Personal Hygiene in Latin America to 2014

Introduction

This databook provides key data and information on the personal hygiene market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bath and shower products, deodorants and soap

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Latin America increased at a compound annual growth rate of 3% between 2004 and 2009.

The deodorants category led the personal hygiene market in Latin America, accounting for a share of 53.2%.

The leading player in the Latin American personal hygiene market is Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Latin America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath and shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 Latin America Personal Hygiene: Market Overview 19
Value analysis (US Dollar), 2004?09 19
Value analysis (US Dollar), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
Unilever 32
Colgate-Palmolive Company 34
Chapter 6 Category Analysis: Bath and Shower Products 37
Value analysis (US Dollar), 2004?09 37
Value analysis (US Dollar), 2009?14 38
Volume analysis, 2004?09 40
Volume analysis, 2009?14 41
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Deodorants 50
Value analysis (US Dollar), 2004?09 50
Value analysis (US Dollar), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Soap 65
Value analysis (US Dollar), 2004?09 65
Value analysis (US Dollar), 2009?14 66
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 9 Research Methodology 78
Methodology overview 78
Secondary research 79
Market modeling 80
Creating an initial data model 80
Revising the initial data model 80
Creating a final estimate 81
Creating demographic value splits 81
Primary research 81
Data finalization 82
Ongoing research 82
Chapter 10 Appendix 83
Future readings 83
How to contact experts in your industry 83
Disclaimer 83

LIST OF FIGURES
Figure 1: Personal hygiene, Latin America, value by category ($m), 2004?14 21
Figure 2: Personal hygiene, Latin America, category growth comparison, by value, 2004?14 21
Figure 3: Personal hygiene, Latin America, volume by category (units, million), 2004?14 24
Figure 4: Personal hygiene, Latin America, category growth comparison, by volume, 2004?14 24
Figure 5: Personal hygiene, Latin America, company share (top five companies) by value (%), 2008?09 27
Figure 6: Personal hygiene, Latin America, distribution channels by value (%), 2008?09 29
Figure 7: Bath and shower products, Latin America, value by segment ($m), 2004?14 39
Figure 8: Bath and shower products, Latin America, category growth comparison, by value, 2004?14 39
Figure 9: Bath and shower products, Latin America, volume by segment (units, million), 2004?14 42
Figure 10: Bath and shower products, Latin America, category growth comparison, by volume, 2004?14 42
Figure 11: Bath and shower products, Latin America, company share (top five companies) by value (%), 2008?09 45
Figure 12: Bath and shower products, Latin America, distribution channels by value (%), 2008?09 47
Figure 13: Deodorants, Latin America, value by segment ($m), 2004?14 52
Figure 14: Deodorants, Latin America, category growth comparison, by value, 2004?14 52
Figure 15: Deodorants, Latin America, volume by segment (units, million), 2004?14 55
Figure 16: Deodorants, Latin America, category growth comparison, by volume, 2004?14 55
Figure 17: Deodorants, Latin America, company share (top five companies) by value (%), 2008?09 58
Figure 18: Deodorants, Latin America, distribution channels by value (%), 2008?09 60
Figure 19: Soap, Latin America, value by segment ($m), 2004?14 67
Figure 20: Soap, Latin America, category growth comparison, by value, 2004?14 67
Figure 21: Soap, Latin America, volume by segment (units, million), 2004?14 70
Figure 22: Soap, Latin America, category growth comparison, by volume, 2004?14 70
Figure 23: Soap, Latin America, company share (top five companies) by value (%), 2008?09 73
Figure 24: Soap, Latin America, distribution channels by value (%), 2008?09 75
Figure 25: Annual data review process 79

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Personal hygiene, Latin America, value (country-wise), 2004?09 ($m) 17
Table 4: Personal hygiene, Latin America, value (country-wise) forecast, 2009?14 ($m) 17
Table 5: Personal hygiene, Latin America, volume (country-wise), 2004?09 (units, million) 18
Table 6: Personal hygiene, Latin America, volume (country-wise) forecast, 2009?14 (units, million) 18
Table 7: Personal hygiene, Latin America, value by category ($m), 2004?09 19
Table 8: Personal hygiene, Latin America, value forecast by category ($m), 2009?14 20
Table 9: Personal hygiene, Latin America, volume by category (units, million), 2004?09 22
Table 10: Personal hygiene, Latin America, volume forecast by category (units, million), 2009?14 23
Table 11: Personal hygiene, Latin America, company share (top 20 companies) by value (%), 2008?09 25
Table 12: Personal hygiene, Latin America, value by company ($m), 2008?09 26
Table 13: Personal hygiene, Latin America, distribution channels by value (%), 2008?09 28
Table 14: Personal hygiene, Latin America, value by distribution channel ($m), 2008?09 28
Table 15: Personal hygiene, Latin America, expenditure per capita ($), 2004?09 30
Table 16: Personal hygiene, Latin America, forecast expenditure per capita ($), 2009?14 30
Table 17: Personal hygiene, Latin America, consumption per capita (units), 2004?09 31
Table 18: Personal hygiene, Latin America, forecast consumption per capita (units), 2009?14 31
Table 19: Unilever key facts 32
Table 20: Colgate-Palmolive Company key facts 34
Table 21: Bath and shower products, Latin America, value by segment ($m), 2004?09 37
Table 22: Bath and shower products, Latin America, value forecast by segment ($m), 2009?14 38
Table 23: Bath and shower products, Latin America, volume by segment (units, million), 2004?09 40
Table 24: Bath and shower products, Latin America, volume forecast by segment (units, million), 2009?14 41
Table 25: Bath and shower products, Latin America, company share by value (%), 2008?09 43
Table 26: Bath and shower products, Latin America, value by company ($m), 2008?09 44
Table 27: Bath and shower products, Latin America, distribution channels by value (%), 2008?09 46
Table 28: Bath and shower products, Latin America, value by distribution channel ($m), 2008?09 46
Table 29: Bath and shower products, Latin America, expenditure per capita ($), 2004?09 48
Table 30: Bath and shower products, Latin America, forecast expenditure per capita ($), 2009?14 48
Table 31: Bath and shower products, Latin America, consumption per capita (units), 2004?09 49
Table 32: Bath and shower products, Latin America, forecast consumption per capita (units), 2009?14 49
Table 33: Deodorants, Latin America, value by segment ($m), 2004?09 50
Table 34: Deodorants, Latin America, value forecast by segment ($m), 2009?14 51
Table 35: Deodorants, Latin America, volume by segment (units, million), 2004?09 53
Table 36: Deodorants, Latin America, volume forecast by segment (units, million), 2009?14 54
Table 37: Deodorants, Latin America, company share (top 20 companies) by value (%), 2008?09 56
Table 38: Deodorants, Latin America, value by company ($m), 2008?09 57
Table 39: Deodorants, Latin America, distribution channels by value (%), 2008?09 59
Table 40: Deodorants, Latin America, value by distribution channel ($m), 2008?09 59
Table 41: Deodorants, Latin America, expenditure per capita ($), 2004?09 61
Table 42: Deodorants, Latin America, forecast expenditure per capita ($), 2009?14 62
Table 43: Deodorants, Latin America, consumption per capita (units), 2004?09 63
Table 44: Deodorants, Latin America, forecast consumption per capita (units), 2009?14 64
Table 45: Soap, Latin America, value by segment ($m), 2004?09 65
Table 46: Soap, Latin America, value forecast by segment ($m), 2009?14 66
Table 47: Soap, Latin America, volume by segment (units, million), 2004?09 68
Table 48: Soap, Latin America, volume forecast by segment (units, million), 2009?14 69
Table 49: Soap, Latin America, company share (top 20 companies) by value (%), 2008?09 71
Table 50: Soap, Latin America, value by company ($m), 2008?09 72
Table 51: Soap, Latin America, distribution channels by value (%), 2008?09 74
Table 52: Soap, Latin America, value by distribution channel ($m), 2008?09 74
Table 53: Soap, Latin America, expenditure per capita ($), 2004?09 76
Table 54: Soap, Latin America, forecast expenditure per capita ($), 2009?14 76
Table 55: Soap, Latin America, consumption per capita (units), 2004?09 77
Table 56: Soap, Latin America, forecast consumption per capita (units), 2009?14 77



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