Personal Hygiene in Egypt to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Egypt. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Egypt increased at a compound annual growth rate of 3.3% between 2003 and 2008.

The Soap category led the personal hygiene market in Egypt, accounting for a share of 58.8%.

Leading players in Egyptian personal hygiene market include Unilever, Henkel KGaA and PZ Cussons.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Egypt

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in Egypt increased at a compound annual growth rate of 3.3% between 2003 and 2008.

The Soap category led the personal hygiene market in Egypt, accounting for a share of 58.8%.

Leading players in Egyptian personal hygiene market include Unilever, Henkel KGaA and PZ Cussons.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Egyptian Pound), 2003?08 20
Value analysis (Egyptian Pound), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Henkel AG & Co. KGaA 39
Chapter 5 Category Analysis: Bath & shower products 41
Value analysis (Egyptian Pound), 2003?08 41
Value analysis (Egyptian Pound), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Deodorants 57
Value analysis (Egyptian Pound), 2003?08 57
Value analysis (Egyptian Pound), 2008?13 58
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 66
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Soap 78
Value analysis (Egyptian Pound), 2003?08 78
Value analysis (Egyptian Pound), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Country Comparison 95
Value 95
Volume 99
Market share 103
Chapter 9 PESTLE Analysis 104
Summary 104
Political analysis 105
Economic analysis 108
Social analysis 111
Technological analysis 114
Legal analysis 118
Environmental analysis 121
Chapter 10 New Product Development 124
Product launches over time 124
Recent product launches 126
Chapter 11 Macroeconomic Profile 127
Macroeconomic indicators 127
Chapter 12 Research Methodology 132
Methodology overview 132
Secondary research 133
Market modeling 134
Creating an initial data model 134
Revising the initial data model 134
Creating a final estimate 135
Creating demographic value splits 135
Primary research 135
Data finalization 136
Ongoing research 136
Chapter 13 APPENDIX 137
Future readings 137
How to contact experts in your industry 137
Disclaimer 137


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LIST OF FIGURES
Figure 1: Egypt personal hygiene value and value forecast, 2003?13 (EGPm, nominal prices) 22
Figure 2: Egypt personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Egypt personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Egypt personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Egypt personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Egypt personal hygiene distribution channels, by value, 2007?08 (%) 33
Figure 7: Egypt bath & shower products value and value forecast, 2003?13 (EGPm, nominal prices) 43
Figure 8: Egypt bath & shower products category growth comparison, by value, 2003?13 45
Figure 9: Egypt bath & shower products volume and volume forecast, 2003?13 (units, million) 48
Figure 10: Egypt bath & shower products category growth comparison, by volume, 2003?13 48
Figure 11: Egypt bath & shower products company share, by value, 2007?08 (%) 50
Figure 12: Egypt bath & shower products distribution channels, by value, 2007?08 (%) 53
Figure 13: Egypt deodorants value and value forecast, 2003?13 (EGPm, nominal prices) 59
Figure 14: Egypt deodorants category growth comparison, by value, 2003?13 62
Figure 15: Egypt deodorants volume and volume forecast, 2003?13 (units, million) 65
Figure 16: Egypt deodorants category growth comparison, by volume, 2003?13 65
Figure 17: Egypt deodorants company share, by value, 2007?08 (%) 68
Figure 18: Egypt deodorants distribution channels, by value, 2007?08 (%) 71
Figure 19: Egypt soap value and value forecast, 2003?13 (EGPm, nominal prices) 80
Figure 20: Egypt soap category growth comparison, by value, 2003?13 82
Figure 21: Egypt soap volume and volume forecast, 2003?13 (units, million) 85
Figure 22: Egypt soap category growth comparison, by volume, 2003?13 85
Figure 23: Egypt soap company share, by value, 2007?08 (%) 88
Figure 24: Egypt soap distribution channels, by value, 2007?08 (%) 91
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 96
Figure 26: Global personal hygiene market value, 2003–08, top five countries 98
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 100
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 102
Figure 29: Annual data review process 133


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Egypt personal hygiene value, 2003?08 (EGPm, nominal prices) 20
Table 4: Egypt personal hygiene value forecast, 2008?13 (EGPm, nominal prices) 21
Table 5: Egypt personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Egypt personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Egypt personal hygiene volume, 2003?08 (units, million) 25
Table 8: Egypt personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Egypt personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Egypt personal hygiene value, by brand 2007?08 (EGPm, nominal prices) 29
Table 11: Egypt personal hygiene company share by value, 2007?08 (%) 31
Table 12: Egypt personal hygiene value, by company, 2007?08 (EGPm, nominal prices) 31
Table 13: Egypt personal hygiene distribution channels, by value, 2007?08 (%) 32
Table 14: Egypt personal hygiene value, by distribution channel, 2007?08 (EGPm, nominal prices) 32
Table 15: Egypt personal hygiene expenditure per capita, 2003?08 (EGP, nominal prices) 34
Table 16: Egypt personal hygiene forecast expenditure per capita, 2008?13 (EGP, nominal prices) 34
Table 17: Egypt personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 35
Table 18: Egypt personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: Egypt personal hygiene consumption per capita, 2003?08 (units) 36
Table 20: Egypt personal hygiene forecast consumption per capita, 2008?13 (units) 36
Table 21: Unilever key facts 37
Table 22: Henkel AG & Co. KGaA key facts 39
Table 23: Egypt bath & shower products value, 2003?08 (EGPm, nominal prices) 41
Table 24: Egypt bath & shower products value forecast, 2008?13 (EGPm, nominal prices) 42
Table 25: Egypt bath & shower products value, 2003?08 ($m, nominal prices) 44
Table 26: Egypt bath & shower products value forecast, 2008?13 ($m, nominal prices) 44
Table 27: Egypt bath & shower products volume, 2003?08 (units, million) 46
Table 28: Egypt bath & shower products volume forecast, 2008?13 (units, million) 47
Table 29: Egypt bath & shower products brand share, by value, 2007?08 (%) 49
Table 30: Egypt bath & shower products value, by brand 2007?08 (EGPm, nominal prices) 49
Table 31: Egypt bath & shower products company share by value, 2007?08 (%) 51
Table 32: Egypt bath & shower products value, by company, 2007?08 (EGPm, nominal prices) 51
Table 33: Egypt bath & shower products distribution channels, by value, 2007?08 (%) 52
Table 34: Egypt bath & shower products value, by distribution channel, 2007?08 (EGPm, nominal prices) 52
Table 35: Egypt bath & shower products expenditure per capita, 2003?08 (EGP, nominal prices) 54
Table 36: Egypt bath & shower products forecast expenditure per capita, 2008?13 (EGP, nominal prices) 54
Table 37: Egypt bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 55
Table 38: Egypt bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 39: Egypt bath & shower products consumption per capita, 2003?08 (units) 56
Table 40: Egypt bath & shower products forecast consumption per capita, 2008?13 (units) 56
Table 41: Egypt deodorants value, 2003?08 (EGPm, nominal prices) 57
Table 42: Egypt deodorants value forecast, 2008?13 (EGPm, nominal prices) 58
Table 43: Egypt deodorants value, 2003?08 ($m, nominal prices) 60
Table 44: Egypt deodorants value forecast, 2008?13 ($m, nominal prices) 61
Table 45: Egypt deodorants volume, 2003?08 (units, million) 63
Table 46: Egypt deodorants volume forecast, 2008?13 (units, million) 64
Table 47: Egypt deodorants brand share, by value, 2007?08 (%) 66
Table 48: Egypt deodorants value, by brand 2007?08 (EGPm, nominal prices) 67
Table 49: Egypt deodorants company share by value, 2007?08 (%) 69
Table 50: Egypt deodorants value, by company, 2007?08 (EGPm, nominal prices) 69
Table 51: Egypt deodorants distribution channels, by value, 2007?08 (%) 70
Table 52: Egypt deodorants value, by distribution channel, 2007?08 (EGPm, nominal prices) 70
Table 53: Egypt deodorants expenditure per capita, 2003?08 (EGP, nominal prices) 72
Table 54: Egypt deodorants forecast expenditure per capita, 2008?13 (EGP, nominal prices) 73
Table 55: Egypt deodorants expenditure per capita, 2003?08 ($, nominal prices) 74
Table 56: Egypt deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 75
Table 57: Egypt deodorants consumption per capita, 2003?08 (units) 76
Table 58: Egypt deodorants forecast consumption per capita, 2008?13 (units) 77
Table 59: Egypt soap value, 2003?08 (EGPm, nominal prices) 78
Table 60: Egypt soap value forecast, 2008?13 (EGPm, nominal prices) 79
Table 61: Egypt soap value, 2003?08 ($m, nominal prices) 81
Table 62: Egypt soap value forecast, 2008?13 ($m, nominal prices) 81
Table 63: Egypt soap volume, 2003?08 (units, million) 83
Table 64: Egypt soap volume forecast, 2008?13 (units, million) 84
Table 65: Egypt soap brand share, by value, 2007?08 (%) 86
Table 66: Egypt soap value, by brand 2007?08 (EGPm, nominal prices) 87
Table 67: Egypt soap company share by value, 2007?08 (%) 89
Table 68: Egypt soap value, by company, 2007?08 (EGPm, nominal prices) 89
Table 69: Egypt soap distribution channels, by value, 2007?08 (%) 90
Table 70: Egypt soap value, by distribution channel, 2007?08 (EGPm, nominal prices) 90
Table 71: Egypt soap expenditure per capita, 2003?08 (EGP, nominal prices) 92
Table 72: Egypt soap forecast expenditure per capita, 2008?13 (EGP, nominal prices) 92
Table 73: Egypt soap expenditure per capita, 2003?08 ($, nominal prices) 93
Table 74: Egypt soap forecast expenditure per capita, 2008?13 ($, nominal prices) 93
Table 75: Egypt soap consumption per capita, 2003?08 (units) 94
Table 76: Egypt soap forecast consumption per capita, 2008?13 (units) 94
Table 77: Global personal hygiene market value, 2008 95
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 98
Table 79: Global personal hygiene market volume, 2008 99
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 102
Table 81: Leading players, top five countries 103
Table 82: Analysis of Egypt’s political landscape 105
Table 83: Analysis of Egypt’s economy 108
Table 84: Analysis of Egypt’s social system 111
Table 85: Analysis of Egypt’s technology landscape 114
Table 86: Analysis of Egypt’s legal landscape 118
Table 87: Analysis of Egypt’s environmental landscape 121
Table 88: Egypt personal hygiene new product launches reports, by company (top five companies), 2008 124
Table 89: Egypt personal hygiene new product launches SKUs, by company (top five companies), 2008 124
Table 90: Egypt personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 125
Table 91: Egypt personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 125
Table 92: Egypt personal hygiene new product launches (reports), by package tags or claims, 2008 126
Table 93: Egypt personal hygiene new product launches (reports) - Recent five launches (2008) 126
Table 94: Egypt population, by age group, 2003?08 (millions) 127
Table 95: Egypt population forecast, by age group, 2008?13 (millions) 128
Table 96: Egypt population, by gender, 2003?08 (millions) 128
Table 97: Egypt population forecast, by gender, 2008?13 (millions) 129
Table 98: Egypt nominal GDP, 2003?08 (EGPbn, nominal prices) 129
Table 99: Egypt nominal GDP forecast, 2008?13 (EGPbn, nominal prices) 129
Table 100: Egypt real GDP, 2003?08 (EGPbn, 2000 prices) 130
Table 101: Egypt real GDP forecast, 2008?13 (EGPbn, 2000 prices) 130
Table 102: Egypt real GDP, 2003?08 ($bn, 2000 prices) 130
Table 103: Egypt real GDP forecast, 2008?13 ($bn, 2000 prices) 131
Table 104: Egypt consumer price index, 2003?08 (2000=100) 131
Table 105: Egypt consumer price index, 2008?13 (2000=100) 131

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