Personal Hygiene in Brazil

Datamonitor's Personal Hygiene in Brazil industry profile is an essential resource for top-level data and analysis covering the Personal Hygiene industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Personal Hygiene in Brazil’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Personal Hygiene in Brazil

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The personal hygiene market consists of retail sale of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2009 annual average exchange rates.

For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.


Report Highlights

[Studien Infos ausblenden]

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Unilever 21
Colgate-Palmolive Company 26
Johnson & Johnson 31
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44

LIST OF TABLES
Table 1: Brazil personal hygiene market value: $ million, 2005–09(e) 10
Table 2: Brazil personal hygiene market volume: million units, 2005–09(e) 11
Table 3: Brazil personal hygiene market segmentation I:% share, by value, 2009(e) 12
Table 4: Brazil personal hygiene market segmentation II: % share, by value, 2009(e) 13
Table 5: Brazil personal hygiene market share: % share, by value, 2009(e) 14
Table 6: Unilever: key facts 21
Table 7: Unilever: key financials ($) 23
Table 8: Unilever: key financials (€) 23
Table 9: Unilever: key financial ratios 24
Table 10: Colgate-Palmolive Company: key facts 26
Table 11: Colgate-Palmolive Company: key financials ($) 28
Table 12: Colgate-Palmolive Company: key financial ratios 29
Table 13: Johnson & Johnson: key facts 31
Table 14: Johnson & Johnson: key financials ($) 33
Table 15: Johnson & Johnson: key financial ratios 34
Table 16: Brazil personal hygiene market distribution: % share, by value, 2009(e) 36
Table 17: Brazil personal hygiene market value forecast: $ million, 2009–14 37
Table 18: Brazil personal hygiene market volume forecast: million units, 2009–14 38
Table 19: Brazil size of population (million), 2005–09 39
Table 20: Brazil gdp (constant 2000 prices, $ billion), 2005–09 39
Table 21: Brazil gdp (current prices, $ billion), 2005–09 39
Table 22: Brazil inflation, 2005–09 40
Table 23: Brazil consumer price index (absolute), 2005–09 40
Table 24: Brazil exchange rate, 2005–09 40

LIST OF FIGURES
Figure 1: Brazil personal hygiene market value: $ million, 2005–09(e) 10
Figure 2: Brazil personal hygiene market volume: million units, 2005–09(e) 11
Figure 3: Brazil personal hygiene market segmentation I:% share, by value, 2009(e) 12
Figure 4: Brazil personal hygiene market segmentation II: % share, by value, 2009(e) 13
Figure 5: Brazil personal hygiene market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the personal hygiene market in Brazil, 2009 15
Figure 7: Drivers of buyer power in the personal hygiene market in Brazil, 2009 16
Figure 8: Drivers of supplier power in the personal hygiene market in Brazil, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the personal hygiene market in Brazil, 2009 18
Figure 10: Factors influencing the threat of substitutes in the personal hygiene market in Brazil, 2009 19
Figure 11: Drivers of degree of rivalry in the personal hygiene market in Brazil, 2009 20
Figure 12: Unilever: revenues & profitability 24
Figure 13: Unilever: assets & liabilities 25
Figure 14: Colgate-Palmolive Company: revenues & profitability 29
Figure 15: Colgate-Palmolive Company: assets & liabilities 30
Figure 16: Johnson & Johnson: revenues & profitability 34
Figure 17: Johnson & Johnson: assets & liabilities 35
Figure 18: Brazil personal hygiene market distribution: % share, by value, 2009(e) 36
Figure 19: Brazil personal hygiene market value forecast: $ million, 2009–14 37
Figure 20: Brazil personal hygiene market volume forecast: million units, 2009–14 38


[Inhaltsverzeichnis ausblenden]