Payment Cards in Turkey to 2012

Introduction

Datamonitor's Payment Cards in Turkey to 2012 is a detailed information resource for those in the European payment card industry. It provides high quality competitor and market level data on the general purpose payment card industry, making it a hugely valuable tool in understanding current dynamics and future trends.

Scope

*Market data for the number of cards, transactions, and value across immediate debit, charge, and revolving credit cards for the period 2003-07

*Full forecasts of all market level metrics for the period 2008-12

*Card issuer market shares are presented across each product type

Highlights

The total number of payment cards in Turkey increased at an average annual growth rate (AAGR) of 18.2% between 2003 and 2007. The turnover per card is expected to grow at a CAGR of 8.0% over the 2008-12 period.

In 2007, Ziraat Bankasi held the highest share, accounting for 19.3% of the total pay now cards market where as in the pay later card market Yapi ve Kredi Bankasi held the highest share, accounting for 18.1%.

Reasons to Purchase

*Understand the current trends in this payment market and the outlook for the future

*See how the revolving credit card market in this country has developed and is expected to grow

*Understand the competitive dynamics of this market and which issuers dominate the space


Report Highlights
Highlights

The total number of payment cards in Turkey increased at an average annual growth rate (AAGR) of 18.2% between 2003 and 2007. The turnover per card is expected to grow at a CAGR of 8.0% over the 2008-12 period.

In 2007, Ziraat Bankasi held the highest share, accounting for 19.3% of the total pay now cards market where as in the pay later card market Yapi ve Kredi Bankasi held the highest share, accounting for 18.1%.


[Studien Infos ausblenden]

TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION 5
Reasons to purchase 6
TOTAL PAYMENT CARDS MARKET 8
Market overview to 2012 8
Payment cards market split by scheme 12
PAY NOW CARDS 14
Market overview to 2012 14
Pay now cards market split by scheme 18
PAY LATER CARDS 20
Market overview to 2012 20
Pay later cards market split by scheme 24
Credit cards 26
COMPETITOR ANALYSIS 32
Pay now cards market, 2007 32
Pay later cards market, 2007 34
APPENDIX 36
Further reading 36
How to contact experts in your industry 36
Disclaimer 36


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LIST OF FIGURES
Figure 1: Turkish payment cards market, number of cards and turnover per card analysis, 2003–2012 8
Figure 2: Turkish payment cards market, number of transactions and value of transactions analysis, 2003–2012 9
Figure 3: Turkish pay now cards market, number of cards and turnover per card analysis, 2003–2012 14
Figure 4: Turkish pay now cards market, number of transactions and value of transactions analysis, 2003–2012 15
Figure 5: Turkish pay later cards market, number of cards and turnover per card analysis, 2003–2012 20
Figure 6: Turkish pay later cards market, number of transactions and value of transactions analysis, 2003–2012 21
Figure 7: Turkish credit cards market, number of cards and turnover per card analysis, 2003–2012 26
Figure 8: Turkish credit cards market, number of transactions and value of transactions analysis, 2003–2012 27
Figure 9: Pay now cards in issue by competitor (top 5) in Turkey, 2007 (%) 32
Figure 10: Pay later cards in issue by competitor (top 5) in Turkey, 2007 (%) 34


LIST OF TABLES
Table 1: Payment cards definitions of the key terms 6
Table 2: Turkish payment cards market analysis, 2003–2007 10
Table 3: Turkish payment cards market analysis, 2008–2012 11
Table 4: Total number of payment cards by scheme in Turkey (000s) 12
Table 5: Total number of payment card transactions by scheme in Turkey (m) 12
Table 6: Total value of payment card transactions by scheme in Turkey (€m) 13
Table 7: Turkish pay now cards market analysis, 2003–2007 16
Table 8: Turkish pay now cards market analysis, 2008–2012 17
Table 9: Total number of pay now cards by scheme in Turkey (000s) 18
Table 10: Total number of pay now card transactions by scheme in Turkey (m) 18
Table 11: Total value of pay now card transactions by scheme in Turkey (€m) 19
Table 12: Turkish pay later cards market analysis, 2003–2007 22
Table 13: Turkish pay later cards market analysis, 2008–2012 23
Table 14: Total number of pay later cards by scheme in Turkey (000s) 24
Table 15: Total number of pay later card transactions by scheme in Turkey (m) 24
Table 16: Total value of pay later card transactions by scheme in Turkey (€m) 25
Table 17: Turkish credit cards market analysis, 2003–2007 28
Table 18: Turkish credit cards market analysis, 2008–2012 29
Table 19: Total number of credit cards by scheme in Turkey (000s) 30
Table 20: Total number of credit card transactions by scheme in Turkey (m) 30
Table 21: Total value of credit card transactions by scheme in Turkey (€m) 31
Table 22: Pay now cards in issue by competitor, 2007 (000s) 33
Table 23: Pay later cards in issue by competitor, 2007 (000s) 35


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