Personal Hygiene in the US to 2013

Introduction

This databook provides key data and information on the personal hygiene market in the US. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in the US increased at a compound annual growth rate of 3% between 2003 and 2008.

The deodorants category led the personal hygiene market in the US, accounting for a share of 39.9%.

Leading players in the US personal hygiene market include Unilever, Procter & Gamble Company, The and Colgate-Palmolive Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in the US

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in the US increased at a compound annual growth rate of 3% between 2003 and 2008.

The deodorants category led the personal hygiene market in the US, accounting for a share of 39.9%.

Leading players in the US personal hygiene market include Unilever, Procter & Gamble Company, The and Colgate-Palmolive Company.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (US Dollar), 2003?08 19
Value analysis (US Dollar), 2008?13 20
Volume analysis, 2003?08 22
Volume analysis, 2008?13 23
Company and brand share analysis 26
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 36
Unilever 36
Procter & Gamble Company, The 38
Chapter 5 Category Analysis: Bath & shower products 40
Value analysis (US Dollar), 2003?08 40
Value analysis (US Dollar), 2008?13 41
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company and brand share analysis 46
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Deodorants 54
Value analysis (US Dollar), 2003?08 54
Value analysis (US Dollar), 2008?13 55
Volume analysis, 2003?08 58
Volume analysis, 2008?13 59
Company and brand share analysis 61
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Soap 71
Value analysis (US Dollar), 2003?08 71
Value analysis (US Dollar), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Country Comparison 85
Value 85
Volume 89
Market share 93
Chapter 9 PESTLE Analysis 94
Summary 94
Political analysis 95
Economic analysis 98
Social analysis 102
Technological analysis 106
Legal analysis 110
Environmental analysis 113
Chapter 10 New Product Development 117
Product launches over time 117
Recent product launches 119
Chapter 11 Macroeconomic Profile 120
Macroeconomic indicators 120
Chapter 12 Research Methodology 125
Methodology overview 125
Secondary research 126
Market modeling 127
Creating an initial data model 127
Revising the initial data model 127
Creating a final estimate 128
Creating demographic value splits 128
Primary research 128
Data finalization 129
Ongoing research 129
Chapter 13 APPENDIX 130
Future readings 130
How to contact experts in your industry 130
Disclaimer 130


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LIST OF FIGURES
Figure 1: US personal hygiene value and value forecast, 2003?13 ($m, nominal prices) 21
Figure 2: US personal hygiene category growth comparison, by value, 2003?13 21
Figure 3: US personal hygiene volume and volume forecast, 2003?13 (units, million) 24
Figure 4: US personal hygiene category growth comparison, by volume, 2003?13 25
Figure 5: US personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: US personal hygiene distribution channels, by value, 2007?08 (%) 33
Figure 7: US bath & shower products value and value forecast, 2003?13 ($m, nominal prices) 42
Figure 8: US bath & shower products category growth comparison, by value, 2003?13 42
Figure 9: US bath & shower products volume and volume forecast, 2003?13 (units, million) 45
Figure 10: US bath & shower products category growth comparison, by volume, 2003?13 45
Figure 11: US bath & shower products company share, by value, 2007?08 (%) 48
Figure 12: US bath & shower products distribution channels, by value, 2007?08 (%) 51
Figure 13: US deodorants value and value forecast, 2003?13 ($m, nominal prices) 56
Figure 14: US deodorants category growth comparison, by value, 2003?13 57
Figure 15: US deodorants volume and volume forecast, 2003?13 (units, million) 60
Figure 16: US deodorants category growth comparison, by volume, 2003?13 60
Figure 17: US deodorants company share, by value, 2007?08 (%) 63
Figure 18: US deodorants distribution channels, by value, 2007?08 (%) 66
Figure 19: US soap value and value forecast, 2003?13 ($m, nominal prices) 73
Figure 20: US soap category growth comparison, by value, 2003?13 73
Figure 21: US soap volume and volume forecast, 2003?13 (units, million) 76
Figure 22: US soap category growth comparison, by volume, 2003?13 76
Figure 23: US soap company share, by value, 2007?08 (%) 79
Figure 24: US soap distribution channels, by value, 2007?08 (%) 82
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 86
Figure 26: Global personal hygiene market value, 2003–08, top five countries 88
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 90
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 92
Figure 29: Annual data review process 126


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: US personal hygiene value, 2003?08 ($m, nominal prices) 19
Table 4: US personal hygiene value forecast, 2008?13 ($m, nominal prices) 20
Table 5: US personal hygiene volume, 2003?08 (units, million) 22
Table 6: US personal hygiene volume forecast, 2008?13 (units, million) 23
Table 7: US personal hygiene brand share, by value, 2007?08 (%) 26
Table 8: US personal hygiene value, by brand 2007?08 ($m, nominal prices) 28
Table 9: US personal hygiene company share by value, 2007?08 (%) 31
Table 10: US personal hygiene value, by company, 2007?08 ($m, nominal prices) 31
Table 11: US personal hygiene distribution channels, by value, 2007?08 (%) 32
Table 12: US personal hygiene value, by distribution channel, 2007?08 ($m, nominal prices) 32
Table 13: US personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 34
Table 14: US personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 34
Table 15: US personal hygiene consumption per capita, 2003?08 (units) 35
Table 16: US personal hygiene forecast consumption per capita, 2008?13 (units) 35
Table 17: Unilever key facts 36
Table 18: Procter & Gamble Company, The key facts 38
Table 19: US bath & shower products value, 2003?08 ($m, nominal prices) 40
Table 20: US bath & shower products value forecast, 2008?13 ($m, nominal prices) 41
Table 21: US bath & shower products volume, 2003?08 (units, million) 43
Table 22: US bath & shower products volume forecast, 2008?13 (units, million) 44
Table 23: US bath & shower products brand share, by value, 2007?08 (%) 46
Table 24: US bath & shower products value, by brand 2007?08 ($m, nominal prices) 47
Table 25: US bath & shower products company share by value, 2007?08 (%) 49
Table 26: US bath & shower products value, by company, 2007?08 ($m, nominal prices) 49
Table 27: US bath & shower products distribution channels, by value, 2007?08 (%) 50
Table 28: US bath & shower products value, by distribution channel, 2007?08 ($m, nominal prices) 50
Table 29: US bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 52
Table 30: US bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 52
Table 31: US bath & shower products consumption per capita, 2003?08 (units) 53
Table 32: US bath & shower products forecast consumption per capita, 2008?13 (units) 53
Table 33: US deodorants value, 2003?08 ($m, nominal prices) 54
Table 34: US deodorants value forecast, 2008?13 ($m, nominal prices) 55
Table 35: US deodorants volume, 2003?08 (units, million) 58
Table 36: US deodorants volume forecast, 2008?13 (units, million) 59
Table 37: US deodorants brand share, by value, 2007?08 (%) 61
Table 38: US deodorants value, by brand 2007?08 ($m, nominal prices) 62
Table 39: US deodorants company share by value, 2007?08 (%) 64
Table 40: US deodorants value, by company, 2007?08 ($m, nominal prices) 64
Table 41: US deodorants distribution channels, by value, 2007?08 (%) 65
Table 42: US deodorants value, by distribution channel, 2007?08 ($m, nominal prices) 65
Table 43: US deodorants expenditure per capita, 2003?08 ($, nominal prices) 67
Table 44: US deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 68
Table 45: US deodorants consumption per capita, 2003?08 (units) 69
Table 46: US deodorants forecast consumption per capita, 2008?13 (units) 70
Table 47: US soap value, 2003?08 ($m, nominal prices) 71
Table 48: US soap value forecast, 2008?13 ($m, nominal prices) 72
Table 49: US soap volume, 2003?08 (units, million) 74
Table 50: US soap volume forecast, 2008?13 (units, million) 75
Table 51: US soap brand share, by value, 2007?08 (%) 77
Table 52: US soap value, by brand 2007?08 ($m, nominal prices) 78
Table 53: US soap company share by value, 2007?08 (%) 80
Table 54: US soap value, by company, 2007?08 ($m, nominal prices) 80
Table 55: US soap distribution channels, by value, 2007?08 (%) 81
Table 56: US soap value, by distribution channel, 2007?08 ($m, nominal prices) 81
Table 57: US soap expenditure per capita, 2003?08 ($, nominal prices) 83
Table 58: US soap forecast expenditure per capita, 2008?13 ($, nominal prices) 83
Table 59: US soap consumption per capita, 2003?08 (units) 84
Table 60: US soap forecast consumption per capita, 2008?13 (units) 84
Table 61: Global personal hygiene market value, 2008 85
Table 62: Global personal hygiene market split (value terms ($m), 2008), top five countries 88
Table 63: Global personal hygiene market volume, 2008 89
Table 64: Global personal hygiene market split (volume terms, 2008), top five countries 92
Table 65: Leading players, top five countries 93
Table 66: Analysis of the US’s political landscape 95
Table 67: Analysis of the US economy 98
Table 68: Analysis of the US’s social system 102
Table 69: Analysis of the US’s technology landscape 106
Table 70: Analysis of the US’s legal landscape 110
Table 71: Analysis of the US’s environmental landscape 113
Table 72: US personal hygiene new product launches reports, by company (top five companies), 2008 117
Table 73: US personal hygiene new product launches SKUs, by company (top five companies), 2008 117
Table 74: US personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 118
Table 75: US personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 118
Table 76: US personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 119
Table 77: US personal hygiene new product launches (reports) - Recent five launches (2008) 119
Table 78: US population, by age group, 2003?08 (millions) 120
Table 79: US population forecast, by age group, 2008?13 (millions) 121
Table 80: US population, by gender, 2003?08 (millions) 121
Table 81: US population forecast, by gender, 2008?13 (millions) 122
Table 82: US nominal GDP, 2003?08 ($bn, nominal prices) 122
Table 83: US nominal GDP forecast, 2008?13 ($bn, nominal prices) 122
Table 84: US real GDP, 2003?08 ($bn, 2000 prices) 123
Table 85: US real GDP forecast, 2008?13 ($bn, 2000 prices) 123
Table 86: US consumer price index, 2003?08 (2000=100) 123
Table 87: US consumer price index, 2008?13 (2000=100) 124


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