Personal Hygiene in Egypt to 2014

Introduction

This databook provides key data and information on the personal hygiene market in Egypt. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bath and shower products, deodorants and soap

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Egypt increased at a compound annual growth rate of 3% between 2004 and 2009.

The soap category led the personal hygiene market in Egypt, accounting for a share of 58.3%.

The leading player in the Egyptian personal hygiene market is Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Egypt

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath and shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Egyptian Pound), 2004?09 20
Value analysis (Egyptian Pound), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Unilever 38
Henkel AG & Co. KGaA 40
Chapter 5 Category Analysis: Bath and Shower Products 42
Value analysis (Egyptian Pound), 2004?09 42
Value analysis (Egyptian Pound), 2009?14 43
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Deodorants 58
Value analysis (Egyptian Pound), 2004?09 58
Value analysis (Egyptian Pound), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 68
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Soap 80
Value analysis (Egyptian Pound), 2004?09 80
Value analysis (Egyptian Pound), 2009?14 81
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 88
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 8 Country Comparison 97
Value 97
Volume 101
Market share 105
Chapter 9 New Product Development 106
Product launches over time 106
Recent product launches 108
Chapter 10 Macroeconomic Profile 109
Macroeconomic indicators 109
Chapter 11 Research Methodology 114
Methodology overview 114
Secondary research 115
Market modeling 116
Creating an initial data model 116
Revising the initial data model 116
Creating a final estimate 117
Creating demographic value splits 117
Primary research 117
Data finalization 118
Ongoing research 118
Chapter 12 Appendix 119
Future readings 119
How to contact experts in your industry 119
Disclaimer 119

LIST OF FIGURES
Figure 1: Personal hygiene, Egypt, value by category (EGPm), 2004?14 22
Figure 2: Personal hygiene, Egypt, category growth comparison, by value, 2004?14 24
Figure 3: Personal hygiene, Egypt, volume by category (units, million), 2004?14 27
Figure 4: Personal hygiene, Egypt, category growth comparison, by volume, 2004?14 27
Figure 5: Personal hygiene, Egypt, company share by value (%), 2008?09 30
Figure 6: Personal hygiene, Egypt, distribution channels by value (%), 2008?09 34
Figure 7: Bath and shower products, Egypt, value by segment (EGPm), 2004?14 44
Figure 8: Bath and shower products, Egypt, category growth comparison, by value, 2004?14 46
Figure 9: Bath and shower products, Egypt, volume by segment (units, million), 2004?14 49
Figure 10: Bath and shower products, Egypt, category growth comparison, by volume, 2004?14 49
Figure 11: Bath and shower products, Egypt, company share by value (%), 2008?09 51
Figure 12: Bath and shower products, Egypt, distribution channels by value (%), 2008?09 54
Figure 13: Deodorants, Egypt, value by segment (EGPm), 2004?14 60
Figure 14: Deodorants, Egypt, category growth comparison, by value, 2004?14 63
Figure 15: Deodorants, Egypt, volume by segment (units, million), 2004?14 66
Figure 16: Deodorants, Egypt, category growth comparison, by volume, 2004?14 67
Figure 17: Deodorants, Egypt, company share by value (%), 2008?09 70
Figure 18: Deodorants, Egypt, distribution channels by value (%), 2008?09 73
Figure 19: Soap, Egypt, value by segment (EGPm), 2004?14 82
Figure 20: Soap, Egypt, category growth comparison, by value, 2004?14 84
Figure 21: Soap, Egypt, volume by segment (units, million), 2004?14 87
Figure 22: Soap, Egypt, category growth comparison, by volume, 2004?14 87
Figure 23: Soap, Egypt, company share by value (%), 2008?09 90
Figure 24: Soap, Egypt, distribution channels by value (%), 2008?09 93
Figure 25: Global personal hygiene market split (value terms, 2009), top five countries 98
Figure 26: Global personal hygiene market value, 2004–09, top five countries 100
Figure 27: Global personal hygiene market split (volume terms, 2009), top five countries 102
Figure 28: Global personal hygiene market volume, 2004–09, top five countries 104
Figure 29: Annual data review process 115

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Personal hygiene, Egypt, value by category (EGPm), 2004?09 20
Table 4: Personal hygiene, Egypt, value forecast by category (EGPm), 2009?14 21
Table 5: Personal hygiene, Egypt, value by category ($m), 2004?09 23
Table 6: Personal hygiene, Egypt, value forecast by category ($m), 2009?14 23
Table 7: Personal hygiene, Egypt, volume by category (units, million), 2004?09 25
Table 8: Personal hygiene, Egypt, volume forecast by category (units, million), 2009?14 26
Table 9: Personal hygiene, Egypt, brand share by value (%), 2008?09 28
Table 10: Personal hygiene, Egypt, value by brand (EGPm), 2008?09 29
Table 11: Personal hygiene, Egypt, company share by value (%), 2008?09 31
Table 12: Personal hygiene, Egypt, value by company (EGPm), 2008?09 32
Table 13: Personal hygiene, Egypt, distribution channels by value (%), 2008?09 33
Table 14: Personal hygiene, Egypt, value by distribution channel (EGPm), 2008?09 33
Table 15: Personal hygiene, Egypt, expenditure per capita (EGP), 2004?09 35
Table 16: Personal hygiene, Egypt, forecast expenditure per capita (EGP), 2009?14 35
Table 17: Personal hygiene, Egypt, expenditure per capita ($), 2004?09 36
Table 18: Personal hygiene, Egypt, forecast expenditure per capita ($), 2009?14 36
Table 19: Personal hygiene, Egypt, consumption per capita (units), 2004?09 37
Table 20: Personal hygiene, Egypt, forecast consumption per capita (units), 2009?14 37
Table 21: Unilever key facts 38
Table 22: Henkel AG & Co. KGaA key facts 40
Table 23: Bath and shower products, Egypt, value by segment (EGPm), 2004?09 42
Table 24: Bath and shower products, Egypt, value forecast by segment (EGPm), 2009?14 43
Table 25: Bath and shower products, Egypt, value by segment ($m), 2004?09 45
Table 26: Bath and shower products, Egypt, value forecast by segment ($m), 2009?14 45
Table 27: Bath and shower products, Egypt, volume by segment (units, million), 2004?09 47
Table 28: Bath and shower products, Egypt, volume forecast by segment (units, million), 2009?14 48
Table 29: Bath and shower products, Egypt, brand share by value (%), 2008?09 50
Table 30: Bath and shower products, Egypt, value by brand (EGPm), 2008?09 50
Table 31: Bath and shower products, Egypt, company share by value (%), 2008?09 52
Table 32: Bath and shower products, Egypt, value by company (EGPm), 2008?09 52
Table 33: Bath and shower products, Egypt, distribution channels by value (%), 2008?09 53
Table 34: Bath and shower products, Egypt, value by distribution channel (EGPm), 2008?09 53
Table 35: Bath and shower products, Egypt, expenditure per capita (EGP), 2004?09 55
Table 36: Bath and shower products, Egypt, forecast expenditure per capita (EGP), 2009?14 55
Table 37: Bath and shower products, Egypt, expenditure per capita ($), 2004?09 56
Table 38: Bath and shower products, Egypt, forecast expenditure per capita ($), 2009?14 56
Table 39: Bath and shower products, Egypt, consumption per capita (units), 2004?09 57
Table 40: Bath and shower products, Egypt, forecast consumption per capita (units), 2009?14 57
Table 41: Deodorants, Egypt, value by segment (EGPm), 2004?09 58
Table 42: Deodorants, Egypt, value forecast by segment (EGPm), 2009?14 59
Table 43: Deodorants, Egypt, value by segment ($m), 2004?09 61
Table 44: Deodorants, Egypt, value forecast by segment ($m), 2009?14 62
Table 45: Deodorants, Egypt, volume by segment (units, million), 2004?09 64
Table 46: Deodorants, Egypt, volume forecast by segment (units, million), 2009?14 65
Table 47: Deodorants, Egypt, brand share by value (%), 2008?09 68
Table 48: Deodorants, Egypt, value by brand (EGPm), 2008?09 69
Table 49: Deodorants, Egypt, company share by value (%), 2008?09 71
Table 50: Deodorants, Egypt, value by company (EGPm), 2008?09 71
Table 51: Deodorants, Egypt, distribution channels by value (%), 2008?09 72
Table 52: Deodorants, Egypt, value by distribution channel (EGPm), 2008?09 72
Table 53: Deodorants, Egypt, expenditure per capita (EGP), 2004?09 74
Table 54: Deodorants, Egypt, forecast expenditure per capita (EGP), 2009?14 75
Table 55: Deodorants, Egypt, expenditure per capita ($), 2004?09 76
Table 56: Deodorants, Egypt, forecast expenditure per capita ($), 2009?14 77
Table 57: Deodorants, Egypt, consumption per capita (units), 2004?09 78
Table 58: Deodorants, Egypt, forecast consumption per capita (units), 2009?14 79
Table 59: Soap, Egypt, value by segment (EGPm), 2004?09 80
Table 60: Soap, Egypt, value forecast by segment (EGPm), 2009?14 81
Table 61: Soap, Egypt, value by segment ($m), 2004?09 83
Table 62: Soap, Egypt, value forecast by segment ($m), 2009?14 83
Table 63: Soap, Egypt, volume by segment (units, million), 2004?09 85
Table 64: Soap, Egypt, volume forecast by segment (units, million), 2009?14 86
Table 65: Soap, Egypt, brand share by value (%), 2008?09 88
Table 66: Soap, Egypt, value by brand (EGPm), 2008?09 89
Table 67: Soap, Egypt, company share by value (%), 2008?09 91
Table 68: Soap, Egypt, value by company (EGPm), 2008?09 91
Table 69: Soap, Egypt, distribution channels by value (%), 2008?09 92
Table 70: Soap, Egypt, value by distribution channel (EGPm), 2008?09 92
Table 71: Soap, Egypt, expenditure per capita (EGP), 2004?09 94
Table 72: Soap, Egypt, forecast expenditure per capita (EGP), 2009?14 94
Table 73: Soap, Egypt, expenditure per capita ($), 2004?09 95
Table 74: Soap, Egypt, forecast expenditure per capita ($), 2009?14 95
Table 75: Soap, Egypt, consumption per capita (units), 2004?09 96
Table 76: Soap, Egypt, forecast consumption per capita (units), 2009?14 96
Table 77: Global personal hygiene market value, 2009 97
Table 78: Global personal hygiene market split (value terms ($m), 2009), top five countries 100
Table 79: Global personal hygiene market volume, 2009 101
Table 80: Global personal hygiene market split (volume terms, 2009), top five countries 104
Table 81: Leading players, top five countries 105
Table 82: Egypt personal hygiene new product launches reports, by company (top five companies), 2009 106
Table 83: Egypt personal hygiene new product launches SKUs, by company (top five companies), 2009 106
Table 84: Egypt personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 107
Table 85: Egypt personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 107
Table 86: Egypt personal hygiene new product launches (reports), by package tags or claims, 2009 108
Table 87: Egypt personal hygiene new product launches - recent five launches (2009) 108
Table 88: Egypt population, by age group, 2004?09 (millions) 109
Table 89: Egypt population forecast, by age group, 2009?14 (millions) 110
Table 90: Egypt population, by gender, 2004?09 (millions) 110
Table 91: Egypt population forecast, by gender, 2009?14 (millions) 111
Table 92: Egypt nominal GDP, 2004?09 (EGPbn, nominal prices) 111
Table 93: Egypt nominal GDP forecast, 2009?14 (EGPbn, nominal prices) 111
Table 94: Egypt real GDP, 2004?09 (EGPbn, 2000 prices) 112
Table 95: Egypt real GDP forecast, 2009?14 (EGPbn, 2000 prices) 112
Table 96: Egypt real GDP, 2004?09 ($bn, 2000 prices) 112
Table 97: Egypt real GDP forecast, 2009?14 ($bn, 2000 prices) 113
Table 98: Egypt consumer price index, 2004?09 (2000=100) 113
Table 99: Egypt consumer price index, 2009?14 (2000=100) 113


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