Personal Hygiene in Belgium to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Belgium. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Belgium increased at a compound annual growth rate of 3.3% between 2003 and 2008.

The bath & shower products category led the personal hygiene market in Argentina, accounting for a share of 39.5%.

Leading players in Belgian personal hygiene market include Unilever, Henkel KGaA and Beiersdorf AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Belgium

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in Belgium increased at a compound annual growth rate of 3.3% between 2003 and 2008.

The bath & shower products category led the personal hygiene market in Argentina, accounting for a share of 39.5%.

Leading players in Belgian personal hygiene market include Unilever, Henkel KGaA and Beiersdorf AG.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2003?08 20
Value analysis (Euro), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Unilever 38
Henkel AG & Co. KGaA 40
Chapter 5 Category Analysis: Bath & shower products 42
Value analysis (Euro), 2003?08 42
Value analysis (Euro), 2008?13 43
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 50
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Deodorants 60
Value analysis (Euro), 2003?08 60
Value analysis (Euro), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Soap 81
Value analysis (Euro), 2003?08 81
Value analysis (Euro), 2008?13 82
Value analysis (US dollars), 2003?08 84
Value analysis (US dollars), 2008?13 84
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company and brand share analysis 89
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Country Comparison 98
Value 98
Volume 102
Market share 106
Chapter 9 PESTLE Analysis 107
Summary 107
Political analysis 108
Economic analysis 112
Social analysis 116
Technological analysis 120
Legal analysis 124
Environmental analysis 127
Chapter 10 New Product Development 130
Product launches over time 130
Recent product launches 132
Chapter 11 Macroeconomic Profile 133
Macroeconomic indicators 133
Chapter 12 Research Methodology 139
Methodology overview 139
Secondary research 140
Market modeling 141
Creating an initial data model 141
Revising the initial data model 141
Creating a final estimate 142
Creating demographic value splits 142
Primary research 142
Data finalization 143
Ongoing research 143
Chapter 13 APPENDIX 144
Future readings 144
How to contact experts in your industry 144
Disclaimer 144


[Inhaltsverzeichnis ausblenden]

LIST OF FIGURES
Figure 1: Belgium personal hygiene value and value forecast, 2003?13 (€m, nominal prices) 22
Figure 2: Belgium personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Belgium personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Belgium personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Belgium personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Belgium personal hygiene distribution channels, by value, 2007?08 (%) 34
Figure 7: Belgium bath & shower products value and value forecast, 2003?13 (€m, nominal prices) 44
Figure 8: Belgium bath & shower products category growth comparison, by value, 2003?13 46
Figure 9: Belgium bath & shower products volume and volume forecast, 2003?13 (units, million) 49
Figure 10: Belgium bath & shower products category growth comparison, by volume, 2003?13 49
Figure 11: Belgium bath & shower products company share, by value, 2007?08 (%) 52
Figure 12: Belgium bath & shower products distribution channels, by value, 2007?08 (%) 56
Figure 13: Belgium deodorants value and value forecast, 2003?13 (€m, nominal prices) 62
Figure 14: Belgium deodorants category growth comparison, by value, 2003?13 65
Figure 15: Belgium deodorants volume and volume forecast, 2003?13 (units, million) 68
Figure 16: Belgium deodorants category growth comparison, by volume, 2003?13 68
Figure 17: Belgium deodorants company share, by value, 2007?08 (%) 71
Figure 18: Belgium deodorants distribution channels, by value, 2007?08 (%) 74
Figure 19: Belgium soap value and value forecast, 2003?13 (€m, nominal prices) 83
Figure 20: Belgium soap category growth comparison, by value, 2003?13 85
Figure 21: Belgium soap volume and volume forecast, 2003?13 (units, million) 88
Figure 22: Belgium soap category growth comparison, by volume, 2003?13 88
Figure 23: Belgium soap company share, by value, 2007?08 (%) 91
Figure 24: Belgium soap distribution channels, by value, 2007?08 (%) 94
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 99
Figure 26: Global personal hygiene market value, 2003–08, top five countries 101
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 103
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 105
Figure 29: Annual data review process 140


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Belgium personal hygiene value, 2003?08 (€m, nominal prices) 20
Table 4: Belgium personal hygiene value forecast, 2008?13 (€m, nominal prices) 21
Table 5: Belgium personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Belgium personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Belgium personal hygiene volume, 2003?08 (units, million) 25
Table 8: Belgium personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Belgium personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Belgium personal hygiene value, by brand 2007?08 (€m, nominal prices) 29
Table 11: Belgium personal hygiene company share by value, 2007?08 (%) 31
Table 12: Belgium personal hygiene value, by company, 2007?08 (€m, nominal prices) 32
Table 13: Belgium personal hygiene distribution channels, by value, 2007?08 (%) 33
Table 14: Belgium personal hygiene value, by distribution channel, 2007?08 (€m, nominal prices) 33
Table 15: Belgium personal hygiene expenditure per capita, 2003?08 (€, nominal prices) 35
Table 16: Belgium personal hygiene forecast expenditure per capita, 2008?13 (€, nominal prices) 35
Table 17: Belgium personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Belgium personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 36
Table 19: Belgium personal hygiene consumption per capita, 2003?08 (units) 37
Table 20: Belgium personal hygiene forecast consumption per capita, 2008?13 (units) 37
Table 21: Unilever key facts 38
Table 22: Henkel AG & Co. KGaA key facts 40
Table 23: Belgium bath & shower products value, 2003?08 (€m, nominal prices) 42
Table 24: Belgium bath & shower products value forecast, 2008?13 (€m, nominal prices) 43
Table 25: Belgium bath & shower products value, 2003?08 ($m, nominal prices) 45
Table 26: Belgium bath & shower products value forecast, 2008?13 ($m, nominal prices) 45
Table 27: Belgium bath & shower products volume, 2003?08 (units, million) 47
Table 28: Belgium bath & shower products volume forecast, 2008?13 (units, million) 48
Table 29: Belgium bath & shower products brand share, by value, 2007?08 (%) 50
Table 30: Belgium bath & shower products value, by brand 2007?08 (€m, nominal prices) 51
Table 31: Belgium bath & shower products company share by value, 2007?08 (%) 53
Table 32: Belgium bath & shower products value, by company, 2007?08 (€m, nominal prices) 54
Table 33: Belgium bath & shower products distribution channels, by value, 2007?08 (%) 55
Table 34: Belgium bath & shower products value, by distribution channel, 2007?08 (€m, nominal prices) 55
Table 35: Belgium bath & shower products expenditure per capita, 2003?08 (€, nominal prices) 57
Table 36: Belgium bath & shower products forecast expenditure per capita, 2008?13 (€, nominal prices) 57
Table 37: Belgium bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 58
Table 38: Belgium bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 39: Belgium bath & shower products consumption per capita, 2003?08 (units) 59
Table 40: Belgium bath & shower products forecast consumption per capita, 2008?13 (units) 59
Table 41: Belgium deodorants value, 2003?08 (€m, nominal prices) 60
Table 42: Belgium deodorants value forecast, 2008?13 (€m, nominal prices) 61
Table 43: Belgium deodorants value, 2003?08 ($m, nominal prices) 63
Table 44: Belgium deodorants value forecast, 2008?13 ($m, nominal prices) 64
Table 45: Belgium deodorants volume, 2003?08 (units, million) 66
Table 46: Belgium deodorants volume forecast, 2008?13 (units, million) 67
Table 47: Belgium deodorants brand share, by value, 2007?08 (%) 69
Table 48: Belgium deodorants value, by brand 2007?08 (€m, nominal prices) 70
Table 49: Belgium deodorants company share by value, 2007?08 (%) 72
Table 50: Belgium deodorants value, by company, 2007?08 (€m, nominal prices) 72
Table 51: Belgium deodorants distribution channels, by value, 2007?08 (%) 73
Table 52: Belgium deodorants value, by distribution channel, 2007?08 (€m, nominal prices) 73
Table 53: Belgium deodorants expenditure per capita, 2003?08 (€, nominal prices) 75
Table 54: Belgium deodorants forecast expenditure per capita, 2008?13 (€, nominal prices) 76
Table 55: Belgium deodorants expenditure per capita, 2003?08 ($, nominal prices) 77
Table 56: Belgium deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 78
Table 57: Belgium deodorants consumption per capita, 2003?08 (units) 79
Table 58: Belgium deodorants forecast consumption per capita, 2008?13 (units) 80
Table 59: Belgium soap value, 2003?08 (€m, nominal prices) 81
Table 60: Belgium soap value forecast, 2008?13 (€m, nominal prices) 82
Table 61: Belgium soap value, 2003?08 ($m, nominal prices) 84
Table 62: Belgium soap value forecast, 2008?13 ($m, nominal prices) 84
Table 63: Belgium soap volume, 2003?08 (units, million) 86
Table 64: Belgium soap volume forecast, 2008?13 (units, million) 87
Table 65: Belgium soap brand share, by value, 2007?08 (%) 89
Table 66: Belgium soap value, by brand 2007?08 (€m, nominal prices) 90
Table 67: Belgium soap company share by value, 2007?08 (%) 92
Table 68: Belgium soap value, by company, 2007?08 (€m, nominal prices) 92
Table 69: Belgium soap distribution channels, by value, 2007?08 (%) 93
Table 70: Belgium soap value, by distribution channel, 2007?08 (€m, nominal prices) 93
Table 71: Belgium soap expenditure per capita, 2003?08 (€, nominal prices) 95
Table 72: Belgium soap forecast expenditure per capita, 2008?13 (€, nominal prices) 95
Table 73: Belgium soap expenditure per capita, 2003?08 ($, nominal prices) 96
Table 74: Belgium soap forecast expenditure per capita, 2008?13 ($, nominal prices) 96
Table 75: Belgium soap consumption per capita, 2003?08 (units) 97
Table 76: Belgium soap forecast consumption per capita, 2008?13 (units) 97
Table 77: Global personal hygiene market value, 2008 98
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 101
Table 79: Global personal hygiene market volume, 2008 102
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 105
Table 81: Leading players, top five countries 106
Table 82: Analysis of Belgium’s political landscape 108
Table 83: Analysis of Belgium’s economy 112
Table 84: Analysis of Belgium’s social system 116
Table 85: Analysis of Belgium’s technology landscape 120
Table 86: Patents granted by the US Patent and Trademark Office to major EU countries, 2000–06 123
Table 87: Analysis of Belgium’s legal landscape 124
Table 88: Analysis of Belgium’s environmental landscape 127
Table 89: Belgium personal hygiene new product launches reports, by company (top five companies), 2008 130
Table 90: Belgium personal hygiene new product launches SKUs, by company (top five companies), 2008 130
Table 91: Belgium personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 131
Table 92: Belgium personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 131
Table 93: Belgium personal hygiene new product launches (reports), by package tags or claims, 2008 132
Table 94: Belgium personal hygiene new product launches (reports) - Recent five launches (2008) 132
Table 95: Belgium population, by age group, 2003?08 (millions) 133
Table 96: Belgium population forecast, by age group, 2008?13 (millions) 134
Table 97: Belgium population, by gender, 2003?08 (millions) 134
Table 98: Belgium population forecast, by gender, 2008?13 (millions) 135
Table 99: Belgium nominal GDP, 2003?08 (€bn, nominal prices) 135
Table 100: Belgium nominal GDP forecast, 2008?13 (€bn, nominal prices) 136
Table 101: Belgium real GDP, 2003?08 (€bn, 2000 prices) 136
Table 102: Belgium real GDP forecast, 2008?13 (€bn, 2000 prices) 137
Table 103: Belgium real GDP, 2003?08 ($bn, 2000 prices) 137
Table 104: Belgium real GDP forecast, 2008?13 ($bn, 2000 prices) 137
Table 105: Belgium consumer price index, 2003?08 (2000=100) 138
Table 106: Belgium consumer price index, 2008?13 (2000=100) 138

[Tabellenverzeichnis ausblenden]