Personal Hygiene in Europe

Datamonitor's Personal Hygiene in Europe industry profile is an essential resource for top-level data and analysis covering the Personal Hygiene industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Personal Hygiene in Europe’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Personal Hygiene in Europe

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The personal hygiene market consists of retail sale of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2009 annual average exchange rates.

For the purpose of this report Europe comprises Belgium, Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, Ukraine and the United Kingdom.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Beiersdorf AG 22
Henkel KGaA 26
Unilever 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40

LIST OF TABLES
Table 1: Europe personal hygiene market value: $ million, 2005–09(e) 10
Table 2: Europe personal hygiene market volume: million units, 2005–09(e) 11
Table 3: Europe personal hygiene market segmentation I:% share, by value, 2009(e) 12
Table 4: Europe personal hygiene market segmentation II: % share, by value, 2009(e) 13
Table 5: Europe personal hygiene market share: % share, by value, 2009(e) 14
Table 6: Beiersdorf AG: key facts 22
Table 7: Beiersdorf AG: key financials ($) 24
Table 8: Beiersdorf AG: key financials (€) 24
Table 9: Beiersdorf AG: key financial ratios 24
Table 10: Henkel KGaA: key facts 26
Table 11: Henkel KGaA: key financials ($) 28
Table 12: Henkel KGaA: key financials (€) 28
Table 13: Henkel KGaA: key financial ratios 28
Table 14: Unilever: key facts 30
Table 15: Unilever: key financials ($) 32
Table 16: Unilever: key financials (€) 32
Table 17: Unilever: key financial ratios 32
Table 18: Europe personal hygiene market distribution: % share, by value, 2009(e) 34
Table 19: Europe personal hygiene market value forecast: $ million, 2009–14 35
Table 20: Europe personal hygiene market volume forecast: million units, 2009–14 36

LIST OF FIGURES
Figure 1: Europe personal hygiene market value: $ million, 2005–09(e) 10
Figure 2: Europe personal hygiene market volume: million units, 2005–09(e) 11
Figure 3: Europe personal hygiene market segmentation I:% share, by value, 2009(e) 12
Figure 4: Europe personal hygiene market segmentation II: % share, by value, 2009(e) 13
Figure 5: Europe personal hygiene market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the personal hygiene market in Europe, 2009 15
Figure 7: Drivers of buyer power in the personal hygiene market in Europe, 2009 16
Figure 8: Drivers of supplier power in the personal hygiene market in Europe, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the personal hygiene market in Europe, 2009 18
Figure 10: Factors influencing the threat of substitutes in the personal hygiene market in Europe, 2009 20
Figure 11: Drivers of degree of rivalry in the personal hygiene market in Europe, 2009 21
Figure 12: Beiersdorf AG: revenues & profitability 25
Figure 13: Beiersdorf AG: assets & liabilities 25
Figure 14: Henkel KGaA: revenues & profitability 29
Figure 15: Henkel KGaA: assets & liabilities 29
Figure 16: Unilever: revenues & profitability 33
Figure 17: Unilever: assets & liabilities 33
Figure 18: Europe personal hygiene market distribution: % share, by value, 2009(e) 34
Figure 19: Europe personal hygiene market value forecast: $ million, 2009–14 35
Figure 20: Europe personal hygiene market volume forecast: million units, 2009–14 36


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