Personal Hygiene in Indonesia to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Indonesia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Indonesia increased at a compound annual growth rate of 3.8% between 2003 and 2008.

The soap category led the personal hygiene market in Indonesia, accounting for a share of 60.5%.

Leading players in Indonesian personal hygiene market include Unilever, Kao Corporation and PT Galenium Pharmasia Laboratories.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Indonesia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in Indonesia increased at a compound annual growth rate of 3.8% between 2003 and 2008.

The soap category led the personal hygiene market in Indonesia, accounting for a share of 60.5%.

Leading players in Indonesian personal hygiene market include Unilever, Kao Corporation and PT Galenium Pharmasia Laboratories.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Rupiah), 2003?08 20
Value analysis (Rupiah), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Unilever 38
Kao Corporation 40
Chapter 5 Category Analysis: Bath & shower products 42
Value analysis (Rupiah), 2003?08 42
Value analysis (Rupiah), 2008?13 43
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Deodorants 58
Value analysis (Rupiah), 2003?08 58
Value analysis (Rupiah), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Soap 80
Value analysis (Rupiah), 2003?08 80
Value analysis (Rupiah), 2008?13 81
Value analysis (US dollars), 2003?08 83
Value analysis (US dollars), 2008?13 83
Volume analysis, 2003?08 85
Volume analysis, 2008?13 86
Company and brand share analysis 88
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 8 Country Comparison 97
Value 97
Volume 101
Market share 105
Chapter 9 PESTLE Analysis 106
Summary 106
Political analysis 108
Economic analysis 111
Social analysis 114
Technological analysis 117
Legal analysis 120
Environmental analysis 124
Chapter 10 New Product Development 128
Product launches over time 128
Recent product launches 130
Chapter 11 Macroeconomic Profile 131
Macroeconomic indicators 131
Chapter 12 Research Methodology 136
Methodology overview 136
Secondary research 137
Market modeling 138
Creating an initial data model 138
Revising the initial data model 138
Creating a final estimate 139
Creating demographic value splits 139
Primary research 139
Data finalization 140
Ongoing research 140
Chapter 13 APPENDIX 141
Future readings 141
How to contact experts in your industry 141
Disclaimer 141


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LIST OF FIGURES
Figure 1: Indonesia personal hygiene value and value forecast, 2003?13 (IDRm, nominal prices) 22
Figure 2: Indonesia personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Indonesia personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Indonesia personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Indonesia personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Indonesia personal hygiene distribution channels, by value, 2007?08 (%) 34
Figure 7: Indonesia bath & shower products value and value forecast, 2003?13 (IDRm, nominal prices) 44
Figure 8: Indonesia bath & shower products category growth comparison, by value, 2003?13 46
Figure 9: Indonesia bath & shower products volume and volume forecast, 2003?13 (units, million) 49
Figure 10: Indonesia bath & shower products category growth comparison, by volume, 2003?13 49
Figure 11: Indonesia bath & shower products company share, by value, 2007?08 (%) 51
Figure 12: Indonesia bath & shower products distribution channels, by value, 2007?08 (%) 54
Figure 13: Indonesia deodorants value and value forecast, 2003?13 (IDRm, nominal prices) 60
Figure 14: Indonesia deodorants category growth comparison, by value, 2003?13 63
Figure 15: Indonesia deodorants volume and volume forecast, 2003?13 (units, million) 66
Figure 16: Indonesia deodorants category growth comparison, by volume, 2003?13 66
Figure 17: Indonesia deodorants company share, by value, 2007?08 (%) 69
Figure 18: Indonesia deodorants distribution channels, by value, 2007?08 (%) 73
Figure 19: Indonesia soap value and value forecast, 2003?13 (IDRm, nominal prices) 82
Figure 20: Indonesia soap category growth comparison, by value, 2003?13 84
Figure 21: Indonesia soap volume and volume forecast, 2003?13 (units, million) 87
Figure 22: Indonesia soap category growth comparison, by volume, 2003?13 87
Figure 23: Indonesia soap company share, by value, 2007?08 (%) 90
Figure 24: Indonesia soap distribution channels, by value, 2007?08 (%) 93
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 98
Figure 26: Global personal hygiene market value, 2003–08, top five countries 100
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 102
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 104
Figure 29: Annual data review process 137


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Indonesia personal hygiene value, 2003?08 (IDRm, nominal prices) 20
Table 4: Indonesia personal hygiene value forecast, 2008?13 (IDRm, nominal prices) 21
Table 5: Indonesia personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Indonesia personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Indonesia personal hygiene volume, 2003?08 (units, million) 25
Table 8: Indonesia personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Indonesia personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Indonesia personal hygiene value, by brand 2007?08 (IDRm, nominal prices) 29
Table 11: Indonesia personal hygiene company share by value, 2007?08 (%) 31
Table 12: Indonesia personal hygiene value, by company, 2007?08 (IDRm, nominal prices) 32
Table 13: Indonesia personal hygiene distribution channels, by value, 2007?08 (%) 33
Table 14: Indonesia personal hygiene value, by distribution channel, 2007?08 (IDRm, nominal prices) 33
Table 15: Indonesia personal hygiene expenditure per capita, 2003?08 (IDR, nominal prices) 35
Table 16: Indonesia personal hygiene forecast expenditure per capita, 2008?13 (IDR, nominal prices) 35
Table 17: Indonesia personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Indonesia personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 36
Table 19: Indonesia personal hygiene consumption per capita, 2003?08 (units) 37
Table 20: Indonesia personal hygiene forecast consumption per capita, 2008?13 (units) 37
Table 21: Unilever key facts 38
Table 22: Kao Corporation key facts 40
Table 23: Indonesia bath & shower products value, 2003?08 (IDRm, nominal prices) 42
Table 24: Indonesia bath & shower products value forecast, 2008?13 (IDRm, nominal prices) 43
Table 25: Indonesia bath & shower products value, 2003?08 ($m, nominal prices) 45
Table 26: Indonesia bath & shower products value forecast, 2008?13 ($m, nominal prices) 45
Table 27: Indonesia bath & shower products volume, 2003?08 (units, million) 47
Table 28: Indonesia bath & shower products volume forecast, 2008?13 (units, million) 48
Table 29: Indonesia bath & shower products brand share, by value, 2007?08 (%) 50
Table 30: Indonesia bath & shower products value, by brand 2007?08 (IDRm, nominal prices) 50
Table 31: Indonesia bath & shower products company share by value, 2007?08 (%) 52
Table 32: Indonesia bath & shower products value, by company, 2007?08 (IDRm, nominal prices) 52
Table 33: Indonesia bath & shower products distribution channels, by value, 2007?08 (%) 53
Table 34: Indonesia bath & shower products value, by distribution channel, 2007?08 (IDRm, nominal prices) 53
Table 35: Indonesia bath & shower products expenditure per capita, 2003?08 (IDR, nominal prices) 55
Table 36: Indonesia bath & shower products forecast expenditure per capita, 2008?13 (IDR, nominal prices) 55
Table 37: Indonesia bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 56
Table 38: Indonesia bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 39: Indonesia bath & shower products consumption per capita, 2003?08 (units) 57
Table 40: Indonesia bath & shower products forecast consumption per capita, 2008?13 (units) 57
Table 41: Indonesia deodorants value, 2003?08 (IDRm, nominal prices) 58
Table 42: Indonesia deodorants value forecast, 2008?13 (IDRm, nominal prices) 59
Table 43: Indonesia deodorants value, 2003?08 ($m, nominal prices) 61
Table 44: Indonesia deodorants value forecast, 2008?13 ($m, nominal prices) 62
Table 45: Indonesia deodorants volume, 2003?08 (units, million) 64
Table 46: Indonesia deodorants volume forecast, 2008?13 (units, million) 65
Table 47: Indonesia deodorants brand share, by value, 2007?08 (%) 67
Table 48: Indonesia deodorants value, by brand 2007?08 (IDRm, nominal prices) 68
Table 49: Indonesia deodorants company share by value, 2007?08 (%) 70
Table 50: Indonesia deodorants value, by company, 2007?08 (IDRm, nominal prices) 71
Table 51: Indonesia deodorants distribution channels, by value, 2007?08 (%) 72
Table 52: Indonesia deodorants value, by distribution channel, 2007?08 (IDRm, nominal prices) 72
Table 53: Indonesia deodorants expenditure per capita, 2003?08 (IDR, nominal prices) 74
Table 54: Indonesia deodorants forecast expenditure per capita, 2008?13 (IDR, nominal prices) 75
Table 55: Indonesia deodorants expenditure per capita, 2003?08 ($, nominal prices) 76
Table 56: Indonesia deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 57: Indonesia deodorants consumption per capita, 2003?08 (units) 78
Table 58: Indonesia deodorants forecast consumption per capita, 2008?13 (units) 79
Table 59: Indonesia soap value, 2003?08 (IDRm, nominal prices) 80
Table 60: Indonesia soap value forecast, 2008?13 (IDRm, nominal prices) 81
Table 61: Indonesia soap value, 2003?08 ($m, nominal prices) 83
Table 62: Indonesia soap value forecast, 2008?13 ($m, nominal prices) 83
Table 63: Indonesia soap volume, 2003?08 (units, million) 85
Table 64: Indonesia soap volume forecast, 2008?13 (units, million) 86
Table 65: Indonesia soap brand share, by value, 2007?08 (%) 88
Table 66: Indonesia soap value, by brand 2007?08 (IDRm, nominal prices) 89
Table 67: Indonesia soap company share by value, 2007?08 (%) 91
Table 68: Indonesia soap value, by company, 2007?08 (IDRm, nominal prices) 91
Table 69: Indonesia soap distribution channels, by value, 2007?08 (%) 92
Table 70: Indonesia soap value, by distribution channel, 2007?08 (IDRm, nominal prices) 92
Table 71: Indonesia soap expenditure per capita, 2003?08 (IDR, nominal prices) 94
Table 72: Indonesia soap forecast expenditure per capita, 2008?13 (IDR, nominal prices) 94
Table 73: Indonesia soap expenditure per capita, 2003?08 ($, nominal prices) 95
Table 74: Indonesia soap forecast expenditure per capita, 2008?13 ($, nominal prices) 95
Table 75: Indonesia soap consumption per capita, 2003?08 (units) 96
Table 76: Indonesia soap forecast consumption per capita, 2008?13 (units) 96
Table 77: Global personal hygiene market value, 2008 97
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 100
Table 79: Global personal hygiene market volume, 2008 101
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 104
Table 81: Leading players, top five countries 105
Table 82: Analysis of Indonesia’s political landscape 108
Table 83: Analysis of Indonesia’s economy 111
Table 84: Analysis of Indonesia’s social system 114
Table 85: Analysis of Indonesia’s technology landscape 117
Table 86: Analysis of Indonesia’s legal landscape 120
Table 87: Analysis of Indonesia’s environmental landscape 124
Table 88: Indonesia personal hygiene new product launches reports, by company (top five companies), 2008 128
Table 89: Indonesia personal hygiene new product launches SKUs, by company (top five companies), 2008 128
Table 90: Indonesia personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 129
Table 91: Indonesia personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 129
Table 92: Indonesia personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 130
Table 93: Indonesia personal hygiene new product launches (reports) - Recent five launches (2008) 130
Table 94: Indonesia population, by age group, 2003?08 (millions) 131
Table 95: Indonesia population forecast, by age group, 2008?13 (millions) 132
Table 96: Indonesia population, by gender, 2003?08 (millions) 132
Table 97: Indonesia population forecast, by gender, 2008?13 (millions) 133
Table 98: Indonesia nominal GDP, 2003?08 (IDRbn, nominal prices) 133
Table 99: Indonesia nominal GDP forecast, 2008?13 (IDRbn, nominal prices) 133
Table 100: Indonesia real GDP, 2003?08 (IDRbn, 2000 prices) 134
Table 101: Indonesia real GDP forecast, 2008?13 (IDRbn, 2000 prices) 134
Table 102: Indonesia real GDP, 2003?08 ($bn, 2000 prices) 134
Table 103: Indonesia real GDP forecast, 2008?13 ($bn, 2000 prices) 135
Table 104: Indonesia consumer price index, 2003?08 (2000=100) 135
Table 105: Indonesia consumer price index, 2008?13 (2000=100) 135

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