TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
125 product SKUs launched in the Australian Personal Hygiene market 2
Soap is the leading category in Australian Personal Hygiene market 2
Unilever is the leading manufacturer in terms of new personal hygiene products SKUs in Australia 2
Bottles was the dominant packing type in the new products launched in Australian Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 13
Personal Hygiene Product Analysis 14
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New product by package material 18
Detailed Product Descriptions 19
Appendix 88
Further reading 88
Datamonitor consulting 88
How to contact experts in your industry 88
LIST OF FIGURES
Figure 1: Australia, personal hygiene market value by category ($m), 2004–09 9
Figure 2: Australia, personal hygiene market value by category ($m), 2009–14 10
Figure 3: Australia, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 11
Figure 4: Australia, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 12
Figure 5: Australia, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 14
Figure 6: Australia, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 15
LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: Australia, personal hygiene market value by category ($m), 2004–09 12
Table 3: Australia, personal hygiene market value by category ($m), 2009–14 13
Table 4: Australia, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 14
Table 5: Australia, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Table 6: Australia, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 17
Table 7: Australia, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 18
Table 8: The Body Shop Vitamin C - Facial Scrub - Cleansing Polish; Microdermabrasion 19
Table 9: Dove Minimising - Anti-Perspirant Deodorant - Nature Fresh 20
Table 10: Lush - Shower Gel - Grass 21
Table 11: Dove Minimising - Anti-Perspirant Roll-On Deodorant - Nature Fresh 22
Table 12: Nature Babycare - Eco Wash 23
Table 13: Byredo Parfums - Body Wash - Chembur 24
Table 14: Byredo Parfums - Savon Perfumee - Blanche 25
Table 15: Gaia Natural Baby - Hair & Body Wash 26
Table 16: Garnier - 48hr Mineral Anti-Perspirant Deodorant Aerosol - Extra Care; Fresh; Invisible; Silky; 48hr Mineral Anti-Perspirant Deodorant Roll-On - Extra Care; Fresh; Invisible; Silky 27
Table 17: Palmolive Naturals Nutra Fruit - Moisturising Shower Creme - with Kiwi Extract; with Mandarin Extract; with Pomegranate Extract 28
Table 18: Rexona Women Naturals - 24h Anti-Perspirant Deodorant - Fresh; Pure 29
Table 19: Johnson's Baby - Bubble Bath & Wash 30
Table 20: The Body Shop - Hemp Moisturising Wash 31
Table 21: The Body Shop DeoDry - Deodorant Stick - Chilled & Breezy; Cool & Zesty; Fresh & Floral 32
Table 22: The Body Shop DeoDry - Roll-On Deodorant - Chilled & Breezy; Cool & Zesty; Fresh & Floral; Roll-On Deodorant Refill - Chilled & Breezy; Cool & Zesty; Fresh & Floral 33
Table 23: Lush - Black Pearl Shower Gel 34
Table 24: Style Aromatherapy Hydro Botanic Series - Aromatic Shower Gel - Calm Blue Lotus; Pure White Lotus; Romantic Pink Lotus; Sensual Red Lotus 35
Table 25: Solvol - Soap 36
Table 26: Aveeno Active Naturals - Daily Moisturising Body Wash - with Natural Colloidal Oatmeal 37
Table 27: Trilogy Sensitive Skin - Very Gentle Cleansing Cream 38
Table 28: Nivea Calm & Care - Aerosol Deodorant 39
Table 29: Nivea Calm & Care - Roll-On Deodorant 40
Table 30: The Body Shop - Sweet Lemon Soap 41
Table 31: Fan di Fendi - Women's Douche Gel 42
Table 32: Fan di Fendi - Women's Body Lotion 43
Table 33: Fan di Fendi - Women's Deo Spray 44
Table 34: Bloom Organics - Soap - Fresh Citrus; Light Floral; Romantic Floral; Unscented 45
Table 35: Bloom Organics - Gentle Hand and Body Wash 46
Table 36: Bloom Organics - Exfoliating Towel 47
Table 37: Dermalogica - Conditioning Body Wash 48
Table 38: Wotnot - Naturally Nurturing Facial Wipes 49
Table 39: Divina - Argan Sugar Scrub 50
Table 40: Che Gentle Cleanse - Cleanser 51
Table 41: Coles - Baby Bath - Calming Fragrance; Shampoo & Conditioner - Calming Fragrance 52
Table 42: Dove Men+Care - 24h Anti-Perspirant Deodorant - Cool Fresh 53
Table 43: Radox - Shower Gel - Body Polish; Cocoa Butter; Mint & Tea Tree 54
Table 44: Palmolive - Hypoallergenic Shower Gel 55
Table 45: Lifebuoy - Hand Sanitizer 56
Table 46: Palmolive Naturals Nutra-Fruit - Creamy Bar Soap - Mandarin; Pomegranate 57
Table 47: Lifebuoy - Antibacterial Hand Wash - Care; Classic; Nature 58
Table 48: Nivea For Men Silver Protect - 24h Anti-Perspirant Deodorant - Aerosol 59
Table 49: Mennen Speed Stick 24/7 - Antiperspirant Deodorant - Fresh Rush 60
Table 50: Radox - Hand Sanitizer - Cucumber & Aloe; Sea Minerals & Thyme 61
Table 51: L'Oreal Paris Men Expert - Hydra Energetic Fresh Cleansing Gel 62
Table 52: Rainforest Remedies - All Natural Soap - Lemon Myrtle 63
Table 53: Lynx Dry - 24 HR Anti-Perspirant Roll-On - Twist; 24 HR Anti-Perspirant Spray - Twist 64
Table 54: Rexona Men - 48H Anti-Perspirant Deodorant Cream - Clinical Protection Active Fresh 65
Table 55: Rexona Men - 24H Anti-Perspirant Deodorant - Invisible Ice 66
Table 56: Garnier Skin Naturals Body Tonic - Sugar Scrub 67
Table 57: Avado Baby Naturals - Bath & Body Wash - Avocado Oil 68
Table 58: Nivea For Men - Face Wash - Revitalising 69
Table 59: Universal Brands Body Sensitive - Shower Gel 70
Table 60: Impulse - Body Mist - Into Glamour 71
Table 61: Aveeno Baby - Wash & Shampoo - Natural Oat Formula 72
Table 62: Robinvale Estate - Olive Oil Soap; Olive Oil Soap with Essential Oil - Bergamot & Green Clay; Cinnamon; Lavender & Pink Clay; Rose Geranium 73
Table 63: Brut Code #56 - Deodorant Body Spray 74
Table 64: Johnson's Dreamy Skin - Bodywash - Refill 75
Table 65: Palmolive Softwash - Antibacterial Liquid Hand Wash - Lime; Antibacterial Liquid Hand Wash Refill - Lime 76
Table 66: Dove Men +Care - Anti-Perspirant Deodordant Roll-on - Clean Comfort; Cool Fresh; Anti-Perspirant Deodordant Spray - Clean Comfort; Cool Fresh; Energising Spice 77
Table 67: Dettol Healthy Touch - Instant Hand Sanitizer - Refresh; Soothe 78
Table 68: Cussons Pure - Natural Anti Bacterial Handwash - Hydrating; Japanese Spa; Moisturising; Sensitive Skin 79
Table 69: Sanctum - Certified Organic Bar Soap - Cedar Wood & Olive Leaf; Cocoa Butter Shave; Lavender & Chamomile; Lemon Grass & Witch Hazel; Rose & Calendula 80
Table 70: Sanctum Men's - Face & Body Scrub; Facial Wash 81
Table 71: Sanctum Men's - Shower Wash 82
Table 72: Sanctum Men's - Organic Deodorant 83
Table 73: Gaia Body Care - Body Wash - Lavender & Frankincense; Pink Grapefruit & Jasmine 84
Table 74: Nature Babycare - Eco Bath 85
Table 75: Garnier Skin Naturals PureActive - Deep Pore Unclogging Wash 86
Table 76: Norsca - Aerosol Anti-Perspirant Deodorant for Men - Pure Ignition 87
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