Pasta and Noodles in Turkey to 2013

Introduction

This databook provides key data and information on the pasta and noodles market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodles, chilled fresh pasta and canned pasta & noodles

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the pasta and noodles market, including company overview, key facts and business description

Highlights

The market for pasta and noodles in Turkey increased at a compound annual growth rate of 5% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in Turkey, accounting for a share of 88.5%.

Leading players in Turkish pasta and noodles market include Sabanci Holdings, Barilla Holding Società per Azioni and Arbel.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pasta and noodles market in Turkey

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for pasta and noodles in Turkey increased at a compound annual growth rate of 5% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in Turkey, accounting for a share of 88.5%.

Leading players in Turkish pasta and noodles market include Sabanci Holdings, Barilla Holding Società per Azioni and Arbel.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pasta and noodles 2
Summary category level: canned pasta & noodles 3
Summary category level: chilled fresh pasta 4
Summary category level: dried pasta/noodles 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Turkish Lira), 2003?08 19
Value analysis (Turkish Lira), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Haci Omer Sabanci Holding A.S. 36
Barilla Holding Società per Azioni 39
Chapter 5 Category Analysis: Canned Pasta & Noodles 41
Value analysis (Turkish Lira), 2003?08 41
Value analysis (Turkish Lira), 2008?13 42
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company and brand share analysis 46
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Chilled Fresh Pasta 53
Value analysis (Turkish Lira), 2003?08 53
Value analysis (Turkish Lira), 2008?13 54
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 56
Volume analysis, 2008?13 57
Company and brand share analysis 58
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: Dried Pasta/Noodles 65
Value analysis (Turkish Lira), 2003?08 65
Value analysis (Turkish Lira), 2008?13 66
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 8 Country Comparison 80
Value 80
Volume 84
Market share 88
Chapter 9 PESTLE Analysis 89
Summary 89
Political analysis 90
Economic analysis 93
Social analysis 96
Technological analysis 99
Legal analysis 102
Environmental analysis 105
Chapter 10 New Product Development 108
Product launches over time 108
Recent product launches 110
Chapter 11 Macroeconomic Profile 111
Macroeconomic indicators 111
Chapter 12 Research Methodology 116
Methodology overview 116
Secondary research 117
Market modeling 118
Creating an initial data model 118
Revising the initial data model 118
Creating a final estimate 119
Creating demographic value splits 119
Primary research 119
Data finalization 120
Ongoing research 120
Chapter 13 APPENDIX 121
Future readings 121
How to contact experts in your industry 121
Disclaimer 121


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LIST OF FIGURES
Figure 1: Pasta and noodles, Turkey, value (TRYm), 2003?13 21
Figure 2: Pasta and noodles, Turkey, category growth comparison, by value, 2003?13 23
Figure 3: Pasta and noodles, Turkey, volume (kg, million), 2003?13 26
Figure 4: Pasta and noodles, Turkey, category growth comparison, by volume, 2003?13 27
Figure 5: Pasta and noodles, Turkey, company share by value (%), 2007?08 29
Figure 6: Pasta and noodles, Turkey, distribution channels by value (%), 2007?08 32
Figure 7: Canned pasta & noodles, Turkey, value (TRYm), 2003?13 42
Figure 8: Canned pasta & noodles, Turkey, volume (kg, million), 2003?13 45
Figure 9: Canned pasta & noodles, Turkey, distribution channels by value (%), 2007?08 49
Figure 10: Chilled fresh pasta, Turkey, value (TRYm), 2003?13 54
Figure 11: Chilled fresh pasta, Turkey, volume (kg, million), 2003?13 57
Figure 12: Chilled fresh pasta, Turkey, distribution channels by value (%), 2007?08 61
Figure 13: Dried pasta/noodles, Turkey, value (TRYm), 2003?13 66
Figure 14: Dried pasta/noodles, Turkey, category growth comparison, by value, 2003?13 68
Figure 15: Dried pasta/noodles, Turkey, volume (kg, million), 2003?13 71
Figure 16: Dried pasta/noodles, Turkey, category growth comparison, by volume, 2003?13 71
Figure 17: Dried pasta/noodles, Turkey, company share by value (%), 2007?08 73
Figure 18: Dried pasta/noodles, Turkey, distribution channels by value (%), 2007?08 76
Figure 19: Global pasta and noodles market split (value terms, 2008), top five countries 81
Figure 20: Global pasta and noodles market value, 2003–08, top five countries 83
Figure 21: Global pasta and noodles market split (volume terms, 2008), top five countries 85
Figure 22: Global pasta and noodles market volume, 2003–08, top five countries 87
Figure 23: Annual data review process 117


LIST OF TABLES
Table 1: Pasta and noodles category definitions 8
Table 2: Pasta and noodles distribution channels 9
Table 3: Pasta and noodles, Turkey, value by category (TRYm), 2003?08 19
Table 4: Pasta and noodles, Turkey, value forecast by category (TRYm), 2008?13 20
Table 5: Pasta and noodles, Turkey, value by category ($m), 2003?08 22
Table 6: Pasta and noodles, Turkey, value forecast by category ($m), 2008?13 22
Table 7: Pasta and noodles, Turkey, volume by category (kg, million), 2003?08 24
Table 8: Pasta and noodles, Turkey, volume forecast by category (kg, million), 2008?13 25
Table 9: Pasta and noodles, Turkey, brand share by value (%), 2007?08 28
Table 10: Pasta and noodles, Turkey, value by brand (TRYm), 2007?08 28
Table 11: Pasta and noodles, Turkey, company share by value (%), 2007?08 30
Table 12: Pasta and noodles, Turkey, value by company (TRYm), 2007?08 30
Table 13: Pasta and noodles, Turkey, distribution channels by value (%), 2007?08 31
Table 14: Pasta and noodles, Turkey, value by distribution channel (TRYm), 2007?08 31
Table 15: Pasta and noodles, Turkey, expenditure per capita (TRY), 2003?08 33
Table 16: Pasta and noodles, Turkey, forecast expenditure per capita (TRY), 2008?13 33
Table 17: Pasta and noodles, Turkey, expenditure per capita ($), 2003?08 34
Table 18: Pasta and noodles, Turkey, forecast expenditure per capita ($), 2008?13 34
Table 19: Pasta and noodles, Turkey, consumption per capita (kg), 2003?08 35
Table 20: Pasta and noodles, Turkey, forecast consumption per capita (kg), 2008?13 35
Table 21: Haci Omer Sabanci Holding A.S. key facts 36
Table 22: Barilla Holding Società per Azioni key facts 39
Table 23: Canned pasta & noodles, Turkey, value (TRYm), 2003?08 41
Table 24: Canned pasta & noodles, Turkey, value forecast (TRYm), 2008?13 42
Table 25: Canned pasta & noodles, Turkey, value ($m), 2003?08 43
Table 26: Canned pasta & noodles, Turkey, value forecast ($m), 2008?13 43
Table 27: Canned pasta & noodles, Turkey, volume (kg, million), 2003?08 44
Table 28: Canned pasta & noodles, Turkey, volume forecast (kg, million), 2008?13 45
Table 29: Canned pasta & noodles, Turkey, brand share by value (%), 2007?08 46
Table 30: Canned pasta & noodles, Turkey, value by brand (TRYm), 2007?08 46
Table 31: Canned pasta & noodles, Turkey, company share by value (%), 2007?08 47
Table 32: Canned pasta & noodles, Turkey, value by company (TRYm), 2007?08 47
Table 33: Canned pasta & noodles, Turkey, distribution channels by value (%), 2007?08 48
Table 34: Canned pasta & noodles, Turkey, value by distribution channel (TRYm), 2007?08 48
Table 35: Canned pasta & noodles, Turkey, expenditure per capita (TRY), 2003?08 50
Table 36: Canned pasta & noodles, Turkey, forecast expenditure per capita (TRY), 2008?13 50
Table 37: Canned pasta & noodles, Turkey, expenditure per capita ($), 2003?08 51
Table 38: Canned pasta & noodles, Turkey, forecast expenditure per capita ($), 2008?13 51
Table 39: Canned pasta & noodles, Turkey, consumption per capita (kg), 2003?08 52
Table 40: Canned pasta & noodles, Turkey, forecast consumption per capita (kg), 2008?13 52
Table 41: Chilled fresh pasta, Turkey, value (TRYm), 2003?08 53
Table 42: Chilled fresh pasta, Turkey, value forecast (TRYm), 2008?13 54
Table 43: Chilled fresh pasta, Turkey, value ($m), 2003?08 55
Table 44: Chilled fresh pasta, Turkey, value forecast ($m), 2008?13 55
Table 45: Chilled fresh pasta, Turkey, volume (kg, million), 2003?08 56
Table 46: Chilled fresh pasta, Turkey, volume forecast (kg, million), 2008?13 57
Table 47: Chilled fresh pasta, Turkey, brand share by value (%), 2007?08 58
Table 48: Chilled fresh pasta, Turkey, value by brand (TRYm), 2007?08 58
Table 49: Chilled fresh pasta, Turkey, company share by value (%), 2007?08 59
Table 50: Chilled fresh pasta, Turkey, value by company (TRYm), 2007?08 59
Table 51: Chilled fresh pasta, Turkey, distribution channels by value (%), 2007?08 60
Table 52: Chilled fresh pasta, Turkey, value by distribution channel (TRYm), 2007?08 60
Table 53: Chilled fresh pasta, Turkey, expenditure per capita (TRY), 2003?08 62
Table 54: Chilled fresh pasta, Turkey, forecast expenditure per capita (TRY), 2008?13 62
Table 55: Chilled fresh pasta, Turkey, expenditure per capita ($), 2003?08 63
Table 56: Chilled fresh pasta, Turkey, forecast expenditure per capita ($), 2008?13 63
Table 57: Chilled fresh pasta, Turkey, consumption per capita (kg), 2003?08 64
Table 58: Chilled fresh pasta, Turkey, forecast consumption per capita (kg), 2008?13 64
Table 59: Dried pasta/noodles, Turkey, value by segment (TRYm), 2003?08 65
Table 60: Dried pasta/noodles, Turkey, value forecast by segment (TRYm), 2008?13 66
Table 61: Dried pasta/noodles, Turkey, value by segment ($m), 2003?08 67
Table 62: Dried pasta/noodles, Turkey, value forecast by segment ($m), 2008?13 67
Table 63: Dried pasta/noodles, Turkey, volume by segment (kg, million), 2003?08 69
Table 64: Dried pasta/noodles, Turkey, volume forecast by segment (kg, million), 2008?13 70
Table 65: Dried pasta/noodles, Turkey, brand share by value (%), 2007?08 72
Table 66: Dried pasta/noodles, Turkey, value by brand (TRYm), 2007?08 72
Table 67: Dried pasta/noodles, Turkey, company share by value (%), 2007?08 74
Table 68: Dried pasta/noodles, Turkey, value by company (TRYm), 2007?08 74
Table 69: Dried pasta/noodles, Turkey, distribution channels by value (%), 2007?08 75
Table 70: Dried pasta/noodles, Turkey, value by distribution channel (TRYm), 2007?08 75
Table 71: Dried pasta/noodles, Turkey, expenditure per capita (TRY), 2003?08 77
Table 72: Dried pasta/noodles, Turkey, forecast expenditure per capita (TRY), 2008?13 77
Table 73: Dried pasta/noodles, Turkey, expenditure per capita ($), 2003?08 78
Table 74: Dried pasta/noodles, Turkey, forecast expenditure per capita ($), 2008?13 78
Table 75: Dried pasta/noodles, Turkey, consumption per capita (kg), 2003?08 79
Table 76: Dried pasta/noodles, Turkey, forecast consumption per capita (kg), 2008?13 79
Table 77: Global pasta and noodles market value, 2008 80
Table 78: Global pasta and noodles market split (value terms ($m), 2008), top five countries 83
Table 79: Global pasta and noodles market volume, 2008 84
Table 80: Global pasta and noodles market split (volume terms, 2008), top five countries 87
Table 81: Leading players, top five countries 88
Table 82: Analysis of Turkey’s political landscape 90
Table 83: Analysis of Turkey’s economy 93
Table 84: Analysis of Turkey’s social system 96
Table 85: Analysis of Turkey’s technology landscape 99
Table 86: Patents received from the US Patent and Trademark Office by country 101
Table 87: Analysis of Turkey’s legal landscape 102
Table 88: Analysis of Turkey’s environmental landscape 105
Table 89: Turkey pasta and noodles new product launches reports, by company (top five companies), 2008 108
Table 90: Turkey pasta and noodles new product launches SKUs, by company (top five companies), 2008 108
Table 91: Turkey pasta and noodles new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 109
Table 92: Turkey pasta and noodles new product launches (reports), by ingredients (top 10 ingredients), 2008 109
Table 93: Turkey pasta and noodles new product launches (reports), by package tags or claims (top 10 claims), 2008 110
Table 94: Turkey pasta and noodles new product launches - recent five launches 2008 110
Table 95: Turkey population, by age group, 2003?08 (millions) 111
Table 96: Turkey population forecast, by age group, 2008?13 (millions) 112
Table 97: Turkey population, by gender, 2003?08 (millions) 112
Table 98: Turkey population forecast, by gender, 2008?13 (millions) 113
Table 99: Turkey nominal GDP, 2003?08 (TRYbn, nominal prices) 113
Table 100: Turkey nominal GDP forecast, 2008?13 (TRYbn, nominal prices) 113
Table 101: Turkey real GDP, 2003?08 (TRYbn, 2000 prices) 114
Table 102: Turkey real GDP forecast, 2008?13 (TRYbn, 2000 prices) 114
Table 103: Turkey real GDP, 2003?08 ($bn, 2000 prices) 114
Table 104: Turkey real GDP forecast, 2008?13 ($bn, 2000 prices) 115
Table 105: Turkey consumer price index, 2003?08 (2000=100) 115
Table 106: Turkey consumer price index, 2008?13 (2000=100) 115

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