Personal Hygiene in Canada to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Canada increased at a compound annual growth rate of 3.8% between 2003 and 2008.

The soap category led the personal hygiene market in Canada, accounting for a share of 44.2%.

Leading players in Canadian personal hygiene market include Unilever, Procter & Gamble Company, The and Colgate-Palmolive Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Canada

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in Canada increased at a compound annual growth rate of 3.8% between 2003 and 2008.

The soap category led the personal hygiene market in Canada, accounting for a share of 44.2%.

Leading players in Canadian personal hygiene market include Unilever, Procter & Gamble Company, The and Colgate-Palmolive Company.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Canadian Dollar), 2003?08 20
Value analysis (Canadian Dollar), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Procter & Gamble Company, The 39
Chapter 5 Category Analysis: Bath & shower products 41
Value analysis (Canadian Dollar), 2003?08 41
Value analysis (Canadian Dollar), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Deodorants 57
Value analysis (Canadian Dollar), 2003?08 57
Value analysis (Canadian Dollar), 2008?13 58
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Soap 77
Value analysis (Canadian Dollar), 2003?08 77
Value analysis (Canadian Dollar), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Country Comparison 94
Value 94
Volume 98
Market share 102
Chapter 9 PESTLE Analysis 103
Summary 103
Political analysis 104
Economic analysis 107
Social analysis 111
Technological analysis 114
Legal analysis 119
Environmental analysis 123
Chapter 10 New Product Development 127
Product launches over time 127
Recent product launches 129
Chapter 11 Macroeconomic Profile 130
Macroeconomic indicators 130
Chapter 12 Research Methodology 135
Methodology overview 135
Secondary research 136
Market modeling 137
Creating an initial data model 137
Revising the initial data model 137
Creating a final estimate 138
Creating demographic value splits 138
Primary research 138
Data finalization 139
Ongoing research 139
Chapter 13 APPENDIX 140
Future readings 140
How to contact experts in your industry 140
Disclaimer 140


[Inhaltsverzeichnis ausblenden]

LIST OF FIGURES
Figure 1: Canada personal hygiene value and value forecast, 2003?13 (C$m, nominal prices) 22
Figure 2: Canada personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Canada personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Canada personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Canada personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Canada personal hygiene distribution channels, by value, 2007?08 (%) 33
Figure 7: Canada bath & shower products value and value forecast, 2003?13 (C$m, nominal prices) 43
Figure 8: Canada bath & shower products category growth comparison, by value, 2003?13 45
Figure 9: Canada bath & shower products volume and volume forecast, 2003?13 (units, million) 48
Figure 10: Canada bath & shower products category growth comparison, by volume, 2003?13 48
Figure 11: Canada bath & shower products company share, by value, 2007?08 (%) 50
Figure 12: Canada bath & shower products distribution channels, by value, 2007?08 (%) 53
Figure 13: Canada deodorants value and value forecast, 2003?13 (C$m, nominal prices) 59
Figure 14: Canada deodorants category growth comparison, by value, 2003?13 62
Figure 15: Canada deodorants volume and volume forecast, 2003?13 (units, million) 65
Figure 16: Canada deodorants category growth comparison, by volume, 2003?13 65
Figure 17: Canada deodorants company share, by value, 2007?08 (%) 67
Figure 18: Canada deodorants distribution channels, by value, 2007?08 (%) 70
Figure 19: Canada soap value and value forecast, 2003?13 (C$m, nominal prices) 79
Figure 20: Canada soap category growth comparison, by value, 2003?13 81
Figure 21: Canada soap volume and volume forecast, 2003?13 (units, million) 84
Figure 22: Canada soap category growth comparison, by volume, 2003?13 84
Figure 23: Canada soap company share, by value, 2007?08 (%) 87
Figure 24: Canada soap distribution channels, by value, 2007?08 (%) 90
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 95
Figure 26: Global personal hygiene market value, 2003–08, top five countries 97
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 99
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 101
Figure 29: Annual data review process 136


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Canada personal hygiene value, 2003?08 (C$m, nominal prices) 20
Table 4: Canada personal hygiene value forecast, 2008?13 (C$m, nominal prices) 21
Table 5: Canada personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Canada personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Canada personal hygiene volume, 2003?08 (units, million) 25
Table 8: Canada personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Canada personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Canada personal hygiene value, by brand 2007?08 (C$m, nominal prices) 29
Table 11: Canada personal hygiene company share by value, 2007?08 (%) 31
Table 12: Canada personal hygiene value, by company, 2007?08 (C$m, nominal prices) 31
Table 13: Canada personal hygiene distribution channels, by value, 2007?08 (%) 32
Table 14: Canada personal hygiene value, by distribution channel, 2007?08 (C$m, nominal prices) 32
Table 15: Canada personal hygiene expenditure per capita, 2003?08 (C$, nominal prices) 34
Table 16: Canada personal hygiene forecast expenditure per capita, 2008?13 (C$, nominal prices) 34
Table 17: Canada personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 35
Table 18: Canada personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: Canada personal hygiene consumption per capita, 2003?08 (units) 36
Table 20: Canada personal hygiene forecast consumption per capita, 2008?13 (units) 36
Table 21: Unilever key facts 37
Table 22: Procter & Gamble Company, The key facts 39
Table 23: Canada bath & shower products value, 2003?08 (C$m, nominal prices) 41
Table 24: Canada bath & shower products value forecast, 2008?13 (C$m, nominal prices) 42
Table 25: Canada bath & shower products value, 2003?08 ($m, nominal prices) 44
Table 26: Canada bath & shower products value forecast, 2008?13 ($m, nominal prices) 44
Table 27: Canada bath & shower products volume, 2003?08 (units, million) 46
Table 28: Canada bath & shower products volume forecast, 2008?13 (units, million) 47
Table 29: Canada bath & shower products brand share, by value, 2007?08 (%) 49
Table 30: Canada bath & shower products value, by brand 2007?08 (C$m, nominal prices) 49
Table 31: Canada bath & shower products company share by value, 2007?08 (%) 51
Table 32: Canada bath & shower products value, by company, 2007?08 (C$m, nominal prices) 51
Table 33: Canada bath & shower products distribution channels, by value, 2007?08 (%) 52
Table 34: Canada bath & shower products value, by distribution channel, 2007?08 (C$m, nominal prices) 52
Table 35: Canada bath & shower products expenditure per capita, 2003?08 (C$, nominal prices) 54
Table 36: Canada bath & shower products forecast expenditure per capita, 2008?13 (C$, nominal prices) 54
Table 37: Canada bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 55
Table 38: Canada bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 39: Canada bath & shower products consumption per capita, 2003?08 (units) 56
Table 40: Canada bath & shower products forecast consumption per capita, 2008?13 (units) 56
Table 41: Canada deodorants value, 2003?08 (C$m, nominal prices) 57
Table 42: Canada deodorants value forecast, 2008?13 (C$m, nominal prices) 58
Table 43: Canada deodorants value, 2003?08 ($m, nominal prices) 60
Table 44: Canada deodorants value forecast, 2008?13 ($m, nominal prices) 61
Table 45: Canada deodorants volume, 2003?08 (units, million) 63
Table 46: Canada deodorants volume forecast, 2008?13 (units, million) 64
Table 47: Canada deodorants brand share, by value, 2007?08 (%) 66
Table 48: Canada deodorants value, by brand 2007?08 (C$m, nominal prices) 66
Table 49: Canada deodorants company share by value, 2007?08 (%) 68
Table 50: Canada deodorants value, by company, 2007?08 (C$m, nominal prices) 68
Table 51: Canada deodorants distribution channels, by value, 2007?08 (%) 69
Table 52: Canada deodorants value, by distribution channel, 2007?08 (C$m, nominal prices) 69
Table 53: Canada deodorants expenditure per capita, 2003?08 (C$, nominal prices) 71
Table 54: Canada deodorants forecast expenditure per capita, 2008?13 (C$, nominal prices) 72
Table 55: Canada deodorants expenditure per capita, 2003?08 ($, nominal prices) 73
Table 56: Canada deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 57: Canada deodorants consumption per capita, 2003?08 (units) 75
Table 58: Canada deodorants forecast consumption per capita, 2008?13 (units) 76
Table 59: Canada soap value, 2003?08 (C$m, nominal prices) 77
Table 60: Canada soap value forecast, 2008?13 (C$m, nominal prices) 78
Table 61: Canada soap value, 2003?08 ($m, nominal prices) 80
Table 62: Canada soap value forecast, 2008?13 ($m, nominal prices) 80
Table 63: Canada soap volume, 2003?08 (units, million) 82
Table 64: Canada soap volume forecast, 2008?13 (units, million) 83
Table 65: Canada soap brand share, by value, 2007?08 (%) 85
Table 66: Canada soap value, by brand 2007?08 (C$m, nominal prices) 86
Table 67: Canada soap company share by value, 2007?08 (%) 88
Table 68: Canada soap value, by company, 2007?08 (C$m, nominal prices) 88
Table 69: Canada soap distribution channels, by value, 2007?08 (%) 89
Table 70: Canada soap value, by distribution channel, 2007?08 (C$m, nominal prices) 89
Table 71: Canada soap expenditure per capita, 2003?08 (C$, nominal prices) 91
Table 72: Canada soap forecast expenditure per capita, 2008?13 (C$, nominal prices) 91
Table 73: Canada soap expenditure per capita, 2003?08 ($, nominal prices) 92
Table 74: Canada soap forecast expenditure per capita, 2008?13 ($, nominal prices) 92
Table 75: Canada soap consumption per capita, 2003?08 (units) 93
Table 76: Canada soap forecast consumption per capita, 2008?13 (units) 93
Table 77: Global personal hygiene market value, 2008 94
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 97
Table 79: Global personal hygiene market volume, 2008 98
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 101
Table 81: Leading players, top five countries 102
Table 82: Analysis of Canada’s political landscape 104
Table 83: Analysis of Canada’s economy 107
Table 84: Analysis of Canadian social system 111
Table 85: Analysis of Canada’s technological landscape 114
Table 86: Cost competitiveness – ranking by cost index 115
Table 87: Patents granted by the USPTO 117
Table 88: Analysis of Canada’s legal landscape 119
Table 89: Analysis of Canada’s environmental landscape 123
Table 90: Canada personal hygiene new product launches reports, by company (top five companies), 2008 127
Table 91: Canada personal hygiene new product launches SKUs, by company (top five companies), 2008 127
Table 92: Canada personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 128
Table 93: Canada personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 128
Table 94: Canada personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 129
Table 95: Canada personal hygiene new product launches (reports) 129
Table 96: Canada population, by age group, 2003?08 (millions) 130
Table 97: Canada population forecast, by age group, 2008?13 (millions) 131
Table 98: Canada population, by gender, 2003?08 (millions) 131
Table 99: Canada population forecast, by gender, 2008?13 (millions) 132
Table 100: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 132
Table 101: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 132
Table 102: Canada real GDP, 2003?08 (C$bn, 2000 prices) 133
Table 103: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 133
Table 104: Canada real GDP, 2003?08 ($bn, 2000 prices) 133
Table 105: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 134
Table 106: Canada consumer price index, 2003?08 (2000=100) 134
Table 107: Canada consumer price index, 2008?13 (2000=100) 134


[Tabellenverzeichnis ausblenden]