TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Colgate-Palmolive Company 21
PharmaCare Laboratories Pty Ltd 26
Unilever 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Australia personal hygiene market value: $ million, 2005–09(e) 10
Table 2: Australia personal hygiene market volume: million units, 2005–09(e) 11
Table 3: Australia personal hygiene market segmentation I:% share, by value, 2009(e) 12
Table 4: Australia personal hygiene market segmentation II: % share, by value, 2009(e) 13
Table 5: Australia personal hygiene market share: % share, by value, 2009(e) 14
Table 6: Colgate-Palmolive Company: key facts 21
Table 7: Colgate-Palmolive Company: key financials ($) 24
Table 8: Colgate-Palmolive Company: key financial ratios 24
Table 9: PharmaCare Laboratories Pty Ltd: key facts 26
Table 10: Unilever: key facts 28
Table 11: Unilever: key financials ($) 30
Table 12: Unilever: key financials (€) 30
Table 13: Unilever: key financial ratios 30
Table 14: Australia personal hygiene market distribution: % share, by value, 2009(e) 32
Table 15: Australia personal hygiene market value forecast: $ million, 2009–14 33
Table 16: Australia personal hygiene market volume forecast: million units, 2009–14 34
Table 17: Australia size of population (million), 2005–09 35
Table 18: Australia gdp (constant 2000 prices, $ billion), 2005–09 35
Table 19: Australia gdp (current prices, $ billion), 2005–09 35
Table 20: Australia inflation, 2005–09 36
Table 21: Australia consumer price index (absolute), 2005–09 36
Table 22: Australia exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: Australia personal hygiene market value: $ million, 2005–09(e) 10
Figure 2: Australia personal hygiene market volume: million units, 2005–09(e) 11
Figure 3: Australia personal hygiene market segmentation I:% share, by value, 2009(e) 12
Figure 4: Australia personal hygiene market segmentation II: % share, by value, 2009(e) 13
Figure 5: Australia personal hygiene market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the personal hygiene market in Australia, 2009 15
Figure 7: Drivers of buyer power in the personal hygiene market in Australia, 2009 16
Figure 8: Drivers of supplier power in the personal hygiene market in Australia, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the personal hygiene market in Australia, 2009 18
Figure 10: Factors influencing the threat of substitutes in the personal hygiene market in Australia, 2009 19
Figure 11: Drivers of degree of rivalry in the personal hygiene market in Australia, 2009 20
Figure 12: Colgate-Palmolive Company: revenues & profitability 25
Figure 13: Colgate-Palmolive Company: assets & liabilities 25
Figure 14: Unilever: revenues & profitability 31
Figure 15: Unilever: assets & liabilities 31
Figure 16: Australia personal hygiene market distribution: % share, by value, 2009(e) 32
Figure 17: Australia personal hygiene market value forecast: $ million, 2009–14 33
Figure 18: Australia personal hygiene market volume forecast: million units, 2009–14 34
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