Personal Hygiene in India to 2013

Introduction

This databook provides key data and information on the personal hygiene market in India. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in India increased at a compound annual growth rate of 4.6% between 2003 and 2008.

The Soap category led the personal hygiene market in India, accounting for a share of 90.4%.

Leading players in Indian personal hygiene market include Unilever, Godrej Consumer Products Ltd. and Nirma.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in India

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in India increased at a compound annual growth rate of 4.6% between 2003 and 2008.

The Soap category led the personal hygiene market in India, accounting for a share of 90.4%.

Leading players in Indian personal hygiene market include Unilever, Godrej Consumer Products Ltd. and Nirma.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Indian Rupee), 2003?08 20
Value analysis (Indian Rupee), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Godrej Consumer Products Limited 39
Chapter 5 Category Analysis: Bath & shower products 41
Value analysis (Indian Rupee), 2003?08 41
Value analysis (Indian Rupee), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Deodorants 56
Value analysis (Indian Rupee), 2003?08 56
Value analysis (Indian Rupee), 2008?13 57
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Soap 76
Value analysis (Indian Rupee), 2003?08 76
Value analysis (Indian Rupee), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 9 PESTLE Analysis 102
Summary 102
Political analysis 103
Economic analysis 108
Social analysis 118
Technological analysis 125
Legal analysis 132
Environmental analysis 139
Chapter 10 New Product Development 144
Product launches over time 144
Recent product launches 146
Chapter 11 Macroeconomic Profile 147
Macroeconomic indicators 147
Chapter 12 Research Methodology 152
Methodology overview 152
Secondary research 153
Market modeling 154
Creating an initial data model 154
Revising the initial data model 154
Creating a final estimate 155
Creating demographic value splits 155
Primary research 155
Data finalization 156
Ongoing research 156
Chapter 13 APPENDIX 157
Future readings 157
How to contact experts in your industry 157
Disclaimer 157


[Inhaltsverzeichnis ausblenden]

LIST OF FIGURES
Figure 1: India personal hygiene value and value forecast, 2003?13 (INRm, nominal prices) 22
Figure 2: India personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: India personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: India personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: India personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: India personal hygiene distribution channels, by value, 2007?08 (%) 33
Figure 7: India bath & shower products value and value forecast, 2003?13 (INRm, nominal prices) 43
Figure 8: India bath & shower products category growth comparison, by value, 2003?13 45
Figure 9: India bath & shower products volume and volume forecast, 2003?13 (units, million) 48
Figure 10: India bath & shower products category growth comparison, by volume, 2003?13 48
Figure 11: India bath & shower products distribution channels, by value, 2007?08 (%) 52
Figure 12: India deodorants value and value forecast, 2003?13 (INRm, nominal prices) 58
Figure 13: India deodorants category growth comparison, by value, 2003?13 61
Figure 14: India deodorants volume and volume forecast, 2003?13 (units, million) 64
Figure 15: India deodorants category growth comparison, by volume, 2003?13 64
Figure 16: India deodorants company share, by value, 2007?08 (%) 66
Figure 17: India deodorants distribution channels, by value, 2007?08 (%) 69
Figure 18: India soap value and value forecast, 2003?13 (INRm, nominal prices) 78
Figure 19: India soap category growth comparison, by value, 2003?13 80
Figure 20: India soap volume and volume forecast, 2003?13 (units, million) 83
Figure 21: India soap category growth comparison, by volume, 2003?13 83
Figure 22: India soap company share, by value, 2007?08 (%) 86
Figure 23: India soap distribution channels, by value, 2007?08 (%) 89
Figure 24: Global personal hygiene market split (value terms, 2008), top five countries 94
Figure 25: Global personal hygiene market value, 2003–08, top five countries 96
Figure 26: Global personal hygiene market split (volume terms, 2008), top five countries 98
Figure 27: Global personal hygiene market volume, 2003–08, top five countries 100
Figure 28: Conflicts of high intensity (2007) 105
Figure 29: GDP growth fluctuates with the monsoons 110
Figure 30: Infrastructure investment commitments – India (2005–08) 112
Figure 31: Distribution of household income – 2005–25 113
Figure 32: Sex-ratio in India – 1990–2009 119
Figure 33: Annual additions to the stock of science and engineering graduates 126
Figure 34: Patent applications filed and patents granted in India (2002–06) 130
Figure 35: Patent applications filed and patents granted in other BRIC countries (2002–06) 131
Figure 36: Annual data review process 153


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: India personal hygiene value, 2003?08 (INRm, nominal prices) 20
Table 4: India personal hygiene value forecast, 2008?13 (INRm, nominal prices) 21
Table 5: India personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: India personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: India personal hygiene volume, 2003?08 (units, million) 25
Table 8: India personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: India personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: India personal hygiene value, by brand 2007?08 (INRm, nominal prices) 29
Table 11: India personal hygiene company share by value, 2007?08 (%) 31
Table 12: India personal hygiene value, by company, 2007?08 (INRm, nominal prices) 31
Table 13: India personal hygiene distribution channels, by value, 2007?08 (%) 32
Table 14: India personal hygiene value, by distribution channel, 2007?08 (INRm, nominal prices) 32
Table 15: India personal hygiene expenditure per capita, 2003?08 (INR, nominal prices) 34
Table 16: India personal hygiene forecast expenditure per capita, 2008?13 (INR, nominal prices) 34
Table 17: India personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 35
Table 18: India personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: India personal hygiene consumption per capita, 2003?08 (units) 36
Table 20: India personal hygiene forecast consumption per capita, 2008?13 (units) 36
Table 21: Unilever key facts 37
Table 22: Godrej Consumer Products Limited key facts 39
Table 23: India bath & shower products value, 2003?08 (INRm, nominal prices) 41
Table 24: India bath & shower products value forecast, 2008?13 (INRm, nominal prices) 42
Table 25: India bath & shower products value, 2003?08 ($m, nominal prices) 44
Table 26: India bath & shower products value forecast, 2008?13 ($m, nominal prices) 44
Table 27: India bath & shower products volume, 2003?08 (units, million) 46
Table 28: India bath & shower products volume forecast, 2008?13 (units, million) 47
Table 29: India bath & shower products brand share, by value, 2007?08 (%) 49
Table 30: India bath & shower products value, by brand 2007?08 (INRm, nominal prices) 49
Table 31: India bath & shower products company share by value, 2007?08 (%) 50
Table 32: India bath & shower products value, by company, 2007?08 (INRm, nominal prices) 50
Table 33: India bath & shower products distribution channels, by value, 2007?08 (%) 51
Table 34: India bath & shower products value, by distribution channel, 2007?08 (INRm, nominal prices) 51
Table 35: India bath & shower products expenditure per capita, 2003?08 (INR, nominal prices) 53
Table 36: India bath & shower products forecast expenditure per capita, 2008?13 (INR, nominal prices) 53
Table 37: India bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 54
Table 38: India bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 54
Table 39: India bath & shower products consumption per capita, 2003?08 (units) 55
Table 40: India bath & shower products forecast consumption per capita, 2008?13 (units) 55
Table 41: India deodorants value, 2003?08 (INRm, nominal prices) 56
Table 42: India deodorants value forecast, 2008?13 (INRm, nominal prices) 57
Table 43: India deodorants value, 2003?08 ($m, nominal prices) 59
Table 44: India deodorants value forecast, 2008?13 ($m, nominal prices) 60
Table 45: India deodorants volume, 2003?08 (units, million) 62
Table 46: India deodorants volume forecast, 2008?13 (units, million) 63
Table 47: India deodorants brand share, by value, 2007?08 (%) 65
Table 48: India deodorants value, by brand 2007?08 (INRm, nominal prices) 65
Table 49: India deodorants company share by value, 2007?08 (%) 67
Table 50: India deodorants value, by company, 2007?08 (INRm, nominal prices) 67
Table 51: India deodorants distribution channels, by value, 2007?08 (%) 68
Table 52: India deodorants value, by distribution channel, 2007?08 (INRm, nominal prices) 68
Table 53: India deodorants expenditure per capita, 2003?08 (INR, nominal prices) 70
Table 54: India deodorants forecast expenditure per capita, 2008?13 (INR, nominal prices) 71
Table 55: India deodorants expenditure per capita, 2003?08 ($, nominal prices) 72
Table 56: India deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 73
Table 57: India deodorants consumption per capita, 2003?08 (units) 74
Table 58: India deodorants forecast consumption per capita, 2008?13 (units) 75
Table 59: India soap value, 2003?08 (INRm, nominal prices) 76
Table 60: India soap value forecast, 2008?13 (INRm, nominal prices) 77
Table 61: India soap value, 2003?08 ($m, nominal prices) 79
Table 62: India soap value forecast, 2008?13 ($m, nominal prices) 79
Table 63: India soap volume, 2003?08 (units, million) 81
Table 64: India soap volume forecast, 2008?13 (units, million) 82
Table 65: India soap brand share, by value, 2007?08 (%) 84
Table 66: India soap value, by brand 2007?08 (INRm, nominal prices) 85
Table 67: India soap company share by value, 2007?08 (%) 87
Table 68: India soap value, by company, 2007?08 (INRm, nominal prices) 87
Table 69: India soap distribution channels, by value, 2007?08 (%) 88
Table 70: India soap value, by distribution channel, 2007?08 (INRm, nominal prices) 88
Table 71: India soap expenditure per capita, 2003?08 (INR, nominal prices) 90
Table 72: India soap forecast expenditure per capita, 2008?13 (INR, nominal prices) 90
Table 73: India soap expenditure per capita, 2003?08 ($, nominal prices) 91
Table 74: India soap forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 75: India soap consumption per capita, 2003?08 (units) 92
Table 76: India soap forecast consumption per capita, 2008?13 (units) 92
Table 77: Global personal hygiene market value, 2008 93
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 96
Table 79: Global personal hygiene market volume, 2008 97
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 100
Table 81: Leading players, top five countries 101
Table 82: Analysis of the Indian political landscape 103
Table 83: Analysis of the Indian economy 108
Table 84: Global working age population (15–59 years) 109
Table 85: Untapped market potential in India across select consumer goods 114
Table 86: Investment performance of India’s lagging states 117
Table 87: Analysis of the Indian social system 118
Table 88: Mid-year population by age (millions) in 2006 120
Table 89: Life expectancy at birth in India, 2000–10 123
Table 90: Analysis of the Indian technological landscape 125
Table 91: Average annual salaries for researchers across countries 127
Table 92: R&D incentives provided by the Indian government 128
Table 93: Analysis of the Indian legal landscape 132
Table 94: Analysis of Indian environmental landscape 139
Table 95: India personal hygiene new product launches reports, by company (top five companies), 2008 144
Table 96: India personal hygiene new product launches SKUs, by company (top five companies), 2008 144
Table 97: India personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 145
Table 98: India personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 145
Table 99: India personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 146
Table 100: India personal hygiene new product launches (reports) - Recent five launches (2008) 146
Table 101: India population, by age group, 2003?08 (millions) 147
Table 102: India population forecast, by age group, 2008?13 (millions) 148
Table 103: India population, by gender, 2003?08 (millions) 148
Table 104: India population forecast, by gender, 2008?13 (millions) 149
Table 105: India nominal GDP, 2003?08 (INRbn, nominal prices) 149
Table 106: India nominal GDP forecast, 2008?13 (INRbn, nominal prices) 149
Table 107: India real GDP, 2003?08 (INRbn, 2000 prices) 150
Table 108: India real GDP forecast, 2008?13 (INRbn, 2000 prices) 150
Table 109: India real GDP, 2003?08 ($bn, 2000 prices) 150
Table 110: India real GDP forecast, 2008?13 ($bn, 2000 prices) 151
Table 111: India consumer price index, 2003?08 (2000=100) 151
Table 112: India consumer price index, 2008?13 (2000=100) 151


[Tabellenverzeichnis ausblenden]