Personal Hygiene in Colombia

Datamonitor's Personal Hygiene in Colombia industry profile is an essential resource for top-level data and analysis covering the Personal Hygiene industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Personal Hygiene in Colombia’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Personal Hygiene in Colombia

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The personal hygiene market consists of retail sale of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2009 annual average exchange rates.

For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Unilever 21
Colgate-Palmolive Company 25
Procter & Gamble Company, The 30
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43

LIST OF TABLES
Table 1: Colombia personal hygiene market value: $ million, 2005–09(e) 10
Table 2: Colombia personal hygiene market volume: million units, 2005–09(e) 11
Table 3: Colombia personal hygiene market segmentation I:% share, by value, 2009(e) 12
Table 4: Colombia personal hygiene market segmentation II: % share, by value, 2009(e) 13
Table 5: Colombia personal hygiene market share: % share, by value, 2009(e) 14
Table 6: Unilever: key facts 21
Table 7: Unilever: key financials ($) 23
Table 8: Unilever: key financials (€) 23
Table 9: Unilever: key financial ratios 23
Table 10: Colgate-Palmolive Company: key facts 25
Table 11: Colgate-Palmolive Company: key financials ($) 27
Table 12: Colgate-Palmolive Company: key financial ratios 28
Table 13: Procter & Gamble Company, The: key facts 30
Table 14: Procter & Gamble Company, The: key financials ($) 33
Table 15: Procter & Gamble Company, The: key financial ratios 33
Table 16: Colombia personal hygiene market distribution: % share, by value, 2009(e) 35
Table 17: Colombia personal hygiene market value forecast: $ million, 2009–14 36
Table 18: Colombia personal hygiene market volume forecast: million units, 2009–14 37
Table 19: Colombia size of population (million), 2005–09 38
Table 20: Colombia gdp (constant 2000 prices, $ billion), 2005–09 38
Table 21: Colombia gdp (current prices, $ billion), 2005–09 38
Table 22: Colombia inflation, 2005–09 39
Table 23: Colombia consumer price index (absolute), 2005–09 39
Table 24: Colombia exchange rate, 2005–09 39

LIST OF FIGURES
Figure 1: Colombia personal hygiene market value: $ million, 2005–09(e) 10
Figure 2: Colombia personal hygiene market volume: million units, 2005–09(e) 11
Figure 3: Colombia personal hygiene market segmentation I:% share, by value, 2009(e) 12
Figure 4: Colombia personal hygiene market segmentation II: % share, by value, 2009(e) 13
Figure 5: Colombia personal hygiene market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the personal hygiene market in Colombia, 2009 15
Figure 7: Drivers of buyer power in the personal hygiene market in Colombia, 2009 16
Figure 8: Drivers of supplier power in the personal hygiene market in Colombia, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the personal hygiene market in Colombia, 2009 18
Figure 10: Factors influencing the threat of substitutes in the personal hygiene market in Colombia, 2009 19
Figure 11: Drivers of degree of rivalry in the personal hygiene market in Colombia, 2009 20
Figure 12: Unilever: revenues & profitability 24
Figure 13: Unilever: assets & liabilities 24
Figure 14: Colgate-Palmolive Company: revenues & profitability 28
Figure 15: Colgate-Palmolive Company: assets & liabilities 29
Figure 16: Procter & Gamble Company, The: revenues & profitability 34
Figure 17: Procter & Gamble Company, The: assets & liabilities 34
Figure 18: Colombia personal hygiene market distribution: % share, by value, 2009(e) 35
Figure 19: Colombia personal hygiene market value forecast: $ million, 2009–14 36
Figure 20: Colombia personal hygiene market volume forecast: million units, 2009–14 37


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