Pasta and Noodles in Uruguay to 2013

Introduction

This databook provides key data and information on the pasta and noodles market in Uruguay. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodles, chilled fresh pasta and canned pasta & noodles

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for pasta and noodles in Uruguay increased at a compound annual growth rate of 3.4% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in Uruguay, accounting for a share of 87.7%.

Leading players in Uruguayan pasta and noodles market include M. Dias, Cepas Argentinas S.A. and Ebro Puleva SA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pasta and noodles market in Uruguay

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for pasta and noodles in Uruguay increased at a compound annual growth rate of 3.4% between 2003 and 2008.

The dried pasta/noodles category led the pasta and noodles market in Uruguay, accounting for a share of 87.7%.

Leading players in Uruguayan pasta and noodles market include M. Dias, Cepas Argentinas S.A. and Ebro Puleva SA.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: pasta and noodles 2
Summary category level: canned pasta & noodles 3
Summary category level: chilled fresh pasta 4
Summary category level: dried pasta/noodles 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Peso Uruguayo), 2003?08 19
Value analysis (Peso Uruguayo), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profile 35
Ebro Puleva S.A. 35
Chapter 5 Category Analysis: Canned Pasta & Noodles 37
Value analysis (Peso Uruguayo), 2003?08 37
Value analysis (Peso Uruguayo), 2008?13 38
Value analysis (US dollars), 2003?08 39
Value analysis (US dollars), 2008?13 39
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company and brand share analysis 42
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 6 Category Analysis: Chilled Fresh Pasta 49
Value analysis (Peso Uruguayo), 2003?08 49
Value analysis (Peso Uruguayo), 2008?13 50
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 7 Category Analysis: Dried Pasta/Noodles 62
Value analysis (Peso Uruguayo), 2003?08 62
Value analysis (Peso Uruguayo), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 8 Country Comparison 78
Value 78
Volume 82
Market share 86
Chapter 9 New Product Development 87
Product launches over time 87
Recent product launches 89
Chapter 10 Macroeconomic Profile 90
Macroeconomic indicators 90
Chapter 11 Research Methodology 95
Methodology overview 95
Secondary research 96
Market modeling 97
Creating an initial data model 97
Revising the initial data model 97
Creating a final estimate 98
Creating demographic value splits 98
Primary research 98
Data finalization 99
Ongoing research 99
Chapter 12 APPENDIX 100
Future readings 100
How to contact experts in your industry 100
Disclaimer 100


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LIST OF FIGURES
Figure 1: Pasta and noodles, Uruguay, value (UYUm), 2003?13 21
Figure 2: Pasta and noodles, Uruguay, category growth comparison, by value, 2003?13 23
Figure 3: Pasta and noodles, Uruguay, volume (kg, million), 2003?13 26
Figure 4: Pasta and noodles, Uruguay, category growth comparison, by volume, 2003?13 26
Figure 5: Pasta and noodles, Uruguay, company share by value (%), 2007?08 28
Figure 6: Pasta and noodles, Uruguay, distribution channels by value (%), 2007?08 31
Figure 7: Canned pasta & noodles, Uruguay, value (UYUm), 2003?13 38
Figure 8: Canned pasta & noodles, Uruguay, volume (kg, million), 2003?13 41
Figure 9: Canned pasta & noodles, Uruguay, distribution channels by value (%), 2007?08 45
Figure 10: Chilled fresh pasta, Uruguay, value (UYUm), 2003?13 50
Figure 11: Chilled fresh pasta, Uruguay, volume (kg, million), 2003?13 53
Figure 12: Chilled fresh pasta, Uruguay, company share by value (%), 2007?08 55
Figure 13: Chilled fresh pasta, Uruguay, distribution channels by value (%), 2007?08 58
Figure 14: Dried pasta/noodles, Uruguay, value (UYUm), 2003?13 64
Figure 15: Dried pasta/noodles, Uruguay, category growth comparison, by value, 2003?13 66
Figure 16: Dried pasta/noodles, Uruguay, volume (kg, million), 2003?13 69
Figure 17: Dried pasta/noodles, Uruguay, category growth comparison, by volume, 2003?13 69
Figure 18: Dried pasta/noodles, Uruguay, company share by value (%), 2007?08 71
Figure 19: Dried pasta/noodles, Uruguay, distribution channels by value (%), 2007?08 74
Figure 20: Global pasta and noodles market split (value terms, 2008), top five countries 79
Figure 21: Global pasta and noodles market value, 2003–08, top five countries 81
Figure 22: Global pasta and noodles market split (volume terms, 2008), top five countries 83
Figure 23: Global pasta and noodles market volume, 2003–08, top five countries 85
Figure 24: Annual data review process 96


LIST OF TABLES
Table 1: Pasta and noodles category definitions 8
Table 2: Pasta and noodles distribution channels 9
Table 3: Pasta and noodles, Uruguay, value by category (UYUm), 2003?08 19
Table 4: Pasta and noodles, Uruguay, value forecast by category (UYUm), 2008?13 20
Table 5: Pasta and noodles, Uruguay, value by category ($m), 2003?08 22
Table 6: Pasta and noodles, Uruguay, value forecast by category ($m), 2008?13 22
Table 7: Pasta and noodles, Uruguay, volume by category (kg, million), 2003?08 24
Table 8: Pasta and noodles, Uruguay, volume forecast by category (kg, million), 2008?13 25
Table 9: Pasta and noodles, Uruguay, brand share by value (%), 2007?08 27
Table 10: Pasta and noodles, Uruguay, value by brand (UYUm), 2007?08 27
Table 11: Pasta and noodles, Uruguay, company share by value (%), 2007?08 29
Table 12: Pasta and noodles, Uruguay, value by company (UYUm), 2007?08 29
Table 13: Pasta and noodles, Uruguay, distribution channels by value (%), 2007?08 30
Table 14: Pasta and noodles, Uruguay, value by distribution channel (UYUm), 2007?08 30
Table 15: Pasta and noodles, Uruguay, expenditure per capita (UYU), 2003?08 32
Table 16: Pasta and noodles, Uruguay, forecast expenditure per capita (UYU), 2008?13 32
Table 17: Pasta and noodles, Uruguay, expenditure per capita ($), 2003?08 33
Table 18: Pasta and noodles, Uruguay, forecast expenditure per capita ($), 2008?13 33
Table 19: Pasta and noodles, Uruguay, consumption per capita (kg), 2003?08 34
Table 20: Pasta and noodles, Uruguay, forecast consumption per capita (kg), 2008?13 34
Table 21: Ebro Puleva S.A. key facts 35
Table 22: Canned pasta & noodles, Uruguay, value (UYUm), 2003?08 37
Table 23: Canned pasta & noodles, Uruguay, value forecast (UYUm), 2008?13 38
Table 24: Canned pasta & noodles, Uruguay, value ($m), 2003?08 39
Table 25: Canned pasta & noodles, Uruguay, value forecast ($m), 2008?13 39
Table 26: Canned pasta & noodles, Uruguay, volume (kg, million), 2003?08 40
Table 27: Canned pasta & noodles, Uruguay, volume forecast (kg, million), 2008?13 41
Table 28: Canned pasta & noodles, Uruguay, brand share by value (%), 2007?08 42
Table 29: Canned pasta & noodles, Uruguay, value by brand (UYUm), 2007?08 42
Table 30: Canned pasta & noodles, Uruguay, company share by value (%), 2007?08 43
Table 31: Canned pasta & noodles, Uruguay, value by company (UYUm), 2007?08 43
Table 32: Canned pasta & noodles, Uruguay, distribution channels by value (%), 2007?08 44
Table 33: Canned pasta & noodles, Uruguay, value by distribution channel (UYUm), 2007?08 44
Table 34: Canned pasta & noodles, Uruguay, expenditure per capita (UYU), 2003?08 46
Table 35: Canned pasta & noodles, Uruguay, forecast expenditure per capita (UYU), 2008?13 46
Table 36: Canned pasta & noodles, Uruguay, expenditure per capita ($), 2003?08 47
Table 37: Canned pasta & noodles, Uruguay, forecast expenditure per capita ($), 2008?13 47
Table 38: Canned pasta & noodles, Uruguay, consumption per capita (kg), 2003?08 48
Table 39: Canned pasta & noodles, Uruguay, forecast consumption per capita (kg), 2008?13 48
Table 40: Chilled fresh pasta, Uruguay, value (UYUm), 2003?08 49
Table 41: Chilled fresh pasta, Uruguay, value forecast (UYUm), 2008?13 50
Table 42: Chilled fresh pasta, Uruguay, value ($m), 2003?08 51
Table 43: Chilled fresh pasta, Uruguay, value forecast ($m), 2008?13 51
Table 44: Chilled fresh pasta, Uruguay, volume (kg, million), 2003?08 52
Table 45: Chilled fresh pasta, Uruguay, volume forecast (kg, million), 2008?13 53
Table 46: Chilled fresh pasta, Uruguay, brand share by value (%), 2007?08 54
Table 47: Chilled fresh pasta, Uruguay, value by brand (UYUm), 2007?08 54
Table 48: Chilled fresh pasta, Uruguay, company share by value (%), 2007?08 56
Table 49: Chilled fresh pasta, Uruguay, value by company (UYUm), 2007?08 56
Table 50: Chilled fresh pasta, Uruguay, distribution channels by value (%), 2007?08 57
Table 51: Chilled fresh pasta, Uruguay, value by distribution channel (UYUm), 2007?08 57
Table 52: Chilled fresh pasta, Uruguay, expenditure per capita (UYU), 2003?08 59
Table 53: Chilled fresh pasta, Uruguay, forecast expenditure per capita (UYU), 2008?13 59
Table 54: Chilled fresh pasta, Uruguay, expenditure per capita ($), 2003?08 60
Table 55: Chilled fresh pasta, Uruguay, forecast expenditure per capita ($), 2008?13 60
Table 56: Chilled fresh pasta, Uruguay, consumption per capita (kg), 2003?08 61
Table 57: Chilled fresh pasta, Uruguay, forecast consumption per capita (kg), 2008?13 61
Table 58: Dried pasta/noodles, Uruguay, value by segment (UYUm), 2003?08 62
Table 59: Dried pasta/noodles, Uruguay, value forecast by segment (UYUm), 2008?13 63
Table 60: Dried pasta/noodles, Uruguay, value by segment ($m), 2003?08 65
Table 61: Dried pasta/noodles, Uruguay, value forecast by segment ($m), 2008?13 65
Table 62: Dried pasta/noodles, Uruguay, volume by segment (kg, million), 2003?08 67
Table 63: Dried pasta/noodles, Uruguay, volume forecast by segment (kg, million), 2008?13 68
Table 64: Dried pasta/noodles, Uruguay, brand share by value (%), 2007?08 70
Table 65: Dried pasta/noodles, Uruguay, value by brand (UYUm), 2007?08 70
Table 66: Dried pasta/noodles, Uruguay, company share by value (%), 2007?08 72
Table 67: Dried pasta/noodles, Uruguay, value by company (UYUm), 2007?08 72
Table 68: Dried pasta/noodles, Uruguay, distribution channels by value (%), 2007?08 73
Table 69: Dried pasta/noodles, Uruguay, value by distribution channel (UYUm), 2007?08 73
Table 70: Dried pasta/noodles, Uruguay, expenditure per capita (UYU), 2003?08 75
Table 71: Dried pasta/noodles, Uruguay, forecast expenditure per capita (UYU), 2008?13 75
Table 72: Dried pasta/noodles, Uruguay, expenditure per capita ($), 2003?08 76
Table 73: Dried pasta/noodles, Uruguay, forecast expenditure per capita ($), 2008?13 76
Table 74: Dried pasta/noodles, Uruguay, consumption per capita (kg), 2003?08 77
Table 75: Dried pasta/noodles, Uruguay, forecast consumption per capita (kg), 2008?13 77
Table 76: Global pasta and noodles market value, 2008 78
Table 77: Global pasta and noodles market split (value terms ($m), 2008), top five countries 81
Table 78: Global pasta and noodles market volume, 2008 82
Table 79: Global pasta and noodles market split (volume terms, 2008), top five countries 85
Table 80: Leading players, top five countries 86
Table 81: Uruguay pasta and noodles new product launches reports, by company, 2008 87
Table 82: Uruguay pasta and noodles new product launches SKUs, by company, 2008 87
Table 83: Uruguay pasta and noodles new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 88
Table 84: Uruguay pasta and noodles new product launches (reports), by ingredients (top 10 ingredients), 2008 88
Table 85: Uruguay pasta and noodles new product launches (reports), by package tags or claims (top 10 claims), 2008 89
Table 86: Uruguay pasta and noodles new product launches, 2008 89
Table 87: Uruguay population, by age group, 2003?08 (millions) 90
Table 88: Uruguay population forecast, by age group, 2008?13 (millions) 91
Table 89: Uruguay population, by gender, 2003?08 (millions) 91
Table 90: Uruguay population forecast, by gender, 2008?13 (millions) 92
Table 91: Uruguay nominal GDP, 2003?08 (UYUbn, nominal prices) 92
Table 92: Uruguay nominal GDP forecast, 2008?13 (UYUbn, nominal prices) 92
Table 93: Uruguay real GDP, 2003?08 (UYUbn, 2000 prices) 93
Table 94: Uruguay real GDP forecast, 2008?13 (UYUbn, 2000 prices) 93
Table 95: Uruguay real GDP, 2003?08 ($bn, 2000 prices) 93
Table 96: Uruguay real GDP forecast, 2008?13 ($bn, 2000 prices) 94
Table 97: Uruguay consumer price index, 2003?08 (2000=100) 94
Table 98: Uruguay consumer price index, 2008?13 (2000=100) 94


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