Personal Hygiene in the BRIC (Brazil, Russia,India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the personal hygiene market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on three categories: soap, deodorants and bath and shower products

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil leads the personal hygiene market in terms of value among the BRIC nations.

India is set to be the most lucrative investment destination for the personal hygiene market in future.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in high growth / emerging nations

*Identify key players within the personal hygiene in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the personal hygiene market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil leads the personal hygiene market in terms of value among the BRIC nations 2
India is set to be the most lucrative investment destination for the personal hygiene market in future 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC personal hygiene market, value overview 17
BRIC personal hygiene market, volume overview 22
Chapter 4 Brazil 27
Value analysis (Brazilian Real), 2004?09 27
Value analysis (Brazilian Real), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 30
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company and brand share analysis 35
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 5 Russia 46
Value analysis (Russian Ruble), 2004?09 46
Value analysis (Russian Ruble), 2009?14 47
Value analysis (US dollars), 2004?09 49
Value analysis (US dollars), 2009?14 49
Volume analysis, 2004?09 51
Volume analysis, 2009?14 52
Company and brand share analysis 54
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 India 66
Value analysis (Indian Rupee), 2004?09 66
Value analysis (Indian Rupee), 2009?14 67
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 74
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 7 China 83
Value analysis (Chinese Yuan Renminbi), 2004?09 83
Value analysis (Chinese Yuan Renminbi), 2009?14 84
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company and brand share analysis 91
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 New Product Development 100
Product launches 2009: Brazil 100
Recent product launches 102
Product launches 2009: Russia 103
Recent product launches 105
Product launches 2009: India 106
Recent product launches 108
Product launches 2009: China 109
Recent product launches 111
Chapter 9 Research Methodology 112
Methodology overview 112
Secondary research 113
Market modeling 114
Creating an initial data model 114
Revising the initial data model 114
Creating a final estimate 115
Creating demographic value splits 115
Primary research 115
Data finalization 116
Ongoing research 116
Chapter 10 Appendix 117
Future readings 117
How to contact experts in your industry 117
Disclaimer 117

LIST OF FIGURES
Figure 1: Personal Hygiene market, BRIC, value ($m), 2004?14 17
Figure 2: Personal Hygiene market, BRIC, value ($m) , 2004?09 19
Figure 3: Personal Hygiene market, BRIC, value ($m) , 2009?14 20
Figure 4: Personal Hygiene market, BRIC, value growth analysis, 2004?14 21
Figure 5: Personal Hygiene market, BRIC, volume (units, million), 2004?14 22
Figure 6: Personal Hygiene market, BRIC, volume (units, million), 2004?09 24
Figure 7: Personal Hygiene market, BRIC, volume (units, million), 2009–14 25
Figure 8: Personal Hygiene market, BRIC, volume growth analysis, 2004?14 26
Figure 9: Personal hygiene, Brazil, value by category (BRLm), 2004?14 29
Figure 10: Personal hygiene, Brazil, category growth comparison, by value, 2004?14 31
Figure 11: Personal hygiene, Brazil, volume by category (units, million), 2004?14 34
Figure 12: Personal hygiene, Brazil, category growth comparison, by volume, 2004?14 34
Figure 13: Personal hygiene, Brazil, company share by value (%), 2008?09 38
Figure 14: Personal hygiene, Brazil, distribution channels by value (%), 2008?09 42
Figure 15: Personal hygiene, Russia, value by category (RUBm), 2004?14 48
Figure 16: Personal hygiene, Russia, category growth comparison, by value, 2004?14 50
Figure 17: Personal hygiene, Russia, volume by category (units, million), 2004?14 53
Figure 18: Personal hygiene, Russia, category growth comparison, by volume, 2004?14 53
Figure 19: Personal hygiene, Russia, company share by value (%), 2008?09 58
Figure 20: Personal hygiene, Russia, distribution channels by value (%), 2008?09 62
Figure 21: Personal hygiene, India, value by category (INRm), 2004?14 68
Figure 22: Personal hygiene, India, category growth comparison, by value, 2004?14 70
Figure 23: Personal hygiene, India, volume by category (units, million), 2004?14 73
Figure 24: Personal hygiene, India, category growth comparison, by volume, 2004?14 73
Figure 25: Personal hygiene, India, company share by value (%), 2008?09 76
Figure 26: Personal hygiene, India, distribution channels by value (%), 2008?09 79
Figure 27: Personal hygiene, China, value by category (CNYm), 2004?14 85
Figure 28: Personal hygiene, China, category growth comparison, by value, 2004?14 87
Figure 29: Personal hygiene, China, volume by category (units, million), 2004?14 90
Figure 30: Personal hygiene, China, category growth comparison, by volume, 2004?14 90
Figure 31: Personal hygiene, China, company share by value (%), 2008?09 93
Figure 32: Personal hygiene, China, distribution channels by value (%), 2008?09 96
Figure 33: Annual data review process 113

LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: Personal hygiene distribution channels 6
Table 3: Personal Hygiene market, BRIC, value ($m), 2004?14 18
Table 4: Personal Hygiene market, BRIC, value ($m), 2004?09 19
Table 5: Personal Hygiene market, BRIC, value ($m), 2009?14 20
Table 6: Personal Hygiene market, BRIC, volume (units, million), 2004?14 23
Table 7: Personal Hygiene market, BRIC, volume (units, million), 2004?09 24
Table 8: Personal Hygiene market, BRIC, volume (units, million), 2009–14 25
Table 9: Personal hygiene, Brazil, value by category (BRLm), 2004?09 27
Table 10: Personal hygiene, Brazil, value forecast by category (BRLm), 2009?14 28
Table 11: Personal hygiene, Brazil, value by category ($m), 2004?09 30
Table 12: Personal hygiene, Brazil, value forecast by category ($m), 2009?14 30
Table 13: Personal hygiene, Brazil, volume by category (units, million), 2004?09 32
Table 14: Personal hygiene, Brazil, volume forecast by category (units, million), 2009?14 33
Table 15: Personal hygiene, Brazil, brand share by value (%), 2008?09 35
Table 16: Personal hygiene, Brazil, value by brand (BRLm), 2008?09 37
Table 17: Personal hygiene, Brazil, company share by value (%), 2008?09 39
Table 18: Personal hygiene, Brazil, value by company (BRLm), 2008?09 40
Table 19: Personal hygiene, Brazil, distribution channels by value (%), 2008?09 41
Table 20: Personal hygiene, Brazil, value by distribution channel (BRLm), 2008?09 41
Table 21: Personal hygiene, Brazil, expenditure per capita (BRL), 2004?09 43
Table 22: Personal hygiene, Brazil, forecast expenditure per capita (BRL), 2009?14 43
Table 23: Personal hygiene, Brazil, expenditure per capita ($), 2004?09 44
Table 24: Personal hygiene, Brazil, forecast expenditure per capita ($), 2009?14 44
Table 25: Personal hygiene, Brazil, consumption per capita (units), 2004?09 45
Table 26: Personal hygiene, Brazil, forecast consumption per capita (units), 2009?14 45
Table 27: Personal hygiene, Russia, value by category (RUBm), 2004?09 46
Table 28: Personal hygiene, Russia, value forecast by category (RUBm), 2009?14 47
Table 29: Personal hygiene, Russia, value by category ($m), 2004?09 49
Table 30: Personal hygiene, Russia, value forecast by category ($m), 2009?14 49
Table 31: Personal hygiene, Russia, volume by category (units, million), 2004?09 51
Table 32: Personal hygiene, Russia, volume forecast by category (units, million), 2009?14 52
Table 33: Personal hygiene, Russia, brand share by value (%), 2008?09 54
Table 34: Personal hygiene, Russia, value by brand (RUBm), 2008?09 56
Table 35: Personal hygiene, Russia, company share by value (%), 2008?09 59
Table 36: Personal hygiene, Russia, value by company (RUBm), 2008?09 60
Table 37: Personal hygiene, Russia, distribution channels by value (%), 2008?09 61
Table 38: Personal hygiene, Russia, value by distribution channel (RUBm), 2008?09 61
Table 39: Personal hygiene, Russia, expenditure per capita (RUB), 2004?09 63
Table 40: Personal hygiene, Russia, forecast expenditure per capita (RUB), 2009?14 63
Table 41: Personal hygiene, Russia, expenditure per capita ($), 2004?09 64
Table 42: Personal hygiene, Russia, forecast expenditure per capita ($), 2009?14 64
Table 43: Personal hygiene, Russia, consumption per capita (units), 2004?09 65
Table 44: Personal hygiene, Russia, forecast consumption per capita (units), 2009?14 65
Table 45: Personal hygiene, India, value by category (INRm), 2004?09 66
Table 46: Personal hygiene, India, value forecast by category (INRm), 2009?14 67
Table 47: Personal hygiene, India, value by category ($m), 2004?09 69
Table 48: Personal hygiene, India, value forecast by category ($m), 2009?14 69
Table 49: Personal hygiene, India, volume by category (units, million), 2004?09 71
Table 50: Personal hygiene, India, volume forecast by category (units, million), 2009?14 72
Table 51: Personal hygiene, India, brand share by value (%), 2008?09 74
Table 52: Personal hygiene, India, value by brand (INRm), 2008?09 75
Table 53: Personal hygiene, India, company share by value (%), 2008?09 77
Table 54: Personal hygiene, India, value by company (INRm), 2008?09 77
Table 55: Personal hygiene, India, distribution channels by value (%), 2008?09 78
Table 56: Personal hygiene, India, value by distribution channel (INRm), 2008?09 78
Table 57: Personal hygiene, India, expenditure per capita (INR), 2004?09 80
Table 58: Personal hygiene, India, forecast expenditure per capita (INR), 2009?14 80
Table 59: Personal hygiene, India, expenditure per capita ($), 2004?09 81
Table 60: Personal hygiene, India, forecast expenditure per capita ($), 2009?14 81
Table 61: Personal hygiene, India, consumption per capita (units), 2004?09 82
Table 62: Personal hygiene, India, forecast consumption per capita (units), 2009?14 82
Table 63: Personal hygiene, China, value by category (CNYm), 2004?09 83
Table 64: Personal hygiene, China, value forecast by category (CNYm), 2009?14 84
Table 65: Personal hygiene, China, value by category ($m), 2004?09 86
Table 66: Personal hygiene, China, value forecast by category ($m), 2009?14 86
Table 67: Personal hygiene, China, volume by category (units, million), 2004?09 88
Table 68: Personal hygiene, China, volume forecast by category (units, million), 2009?14 89
Table 69: Personal hygiene, China, brand share by value (%), 2008?09 91
Table 70: Personal hygiene, China, value by brand (CNYm), 2008?09 92
Table 71: Personal hygiene, China, company share by value (%), 2008?09 94
Table 72: Personal hygiene, China, value by company (CNYm), 2008?09 94
Table 73: Personal hygiene, China, distribution channels by value (%), 2008?09 95
Table 74: Personal hygiene, China, value by distribution channel (CNYm), 2008?09 95
Table 75: Personal hygiene, China, expenditure per capita (CNY), 2004?09 97
Table 76: Personal hygiene, China, forecast expenditure per capita (CNY), 2009?14 97
Table 77: Personal hygiene, China, expenditure per capita ($), 2004?09 98
Table 78: Personal hygiene, China, forecast expenditure per capita ($), 2009?14 98
Table 79: Personal hygiene, China, consumption per capita (units), 2004?09 99
Table 80: Personal hygiene, China, forecast consumption per capita (units), 2009?14 99
Table 81: Brazil personal hygiene new product launches reports, by company (top five companies), 2009 100
Table 82: Brazil personal hygiene new product launches SKUs, by company (top five companies), 2009 100
Table 83: Brazil personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 101
Table 84: Brazil personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 101
Table 85: Brazil personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 102
Table 86: Brazil personal hygiene new product launches - recent five launches (2009) 102
Table 87: Russia personal hygiene new product launches reports, by company (top five companies), 2009 103
Table 88: Russia personal hygiene new product launches SKUs, by company (top five companies), 2009 103
Table 89: Russia personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 104
Table 90: Russia personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 104
Table 91: Russia personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 105
Table 92: Russia personal hygiene new product launches - recent five launches (2009) 105
Table 93: India personal hygiene new product launches reports, by company (top five companies), 2009 106
Table 94: India personal hygiene new product launches SKUs, by company (top five companies), 2009 106
Table 95: India personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 107
Table 96: India personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 107
Table 97: India personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 108
Table 98: India personal hygiene new product launches - recent five launches (2009) 108
Table 99: China personal hygiene new product launches reports, by company (top five companies), 2009 109
Table 100: China personal hygiene new product launches SKUs, by company (top five companies), 2009 109
Table 101: China personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 110
Table 102: China personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 110
Table 103: China personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 111
Table 104: China personal hygiene new product launches - recent five launches (2009) 111



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