Personal Hygiene in Ireland to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Ireland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Ireland increased at a compound annual growth rate of 4.4% between 2003 and 2008.

The deodorants category led the personal hygiene market in Ireland, accounting for a share of 59.5%.

Leading players in Irish personal hygiene market include Unilever, Colgate-Palmolive Company and Sara Lee Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Ireland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in Ireland increased at a compound annual growth rate of 4.4% between 2003 and 2008.

The deodorants category led the personal hygiene market in Ireland, accounting for a share of 59.5%.

Leading players in Irish personal hygiene market include Unilever, Colgate-Palmolive Company and Sara Lee Corporation.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2003?08 20
Value analysis (Euro), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Colgate-Palmolive Company 39
Chapter 5 Category Analysis: Bath & shower products 42
Value analysis (Euro), 2003?08 42
Value analysis (Euro), 2008?13 43
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Deodorants 58
Value analysis (Euro), 2003?08 58
Value analysis (Euro), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Soap 79
Value analysis (Euro), 2003?08 79
Value analysis (Euro), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 9 PESTLE Analysis 105
Summary 105
Political analysis 106
Economic analysis 109
Social analysis 112
Technology analysis 116
Legal analysis 120
Environmental analysis 123
Chapter 10 New Product Development 126
Product launches over time 126
Recent product launches 128
Chapter 11 Macroeconomic Profile 129
Macroeconomic indicators 129
Chapter 12 Research Methodology 134
Methodology overview 134
Secondary research 135
Market modeling 136
Creating an initial data model 136
Revising the initial data model 136
Creating a final estimate 137
Creating demographic value splits 137
Primary research 137
Data finalization 138
Ongoing research 138
Chapter 13 APPENDIX 139
Future readings 139
How to contact experts in your industry 139
Disclaimer 139


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LIST OF FIGURES
Figure 1: Ireland personal hygiene value and value forecast, 2003?13 (€m, nominal prices) 22
Figure 2: Ireland personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Ireland personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Ireland personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Ireland personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Ireland personal hygiene distribution channels, by value, 2007?08 (%) 33
Figure 7: Ireland bath & shower products value and value forecast, 2003?13 (€m, nominal prices) 44
Figure 8: Ireland bath & shower products category growth comparison, by value, 2003?13 46
Figure 9: Ireland bath & shower products volume and volume forecast, 2003?13 (units, million) 49
Figure 10: Ireland bath & shower products category growth comparison, by volume, 2003?13 49
Figure 11: Ireland bath & shower products company share, by value, 2007?08 (%) 51
Figure 12: Ireland bath & shower products distribution channels, by value, 2007?08 (%) 54
Figure 13: Ireland deodorants value and value forecast, 2003?13 (€m, nominal prices) 60
Figure 14: Ireland deodorants category growth comparison, by value, 2003?13 63
Figure 15: Ireland deodorants volume and volume forecast, 2003?13 (units, million) 66
Figure 16: Ireland deodorants category growth comparison, by volume, 2003?13 66
Figure 17: Ireland deodorants company share, by value, 2007?08 (%) 69
Figure 18: Ireland deodorants distribution channels, by value, 2007?08 (%) 72
Figure 19: Ireland soap value and value forecast, 2003?13 (€m, nominal prices) 81
Figure 20: Ireland soap category growth comparison, by value, 2003?13 83
Figure 21: Ireland soap volume and volume forecast, 2003?13 (units, million) 86
Figure 22: Ireland soap category growth comparison, by volume, 2003?13 86
Figure 23: Ireland soap company share, by value, 2007?08 (%) 89
Figure 24: Ireland soap distribution channels, by value, 2007?08 (%) 92
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 97
Figure 26: Global personal hygiene market value, 2003–08, top five countries 99
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 101
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 103
Figure 29: Annual data review process 135


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Ireland personal hygiene value, 2003?08 (€m, nominal prices) 20
Table 4: Ireland personal hygiene value forecast, 2008?13 (€m, nominal prices) 21
Table 5: Ireland personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Ireland personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Ireland personal hygiene volume, 2003?08 (units, million) 25
Table 8: Ireland personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Ireland personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Ireland personal hygiene value, by brand 2007?08 (€m, nominal prices) 29
Table 11: Ireland personal hygiene company share by value, 2007?08 (%) 31
Table 12: Ireland personal hygiene value, by company, 2007?08 (€m, nominal prices) 31
Table 13: Ireland personal hygiene distribution channels, by value, 2007?08 (%) 32
Table 14: Ireland personal hygiene value, by distribution channel, 2007?08 (€m, nominal prices) 32
Table 15: Ireland personal hygiene expenditure per capita, 2003?08 (€, nominal prices) 34
Table 16: Ireland personal hygiene forecast expenditure per capita, 2008?13 (€, nominal prices) 34
Table 17: Ireland personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 35
Table 18: Ireland personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: Ireland personal hygiene consumption per capita, 2003?08 (units) 36
Table 20: Ireland personal hygiene forecast consumption per capita, 2008?13 (units) 36
Table 21: Unilever key facts 37
Table 22: Colgate-Palmolive Company key facts 39
Table 23: Ireland bath & shower products value, 2003?08 (€m, nominal prices) 42
Table 24: Ireland bath & shower products value forecast, 2008?13 (€m, nominal prices) 43
Table 25: Ireland bath & shower products value, 2003?08 ($m, nominal prices) 45
Table 26: Ireland bath & shower products value forecast, 2008?13 ($m, nominal prices) 45
Table 27: Ireland bath & shower products volume, 2003?08 (units, million) 47
Table 28: Ireland bath & shower products volume forecast, 2008?13 (units, million) 48
Table 29: Ireland bath & shower products brand share, by value, 2007?08 (%) 50
Table 30: Ireland bath & shower products value, by brand 2007?08 (€m, nominal prices) 50
Table 31: Ireland bath & shower products company share by value, 2007?08 (%) 52
Table 32: Ireland bath & shower products value, by company, 2007?08 (€m, nominal prices) 52
Table 33: Ireland bath & shower products distribution channels, by value, 2007?08 (%) 53
Table 34: Ireland bath & shower products value, by distribution channel, 2007?08 (€m, nominal prices) 53
Table 35: Ireland bath & shower products expenditure per capita, 2003?08 (€, nominal prices) 55
Table 36: Ireland bath & shower products forecast expenditure per capita, 2008?13 (€, nominal prices) 55
Table 37: Ireland bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 56
Table 38: Ireland bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 39: Ireland bath & shower products consumption per capita, 2003?08 (units) 57
Table 40: Ireland bath & shower products forecast consumption per capita, 2008?13 (units) 57
Table 41: Ireland deodorants value, 2003?08 (€m, nominal prices) 58
Table 42: Ireland deodorants value forecast, 2008?13 (€m, nominal prices) 59
Table 43: Ireland deodorants value, 2003?08 ($m, nominal prices) 61
Table 44: Ireland deodorants value forecast, 2008?13 ($m, nominal prices) 62
Table 45: Ireland deodorants volume, 2003?08 (units, million) 64
Table 46: Ireland deodorants volume forecast, 2008?13 (units, million) 65
Table 47: Ireland deodorants brand share, by value, 2007?08 (%) 67
Table 48: Ireland deodorants value, by brand 2007?08 (€m, nominal prices) 68
Table 49: Ireland deodorants company share by value, 2007?08 (%) 70
Table 50: Ireland deodorants value, by company, 2007?08 (€m, nominal prices) 70
Table 51: Ireland deodorants distribution channels, by value, 2007?08 (%) 71
Table 52: Ireland deodorants value, by distribution channel, 2007?08 (€m, nominal prices) 71
Table 53: Ireland deodorants expenditure per capita, 2003?08 (€, nominal prices) 73
Table 54: Ireland deodorants forecast expenditure per capita, 2008?13 (€, nominal prices) 74
Table 55: Ireland deodorants expenditure per capita, 2003?08 ($, nominal prices) 75
Table 56: Ireland deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 57: Ireland deodorants consumption per capita, 2003?08 (units) 77
Table 58: Ireland deodorants forecast consumption per capita, 2008?13 (units) 78
Table 59: Ireland soap value, 2003?08 (€m, nominal prices) 79
Table 60: Ireland soap value forecast, 2008?13 (€m, nominal prices) 80
Table 61: Ireland soap value, 2003?08 ($m, nominal prices) 82
Table 62: Ireland soap value forecast, 2008?13 ($m, nominal prices) 82
Table 63: Ireland soap volume, 2003?08 (units, million) 84
Table 64: Ireland soap volume forecast, 2008?13 (units, million) 85
Table 65: Ireland soap brand share, by value, 2007?08 (%) 87
Table 66: Ireland soap value, by brand 2007?08 (€m, nominal prices) 88
Table 67: Ireland soap company share by value, 2007?08 (%) 90
Table 68: Ireland soap value, by company, 2007?08 (€m, nominal prices) 90
Table 69: Ireland soap distribution channels, by value, 2007?08 (%) 91
Table 70: Ireland soap value, by distribution channel, 2007?08 (€m, nominal prices) 91
Table 71: Ireland soap expenditure per capita, 2003?08 (€, nominal prices) 93
Table 72: Ireland soap forecast expenditure per capita, 2008?13 (€, nominal prices) 93
Table 73: Ireland soap expenditure per capita, 2003?08 ($, nominal prices) 94
Table 74: Ireland soap forecast expenditure per capita, 2008?13 ($, nominal prices) 94
Table 75: Ireland soap consumption per capita, 2003?08 (units) 95
Table 76: Ireland soap forecast consumption per capita, 2008?13 (units) 95
Table 77: Global personal hygiene market value, 2008 96
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 99
Table 79: Global personal hygiene market volume, 2008 100
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 103
Table 81: Leading players, top five countries 104
Table 82: Analysis of Ireland’s political landscape 106
Table 83: Analysis of the Irish economy 109
Table 84: Analysis of Ireland’s social system 112
Table 85: Analysis of Ireland’s technology landscape 116
Table 86: Analysis of Ireland’s legal landscape 120
Table 87: Analysis of Ireland’s environmental landscape 123
Table 88: Ireland personal hygiene new product launches reports, by company (top five companies), 2008 126
Table 89: Ireland personal hygiene new product launches SKUs, by company (top five companies), 2008 126
Table 90: Ireland personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 127
Table 91: Ireland personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 127
Table 92: Ireland personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 128
Table 93: Ireland personal hygiene new product launches (reports) - Recent five launches (2008) 128
Table 94: Ireland population, by age group, 2003?08 (millions) 129
Table 95: Ireland population forecast, by age group, 2008?13 (millions) 130
Table 96: Ireland population, by gender, 2003?08 (millions) 130
Table 97: Ireland population forecast, by gender, 2008?13 (millions) 131
Table 98: Ireland nominal GDP, 2003?08 (€bn, nominal prices) 131
Table 99: Ireland nominal GDP forecast, 2008?13 (€bn, nominal prices) 131
Table 100: Ireland real GDP, 2003?08 (€bn, 2000 prices) 132
Table 101: Ireland real GDP forecast, 2008?13 (€bn, 2000 prices) 132
Table 102: Ireland real GDP, 2003?08 ($bn, 2000 prices) 132
Table 103: Ireland real GDP forecast, 2008?13 ($bn, 2000 prices) 133
Table 104: Ireland consumer price index, 2003?08 (2000=100) 133
Table 105: Ireland consumer price index, 2008?13 (2000=100) 133

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