Personal Hygiene in Argentina to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Argentina. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Argentina increased at a compound annual growth rate of 4.2% between 2003 and 2008.

The deodorants category led the personal hygiene market in Argentina, accounting for a share of 69.9%.

Leading players in Argentinian personal hygiene market include Unilever, Procter & Gamble Company, The and Revlon, Inc..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Argentina

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in Argentina increased at a compound annual growth rate of 4.2% between 2003 and 2008.

The deodorants category led the personal hygiene market in Argentina, accounting for a share of 69.9%.

Leading players in Argentinian personal hygiene market include Unilever, Procter & Gamble Company, The and Revlon, Inc..


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Argentine Peso), 2003?08 20
Value analysis (Argentine Peso), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 41
Unilever 41
Procter & Gamble Company, The 43
Chapter 5 Category Analysis: Bath & shower products 45
Value analysis (Argentine Peso), 2003?08 45
Value analysis (Argentine Peso), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Deodorants 62
Value analysis (Argentine Peso), 2003?08 62
Value analysis (Argentine Peso), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 72
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Soap 84
Value analysis (Argentine Peso), 2003?08 84
Value analysis (Argentine Peso), 2008?13 85
Value analysis (US dollars), 2003?08 87
Value analysis (US dollars), 2008?13 87
Volume analysis, 2003?08 89
Volume analysis, 2008?13 90
Company and brand share analysis 93
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Country Comparison 102
Value 102
Volume 106
Market share 110
Chapter 9 PESTLE Analysis 111
Summary 111
Political analysis 112
Economic analysis 115
Social analysis 118
Technological analysis 122
Legal analysis 126
Environmental analysis 129
Chapter 10 New Product Development 132
Product launches over time 132
Recent product launches 134
Chapter 11 Macroeconomic Profile 135
Macroeconomic indicators 135
Chapter 12 Research Methodology 140
Methodology overview 140
Secondary research 141
Market modeling 142
Creating an initial data model 142
Revising the initial data model 142
Creating a final estimate 143
Creating demographic value splits 143
Primary research 143
Data finalization 144
Ongoing research 144
Chapter 13 APPENDIX 145
Future readings 145
How to contact experts in your industry 145
Disclaimer 145


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LIST OF FIGURES
Figure 1: Argentina personal hygiene value and value forecast, 2003?13 (ARSm, nominal prices) 22
Figure 2: Argentina personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Argentina personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Argentina personal hygiene category growth comparison, by volume, 2003?13 28
Figure 5: Argentina personal hygiene company share, by value, 2007?08 (%) 33
Figure 6: Argentina personal hygiene distribution channels, by value, 2007?08 (%) 37
Figure 7: Argentina bath & shower products value and value forecast, 2003?13 (ARSm, nominal prices) 47
Figure 8: Argentina bath & shower products category growth comparison, by value, 2003?13 49
Figure 9: Argentina bath & shower products volume and volume forecast, 2003?13 (units, million) 52
Figure 10: Argentina bath & shower products category growth comparison, by volume, 2003?13 53
Figure 11: Argentina bath & shower products company share, by value, 2007?08 (%) 55
Figure 12: Argentina bath & shower products distribution channels, by value, 2007?08 (%) 58
Figure 13: Argentina deodorants value and value forecast, 2003?13 (ARSm, nominal prices) 64
Figure 14: Argentina deodorants category growth comparison, by value, 2003?13 67
Figure 15: Argentina deodorants volume and volume forecast, 2003?13 (units, million) 70
Figure 16: Argentina deodorants category growth comparison, by volume, 2003?13 71
Figure 17: Argentina deodorants company share, by value, 2007?08 (%) 74
Figure 18: Argentina deodorants distribution channels, by value, 2007?08 (%) 77
Figure 19: Argentina soap value and value forecast, 2003?13 (ARSm, nominal prices) 86
Figure 20: Argentina soap category growth comparison, by value, 2003?13 88
Figure 21: Argentina soap volume and volume forecast, 2003?13 (units, million) 91
Figure 22: Argentina soap category growth comparison, by volume, 2003?13 92
Figure 23: Argentina soap company share, by value, 2007?08 (%) 95
Figure 24: Argentina soap distribution channels, by value, 2007?08 (%) 98
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 103
Figure 26: Global personal hygiene market value, 2003–08, top five countries 105
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 107
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 109
Figure 29: Annual data review process 141


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Argentina personal hygiene value, 2003?08 (ARSm, nominal prices) 20
Table 4: Argentina personal hygiene value forecast, 2008?13 (ARSm, nominal prices) 21
Table 5: Argentina personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Argentina personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Argentina personal hygiene volume, 2003?08 (units, million) 25
Table 8: Argentina personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Argentina personal hygiene brand share, by value, 2007?08 (%) 29
Table 10: Argentina personal hygiene value, by brand 2007?08 (ARSm, nominal prices) 31
Table 11: Argentina personal hygiene company share by value, 2007?08 (%) 34
Table 12: Argentina personal hygiene value, by company, 2007?08 (ARSm, nominal prices) 35
Table 13: Argentina personal hygiene distribution channels, by value, 2007?08 (%) 36
Table 14: Argentina personal hygiene value, by distribution channel, 2007?08 (ARSm, nominal prices) 36
Table 15: Argentina personal hygiene expenditure per capita, 2003?08 (ARS, nominal prices) 38
Table 16: Argentina personal hygiene forecast expenditure per capita, 2008?13 (ARS, nominal prices) 38
Table 17: Argentina personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Argentina personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 39
Table 19: Argentina personal hygiene consumption per capita, 2003?08 (units) 40
Table 20: Argentina personal hygiene forecast consumption per capita, 2008?13 (units) 40
Table 21: Unilever key facts 41
Table 22: Procter & Gamble Company, The key facts 43
Table 23: Argentina bath & shower products value, 2003?08 (ARSm, nominal prices) 45
Table 24: Argentina bath & shower products value forecast, 2008?13 (ARSm, nominal prices) 46
Table 25: Argentina bath & shower products value, 2003?08 ($m, nominal prices) 48
Table 26: Argentina bath & shower products value forecast, 2008?13 ($m, nominal prices) 48
Table 27: Argentina bath & shower products volume, 2003?08 (units, million) 50
Table 28: Argentina bath & shower products volume forecast, 2008?13 (units, million) 51
Table 29: Argentina bath & shower products brand share, by value, 2007?08 (%) 54
Table 30: Argentina bath & shower products value, by brand 2007?08 (ARSm, nominal prices) 54
Table 31: Argentina bath & shower products company share by value, 2007?08 (%) 56
Table 32: Argentina bath & shower products value, by company, 2007?08 (ARSm, nominal prices) 56
Table 33: Argentina bath & shower products distribution channels, by value, 2007?08 (%) 57
Table 34: Argentina bath & shower products value, by distribution channel, 2007?08 (ARSm, nominal prices) 57
Table 35: Argentina bath & shower products expenditure per capita, 2003?08 (ARS, nominal prices) 59
Table 36: Argentina bath & shower products forecast expenditure per capita, 2008?13 (ARS, nominal prices) 59
Table 37: Argentina bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 60
Table 38: Argentina bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 39: Argentina bath & shower products consumption per capita, 2003?08 (units) 61
Table 40: Argentina bath & shower products forecast consumption per capita, 2008?13 (units) 61
Table 41: Argentina deodorants value, 2003?08 (ARSm, nominal prices) 62
Table 42: Argentina deodorants value forecast, 2008?13 (ARSm, nominal prices) 63
Table 43: Argentina deodorants value, 2003?08 ($m, nominal prices) 65
Table 44: Argentina deodorants value forecast, 2008?13 ($m, nominal prices) 66
Table 45: Argentina deodorants volume, 2003?08 (units, million) 68
Table 46: Argentina deodorants volume forecast, 2008?13 (units, million) 69
Table 47: Argentina deodorants brand share, by value, 2007?08 (%) 72
Table 48: Argentina deodorants value, by brand 2007?08 (ARSm, nominal prices) 73
Table 49: Argentina deodorants company share by value, 2007?08 (%) 75
Table 50: Argentina deodorants value, by company, 2007?08 (ARSm, nominal prices) 75
Table 51: Argentina deodorants distribution channels, by value, 2007?08 (%) 76
Table 52: Argentina deodorants value, by distribution channel, 2007?08 (ARSm, nominal prices) 76
Table 53: Argentina deodorants expenditure per capita, 2003?08 (ARS, nominal prices) 78
Table 54: Argentina deodorants forecast expenditure per capita, 2008?13 (ARS, nominal prices) 79
Table 55: Argentina deodorants expenditure per capita, 2003?08 ($, nominal prices) 80
Table 56: Argentina deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 81
Table 57: Argentina deodorants consumption per capita, 2003?08 (units) 82
Table 58: Argentina deodorants forecast consumption per capita, 2008?13 (units) 83
Table 59: Argentina soap value, 2003?08 (ARSm, nominal prices) 84
Table 60: Argentina soap value forecast, 2008?13 (ARSm, nominal prices) 85
Table 61: Argentina soap value, 2003?08 ($m, nominal prices) 87
Table 62: Argentina soap value forecast, 2008?13 ($m, nominal prices) 87
Table 63: Argentina soap volume, 2003?08 (units, million) 89
Table 64: Argentina soap volume forecast, 2008?13 (units, million) 90
Table 65: Argentina soap brand share, by value, 2007?08 (%) 93
Table 66: Argentina soap value, by brand 2007?08 (ARSm, nominal prices) 94
Table 67: Argentina soap company share by value, 2007?08 (%) 96
Table 68: Argentina soap value, by company, 2007?08 (ARSm, nominal prices) 96
Table 69: Argentina soap distribution channels, by value, 2007?08 (%) 97
Table 70: Argentina soap value, by distribution channel, 2007?08 (ARSm, nominal prices) 97
Table 71: Argentina soap expenditure per capita, 2003?08 (ARS, nominal prices) 99
Table 72: Argentina soap forecast expenditure per capita, 2008?13 (ARS, nominal prices) 99
Table 73: Argentina soap expenditure per capita, 2003?08 ($, nominal prices) 100
Table 74: Argentina soap forecast expenditure per capita, 2008?13 ($, nominal prices) 100
Table 75: Argentina soap consumption per capita, 2003?08 (units) 101
Table 76: Argentina soap forecast consumption per capita, 2008?13 (units) 101
Table 77: Global personal hygiene market value, 2008 102
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 105
Table 79: Global personal hygiene market volume, 2008 106
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 109
Table 81: Leading players, top five countries 110
Table 82: Analysis of Argentina’s political landscape 112
Table 83: Analysis of Argentina’s economy 115
Table 84: Analysis of Argentina’s social system 118
Table 85: Analysis of Argentina’s technology landscape 122
Table 86: Analysis of Argentina’s legal landscape 126
Table 87: Analysis of Argentina’s environmental landscape 129
Table 88: Argentina personal hygiene new product launches reports, by company (top five companies), 2008 132
Table 89: Argentina personal hygiene new product launches SKUs, by company (top five companies), 2008 132
Table 90: Argentina personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 133
Table 91: Argentina personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 133
Table 92: Argentina personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 134
Table 93: Argentina personal hygiene new product launches (reports) - Recent five launches (2008) 134
Table 94: Argentina population, by age group, 2003?08 (millions) 135
Table 95: Argentina population forecast, by age group, 2008?13 (millions) 136
Table 96: Argentina population, by gender, 2003?08 (millions) 136
Table 97: Argentina population forecast, by gender, 2008?13 (millions) 137
Table 98: Argentina nominal GDP, 2003?08 (ARSbn, nominal prices) 137
Table 99: Argentina nominal GDP forecast, 2008?13 (ARSbn, nominal prices) 137
Table 100: Argentina real GDP, 2003?08 (ARSbn, 2000 prices) 138
Table 101: Argentina real GDP forecast, 2008?13 (ARSbn, 2000 prices) 138
Table 102: Argentina real GDP, 2003?08 ($bn, 2000 prices) 138
Table 103: Argentina real GDP forecast, 2008?13 ($bn, 2000 prices) 139
Table 104: Argentina consumer price index, 2003?08 (2000=100) 139
Table 105: Argentina consumer price index, 2008?13 (2000=100) 139

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