Personal Hygiene in the Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa and Taiwan) Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the personal hygiene market in the advanced emerging market countries: Brazil, Hungary, Mexico, Poland, South Africa and Taiwan. Data is provided on market value and volume by category; company and brand share; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on three categories: soap, deodorants and bath and shower products

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

South Africa was the fastest growing country with a CAGR of 5.4% over the 200409 period.

Brazil is the largest personal hygiene market in 2009 among the advanced emerging market nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in the advanced emerging market nations

*Identify key players within the personal hygiene market in the advanced emerging markets to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the personal hygiene market in the advanced emerging market countries

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: Brazil 2
Summary market level: Hungary 3
Summary market level: Mexico 4
Summary market level: Poland 5
Summary market level: South Africa 6
Summary market level: Taiwan 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 26
Advanced Emerging Markets Personal Hygiene, value overview 26
Advanced Emerging Markets Personal Hygiene, volume overview 31
Chapter 4 Brazil 36
Value analysis (Brazilian Real), 2004?09 36
Value analysis (Brazilian Real), 2009?14 37
Value analysis (US dollars), 2004?09 39
Value analysis (US dollars), 2009?14 39
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company and brand share analysis 44
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 5 Hungary 55
Value analysis (Hungarian Forint), 2004?09 55
Value analysis (Hungarian Forint), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 63
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Mexico 75
Value analysis (Mexican Peso), 2004?09 75
Value analysis (Mexican Peso), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 7 Poland 93
Value analysis (Polish Zloty), 2004?09 93
Value analysis (Polish Zloty), 2009?14 94
Value analysis (US dollars), 2004?09 96
Value analysis (US dollars), 2009?14 96
Volume analysis, 2004?09 98
Volume analysis, 2009?14 99
Company and brand share analysis 101
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 8 South Africa 113
Value analysis (South African Rand), 2004?09 113
Value analysis (South African Rand), 2009?14 114
Value analysis (US dollars), 2004?09 116
Value analysis (US dollars), 2009?14 116
Volume analysis, 2004?09 118
Volume analysis, 2009?14 119
Company and brand share analysis 121
Distribution analysis 126
Expenditure and consumption per capita 128
Chapter 9 Taiwan 131
Value analysis (New Taiwan Dollar), 2004?09 131
Value analysis (New Taiwan Dollar), 2009?14 132
Value analysis (US dollars), 2004?09 134
Value analysis (US dollars), 2009?14 134
Volume analysis, 2004?09 136
Volume analysis, 2009?14 137
Company and brand share analysis 139
Distribution analysis 144
Expenditure and consumption per capita 146
Chapter 10 New Product Development 149
Product launches 2009: Brazil 149
Recent product launches 151
Product launches 2009: Hungary 152
Recent product launches 154
Product launches 2009: Mexico 155
Recent product launches 157
Product launches 2009: Poland 158
Recent product launches 160
Product launches 2009: South Africa 161
Recent product launches 163
Product launches 2009: Taiwan 164
Recent product launches 166
Chapter 11 Research Methodology 167
Methodology overview 167
Secondary research 168
Market modeling 169
Creating an initial data model 169
Revising the initial data model 169
Creating a final estimate 170
Creating demographic value splits 170
Primary research 170
Data finalization 171
Ongoing research 171
Chapter 12 Appendix 172
Future readings 172
How to contact experts in your industry 172
Disclaimer 172

LIST OF FIGURES
Figure 1: Personal Hygiene market, Advanced Emerging Markets, value ($m), 2004?14 26
Figure 2: Personal Hygiene market, Advanced Emerging Markets, value ($m) , 2004?09 28
Figure 3: Personal Hygiene market, Advanced Emerging Markets, value ($m) , 2009?14 29
Figure 4: Personal Hygiene market, Advanced Emerging Markets, value growth analysis, 2004?14 30
Figure 5: Personal Hygiene market, Advanced Emerging Markets, volume (units, million), 2004?14 31
Figure 6: Personal Hygiene market, Advanced Emerging Markets, volume (units, million), 2004?09 33
Figure 7: Personal Hygiene market, Advanced Emerging Markets, volume (units, million), 2009–14 34
Figure 8: Personal Hygiene market, Advanced Emerging Markets, volume growth analysis, 2004?14 35
Figure 9: Personal hygiene, Brazil, value by category (BRLm), 2004?14 38
Figure 10: Personal hygiene, Brazil, category growth comparison, by value, 2004?14 40
Figure 11: Personal hygiene, Brazil, volume by category (units, million), 2004?14 43
Figure 12: Personal hygiene, Brazil, category growth comparison, by volume, 2004?14 43
Figure 13: Personal hygiene, Brazil, company share by value (%), 2008?09 47
Figure 14: Personal hygiene, Brazil, distribution channels by value (%), 2008?09 51
Figure 15: Personal hygiene, Hungary, value by category (HUFm), 2004?14 57
Figure 16: Personal hygiene, Hungary, category growth comparison, by value, 2004?14 59
Figure 17: Personal hygiene, Hungary, volume by category (units, million), 2004?14 62
Figure 18: Personal hygiene, Hungary, category growth comparison, by volume, 2004?14 62
Figure 19: Personal hygiene, Hungary, company share by value (%), 2008?09 67
Figure 20: Personal hygiene, Hungary, distribution channels by value (%), 2008?09 71
Figure 21: Personal hygiene, Mexico, value by category (MXNm), 2004?14 77
Figure 22: Personal hygiene, Mexico, category growth comparison, by value, 2004?14 79
Figure 23: Personal hygiene, Mexico, volume by category (units, million), 2004?14 82
Figure 24: Personal hygiene, Mexico, category growth comparison, by volume, 2004?14 82
Figure 25: Personal hygiene, Mexico, company share by value (%), 2008?09 85
Figure 26: Personal hygiene, Mexico, distribution channels by value (%), 2008?09 89
Figure 27: Personal hygiene, Poland, value by category (PLNm), 2004?14 95
Figure 28: Personal hygiene, Poland, category growth comparison, by value, 2004?14 97
Figure 29: Personal hygiene, Poland, volume by category (units, million), 2004?14 100
Figure 30: Personal hygiene, Poland, category growth comparison, by volume, 2004?14 100
Figure 31: Personal hygiene, Poland, company share by value (%), 2008?09 105
Figure 32: Personal hygiene, Poland, distribution channels by value (%), 2008?09 109
Figure 33: Personal hygiene, South Africa, value by category (ZARm), 2004?14 115
Figure 34: Personal hygiene, South Africa, category growth comparison, by value, 2004?14 117
Figure 35: Personal hygiene, South Africa, volume by category (units, million), 2004?14 120
Figure 36: Personal hygiene, South Africa, category growth comparison, by volume, 2004?14 120
Figure 37: Personal hygiene, South Africa, company share by value (%), 2008?09 123
Figure 38: Personal hygiene, South Africa, distribution channels by value (%), 2008?09 127
Figure 39: Personal hygiene, Taiwan, value by category (NT$m), 2004?14 133
Figure 40: Personal hygiene, Taiwan, category growth comparison, by value, 2004?14 135
Figure 41: Personal hygiene, Taiwan, volume by category (units, million), 2004?14 138
Figure 42: Personal hygiene, Taiwan, category growth comparison, by volume, 2004?14 138
Figure 43: Personal hygiene, Taiwan, company share by value (%), 2008?09 141
Figure 44: Personal hygiene, Taiwan, distribution channels by value (%), 2008?09 145
Figure 45: Annual data review process 168

LIST OF TABLES
Table 1: Personal hygiene category definitions 10
Table 2: Personal hygiene distribution channels 11
Table 3: Personal Hygiene market, Advanced Emerging Markets, value ($m), 2004?14 27
Table 4: Personal Hygiene market, Advanced Emerging Markets, value ($m), 2004?09 28
Table 5: Personal Hygiene market, Advanced Emerging Markets, value ($m), 2009?14 29
Table 6: Personal Hygiene market, Advanced Emerging Markets, volume (units, million), 2004?14 32
Table 7: Personal Hygiene market, Advanced Emerging Markets, volume (units, million), 2004?09 33
Table 8: Personal Hygiene market, Advanced Emerging Markets, volume (units, million), 2009–14 34
Table 9: Personal hygiene, Brazil, value by category (BRLm), 2004?09 36
Table 10: Personal hygiene, Brazil, value forecast by category (BRLm), 2009?14 37
Table 11: Personal hygiene, Brazil, value by category ($m), 2004?09 39
Table 12: Personal hygiene, Brazil, value forecast by category ($m), 2009?14 39
Table 13: Personal hygiene, Brazil, volume by category (units, million), 2004?09 41
Table 14: Personal hygiene, Brazil, volume forecast by category (units, million), 2009?14 42
Table 15: Personal hygiene, Brazil, brand share by value (%), 2008?09 44
Table 16: Personal hygiene, Brazil, value by brand (BRLm), 2008?09 46
Table 17: Personal hygiene, Brazil, company share by value (%), 2008?09 48
Table 18: Personal hygiene, Brazil, value by company (BRLm), 2008?09 49
Table 19: Personal hygiene, Brazil, distribution channels by value (%), 2008?09 50
Table 20: Personal hygiene, Brazil, value by distribution channel (BRLm), 2008?09 50
Table 21: Personal hygiene, Brazil, expenditure per capita (BRL), 2004?09 52
Table 22: Personal hygiene, Brazil, forecast expenditure per capita (BRL), 2009?14 52
Table 23: Personal hygiene, Brazil, expenditure per capita ($), 2004?09 53
Table 24: Personal hygiene, Brazil, forecast expenditure per capita ($), 2009?14 53
Table 25: Personal hygiene, Brazil, consumption per capita (units), 2004?09 54
Table 26: Personal hygiene, Brazil, forecast consumption per capita (units), 2009?14 54
Table 27: Personal hygiene, Hungary, value by category (HUFm), 2004?09 55
Table 28: Personal hygiene, Hungary, value forecast by category (HUFm), 2009?14 56
Table 29: Personal hygiene, Hungary, value by category ($m), 2004?09 58
Table 30: Personal hygiene, Hungary, value forecast by category ($m), 2009?14 58
Table 31: Personal hygiene, Hungary, volume by category (units, million), 2004?09 60
Table 32: Personal hygiene, Hungary, volume forecast by category (units, million), 2009?14 61
Table 33: Personal hygiene, Hungary, brand share by value (%), 2008?09 63
Table 34: Personal hygiene, Hungary, value by brand (HUFm), 2008?09 65
Table 35: Personal hygiene, Hungary, company share by value (%), 2008?09 68
Table 36: Personal hygiene, Hungary, value by company (HUFm), 2008?09 69
Table 37: Personal hygiene, Hungary, distribution channels by value (%), 2008?09 70
Table 38: Personal hygiene, Hungary, value by distribution channel (HUFm), 2008?09 70
Table 39: Personal hygiene, Hungary, expenditure per capita (HUF), 2004?09 72
Table 40: Personal hygiene, Hungary, forecast expenditure per capita (HUF), 2009?14 72
Table 41: Personal hygiene, Hungary, expenditure per capita ($), 2004?09 73
Table 42: Personal hygiene, Hungary, forecast expenditure per capita ($), 2009?14 73
Table 43: Personal hygiene, Hungary, consumption per capita (units), 2004?09 74
Table 44: Personal hygiene, Hungary, forecast consumption per capita (units), 2009?14 74
Table 45: Personal hygiene, Mexico, value by category (MXNm), 2004?09 75
Table 46: Personal hygiene, Mexico, value forecast by category (MXNm), 2009?14 76
Table 47: Personal hygiene, Mexico, value by category ($m), 2004?09 78
Table 48: Personal hygiene, Mexico, value forecast by category ($m), 2009?14 78
Table 49: Personal hygiene, Mexico, volume by category (units, million), 2004?09 80
Table 50: Personal hygiene, Mexico, volume forecast by category (units, million), 2009?14 81
Table 51: Personal hygiene, Mexico, brand share by value (%), 2008?09 83
Table 52: Personal hygiene, Mexico, value by brand (MXNm), 2008?09 84
Table 53: Personal hygiene, Mexico, company share by value (%), 2008?09 86
Table 54: Personal hygiene, Mexico, value by company (MXNm), 2008?09 87
Table 55: Personal hygiene, Mexico, distribution channels by value (%), 2008?09 88
Table 56: Personal hygiene, Mexico, value by distribution channel (MXNm), 2008?09 88
Table 57: Personal hygiene, Mexico, expenditure per capita (MXN), 2004?09 90
Table 58: Personal hygiene, Mexico, forecast expenditure per capita (MXN), 2009?14 90
Table 59: Personal hygiene, Mexico, expenditure per capita ($), 2004?09 91
Table 60: Personal hygiene, Mexico, forecast expenditure per capita ($), 2009?14 91
Table 61: Personal hygiene, Mexico, consumption per capita (units), 2004?09 92
Table 62: Personal hygiene, Mexico, forecast consumption per capita (units), 2009?14 92
Table 63: Personal hygiene, Poland, value by category (PLNm), 2004?09 93
Table 64: Personal hygiene, Poland, value forecast by category (PLNm), 2009?14 94
Table 65: Personal hygiene, Poland, value by category ($m), 2004?09 96
Table 66: Personal hygiene, Poland, value forecast by category ($m), 2009?14 96
Table 67: Personal hygiene, Poland, volume by category (units, million), 2004?09 98
Table 68: Personal hygiene, Poland, volume forecast by category (units, million), 2009?14 99
Table 69: Personal hygiene, Poland, brand share by value (%), 2008?09 101
Table 70: Personal hygiene, Poland, value by brand (PLNm), 2008?09 103
Table 71: Personal hygiene, Poland, company share by value (%), 2008?09 106
Table 72: Personal hygiene, Poland, value by company (PLNm), 2008?09 107
Table 73: Personal hygiene, Poland, distribution channels by value (%), 2008?09 108
Table 74: Personal hygiene, Poland, value by distribution channel (PLNm), 2008?09 108
Table 75: Personal hygiene, Poland, expenditure per capita (PLN), 2004?09 110
Table 76: Personal hygiene, Poland, forecast expenditure per capita (PLN), 2009?14 110
Table 77: Personal hygiene, Poland, expenditure per capita ($), 2004?09 111
Table 78: Personal hygiene, Poland, forecast expenditure per capita ($), 2009?14 111
Table 79: Personal hygiene, Poland, consumption per capita (units), 2004?09 112
Table 80: Personal hygiene, Poland, forecast consumption per capita (units), 2009?14 112
Table 81: Personal hygiene, South Africa, value by category (ZARm), 2004?09 113
Table 82: Personal hygiene, South Africa, value forecast by category (ZARm), 2009?14 114
Table 83: Personal hygiene, South Africa, value by category ($m), 2004?09 116
Table 84: Personal hygiene, South Africa, value forecast by category ($m), 2009?14 116
Table 85: Personal hygiene, South Africa, volume by category (units, million), 2004?09 118
Table 86: Personal hygiene, South Africa, volume forecast by category (units, million), 2009?14 119
Table 87: Personal hygiene, South Africa, brand share by value (%), 2008?09 121
Table 88: Personal hygiene, South Africa, value by brand (ZARm), 2008?09 122
Table 89: Personal hygiene, South Africa, company share by value (%), 2008?09 124
Table 90: Personal hygiene, South Africa, value by company (ZARm), 2008?09 125
Table 91: Personal hygiene, South Africa, distribution channels by value (%), 2008?09 126
Table 92: Personal hygiene, South Africa, value by distribution channel (ZARm), 2008?09 126
Table 93: Personal hygiene, South Africa, expenditure per capita (ZAR), 2004?09 128
Table 94: Personal hygiene, South Africa, forecast expenditure per capita (ZAR), 2009?14 128
Table 95: Personal hygiene, South Africa, expenditure per capita ($), 2004?09 129
Table 96: Personal hygiene, South Africa, forecast expenditure per capita ($), 2009?14 129
Table 97: Personal hygiene, South Africa, consumption per capita (units), 2004?09 130
Table 98: Personal hygiene, South Africa, forecast consumption per capita (units), 2009?14 130
Table 99: Personal hygiene, Taiwan, value by category (NT$m), 2004?09 131
Table 100: Personal hygiene, Taiwan, value forecast by category (NT$m), 2009?14 132
Table 101: Personal hygiene, Taiwan, value by category ($m), 2004?09 134
Table 102: Personal hygiene, Taiwan, value forecast by category ($m), 2009?14 134
Table 103: Personal hygiene, Taiwan, volume by category (units, million), 2004?09 136
Table 104: Personal hygiene, Taiwan, volume forecast by category (units, million), 2009?14 137
Table 105: Personal hygiene, Taiwan, brand share by value (%), 2008?09 139
Table 106: Personal hygiene, Taiwan, value by brand (NT$m), 2008?09 140
Table 107: Personal hygiene, Taiwan, company share by value (%), 2008?09 142
Table 108: Personal hygiene, Taiwan, value by company (NT$m), 2008?09 143
Table 109: Personal hygiene, Taiwan, distribution channels by value (%), 2008?09 144
Table 110: Personal hygiene, Taiwan, value by distribution channel (NT$m), 2008?09 144
Table 111: Personal hygiene, Taiwan, expenditure per capita (NT$), 2004?09 146
Table 112: Personal hygiene, Taiwan, forecast expenditure per capita (NT$), 2009?14 146
Table 113: Personal hygiene, Taiwan, expenditure per capita ($), 2004?09 147
Table 114: Personal hygiene, Taiwan, forecast expenditure per capita ($), 2009?14 147
Table 115: Personal hygiene, Taiwan, consumption per capita (units), 2004?09 148
Table 116: Personal hygiene, Taiwan, forecast consumption per capita (units), 2009?14 148
Table 117: Brazil personal hygiene new product launches reports, by company (top five companies), 2009 149
Table 118: Brazil personal hygiene new product launches SKUs, by company (top five companies), 2009 149
Table 119: Brazil personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 150
Table 120: Brazil personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 150
Table 121: Brazil personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 151
Table 122: Brazil personal hygiene new product launches - recent five launches (2009) 151
Table 123: Hungary personal hygiene new product launches reports, by company (top five companies), 2009 152
Table 124: Hungary personal hygiene new product launches SKUs, by company (top five companies), 2009 152
Table 125: Hungary personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 153
Table 126: Hungary personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 153
Table 127: Hungary personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 154
Table 128: Hungary personal hygiene new product launches - recent five launches (2009) 154
Table 129: Mexico personal hygiene new product launches reports, by company (top five companies), 2009 155
Table 130: Mexico personal hygiene new product launches SKUs, by company (top five companies), 2009 155
Table 131: Mexico personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 156
Table 132: Mexico personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 156
Table 133: Mexico personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 157
Table 134: Mexico personal hygiene new product launches - recent launches (2009) 157
Table 135: Poland personal hygiene new product launches reports, by company (top five companies), 2009 158
Table 136: Poland personal hygiene new product launches SKUs, by company (top five companies), 2009 158
Table 137: Poland personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 159
Table 138: Poland personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 159
Table 139: Poland personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 160
Table 140: Poland personal hygiene new product launches - recent five launches (2009) 160
Table 141: South Africa personal hygiene new product launches reports, by company (top five companies), 2009 161
Table 142: South Africa personal hygiene new product launches SKUs, by company (top five companies), 2009 161
Table 143: South Africa personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 162
Table 144: South Africa personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 162
Table 145: South Africa personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 163
Table 146: South Africa personal hygiene new product launches - recent five launches (2009) 163
Table 147: Taiwan personal hygiene new product launches reports, by company (top five companies), 2009 164
Table 148: Taiwan personal hygiene new product launches SKUs, by company (top five companies), 2009 164
Table 149: Taiwan personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 165
Table 150: Taiwan personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 165
Table 151: Taiwan personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 166
Table 152: Taiwan personal hygiene new product launches - recent five launches (2009) 166


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