Personal Hygiene in Brazil to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Brazil increased at a compound annual growth rate of 1.8% between 2003 and 2008.

The Soap category led the personal hygiene market in Argentina, accounting for a share of 49%.

Leading players in Brazilian personal hygiene market include Unilever, Colgate-Palmolive Company and Johnson & Johnson.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in Brazil increased at a compound annual growth rate of 1.8% between 2003 and 2008.

The Soap category led the personal hygiene market in Argentina, accounting for a share of 49%.

Leading players in Brazilian personal hygiene market include Unilever, Colgate-Palmolive Company and Johnson & Johnson.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Brazilian Real), 2003?08 20
Value analysis (Brazilian Real), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 41
Unilever 41
Colgate-Palmolive Company 43
Chapter 5 Category Analysis: Bath & shower products 46
Value analysis (Brazilian Real), 2003?08 46
Value analysis (Brazilian Real), 2008?13 47
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Deodorants 62
Value analysis (Brazilian Real), 2003?08 62
Value analysis (Brazilian Real), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Soap 84
Value analysis (Brazilian Real), 2003?08 84
Value analysis (Brazilian Real), 2008?13 85
Value analysis (US dollars), 2003?08 87
Value analysis (US dollars), 2008?13 87
Volume analysis, 2003?08 89
Volume analysis, 2008?13 90
Company and brand share analysis 92
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 8 Country Comparison 101
Value 101
Volume 105
Market share 109
Chapter 9 PESTLE Analysis 110
Summary 110
Political analysis 112
Economic analysis 115
Social analysis 120
Technology analysis 124
Legal analysis 128
Environmental analysis 132
Chapter 10 New Product Development 136
Product launches over time 136
Recent product launches 138
Chapter 11 Macroeconomic Profile 139
Macroeconomic indicators 139
Chapter 12 Research Methodology 144
Methodology overview 144
Secondary research 145
Market modeling 146
Creating an initial data model 146
Revising the initial data model 146
Creating a final estimate 147
Creating demographic value splits 147
Primary research 147
Data finalization 148
Ongoing research 148
Chapter 13 APPENDIX 149
Future readings 149
How to contact experts in your industry 149
Disclaimer 149


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LIST OF FIGURES
Figure 1: Brazil personal hygiene value and value forecast, 2003?13 (BRLm, nominal prices) 22
Figure 2: Brazil personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Brazil personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Brazil personal hygiene category growth comparison, by volume, 2003?13 28
Figure 5: Brazil personal hygiene company share, by value, 2007?08 (%) 33
Figure 6: Brazil personal hygiene distribution channels, by value, 2007?08 (%) 37
Figure 7: Brazil bath & shower products value and value forecast, 2003?13 (BRLm, nominal prices) 48
Figure 8: Brazil bath & shower products category growth comparison, by value, 2003?13 50
Figure 9: Brazil bath & shower products volume and volume forecast, 2003?13 (units, million) 53
Figure 10: Brazil bath & shower products category growth comparison, by volume, 2003?13 53
Figure 11: Brazil bath & shower products company share, by value, 2007?08 (%) 55
Figure 12: Brazil bath & shower products distribution channels, by value, 2007?08 (%) 58
Figure 13: Brazil deodorants value and value forecast, 2003?13 (BRLm, nominal prices) 64
Figure 14: Brazil deodorants category growth comparison, by value, 2003?13 67
Figure 15: Brazil deodorants volume and volume forecast, 2003?13 (units, million) 70
Figure 16: Brazil deodorants category growth comparison, by volume, 2003?13 70
Figure 17: Brazil deodorants company share, by value, 2007?08 (%) 73
Figure 18: Brazil deodorants distribution channels, by value, 2007?08 (%) 77
Figure 19: Brazil soap value and value forecast, 2003?13 (BRLm, nominal prices) 86
Figure 20: Brazil soap category growth comparison, by value, 2003?13 88
Figure 21: Brazil soap volume and volume forecast, 2003?13 (units, million) 91
Figure 22: Brazil soap category growth comparison, by volume, 2003?13 91
Figure 23: Brazil soap company share, by value, 2007?08 (%) 94
Figure 24: Brazil soap distribution channels, by value, 2007?08 (%) 97
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 102
Figure 26: Global personal hygiene market value, 2003–08, top five countries 104
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 106
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 108
Figure 29: Annual data review process 145


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Brazil personal hygiene value, 2003?08 (BRLm, nominal prices) 20
Table 4: Brazil personal hygiene value forecast, 2008?13 (BRLm, nominal prices) 21
Table 5: Brazil personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Brazil personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Brazil personal hygiene volume, 2003?08 (units, million) 25
Table 8: Brazil personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Brazil personal hygiene brand share, by value, 2007?08 (%) 29
Table 10: Brazil personal hygiene value, by brand 2007?08 (BRLm, nominal prices) 31
Table 11: Brazil personal hygiene company share by value, 2007?08 (%) 34
Table 12: Brazil personal hygiene value, by company, 2007?08 (BRLm, nominal prices) 35
Table 13: Brazil personal hygiene distribution channels, by value, 2007?08 (%) 36
Table 14: Brazil personal hygiene value, by distribution channel, 2007?08 (BRLm, nominal prices) 36
Table 15: Brazil personal hygiene expenditure per capita, 2003?08 (BRL, nominal prices) 38
Table 16: Brazil personal hygiene forecast expenditure per capita, 2008?13 (BRL, nominal prices) 38
Table 17: Brazil personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Brazil personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 39
Table 19: Brazil personal hygiene consumption per capita, 2003?08 (units) 40
Table 20: Brazil personal hygiene forecast consumption per capita, 2008?13 (units) 40
Table 21: Unilever key facts 41
Table 22: Colgate-Palmolive Company key facts 43
Table 23: Brazil bath & shower products value, 2003?08 (BRLm, nominal prices) 46
Table 24: Brazil bath & shower products value forecast, 2008?13 (BRLm, nominal prices) 47
Table 25: Brazil bath & shower products value, 2003?08 ($m, nominal prices) 49
Table 26: Brazil bath & shower products value forecast, 2008?13 ($m, nominal prices) 49
Table 27: Brazil bath & shower products volume, 2003?08 (units, million) 51
Table 28: Brazil bath & shower products volume forecast, 2008?13 (units, million) 52
Table 29: Brazil bath & shower products brand share, by value, 2007?08 (%) 54
Table 30: Brazil bath & shower products value, by brand 2007?08 (BRLm, nominal prices) 54
Table 31: Brazil bath & shower products company share by value, 2007?08 (%) 56
Table 32: Brazil bath & shower products value, by company, 2007?08 (BRLm, nominal prices) 56
Table 33: Brazil bath & shower products distribution channels, by value, 2007?08 (%) 57
Table 34: Brazil bath & shower products value, by distribution channel, 2007?08 (BRLm, nominal prices) 57
Table 35: Brazil bath & shower products expenditure per capita, 2003?08 (BRL, nominal prices) 59
Table 36: Brazil bath & shower products forecast expenditure per capita, 2008?13 (BRL, nominal prices) 59
Table 37: Brazil bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 60
Table 38: Brazil bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 39: Brazil bath & shower products consumption per capita, 2003?08 (units) 61
Table 40: Brazil bath & shower products forecast consumption per capita, 2008?13 (units) 61
Table 41: Brazil deodorants value, 2003?08 (BRLm, nominal prices) 62
Table 42: Brazil deodorants value forecast, 2008?13 (BRLm, nominal prices) 63
Table 43: Brazil deodorants value, 2003?08 ($m, nominal prices) 65
Table 44: Brazil deodorants value forecast, 2008?13 ($m, nominal prices) 66
Table 45: Brazil deodorants volume, 2003?08 (units, million) 68
Table 46: Brazil deodorants volume forecast, 2008?13 (units, million) 69
Table 47: Brazil deodorants brand share, by value, 2007?08 (%) 71
Table 48: Brazil deodorants value, by brand 2007?08 (BRLm, nominal prices) 72
Table 49: Brazil deodorants company share by value, 2007?08 (%) 74
Table 50: Brazil deodorants value, by company, 2007?08 (BRLm, nominal prices) 75
Table 51: Brazil deodorants distribution channels, by value, 2007?08 (%) 76
Table 52: Brazil deodorants value, by distribution channel, 2007?08 (BRLm, nominal prices) 76
Table 53: Brazil deodorants expenditure per capita, 2003?08 (BRL, nominal prices) 78
Table 54: Brazil deodorants forecast expenditure per capita, 2008?13 (BRL, nominal prices) 79
Table 55: Brazil deodorants expenditure per capita, 2003?08 ($, nominal prices) 80
Table 56: Brazil deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 81
Table 57: Brazil deodorants consumption per capita, 2003?08 (units) 82
Table 58: Brazil deodorants forecast consumption per capita, 2008?13 (units) 83
Table 59: Brazil soap value, 2003?08 (BRLm, nominal prices) 84
Table 60: Brazil soap value forecast, 2008?13 (BRLm, nominal prices) 85
Table 61: Brazil soap value, 2003?08 ($m, nominal prices) 87
Table 62: Brazil soap value forecast, 2008?13 ($m, nominal prices) 87
Table 63: Brazil soap volume, 2003?08 (units, million) 89
Table 64: Brazil soap volume forecast, 2008?13 (units, million) 90
Table 65: Brazil soap brand share, by value, 2007?08 (%) 92
Table 66: Brazil soap value, by brand 2007?08 (BRLm, nominal prices) 93
Table 67: Brazil soap company share by value, 2007?08 (%) 95
Table 68: Brazil soap value, by company, 2007?08 (BRLm, nominal prices) 95
Table 69: Brazil soap distribution channels, by value, 2007?08 (%) 96
Table 70: Brazil soap value, by distribution channel, 2007?08 (BRLm, nominal prices) 96
Table 71: Brazil soap expenditure per capita, 2003?08 (BRL, nominal prices) 98
Table 72: Brazil soap forecast expenditure per capita, 2008?13 (BRL, nominal prices) 98
Table 73: Brazil soap expenditure per capita, 2003?08 ($, nominal prices) 99
Table 74: Brazil soap forecast expenditure per capita, 2008?13 ($, nominal prices) 99
Table 75: Brazil soap consumption per capita, 2003?08 (units) 100
Table 76: Brazil soap forecast consumption per capita, 2008?13 (units) 100
Table 77: Global personal hygiene market value, 2008 101
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 104
Table 79: Global personal hygiene market volume, 2008 105
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 108
Table 81: Leading players, top five countries 109
Table 82: Analysis of Brazil’s political landscape 112
Table 83: Analysis of Brazil’s economy 115
Table 84: Analysis of Brazil’s social system 120
Table 85: Analysis of Brazil’s technology landscape 124
Table 86: Analysis of Brazil’s legal landscape 128
Table 87: Analysis of Brazil’s environmental landscape 132
Table 88: Brazil personal hygiene new product launches reports, by company (top five companies), 2008 136
Table 89: Brazil personal hygiene new product launches SKUs, by company (top five companies), 2008 136
Table 90: Brazil personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 137
Table 91: Brazil personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 137
Table 92: Brazil personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 138
Table 93: Brazil personal hygiene new product launches (reports) - Recent five launches (2008) 138
Table 94: Brazil population, by age group, 2003?08 (millions) 139
Table 95: Brazil population forecast, by age group, 2008?13 (millions) 140
Table 96: Brazil population, by gender, 2003?08 (millions) 140
Table 97: Brazil population forecast, by gender, 2008?13 (millions) 141
Table 98: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 141
Table 99: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 141
Table 100: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 142
Table 101: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 142
Table 102: Brazil real GDP, 2003?08 ($bn, 2000 prices) 142
Table 103: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 143
Table 104: Brazil consumer price index, 2003?08 (2000=100) 143
Table 105: Brazil consumer price index, 2008?13 (2000=100) 143


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