TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Procter & Gamble Company, The 21
Unilever 26
Colgate-Palmolive Company 30
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Canada personal hygiene market value: $ million, 2005–09(e) 10
Table 2: Canada personal hygiene market volume: million units, 2005–09(e) 11
Table 3: Canada personal hygiene market segmentation I:% share, by value, 2009(e) 12
Table 4: Canada personal hygiene market segmentation II: % share, by value, 2009(e) 13
Table 5: Canada personal hygiene market share: % share, by value, 2009(e) 14
Table 6: Procter & Gamble Company, The: key facts 21
Table 7: Procter & Gamble Company, The: key financials ($) 24
Table 8: Procter & Gamble Company, The: key financial ratios 24
Table 9: Unilever: key facts 26
Table 10: Unilever: key financials ($) 28
Table 11: Unilever: key financials (€) 28
Table 12: Unilever: key financial ratios 28
Table 13: Colgate-Palmolive Company: key facts 30
Table 14: Colgate-Palmolive Company: key financials ($) 32
Table 15: Colgate-Palmolive Company: key financial ratios 33
Table 16: Canada personal hygiene market distribution: % share, by value, 2009(e) 35
Table 17: Canada personal hygiene market value forecast: $ million, 2009–14 36
Table 18: Canada personal hygiene market volume forecast: million units, 2009–14 37
Table 19: Canada size of population (million), 2005–09 38
Table 20: Canada gdp (constant 2000 prices, $ billion), 2005–09 38
Table 21: Canada gdp (current prices, $ billion), 2005–09 38
Table 22: Canada inflation, 2005–09 39
Table 23: Canada consumer price index (absolute), 2005–09 39
Table 24: Canada exchange rate, 2005–09 39
LIST OF FIGURES
Figure 1: Canada personal hygiene market value: $ million, 2005–09(e) 10
Figure 2: Canada personal hygiene market volume: million units, 2005–09(e) 11
Figure 3: Canada personal hygiene market segmentation I:% share, by value, 2009(e) 12
Figure 4: Canada personal hygiene market segmentation II: % share, by value, 2009(e) 13
Figure 5: Canada personal hygiene market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the personal hygiene market in Canada, 2009 15
Figure 7: Drivers of buyer power in the personal hygiene market in Canada, 2009 16
Figure 8: Drivers of supplier power in the personal hygiene market in Canada, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the personal hygiene market in Canada, 2009 18
Figure 10: Factors influencing the threat of substitutes in the personal hygiene market in Canada, 2009 19
Figure 11: Drivers of degree of rivalry in the personal hygiene market in Canada, 2009 20
Figure 12: Procter & Gamble Company, The: revenues & profitability 25
Figure 13: Procter & Gamble Company, The: assets & liabilities 25
Figure 14: Unilever: revenues & profitability 29
Figure 15: Unilever: assets & liabilities 29
Figure 16: Colgate-Palmolive Company: revenues & profitability 33
Figure 17: Colgate-Palmolive Company: assets & liabilities 34
Figure 18: Canada personal hygiene market distribution: % share, by value, 2009(e) 35
Figure 19: Canada personal hygiene market value forecast: $ million, 2009–14 36
Figure 20: Canada personal hygiene market volume forecast: million units, 2009–14 37
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