Personal Hygiene: Global Industry Almanac

Datamonitor's Personal Hygiene: Extended Global Industry Guide is an essential resource for top-level data and analysis covering the Personal Hygiene industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on Australia, Belgium, Brazil, Canada, China, Czech Republic, Denmark, France, Germany, Hungary, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, Singapore, South Africa, South Korea, Spain, Sweden, United Kingdom and United States.

* Includes a five-year forecast of the industry

Highlights


The global personal hygiene market grew by 3.1% in 2008 to reach a value of $31.1 billion.

In 2013, the global personal hygiene market is forecast to have a value of $35.9 billion, an increase of 15.2% since 2008.

The global personal hygiene market grew by 2% in 2008 to reach a volume of 16.9 billion units.

In 2013, the global personal hygiene market is forecast to have a volume of 18.5 billion units, an increase of 9.4% since 2008.

Soap sales generated 36% of the global personal hygiene market's revenue.

Europe accounts for 44.6% of the global personal hygiene market's value.

Unilever accounts for 27.5% share of the global personal hygiene market's value.

Supermarkets and hypermarkets form a leading distribution channel in the global personal hygiene market, accounting for 46.1% of the total value.


Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The personal hygiene market consists of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes.

Report Highlights

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TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 66
1.1 What is this report about? 66
1.2 Who is the target reader? 66
1.3 How to use this report 66
1.4 Definitions 66
CHAPTER 2 GLOBAL PERSONAL HYGIENE 67
2.1 Market Overview 67
2.2 Market Value 69
2.3 Market Volume 70
2.4 Market Segmentation I 71
2.5 Market Segmentation II 72
2.6 Market Share 73
2.7 Five Forces Analysis 74
2.8 Leading Companies 81
2.9 Distribution 93
2.10 Market Forecasts 94
CHAPTER 3 PERSONAL HYGIENE IN ASIA-PACIFIC 96
3.1 Market Overview 96
3.2 Market Value 98
3.3 Market Volume 99
3.4 Market Segmentation I 100
3.5 Market Segmentation II 101
3.6 Market Share 102
3.7 Five Forces Analysis 103
3.8 Leading Companies 112
3.9 Distribution 122
3.10 Market Forecasts 123
CHAPTER 4 PERSONAL HYGIENE IN EUROPE 125
4.1 Market Overview 125
4.2 Market Value 127
4.3 Market Volume 128
4.4 Market Segmentation I 129
4.5 Market Segmentation II 130
4.6 Market Share 131
4.7 Five Forces Analysis 132
4.8 Leading Companies 138
4.9 Distribution 147
4.10 Market Forecasts 148
4.11 Macroeconomic Indicators 150
CHAPTER 5 PERSONAL HYGIENE IN AUSTRALIA 151
5.1 Market Overview 151
5.2 Market Value 152
5.3 Market Volume 153
5.4 Market Segmentation I 154
5.5 Market Segmentation II 155
5.6 Market Share 156
5.7 Five Forces Analysis 157
5.8 Leading Companies 163
5.9 Distribution 173
5.10 Market Forecasts 174
5.11 Macroeconomic Indicators 176
CHAPTER 6 PERSONAL HYGIENE IN BELGIUM 178
6.1 Market Overview 178
6.2 Market Value 179
6.3 Market Volume 180
6.4 Market Segmentation I 181
6.5 Market Segmentation II 182
6.6 Market Share 183
6.7 Five Forces Analysis 184
6.8 Leading Companies 191
6.9 Distribution 200
6.10 Market Forecasts 201
6.11 Macroeconomic Indicators 203
CHAPTER 7 PERSONAL HYGIENE IN BRAZIL 205
7.1 Market Overview 205
7.2 Market Value 206
7.3 Market Volume 207
7.4 Market Segmentation I 208
7.5 Market Segmentation II 209
7.6 Market Share 210
7.7 Five Forces Analysis 211
7.8 Leading Companies 217
7.9 Distribution 228
7.10 Market Forecasts 229
7.11 Macroeconomic Indicators 231
CHAPTER 8 PERSONAL HYGIENE IN CANADA 233
8.1 Market Overview 233
8.2 Market Value 234
8.3 Market Volume 235
8.4 Market Segmentation I 236
8.5 Market Segmentation II 237
8.6 Market Share 238
8.7 Five Forces Analysis 239
8.8 Leading Companies 245
8.9 Distribution 256
8.10 Market Forecasts 257
8.11 Macroeconomic Indicators 259
CHAPTER 9 PERSONAL HYGIENE IN CHINA 261
9.1 Market Overview 261
9.2 Market Value 262
9.3 Market Volume 263
9.4 Market Segmentation I 264
9.5 Market Segmentation II 265
9.6 Market Share 266
9.7 Five Forces Analysis 267
9.8 Leading Companies 273
9.9 Distribution 280
9.10 Market Forecasts 281
9.11 Macroeconomic Indicators 283
CHAPTER 10 PERSONAL HYGIENE IN THE CZECH REPUBLIC 285
10.1 Market Overview 285
10.2 Market Value 287
10.3 Market Volume 288
10.4 Market Segmentation I 289
10.5 Market Segmentation II 290
10.6 Market Share 291
10.7 Five Forces Analysis 292
10.8 Leading Companies 300
10.9 Distribution 309
10.10 Market Forecasts 310
10.11 Macroeconomic Indicators 312
CHAPTER 11 PERSONAL HYGIENE IN DENMARK 314
11.1 Market Overview 314
11.2 Market Value 316
11.3 Market Volume 317
11.4 Market Segmentation I 318
11.5 Market Segmentation II 319
11.6 Market Share 320
11.7 Five Forces Analysis 321
11.8 Leading Companies 329
11.9 Distribution 339
11.10 Market Forecasts 340
11.11 Macroeconomic Indicators 342
CHAPTER 12 PERSONAL HYGIENE IN FRANCE 344
12.1 Market Overview 344
12.2 Market Value 346
12.3 Market Volume 347
12.4 Market Segmentation I 348
12.5 Market Segmentation II 349
12.6 Market Share 350
12.7 Five Forces Analysis 351
12.8 Leading Companies 358
12.9 Distribution 368
12.10 Market Forecasts 369
12.11 Macroeconomic Indicators 371
CHAPTER 13 PERSONAL HYGIENE IN GERMANY 373
13.1 Market Overview 373
13.2 Market Value 374
13.3 Market Volume 375
13.4 Market Segmentation I 376
13.5 Market Segmentation II 377
13.6 Market Share 378
13.7 Five Forces Analysis 379
13.8 Leading Companies 386
13.9 Distribution 395
13.10 Market Forecasts 396
13.11 Macroeconomic Indicators 398
CHAPTER 14 PERSONAL HYGIENE IN HUNGARY 400
14.1 Market Overview 400
14.2 Market Value 401
14.3 Market Volume 402
14.4 Market Segmentation I 403
14.5 Market Segmentation II 404
14.6 Market Share 405
14.7 Five Forces Analysis 406
14.8 Leading Companies 414
14.9 Distribution 424
14.10 Market Forecasts 425
14.11 Macroeconomic Indicators 427
CHAPTER 15 PERSONAL HYGIENE IN INDIA 429
15.1 Market Overview 429
15.2 Market Value 431
15.3 Market Volume 432
15.4 Market Segmentation I 433
15.5 Market Segmentation II 434
15.6 Market Share 435
15.7 Five Forces Analysis 436
15.8 Leading Companies 442
15.9 Distribution 449
15.10 Market Forecasts 450
15.11 Macroeconomic Indicators 452
CHAPTER 16 PERSONAL HYGIENE IN ITALY 454
16.1 Market Overview 454
16.2 Market Value 456
16.3 Market Volume 457
16.4 Market Segmentation I 458
16.5 Market Segmentation II 459
16.6 Market Share 460
16.7 Five Forces Analysis 461
16.8 Leading Companies 468
16.9 Distribution 475
16.10 Market Forecasts 476
16.11 Macroeconomic Indicators 478
CHAPTER 17 PERSONAL HYGIENE IN JAPAN 480
17.1 Market Overview 480
17.2 Market Value 481
17.3 Market Volume 482
17.4 Market Segmentation I 483
17.5 Market Segmentation II 484
17.6 Market Share 485
17.7 Five Forces Analysis 486
17.8 Leading Companies 492
17.9 Distribution 501
17.10 Market Forecasts 502
17.11 Macroeconomic Indicators 504
CHAPTER 18 PERSONAL HYGIENE IN MEXICO 506
18.1 Market Overview 506
18.2 Market Value 507
18.3 Market Volume 508
18.4 Market Segmentation I 509
18.5 Market Segmentation II 510
18.6 Market Share 511
18.7 Five Forces Analysis 512
18.8 Leading Companies 518
18.9 Distribution 529
18.10 Market Forecasts 530
18.11 Macroeconomic Indicators 532
CHAPTER 19 PERSONAL HYGIENE IN THE NETHERLANDS 534
19.1 Market Overview 534
19.2 Market Value 536
19.3 Market Volume 537
19.4 Market Segmentation I 538
19.5 Market Segmentation II 539
19.6 Market Share 540
19.7 Five Forces Analysis 541
19.8 Leading Companies 548
19.9 Distribution 558
19.10 Market Forecasts 559
19.11 Macroeconomic Indicators 561
CHAPTER 20 PERSONAL HYGIENE IN NORWAY 563
20.1 Market Overview 563
20.2 Market Value 564
20.3 Market Volume 565
20.4 Market Segmentation I 566
20.5 Market Segmentation II 567
20.6 Market Share 568
20.7 Five Forces Analysis 569
20.8 Leading Companies 577
20.9 Distribution 588
20.10 Market Forecasts 589
20.11 Macroeconomic Indicators 591
CHAPTER 21 PERSONAL HYGIENE IN POLAND 593
21.1 Market Overview 593
21.2 Market Value 595
21.3 Market Volume 596
21.4 Market Segmentation I 597
21.5 Market Segmentation II 598
21.6 Market Share 599
21.7 Five Forces Analysis 600
21.8 Leading Companies 608
21.9 Distribution 618
21.10 Market Forecasts 619
21.11 Macroeconomic Indicators 621
CHAPTER 22 PERSONAL HYGIENE IN RUSSIA 623
22.1 Market Overview 623
22.2 Market Value 624
22.3 Market Volume 625
22.4 Market Segmentation I 626
22.5 Market Segmentation II 627
22.6 Market Share 628
22.7 Five Forces Analysis 629
22.8 Leading Companies 636
22.9 Distribution 647
22.10 Market Forecasts 648
22.11 Macroeconomic Indicators 650
CHAPTER 23 PERSONAL HYGIENE IN SINGAPORE 652
23.1 Market Overview 652
23.2 Market Value 654
23.3 Market Volume 655
23.4 Market Segmentation I 656
23.5 Market Segmentation II 657
23.6 Market Share 658
23.7 Five Forces Analysis 659
23.8 Leading Companies 665
23.9 Distribution 676
23.10 Market Forecasts 677
23.11 Macroeconomic Indicators 679
CHAPTER 24 PERSONAL HYGIENE IN SOUTH AFRICA 681
24.1 Market Overview 681
24.2 Market Value 682
24.3 Market Volume 683
24.4 Market Segmentation 684
24.5 Market Share 685
24.6 Five Forces Analysis 686
24.7 Leading Companies 692
24.8 Distribution 701
24.9 Market Forecasts 702
24.10 Macroeconomic Indicators 704
CHAPTER 25 PERSONAL HYGIENE IN SOUTH KOREA 706
25.1 Market Overview 706
25.2 Market Value 707
25.3 Market Volume 708
25.4 Market Segmentation I 709
25.5 Market Segmentation II 710
25.6 Market Share 711
25.7 Five Forces Analysis 712
25.8 Leading Companies 718
25.9 Distribution 727
25.10 Market Forecasts 728
25.11 Macroeconomic Indicators 730
CHAPTER 26 PERSONAL HYGIENE IN SPAIN 732
26.1 Market Overview 732
26.2 Market Value 734
26.3 Market Volume 735
26.4 Market Segmentation I 736
26.5 Market Segmentation II 737
26.6 Market Share 738
26.7 Five Forces Analysis 739
26.8 Leading Companies 745
26.9 Distribution 754
26.10 Market Forecasts 755
26.11 Macroeconomic Indicators 757
CHAPTER 27 PERSONAL HYGIENE IN SWEDEN 759
27.1 Market Overview 759
27.2 Market Value 761
27.3 Market Volume 762
27.4 Market Segmentation I 763
27.5 Market Segmentation II 764
27.6 Market Share 765
27.7 Five Forces Analysis 766
27.8 Leading Companies 774
27.9 Distribution 783
27.10 Market Forecasts 784
27.11 Macroeconomic Indicators 786
CHAPTER 28 PERSONAL HYGIENE IN THE UNITED KINGDOM 788
28.1 Market Overview 788
28.2 Market Value 790
28.3 Market Volume 791
28.4 Market Segmentation I 792
28.5 Market Segmentation II 793
28.6 Market Share 794
28.7 Five Forces Analysis 795
28.8 Leading Companies 802
28.9 Distribution 812
28.10 Market Forecasts 813
28.11 Macroeconomic Indicators 815
CHAPTER 29 PERSONAL HYGIENE IN THE UNITED STATES 817
29.1 Market Overview 817
29.2 Market Value 818
29.3 Market Volume 819
29.4 Market Segmentation I 820
29.5 Market Segmentation II 821
29.6 Market Share 822
29.7 Five Forces Analysis 823
29.8 Leading Companies 831
29.9 Distribution 842
29.10 Market Forecasts 843
29.11 Macroeconomic Indicators 845
CHAPTER 30 APPENDIX 846
30.1 Data Research Methodology 846



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