Personal Hygiene in Croatia to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Croatia increased at a compound annual growth rate of 2.4% between 2003 and 2008.

The bath & shower products category led the personal hygiene market in Croatia, accounting for a share of 37.4%.

Leading players in Croatian personal hygiene market include Unilever and Henkel KGaA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Croatia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in Croatia increased at a compound annual growth rate of 2.4% between 2003 and 2008.

The bath & shower products category led the personal hygiene market in Croatia, accounting for a share of 37.4%.

Leading players in Croatian personal hygiene market include Unilever and Henkel KGaA.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Croatian Kuna), 2003?08 20
Value analysis (Croatian Kuna), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Unilever 36
Henkel AG & Co. KGaA 38
Chapter 5 Category Analysis: Bath & shower products 40
Value analysis (Croatian Kuna), 2003?08 40
Value analysis (Croatian Kuna), 2008?13 41
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Deodorants 56
Value analysis (Croatian Kuna), 2003?08 56
Value analysis (Croatian Kuna), 2008?13 57
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Soap 76
Value analysis (Croatian Kuna), 2003?08 76
Value analysis (Croatian Kuna), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Country Comparison 92
Value 92
Volume 96
Market share 100
Chapter 9 PESTLE Analysis 101
Summary 101
Political analysis 102
Economic analysis 105
Social analysis 109
Technology analysis 113
Legal analysis 116
Environmental analysis 120
Chapter 10 New Product Development 123
Product launches over time 123
Recent product launches 125
Chapter 11 Macroeconomic Profile 126
Macroeconomic indicators 126
Chapter 12 Research Methodology 132
Methodology overview 132
Secondary research 133
Market modeling 134
Creating an initial data model 134
Revising the initial data model 134
Creating a final estimate 135
Creating demographic value splits 135
Primary research 135
Data finalization 136
Ongoing research 136
Chapter 13 APPENDIX 137
Future readings 137
How to contact experts in your industry 137
Disclaimer 137


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LIST OF FIGURES
Figure 1: Croatia personal hygiene value and value forecast, 2003?13 (HRKm, nominal prices) 22
Figure 2: Croatia personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Croatia personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Croatia personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Croatia personal hygiene company share, by value, 2007?08 (%) 29
Figure 6: Croatia personal hygiene distribution channels, by value, 2007?08 (%) 32
Figure 7: Croatia bath & shower products value and value forecast, 2003?13 (HRKm, nominal prices) 42
Figure 8: Croatia bath & shower products category growth comparison, by value, 2003?13 44
Figure 9: Croatia bath & shower products volume and volume forecast, 2003?13 (units, million) 47
Figure 10: Croatia bath & shower products category growth comparison, by volume, 2003?13 47
Figure 11: Croatia bath & shower products company share, by value, 2007?08 (%) 49
Figure 12: Croatia bath & shower products distribution channels, by value, 2007?08 (%) 52
Figure 13: Croatia deodorants value and value forecast, 2003?13 (HRKm, nominal prices) 58
Figure 14: Croatia deodorants category growth comparison, by value, 2003?13 61
Figure 15: Croatia deodorants volume and volume forecast, 2003?13 (units, million) 64
Figure 16: Croatia deodorants category growth comparison, by volume, 2003?13 64
Figure 17: Croatia deodorants company share, by value, 2007?08 (%) 66
Figure 18: Croatia deodorants distribution channels, by value, 2007?08 (%) 69
Figure 19: Croatia soap value and value forecast, 2003?13 (HRKm, nominal prices) 78
Figure 20: Croatia soap category growth comparison, by value, 2003?13 80
Figure 21: Croatia soap volume and volume forecast, 2003?13 (units, million) 83
Figure 22: Croatia soap category growth comparison, by volume, 2003?13 83
Figure 23: Croatia soap company share, by value, 2007?08 (%) 85
Figure 24: Croatia soap distribution channels, by value, 2007?08 (%) 88
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 93
Figure 26: Global personal hygiene market value, 2003–08, top five countries 95
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 97
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 99
Figure 29: Annual data review process 133


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Croatia personal hygiene value, 2003?08 (HRKm, nominal prices) 20
Table 4: Croatia personal hygiene value forecast, 2008?13 (HRKm, nominal prices) 21
Table 5: Croatia personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Croatia personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Croatia personal hygiene volume, 2003?08 (units, million) 25
Table 8: Croatia personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Croatia personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Croatia personal hygiene value, by brand 2007?08 (HRKm, nominal prices) 28
Table 11: Croatia personal hygiene company share by value, 2007?08 (%) 30
Table 12: Croatia personal hygiene value, by company, 2007?08 (HRKm, nominal prices) 30
Table 13: Croatia personal hygiene distribution channels, by value, 2007?08 (%) 31
Table 14: Croatia personal hygiene value, by distribution channel, 2007?08 (HRKm, nominal prices) 31
Table 15: Croatia personal hygiene expenditure per capita, 2003?08 (HRK, nominal prices) 33
Table 16: Croatia personal hygiene forecast expenditure per capita, 2008?13 (HRK, nominal prices) 33
Table 17: Croatia personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: Croatia personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 34
Table 19: Croatia personal hygiene consumption per capita, 2003?08 (units) 35
Table 20: Croatia personal hygiene forecast consumption per capita, 2008?13 (units) 35
Table 21: Unilever key facts 36
Table 22: Henkel AG & Co. KGaA key facts 38
Table 23: Croatia bath & shower products value, 2003?08 (HRKm, nominal prices) 40
Table 24: Croatia bath & shower products value forecast, 2008?13 (HRKm, nominal prices) 41
Table 25: Croatia bath & shower products value, 2003?08 ($m, nominal prices) 43
Table 26: Croatia bath & shower products value forecast, 2008?13 ($m, nominal prices) 43
Table 27: Croatia bath & shower products volume, 2003?08 (units, million) 45
Table 28: Croatia bath & shower products volume forecast, 2008?13 (units, million) 46
Table 29: Croatia bath & shower products brand share, by value, 2007?08 (%) 48
Table 30: Croatia bath & shower products value, by brand 2007?08 (HRKm, nominal prices) 48
Table 31: Croatia bath & shower products company share by value, 2007?08 (%) 50
Table 32: Croatia bath & shower products value, by company, 2007?08 (HRKm, nominal prices) 50
Table 33: Croatia bath & shower products distribution channels, by value, 2007?08 (%) 51
Table 34: Croatia bath & shower products value, by distribution channel, 2007?08 (HRKm, nominal prices) 51
Table 35: Croatia bath & shower products expenditure per capita, 2003?08 (HRK, nominal prices) 53
Table 36: Croatia bath & shower products forecast expenditure per capita, 2008?13 (HRK, nominal prices) 53
Table 37: Croatia bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 54
Table 38: Croatia bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 54
Table 39: Croatia bath & shower products consumption per capita, 2003?08 (units) 55
Table 40: Croatia bath & shower products forecast consumption per capita, 2008?13 (units) 55
Table 41: Croatia deodorants value, 2003?08 (HRKm, nominal prices) 56
Table 42: Croatia deodorants value forecast, 2008?13 (HRKm, nominal prices) 57
Table 43: Croatia deodorants value, 2003?08 ($m, nominal prices) 59
Table 44: Croatia deodorants value forecast, 2008?13 ($m, nominal prices) 60
Table 45: Croatia deodorants volume, 2003?08 (units, million) 62
Table 46: Croatia deodorants volume forecast, 2008?13 (units, million) 63
Table 47: Croatia deodorants brand share, by value, 2007?08 (%) 65
Table 48: Croatia deodorants value, by brand 2007?08 (HRKm, nominal prices) 65
Table 49: Croatia deodorants company share by value, 2007?08 (%) 67
Table 50: Croatia deodorants value, by company, 2007?08 (HRKm, nominal prices) 67
Table 51: Croatia deodorants distribution channels, by value, 2007?08 (%) 68
Table 52: Croatia deodorants value, by distribution channel, 2007?08 (HRKm, nominal prices) 68
Table 53: Croatia deodorants expenditure per capita, 2003?08 (HRK, nominal prices) 70
Table 54: Croatia deodorants forecast expenditure per capita, 2008?13 (HRK, nominal prices) 71
Table 55: Croatia deodorants expenditure per capita, 2003?08 ($, nominal prices) 72
Table 56: Croatia deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 73
Table 57: Croatia deodorants consumption per capita, 2003?08 (units) 74
Table 58: Croatia deodorants forecast consumption per capita, 2008?13 (units) 75
Table 59: Croatia soap value, 2003?08 (HRKm, nominal prices) 76
Table 60: Croatia soap value forecast, 2008?13 (HRKm, nominal prices) 77
Table 61: Croatia soap value, 2003?08 ($m, nominal prices) 79
Table 62: Croatia soap value forecast, 2008?13 ($m, nominal prices) 79
Table 63: Croatia soap volume, 2003?08 (units, million) 81
Table 64: Croatia soap volume forecast, 2008?13 (units, million) 82
Table 65: Croatia soap brand share, by value, 2007?08 (%) 84
Table 66: Croatia soap value, by brand 2007?08 (HRKm, nominal prices) 84
Table 67: Croatia soap company share by value, 2007?08 (%) 86
Table 68: Croatia soap value, by company, 2007?08 (HRKm, nominal prices) 86
Table 69: Croatia soap distribution channels, by value, 2007?08 (%) 87
Table 70: Croatia soap value, by distribution channel, 2007?08 (HRKm, nominal prices) 87
Table 71: Croatia soap expenditure per capita, 2003?08 (HRK, nominal prices) 89
Table 72: Croatia soap forecast expenditure per capita, 2008?13 (HRK, nominal prices) 89
Table 73: Croatia soap expenditure per capita, 2003?08 ($, nominal prices) 90
Table 74: Croatia soap forecast expenditure per capita, 2008?13 ($, nominal prices) 90
Table 75: Croatia soap consumption per capita, 2003?08 (units) 91
Table 76: Croatia soap forecast consumption per capita, 2008?13 (units) 91
Table 77: Global personal hygiene market value, 2008 92
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 95
Table 79: Global personal hygiene market volume, 2008 96
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 99
Table 81: Leading players, top five countries 100
Table 82: Analysis of Croatia’s political landscape 102
Table 83: Analysis of Croatia’s economy 105
Table 84: Analysis of Croatia’s social system 109
Table 85: Analysis of Croatia’s technology landscape 113
Table 86: Analysis of Croatia’s legal landscape 116
Table 87: Analysis of Croatia’s environmental landscape 120
Table 88: Croatia personal hygiene new product launches reports, by company, 2008 123
Table 89: Croatia personal hygiene new product launches SKUs, by company, 2008 123
Table 90: Croatia personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 124
Table 91: Croatia personal hygiene new product launches (reports), by ingredients, 2008 124
Table 92: Croatia personal hygiene new product launches (reports), by package tags or claims, 2008 125
Table 93: Croatia personal hygiene new product launches (reports) - Recent five launches (2008) 125
Table 94: Croatia population, by age group, 2003?08 (millions) 126
Table 95: Croatia population forecast, by age group, 2008?13 (millions) 127
Table 96: Croatia population, by gender, 2003?08 (millions) 127
Table 97: Croatia population forecast, by gender, 2008?13 (millions) 128
Table 98: Croatia nominal GDP, 2003?08 (HRKbn, nominal prices) 128
Table 99: Croatia nominal GDP forecast, 2008?13 (HRKbn, nominal prices) 129
Table 100: Croatia real GDP, 2003?08 (HRKbn, 2000 prices) 129
Table 101: Croatia real GDP forecast, 2008?13 (HRKbn, 2000 prices) 130
Table 102: Croatia real GDP, 2003?08 ($bn, 2000 prices) 130
Table 103: Croatia real GDP forecast, 2008?13 ($bn, 2000 prices) 130
Table 104: Croatia consumer price index, 2003?08 (2000=100) 131
Table 105: Croatia consumer price index, 2008?13 (2000=100) 131


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