Personal Hygiene in Colombia to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Colombia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Colombia increased at a compound annual growth rate of 3% between 2003 and 2008.

The Deodorants category led the personal hygiene market in Colombia, accounting for a share of 46.7%.

Leading players in Colombian personal hygiene market include Unilever, Colgate-Palmolive Company and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Colombia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in Colombia increased at a compound annual growth rate of 3% between 2003 and 2008.

The Deodorants category led the personal hygiene market in Colombia, accounting for a share of 46.7%.

Leading players in Colombian personal hygiene market include Unilever, Colgate-Palmolive Company and Procter & Gamble Company, The.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Colombian Peso), 2003?08 20
Value analysis (Colombian Peso), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Unilever 38
Colgate-Palmolive Company 40
Chapter 5 Category Analysis: Bath & shower products 43
Value analysis (Colombian Peso), 2003?08 43
Value analysis (Colombian Peso), 2008?13 44
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Deodorants 59
Value analysis (Colombian Peso), 2003?08 59
Value analysis (Colombian Peso), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 68
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Soap 80
Value analysis (Colombian Peso), 2003?08 80
Value analysis (Colombian Peso), 2008?13 81
Value analysis (US dollars), 2003?08 83
Value analysis (US dollars), 2008?13 83
Volume analysis, 2003?08 85
Volume analysis, 2008?13 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 9 PESTLE Analysis 105
Summary 105
Political analysis 106
Economic analysis 109
Social analysis 112
Technology analysis 116
Legal analysis 119
Environmental analysis 122
Chapter 10 New Product Development 125
Product launches over time 125
Recent product launches 127
Chapter 11 Macroeconomic Profile 128
Macroeconomic indicators 128
Chapter 12 Research Methodology 133
Methodology overview 133
Secondary research 134
Market modeling 135
Creating an initial data model 135
Revising the initial data model 135
Creating a final estimate 136
Creating demographic value splits 136
Primary research 136
Data finalization 137
Ongoing research 137
Chapter 13 APPENDIX 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138


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LIST OF FIGURES
Figure 1: Colombia personal hygiene value and value forecast, 2003?13 (COPm, nominal prices) 22
Figure 2: Colombia personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Colombia personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Colombia personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Colombia personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Colombia personal hygiene distribution channels, by value, 2007?08 (%) 34
Figure 7: Colombia bath & shower products value and value forecast, 2003?13 (COPm, nominal prices) 45
Figure 8: Colombia bath & shower products category growth comparison, by value, 2003?13 47
Figure 9: Colombia bath & shower products volume and volume forecast, 2003?13 (units, million) 50
Figure 10: Colombia bath & shower products category growth comparison, by volume, 2003?13 50
Figure 11: Colombia bath & shower products company share, by value, 2007?08 (%) 52
Figure 12: Colombia bath & shower products distribution channels, by value, 2007?08 (%) 55
Figure 13: Colombia deodorants value and value forecast, 2003?13 (COPm, nominal prices) 61
Figure 14: Colombia deodorants category growth comparison, by value, 2003?13 64
Figure 15: Colombia deodorants volume and volume forecast, 2003?13 (units, million) 67
Figure 16: Colombia deodorants category growth comparison, by volume, 2003?13 67
Figure 17: Colombia deodorants company share, by value, 2007?08 (%) 70
Figure 18: Colombia deodorants distribution channels, by value, 2007?08 (%) 73
Figure 19: Colombia soap value and value forecast, 2003?13 (COPm, nominal prices) 82
Figure 20: Colombia soap category growth comparison, by value, 2003?13 84
Figure 21: Colombia soap volume and volume forecast, 2003?13 (units, million) 87
Figure 22: Colombia soap category growth comparison, by volume, 2003?13 87
Figure 23: Colombia soap company share, by value, 2007?08 (%) 89
Figure 24: Colombia soap distribution channels, by value, 2007?08 (%) 92
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 97
Figure 26: Global personal hygiene market value, 2003–08, top five countries 99
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 101
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 103
Figure 29: Annual data review process 134


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Colombia personal hygiene value, 2003?08 (COPm, nominal prices) 20
Table 4: Colombia personal hygiene value forecast, 2008?13 (COPm, nominal prices) 21
Table 5: Colombia personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Colombia personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Colombia personal hygiene volume, 2003?08 (units, million) 25
Table 8: Colombia personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Colombia personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Colombia personal hygiene value, by brand 2007?08 (COPm, nominal prices) 29
Table 11: Colombia personal hygiene company share by value, 2007?08 (%) 31
Table 12: Colombia personal hygiene value, by company, 2007?08 (COPm, nominal prices) 32
Table 13: Colombia personal hygiene distribution channels, by value, 2007?08 (%) 33
Table 14: Colombia personal hygiene value, by distribution channel, 2007?08 (COPm, nominal prices) 33
Table 15: Colombia personal hygiene expenditure per capita, 2003?08 (COP, nominal prices) 35
Table 16: Colombia personal hygiene forecast expenditure per capita, 2008?13 (COP, nominal prices) 35
Table 17: Colombia personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Colombia personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 36
Table 19: Colombia personal hygiene consumption per capita, 2003?08 (units) 37
Table 20: Colombia personal hygiene forecast consumption per capita, 2008?13 (units) 37
Table 21: Unilever key facts 38
Table 22: Colgate-Palmolive Company key facts 40
Table 23: Colombia bath & shower products value, 2003?08 (COPm, nominal prices) 43
Table 24: Colombia bath & shower products value forecast, 2008?13 (COPm, nominal prices) 44
Table 25: Colombia bath & shower products value, 2003?08 ($m, nominal prices) 46
Table 26: Colombia bath & shower products value forecast, 2008?13 ($m, nominal prices) 46
Table 27: Colombia bath & shower products volume, 2003?08 (units, million) 48
Table 28: Colombia bath & shower products volume forecast, 2008?13 (units, million) 49
Table 29: Colombia bath & shower products brand share, by value, 2007?08 (%) 51
Table 30: Colombia bath & shower products value, by brand 2007?08 (COPm, nominal prices) 51
Table 31: Colombia bath & shower products company share by value, 2007?08 (%) 53
Table 32: Colombia bath & shower products value, by company, 2007?08 (COPm, nominal prices) 53
Table 33: Colombia bath & shower products distribution channels, by value, 2007?08 (%) 54
Table 34: Colombia bath & shower products value, by distribution channel, 2007?08 (COPm, nominal prices) 54
Table 35: Colombia bath & shower products expenditure per capita, 2003?08 (COP, nominal prices) 56
Table 36: Colombia bath & shower products forecast expenditure per capita, 2008?13 (COP, nominal prices) 56
Table 37: Colombia bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 57
Table 38: Colombia bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 57
Table 39: Colombia bath & shower products consumption per capita, 2003?08 (units) 58
Table 40: Colombia bath & shower products forecast consumption per capita, 2008?13 (units) 58
Table 41: Colombia deodorants value, 2003?08 (COPm, nominal prices) 59
Table 42: Colombia deodorants value forecast, 2008?13 (COPm, nominal prices) 60
Table 43: Colombia deodorants value, 2003?08 ($m, nominal prices) 62
Table 44: Colombia deodorants value forecast, 2008?13 ($m, nominal prices) 63
Table 45: Colombia deodorants volume, 2003?08 (units, million) 65
Table 46: Colombia deodorants volume forecast, 2008?13 (units, million) 66
Table 47: Colombia deodorants brand share, by value, 2007?08 (%) 68
Table 48: Colombia deodorants value, by brand 2007?08 (COPm, nominal prices) 69
Table 49: Colombia deodorants company share by value, 2007?08 (%) 71
Table 50: Colombia deodorants value, by company, 2007?08 (COPm, nominal prices) 71
Table 51: Colombia deodorants distribution channels, by value, 2007?08 (%) 72
Table 52: Colombia deodorants value, by distribution channel, 2007?08 (COPm, nominal prices) 72
Table 53: Colombia deodorants expenditure per capita, 2003?08 (COP, nominal prices) 74
Table 54: Colombia deodorants forecast expenditure per capita, 2008?13 (COP, nominal prices) 75
Table 55: Colombia deodorants expenditure per capita, 2003?08 ($, nominal prices) 76
Table 56: Colombia deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 57: Colombia deodorants consumption per capita, 2003?08 (units) 78
Table 58: Colombia deodorants forecast consumption per capita, 2008?13 (units) 79
Table 59: Colombia soap value, 2003?08 (COPm, nominal prices) 80
Table 60: Colombia soap value forecast, 2008?13 (COPm, nominal prices) 81
Table 61: Colombia soap value, 2003?08 ($m, nominal prices) 83
Table 62: Colombia soap value forecast, 2008?13 ($m, nominal prices) 83
Table 63: Colombia soap volume, 2003?08 (units, million) 85
Table 64: Colombia soap volume forecast, 2008?13 (units, million) 86
Table 65: Colombia soap brand share, by value, 2007?08 (%) 88
Table 66: Colombia soap value, by brand 2007?08 (COPm, nominal prices) 88
Table 67: Colombia soap company share by value, 2007?08 (%) 90
Table 68: Colombia soap value, by company, 2007?08 (COPm, nominal prices) 90
Table 69: Colombia soap distribution channels, by value, 2007?08 (%) 91
Table 70: Colombia soap value, by distribution channel, 2007?08 (COPm, nominal prices) 91
Table 71: Colombia soap expenditure per capita, 2003?08 (COP, nominal prices) 93
Table 72: Colombia soap forecast expenditure per capita, 2008?13 (COP, nominal prices) 93
Table 73: Colombia soap expenditure per capita, 2003?08 ($, nominal prices) 94
Table 74: Colombia soap forecast expenditure per capita, 2008?13 ($, nominal prices) 94
Table 75: Colombia soap consumption per capita, 2003?08 (units) 95
Table 76: Colombia soap forecast consumption per capita, 2008?13 (units) 95
Table 77: Global personal hygiene market value, 2008 96
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 99
Table 79: Global personal hygiene market volume, 2008 100
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 103
Table 81: Leading players, top five countries 104
Table 82: Analysis of Colombia’s political landscape 106
Table 83: Analysis of the Colombian economy 109
Table 84: Analysis of Colombia’s social system 112
Table 85: Analysis of Colombia’s technology landscape 116
Table 86: Analysis of Colombia’s legal landscape 119
Table 87: Analysis of Colombia’s environmental landscape 122
Table 88: Colombia personal hygiene new product launches reports, by company (top five companies), 2008 125
Table 89: Colombia personal hygiene new product launches SKUs, by company (top five companies), 2008 125
Table 90: Colombia personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 126
Table 91: Colombia personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 126
Table 92: Colombia personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 127
Table 93: Colombia personal hygiene new product launches (reports) - Recent five launches (2008) 127
Table 94: Colombia population, by age group, 2003?08 (millions) 128
Table 95: Colombia population forecast, by age group, 2008?13 (millions) 129
Table 96: Colombia population, by gender, 2003?08 (millions) 129
Table 97: Colombia population forecast, by gender, 2008?13 (millions) 130
Table 98: Colombia nominal GDP, 2003?08 (COPbn, nominal prices) 130
Table 99: Colombia nominal GDP forecast, 2008?13 (COPbn, nominal prices) 130
Table 100: Colombia real GDP, 2003?08 (COPbn, 2000 prices) 131
Table 101: Colombia real GDP forecast, 2008?13 (COPbn, 2000 prices) 131
Table 102: Colombia real GDP, 2003?08 ($bn, 2000 prices) 131
Table 103: Colombia real GDP forecast, 2008?13 ($bn, 2000 prices) 132
Table 104: Colombia consumer price index, 2003?08 (2000=100) 132
Table 105: Colombia consumer price index, 2008?13 (2000=100) 132


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