Personal Hygiene in Eastern Europe to 2014

Introduction

This databook provides key data and information on the personal hygiene market covering 13 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bath and shower products, deodorants and soap

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Eastern Europe increased at a compound annual growth rate of 4.2% between 2004 and 2009.

The soap category led the personal hygiene market in Eastern Europe, accounting for a share of 38.5%.

The leading player in the Eastern European personal hygiene market is Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath and shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 19
Chapter 4 Eastern Europe Personal Hygiene: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
Unilever 34
Henkel AG & Co. KGaA 36
Chapter 6 Category Analysis: Bath and Shower Products 38
Value analysis (US Dollar), 2004?09 38
Value analysis (US Dollar), 2009?14 39
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Deodorants 51
Value analysis (US Dollar), 2004?09 51
Value analysis (US Dollar), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 8 Category Analysis: Soap 66
Value analysis (US Dollar), 2004?09 66
Value analysis (US Dollar), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 9 Research Methodology 79
Methodology overview 79
Secondary research 80
Market modeling 81
Creating an initial data model 81
Revising the initial data model 81
Creating a final estimate 82
Creating demographic value splits 82
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 10 Appendix 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84

LIST OF FIGURES
Figure 1: Personal hygiene, Eastern Europe, value by category ($m), 2004?14 23
Figure 2: Personal hygiene, Eastern Europe, category growth comparison, by value, 2004?14 23
Figure 3: Personal hygiene, Eastern Europe, volume by category (units, million), 2004?14 26
Figure 4: Personal hygiene, Eastern Europe, category growth comparison, by volume, 2004?14 26
Figure 5: Personal hygiene, Eastern Europe, company share (top five companies) by value (%), 2008?09 29
Figure 6: Personal hygiene, Eastern Europe, distribution channels by value (%), 2008?09 31
Figure 7: Bath and shower products, Eastern Europe, value by segment ($m), 2004?14 40
Figure 8: Bath and shower products, Eastern Europe, category growth comparison, by value, 2004?14 40
Figure 9: Bath and shower products, Eastern Europe, volume by segment (units, million), 2004?14 43
Figure 10: Bath and shower products, Eastern Europe, category growth comparison, by volume, 2004?14 43
Figure 11: Bath and shower products, Eastern Europe, company share (top five companies) by value (%), 2008?09 46
Figure 12: Bath and shower products, Eastern Europe, distribution channels by value (%), 2008?09 48
Figure 13: Deodorants, Eastern Europe, value by segment ($m), 2004?14 53
Figure 14: Deodorants, Eastern Europe, category growth comparison, by value, 2004?14 53
Figure 15: Deodorants, Eastern Europe, volume by segment (units, million), 2004?14 56
Figure 16: Deodorants, Eastern Europe, category growth comparison, by volume, 2004?14 56
Figure 17: Deodorants, Eastern Europe, company share (top five companies) by value (%), 2008?09 59
Figure 18: Deodorants, Eastern Europe, distribution channels by value (%), 2008?09 61
Figure 19: Soap, Eastern Europe, value by segment ($m), 2004?14 68
Figure 20: Soap, Eastern Europe, category growth comparison, by value, 2004?14 68
Figure 21: Soap, Eastern Europe, volume by segment (units, million), 2004?14 71
Figure 22: Soap, Eastern Europe, category growth comparison, by volume, 2004?14 71
Figure 23: Soap, Eastern Europe, company share (top five companies) by value (%), 2008?09 74
Figure 24: Soap, Eastern Europe, distribution channels by value (%), 2008?09 76
Figure 25: Annual data review process 80

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Personal hygiene, Eastern Europe, value (country-wise), 2004?09 ($m) 17
Table 4: Personal hygiene, Eastern Europe, value (country-wise) forecast, 2009?14 ($m) 18
Table 5: Personal hygiene, Eastern Europe, volume (country-wise), 2004?09 (units, million) 19
Table 6: Personal hygiene, Eastern Europe, volume (country-wise) forecast, 2009?14 (units, million) 20
Table 7: Personal hygiene, Eastern Europe, value by category ($m), 2004?09 21
Table 8: Personal hygiene, Eastern Europe, value forecast by category ($m), 2009?14 22
Table 9: Personal hygiene, Eastern Europe, volume by category (units, million), 2004?09 24
Table 10: Personal hygiene, Eastern Europe, volume forecast by category (units, million), 2009?14 25
Table 11: Personal hygiene, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 27
Table 12: Personal hygiene, Eastern Europe, value by company ($m), 2008?09 28
Table 13: Personal hygiene, Eastern Europe, distribution channels by value (%), 2008?09 30
Table 14: Personal hygiene, Eastern Europe, value by distribution channel ($m), 2008?09 30
Table 15: Personal hygiene, Eastern Europe, expenditure per capita ($), 2004?09 32
Table 16: Personal hygiene, Eastern Europe, forecast expenditure per capita ($), 2009?14 32
Table 17: Personal hygiene, Eastern Europe, consumption per capita (units), 2004?09 33
Table 18: Personal hygiene, Eastern Europe, forecast consumption per capita (units), 2009?14 33
Table 19: Unilever key facts 34
Table 20: Henkel AG & Co. KGaA key facts 36
Table 21: Bath and shower products, Eastern Europe, value by segment ($m), 2004?09 38
Table 22: Bath and shower products, Eastern Europe, value forecast by segment ($m), 2009?14 39
Table 23: Bath and shower products, Eastern Europe, volume by segment (units, million), 2004?09 41
Table 24: Bath and shower products, Eastern Europe, volume forecast by segment (units, million), 2009?14 42
Table 25: Bath and shower products, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 44
Table 26: Bath and shower products, Eastern Europe, value by company ($m), 2008?09 45
Table 27: Bath and shower products, Eastern Europe, distribution channels by value (%), 2008?09 47
Table 28: Bath and shower products, Eastern Europe, value by distribution channel ($m), 2008?09 47
Table 29: Bath and shower products, Eastern Europe, expenditure per capita ($), 2004?09 49
Table 30: Bath and shower products, Eastern Europe, forecast expenditure per capita ($), 2009?14 49
Table 31: Bath and shower products, Eastern Europe, consumption per capita (units), 2004?09 50
Table 32: Bath and shower products, Eastern Europe, forecast consumption per capita (units), 2009?14 50
Table 33: Deodorants, Eastern Europe, value by segment ($m), 2004?09 51
Table 34: Deodorants, Eastern Europe, value forecast by segment ($m), 2009?14 52
Table 35: Deodorants, Eastern Europe, volume by segment (units, million), 2004?09 54
Table 36: Deodorants, Eastern Europe, volume forecast by segment (units, million), 2009?14 55
Table 37: Deodorants, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 57
Table 38: Deodorants, Eastern Europe, value by company ($m), 2008?09 58
Table 39: Deodorants, Eastern Europe, distribution channels by value (%), 2008?09 60
Table 40: Deodorants, Eastern Europe, value by distribution channel ($m), 2008?09 60
Table 41: Deodorants, Eastern Europe, expenditure per capita ($), 2004?09 62
Table 42: Deodorants, Eastern Europe, forecast expenditure per capita ($), 2009?14 63
Table 43: Deodorants, Eastern Europe, consumption per capita (units), 2004?09 64
Table 44: Deodorants, Eastern Europe, forecast consumption per capita (units), 2009?14 65
Table 45: Soap, Eastern Europe, value by segment ($m), 2004?09 66
Table 46: Soap, Eastern Europe, value forecast by segment ($m), 2009?14 67
Table 47: Soap, Eastern Europe, volume by segment (units, million), 2004?09 69
Table 48: Soap, Eastern Europe, volume forecast by segment (units, million), 2009?14 70
Table 49: Soap, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 72
Table 50: Soap, Eastern Europe, value by company ($m), 2008?09 73
Table 51: Soap, Eastern Europe, distribution channels by value (%), 2008?09 75
Table 52: Soap, Eastern Europe, value by distribution channel ($m), 2008?09 75
Table 53: Soap, Eastern Europe, expenditure per capita ($), 2004?09 77
Table 54: Soap, Eastern Europe, forecast expenditure per capita ($), 2009?14 77
Table 55: Soap, Eastern Europe, consumption per capita (units), 2004?09 78
Table 56: Soap, Eastern Europe, forecast consumption per capita (units), 2009?14 78


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