Personal Hygiene in Greece to 2014

Introduction

This databook provides key data and information on the personal hygiene market in Greece. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bath and shower products, deodorants and soap

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Greece increased at a compound annual growth rate of 5.6% between 2004 and 2009.

The bath and shower products category led the personal hygiene market in Greece, accounting for a share of 51%.

Leading players in Greek personal hygiene market include Unilever, Procter & Gamble Company, The and Colgate-Palmolive Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Greece

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath and shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2004?09 20
Value analysis (Euro), 2009?14 21
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company and brand share analysis 27
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Unilever 36
The Procter & Gamble Company 38
Chapter 5 Category Analysis: Bath and Shower Products 40
Value analysis (Euro), 2004?09 40
Value analysis (Euro), 2009?14 41
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Deodorants 56
Value analysis (Euro), 2004?09 56
Value analysis (Euro), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Soap 76
Value analysis (Euro), 2004?09 76
Value analysis (Euro), 2009?14 77
Value analysis (US dollars), 2004?09 79
Value analysis (US dollars), 2009?14 79
Volume analysis, 2004?09 81
Volume analysis, 2009?14 82
Company and brand share analysis 84
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 9 New Product Development 102
Product launches over time 102
Recent product launches 104
Chapter 10 Macroeconomic Profile 105
Macroeconomic Indicators 105
Chapter 11 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 12 Appendix 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115

LIST OF FIGURES
Figure 1: Personal hygiene, Greece, value by category (€m), 2004?14 21
Figure 2: Personal hygiene, Greece, category growth comparison, by value, 2004?14 23
Figure 3: Personal hygiene, Greece, volume by category (units, million), 2004?14 26
Figure 4: Personal hygiene, Greece, category growth comparison, by volume, 2004?14 26
Figure 5: Personal hygiene, Greece, company share by value (%), 2008?09 29
Figure 6: Personal hygiene, Greece, distribution channels by value (%), 2008?09 32
Figure 7: Bath and shower products, Greece, value by segment (€m), 2004?14 42
Figure 8: Bath and shower products, Greece, category growth comparison, by value, 2004?14 44
Figure 9: Bath and shower products, Greece, volume by segment (units, million), 2004?14 47
Figure 10: Bath and shower products, Greece, category growth comparison, by volume, 2004?14 47
Figure 11: Bath and shower products, Greece, company share by value (%), 2008?09 49
Figure 12: Bath and shower products, Greece, distribution channels by value (%), 2008?09 52
Figure 13: Deodorants, Greece, value by segment (€m), 2004?14 58
Figure 14: Deodorants, Greece, category growth comparison, by value, 2004?14 61
Figure 15: Deodorants, Greece, volume by segment (units, million), 2004?14 64
Figure 16: Deodorants, Greece, category growth comparison, by volume, 2004?14 64
Figure 17: Deodorants, Greece, company share by value (%), 2008?09 66
Figure 18: Deodorants, Greece, distribution channels by value (%), 2008?09 69
Figure 19: Soap, Greece, value by segment (€m), 2004?14 78
Figure 20: Soap, Greece, category growth comparison, by value, 2004?14 80
Figure 21: Soap, Greece, volume by segment (units, million), 2004?14 83
Figure 22: Soap, Greece, category growth comparison, by volume, 2004?14 83
Figure 23: Soap, Greece, company share by value (%), 2008?09 86
Figure 24: Soap, Greece, distribution channels by value (%), 2008?09 89
Figure 25: Global personal hygiene market split (value terms, 2009), top five countries 94
Figure 26: Global personal hygiene market value, 2004–09, top five countries 96
Figure 27: Global personal hygiene market split (volume terms, 2009), top five countries 98
Figure 28: Global personal hygiene market volume, 2004–09, top five countries 100
Figure 29: Annual data review process 111

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Personal hygiene, Greece, value by category (€m), 2004?09 20
Table 4: Personal hygiene, Greece, value forecast by category (€m), 2009?14 21
Table 5: Personal hygiene, Greece, value by category ($m), 2004?09 22
Table 6: Personal hygiene, Greece, value forecast by category ($m), 2009?14 22
Table 7: Personal hygiene, Greece, volume by category (units, million), 2004?09 24
Table 8: Personal hygiene, Greece, volume forecast by category (units, million), 2009?14 25
Table 9: Personal hygiene, Greece, brand share by value (%), 2008?09 27
Table 10: Personal hygiene, Greece, value by brand (€m), 2008?09 28
Table 11: Personal hygiene, Greece, company share by value (%), 2008?09 30
Table 12: Personal hygiene, Greece, value by company (€m), 2008?09 30
Table 13: Personal hygiene, Greece, distribution channels by value (%), 2008?09 31
Table 14: Personal hygiene, Greece, value by distribution channel (€m), 2008?09 31
Table 15: Personal hygiene, Greece, expenditure per capita (€), 2004?09 33
Table 16: Personal hygiene, Greece, forecast expenditure per capita (€), 2009?14 33
Table 17: Personal hygiene, Greece, expenditure per capita ($), 2004?09 34
Table 18: Personal hygiene, Greece, forecast expenditure per capita ($), 2009?14 34
Table 19: Personal hygiene, Greece, consumption per capita (units), 2004?09 35
Table 20: Personal hygiene, Greece, forecast consumption per capita (units), 2009?14 35
Table 21: Unilever key facts 36
Table 22: The Procter & Gamble Company key facts 38
Table 23: Bath and shower products, Greece, value by segment (€m), 2004?09 40
Table 24: Bath and shower products, Greece, value forecast by segment (€m), 2009?14 41
Table 25: Bath and shower products, Greece, value by segment ($m), 2004?09 43
Table 26: Bath and shower products, Greece, value forecast by segment ($m), 2009?14 43
Table 27: Bath and shower products, Greece, volume by segment (units, million), 2004?09 45
Table 28: Bath and shower products, Greece, volume forecast by segment (units, million), 2009?14 46
Table 29: Bath and shower products, Greece, brand share by value (%), 2008?09 48
Table 30: Bath and shower products, Greece, value by brand (€m), 2008?09 48
Table 31: Bath and shower products, Greece, company share by value (%), 2008?09 50
Table 32: Bath and shower products, Greece, value by company (€m), 2008?09 50
Table 33: Bath and shower products, Greece, distribution channels by value (%), 2008?09 51
Table 34: Bath and shower products, Greece, value by distribution channel (€m), 2008?09 51
Table 35: Bath and shower products, Greece, expenditure per capita (€), 2004?09 53
Table 36: Bath and shower products, Greece, forecast expenditure per capita (€), 2009?14 53
Table 37: Bath and shower products, Greece, expenditure per capita ($), 2004?09 54
Table 38: Bath and shower products, Greece, forecast expenditure per capita ($), 2009?14 54
Table 39: Bath and shower products, Greece, consumption per capita (units), 2004?09 55
Table 40: Bath and shower products, Greece, forecast consumption per capita (units), 2009?14 55
Table 41: Deodorants, Greece, value by segment (€m), 2004?09 56
Table 42: Deodorants, Greece, value forecast by segment (€m), 2009?14 57
Table 43: Deodorants, Greece, value by segment ($m), 2004?09 59
Table 44: Deodorants, Greece, value forecast by segment ($m), 2009?14 60
Table 45: Deodorants, Greece, volume by segment (units, million), 2004?09 62
Table 46: Deodorants, Greece, volume forecast by segment (units, million), 2009?14 63
Table 47: Deodorants, Greece, brand share by value (%), 2008?09 65
Table 48: Deodorants, Greece, value by brand (€m), 2008?09 65
Table 49: Deodorants, Greece, company share by value (%), 2008?09 67
Table 50: Deodorants, Greece, value by company (€m), 2008?09 67
Table 51: Deodorants, Greece, distribution channels by value (%), 2008?09 68
Table 52: Deodorants, Greece, value by distribution channel (€m), 2008?09 68
Table 53: Deodorants, Greece, expenditure per capita (€), 2004?09 70
Table 54: Deodorants, Greece, forecast expenditure per capita (€), 2009?14 71
Table 55: Deodorants, Greece, expenditure per capita ($), 2004?09 72
Table 56: Deodorants, Greece, forecast expenditure per capita ($), 2009?14 73
Table 57: Deodorants, Greece, consumption per capita (units), 2004?09 74
Table 58: Deodorants, Greece, forecast consumption per capita (units), 2009?14 75
Table 59: Soap, Greece, value by segment (€m), 2004?09 76
Table 60: Soap, Greece, value forecast by segment (€m), 2009?14 77
Table 61: Soap, Greece, value by segment ($m), 2004?09 79
Table 62: Soap, Greece, value forecast by segment ($m), 2009?14 79
Table 63: Soap, Greece, volume by segment (units, million), 2004?09 81
Table 64: Soap, Greece, volume forecast by segment (units, million), 2009?14 82
Table 65: Soap, Greece, brand share by value (%), 2008?09 84
Table 66: Soap, Greece, value by brand (€m), 2008?09 85
Table 67: Soap, Greece, company share by value (%), 2008?09 87
Table 68: Soap, Greece, value by company (€m), 2008?09 87
Table 69: Soap, Greece, distribution channels by value (%), 2008?09 88
Table 70: Soap, Greece, value by distribution channel (€m), 2008?09 88
Table 71: Soap, Greece, expenditure per capita (€), 2004?09 90
Table 72: Soap, Greece, forecast expenditure per capita (€), 2009?14 90
Table 73: Soap, Greece, expenditure per capita ($), 2004?09 91
Table 74: Soap, Greece, forecast expenditure per capita ($), 2009?14 91
Table 75: Soap, Greece, consumption per capita (units), 2004?09 92
Table 76: Soap, Greece, forecast consumption per capita (units), 2009?14 92
Table 77: Global personal hygiene market value, 2009 93
Table 78: Global personal hygiene market split (value terms ($m), 2009), top five countries 96
Table 79: Global personal hygiene market volume, 2009 97
Table 80: Global personal hygiene market split (volume terms, 2009), top five countries 100
Table 81: Leading players, top five countries 101
Table 82: Greece personal hygiene new product launches reports, by company (top five companies), 2009 102
Table 83: Greece personal hygiene new product launches SKUs, by company (top five companies), 2009 102
Table 84: Greece personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 103
Table 85: Greece personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 103
Table 86: Greece personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 104
Table 87: Greece personal hygiene new product launches - recent five launches (2009) 104
Table 88: Greece population, by age group, 2004?09 (millions) 105
Table 89: Greece population forecast, by age group, 2009?14 (millions) 106
Table 90: Greece population, by gender, 2004?09 (millions) 106
Table 91: Greece population forecast, by gender, 2009?14 (millions) 107
Table 92: Greece nominal GDP, 2004?09 (€bn, nominal prices) 107
Table 93: Greece nominal GDP forecast, 2009?14 (€bn, nominal prices) 107
Table 94: Greece real GDP, 2004?09 (€bn, 2000 prices) 108
Table 95: Greece real GDP forecast, 2009?14 (€bn, 2000 prices) 108
Table 96: Greece real GDP, 2004?09 ($bn, 2000 prices) 108
Table 97: Greece real GDP forecast, 2009?14 ($bn, 2000 prices) 109
Table 98: Greece consumer price index, 2004?09 (2000=100) 109
Table 99: Greece consumer price index, 2009?14 (2000=100) 109


[Inhaltsverzeichnis ausblenden]