value by distribution channel (KRWm), 2007?08 31
Table 15: Pasta and noodles, South Korea, expenditure per capita (KRW), 2003?08 33
Table 16: Pasta and noodles, South Korea, forecast expenditure per capita (KRW), 2008?13 33
Table 17: Pasta and noodles, South Korea, expenditure per capita ($), 2003?08 34
Table 18: Pasta and noodles, South Korea, forecast expenditure per capita ($), 2008?13 34
Table 19: Pasta and noodles, South Korea, consumption per capita (kg), 2003?08 35
Table 20: Pasta and noodles, South Korea, forecast consumption per capita (kg), 2008?13 35
Table 21: Nongshim Co Ltd key facts 36
Table 22: Samyang Foods Co. Ltd. key facts 38
Table 23: Canned pasta & noodles, South Korea, value (KRWm), 2003?08 40
Table 24: Canned pasta & noodles, South Korea, value forecast (KRWm), 2008?13 41
Table 25: Canned pasta & noodles, South Korea, value ($m), 2003?08 42
Table 26: Canned pasta & noodles, South Korea, value forecast ($m), 2008?13 42
Table 27: Canned pasta & noodles, South Korea, volume (kg, million), 2003?08 43
Table 28: Canned pasta & noodles, South Korea, volume forecast (kg, million), 2008?13 44
Table 29: Canned pasta & noodles, South Korea, brand share by value (%), 2007?08 45
Table 30: Canned pasta & noodles, South Korea, value by brand (KRWm), 2007?08 45
Table 31: Canned pasta & noodles, South Korea, company share by value (%), 2007?08 46
Table 32: Canned pasta & noodles, South Korea, value by company (KRWm), 2007?08 46
Table 33: Canned pasta & noodles, South Korea, distribution channels by value (%), 2007?08 47
Table 34: Canned pasta & noodles, South Korea, value by distribution channel (KRWm), 2007?08 47
Table 35: Canned pasta & noodles, South Korea, expenditure per capita (KRW), 2003?08 49
Table 36: Canned pasta & noodles, South Korea, forecast expenditure per capita (KRW), 2008?13 49
Table 37: Canned pasta & noodles, South Korea, expenditure per capita ($), 2003?08 50
Table 38: Canned pasta & noodles, South Korea, forecast expenditure per capita ($), 2008?13 50
Table 39: Canned pasta & noodles, South Korea, consumption per capita (kg), 2003?08 51
Table 40: Canned pasta & noodles, South Korea, forecast consumption per capita (kg), 2008?13 51
Table 41: Chilled fresh pasta, South Korea, value (KRWm), 2003?08 52
Table 42: Chilled fresh pasta, South Korea, value forecast (KRWm), 2008?13 53
Table 43: Chilled fresh pasta, South Korea, value ($m), 2003?08 54
Table 44: Chilled fresh pasta, South Korea, value forecast ($m), 2008?13 54
Table 45: Chilled fresh pasta, South Korea, volume (kg, million), 2003?08 55
Table 46: Chilled fresh pasta, South Korea, volume forecast (kg, million), 2008?13 56
Table 47: Chilled fresh pasta, South Korea, brand share by value (%), 2007?08 57
Table 48: Chilled fresh pasta, South Korea, value by brand (KRWm), 2007?08 57
Table 49: Chilled fresh pasta, South Korea, company share by value (%), 2007?08 59
Table 50: Chilled fresh pasta, South Korea, value by company (KRWm), 2007?08 59
Table 51: Chilled fresh pasta, South Korea, distribution channels by value (%), 2007?08 60
Table 52: Chilled fresh pasta, South Korea, value by distribution channel (KRWm), 2007?08 60
Table 53: Chilled fresh pasta, South Korea, expenditure per capita (KRW), 2003?08 62
Table 54: Chilled fresh pasta, South Korea, forecast expenditure per capita (KRW), 2008?13 62
Table 55: Chilled fresh pasta, South Korea, expenditure per capita ($), 2003?08 63
Table 56: Chilled fresh pasta, South Korea, forecast expenditure per capita ($), 2008?13 63
Table 57: Chilled fresh pasta, South Korea, consumption per capita (kg), 2003?08 64
Table 58: Chilled fresh pasta, South Korea, forecast consumption per capita (kg), 2008?13 64
Table 59: Dried pasta/noodles, South Korea, value by segment (KRWm), 2003?08 65
Table 60: Dried pasta/noodles, South Korea, value forecast by segment (KRWm), 2008?13 66
Table 61: Dried pasta/noodles, South Korea, value by segment ($m), 2003?08 68
Table 62: Dried pasta/noodles, South Korea, value forecast by segment ($m), 2008?13 68
Table 63: Dried pasta/noodles, South Korea, volume by segment (kg, million), 2003?08 70
Table 64: Dried pasta/noodles, South Korea, volume forecast by segment (kg, million), 2008?13 71
Table 65: Dried pasta/noodles, South Korea, brand share by value (%), 2007?08 73
Table 66: Dried pasta/noodles, South Korea, value by brand (KRWm), 2007?08 74
Table 67: Dried pasta/noodles, South Korea, company share by value (%), 2007?08 76
Table 68: Dried pasta/noodles, South Korea, value by company (KRWm), 2007?08 76
Table 69: Dried pasta/noodles, South Korea, distribution channels by value (%), 2007?08 77
Table 70: Dried pasta/noodles, South Korea, value by distribution channel (KRWm), 2007?08 77
Table 71: Dried pasta/noodles, South Korea, expenditure per capita (KRW), 2003?08 79
Table 72: Dried pasta/noodles, South Korea, forecast expenditure per capita (KRW), 2008?13 79
Table 73: Dried pasta/noodles, South Korea, expenditure per capita ($), 2003?08 80
Table 74: Dried pasta/noodles, South Korea, forecast expenditure per capita ($), 2008?13 80
Table 75: Dried pasta/noodles, South Korea, consumption per capita (kg), 2003?08 81
Table 76: Dried pasta/noodles, South Korea, forecast consumption per capita (kg), 2008?13 81
Table 77: Global pasta and noodles market value, 2008 82
Table 78: Global pasta and noodles market split (value terms ($m), 2008), top five countries 85
Table 79: Global pasta and noodles market volume, 2008 86
Table 80: Global pasta and noodles market split (volume terms, 2008), top five countries 89
Table 81: Leading players, top five countries 90
Table 82: Analysis of South Korea’s political landscape 92
Table 83: Analysis of South Korea’s economic landscape 96
Table 84: Analysis of South Korea’s social landscape 100
Table 85: Analysis of South Korea’s technology landscape 104
Table 86: Analysis of South Korea’s legal landscape 107
Table 87: Analysis of South Korea’s environmental landscape 111
Table 88: South Korea pasta and noodles new product launches reports, by company (top five companies), 2008 114
Table 89: South Korea pasta and noodles new product launches SKUs, by company (top five companies), 2008 114
Table 90: South Korea pasta and noodles new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 115
Table 91: South Korea pasta and noodles new product launches (reports), by ingredients (top 10 ingredients), 2008 115
Table 92: South Korea pasta and noodles new product launches (reports), by package tags or claims (top 10 claims), 2008 116
Table 93: South Korea pasta and noodles new product launches - recent five launches 2008 116
Table 94: South Korea population, by age group, 2003?08 (millions) 117
Table 95: South Korea population forecast, by age group, 2008?13 (millions) 118
Table 96: South Korea population, by gender, 2003?08 (millions) 118
Table 97: South Korea population forecast, by gender, 2008?13 (millions) 119
Table 98: South Korea nominal GDP, 2003?08 (KRWbn, nominal prices) 119
Table 99: South Korea nominal GDP forecast, 2008?13 (KRWbn, nominal prices) 119
Table 100: South Korea real GDP, 2003?08 (KRWbn, 2000 prices) 120
Table 101: South Korea real GDP forecast, 2008?13 (KRWbn, 2000 prices) 120
Table 102: South Korea real GDP, 2003?08 ($bn, 2000 prices) 120
Table 103: South Korea real GDP forecast, 2008?13 ($bn, 2000 prices) 121
Table 104: South Korea consumer price index, 2003?08 (2000=100) 121
Table 105: South Korea consumer price index, 2008?13 (2000=100) 121


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