TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
114 product SKUs launched in the Croatian Personal Hygiene market 2
Soap is the leading category in Croatian Personal Hygiene market 2
Unilever is the leading manufacturer in terms of new personal hygiene products SKUs in Croatia 2
Bottles was the dominant packing type in the new products launched in Croatian Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Personal Hygiene Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 68
Further reading 68
Datamonitor consulting 68
How to contact experts in your industry 68
LIST OF FIGURES
Figure 1: Croatia, personal hygiene market value by category ($m), 2004–09 11
Figure 2: Croatia, personal hygiene market value by category ($m), 2009–14 12
Figure 3: Croatia, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 13
Figure 4: Croatia, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Figure 5: Croatia, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 16
Figure 6: Croatia, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 17
LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: Croatia, personal hygiene market value by category ($m), 2004–09 11
Table 3: Croatia, personal hygiene market value by category ($m), 2009–14 12
Table 4: Croatia, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 13
Table 5: Croatia, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Table 6: Croatia, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 16
Table 7: Croatia, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 17
Table 8: Clean & Clear - Daily Facial Wash - Shine Control 18
Table 9: Neutrogena Visibly Clear - Oil-Free Facial Wash 19
Table 10: Palmolive Fruit Essentials - Liquid Hand Soap - Grapefruit; Pomegranate & Mango 20
Table 11: KPlus Olea - Gel Za Tusiranje - Limeta & Kivi; Malina & Ribiz; Menta & Cajevac; Naranca & Mango 21
Table 12: Nivea for Men - Aerosol Antiperspirant - Silver Protect; Antiperspirant Roll-on - Silver Protect; Antiperspirant Stick - Silver Protect 22
Table 13: Baylis & Harding - Hand Wash - Coconut & Lime; Lemon & Mandarin; Vintage Rose; Wild Cherry & Fig 23
Table 14: Baylis & Harding - Cleansing Hand Wash - Sweet Mandarin & Grapefruit; Wild Rose & Raspberry Leaf 24
Table 15: Palmolive - Ultra-Nourishing Shower Milk - Cocoa Butter; Orange 25
Table 16: KPlus Olea - Aerosol Deodorant - Fresh; Pearl; Sensitive; Roll-on Deodorant - Fresh; Pearl; Sensitive 26
Table 17: Dove Go Fresh - Beauty Care Shower Gel - Revive 27
Table 18: Adidas - Shower Gel - Pure Game 28
Table 19: Rexona Men - Aerosol Antiperspirant - Sport Defence; Stick Antiperspirant - Sport Defence 29
Table 20: Fa Active Pearls - Aerosol Antiperspirant - Aqua Spirit; Rose Fresh; Antiperspirant Stick - Aqua Spirit; Rose Fresh; Roll-on Antiperspirant - Aqua Spirit; Rose Fresh 30
Table 21: Axe - Shower Gel - Rise Up 31
Table 22: Dove - Anti-Perspirant Deodorant - Original 32
Table 23: Garnier - Mineral Anti-Perspirant Roll-on - Fresh; Invisible; Sensitive; Silk; Ultra Dry 33
Table 24: Garnier Men - Mineral Anti-Perspirant Roll-on - Extreme 34
Table 25: Garnier Men - Mineral Anti-Perspirant Spray - Fresh; Invisible; Sensitive; Silk; Ultra Dry 35
Table 26: Neutrogena Visibly Clear - Gentle Exfoliating Wash 36
Table 27: Nivea for Men Menergy - Shower Gel - Rebellious 37
Table 28: Nivea - Shower Gel - Sunny Melon 38
Table 29: Dove Visible Care - Creme Body Wash - Brightening; Renewing; Softening 39
Table 30: Old Spice - Anti-Perspirant Spray - Iceland; Anti-Perspirant Stick - Iceland 40
Table 31: Nivea Angel Star - Shower Gel - Hot Crush; Icy Kiss 41
Table 32: Nivea Angel Star - Deo Anti-Perspirant - Hot Crush; Icy Kiss 42
Table 33: Nivea for Men Menergy - Deo Anti-Perspirant Spray - Rebellious; Wild 43
Table 34: Clean & Clear - Exfoliating Daily Wash 44
Table 35: Clean & Clear - Blackhead Clearing Cleanser 45
Table 36: Fa Men 3-D Protect - Aerosol Anti-Perspirant - Energy Zone; Freestyle; Roll-on Anti-Perspirant - Energy Zone; Freestyle 46
Table 37: Axe - Deodorant Bodyspray - Twist 47
Table 38: Dove - Hair Minimising Aerosol Anti-Perspirant Deodorant - Nature Fresh; Hair Minimising Roll-on Anti-Perspirant Deodorant - Nature Fresh 48
Table 39: Palmolive Naturals Nutra Fruit - Moisturising Shower Creme - Kiwi; Mandarin; Pomegranate 49
Table 40: Dove Men +Care - Antiperspirant Deodorant Spray - Clean Comfort; Cool Fresh; Energizing Spice 50
Table 41: Alverde Naturkosmetik Men - Duschgel + Shampoo - Vitalisierend 51
Table 42: Balea - Shower Gel - Ruby; Sense of Magic 52
Table 43: Dove Men +Care - Shower Gel - Clean Comfort; Daily Purifying; Extra Fresh 53
Table 44: Dove Supreme - Beauty Cream Wash - Luscious Velvet 54
Table 45: Palmolive Thermal Spa - Shower Gel - Beauty Soft; Firming 55
Table 46: Fa Gelee Royale - Cream Soap - Almond Blossom; Moon Orchid 56
Table 47: Johnson's Baby - Bedtime Powder; Cooling Powder 57
Table 48: Balea - Exfoliating Shower Gel - Diamond 58
Table 49: Palmolive for Men - Shower Gel - Zen Paradise 59
Table 50: Babylove - Waschlotion - Ultra Sensitive 60
Table 51: Alverde Naturkosmetik - Shower Cream - Fig; Papaya 61
Table 52: Palmolive Bodyogurt - Liquid Handwash - Freshness & Moisture 62
Table 53: Adidas Action 3 - 24H Antiperspirant Spray - Control; Fresh; Intensive; Pure; Sensitive 63
Table 54: Palmolive - Shower Gel - Madagascar Sunset; Marrakech Sunrise 64
Table 55: Rexona Women Naturals - 48H Bioprotection Antiperspirant Roll-on - Active; Fresh; 48H Bioprotection Antiperspirant Spray - Active; Fresh 65
Table 56: Alverde Naturkosmetik - Deo Zerstaeuber - Limette Salbei 66
Table 57: Johnson's - Baby Soap - Almond; Honey 67
[Inhaltsverzeichnis ausblenden]
