TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
175 product SKUs launched in the Czech Republican Personal Hygiene market 2
Soap is the leading category in the Czech Republican Personal Hygiene market 2
Tesco Stores CR a.s. is the leading manufacturer in terms of new personal hygiene products SKUs in the Czech Republic 2
Bottles was the dominant packing type in the new products launched in the Czech Republican Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 13
Personal Hygiene Product Analysis 14
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New product by package material 18
Detailed Product Descriptions 19
Appendix 102
Further reading 102
Datamonitor consulting 102
How to contact experts in your industry 102
LIST OF FIGURES
Figure 1: Czech Republic, personal hygiene market value by category ($m), 2004–09 12
Figure 2: Czech Republic, personal hygiene market value by category ($m), 2009–14 13
Figure 3: Czech Republic, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 14
Figure 4: Czech Republic, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Figure 5: Czech Republic, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 17
Figure 6: Czech Republic, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 18
LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: Czech Republic, personal hygiene market value by category ($m), 2004–09 12
Table 3: Czech Republic, personal hygiene market value by category ($m), 2009–14 13
Table 4: Czech Republic, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 14
Table 5: Czech Republic, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Table 6: Czech Republic, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 17
Table 7: Czech Republic, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 18
Table 8: Fa Active Pearls - Anti-Perspirant - Rose Fresh 19
Table 9: Garnier Men - Mineral Deodorant - Cool 20
Table 10: Milene - Bar Soap - Aloe Vera; Green Tea; Milk & Almond 21
Table 11: Lilien Hygiene - Hand Sanitizer - with Aloe Vera 22
Table 12: Mika Classic Kiss - Tekute Mydlo - Aloe Vera; Antibakterialni Prisadou; Chamomile 23
Table 13: Right Guard - Anti-Perspirant - Cool Impact 24
Table 14: Dm Balea New York City Nights - Dusche Gel 25
Table 15: Dm Balea - Deospray - Mango 26
Table 16: Rexona Men - 24H Anti-Perspirant Deodorant Stick - Sport Defence 27
Table 17: Adidas - Shower Gel - Team Force 28
Table 18: Bnatural - Organic Energising Facial Scrub 29
Table 19: Natural Therapy - Shower Crème - Almond & Milk; Antistress 30
Table 20: Tesco - Shower Creme - Lemon & Lime; Magnolia & Silk; Sea Minerals 31
Table 21: Nivea for Men Menergy - Shower Shampoo - Rebellious 32
Table 22: Tesco - Creme Bath - Camomile & Silk; Lilac & Silk 33
Table 23: Tesco - Bar Soap - Apple; Mango & Apricot; Orange 34
Table 24: Tesco - Shower Gel - Herbal Extracts 35
Table 25: Tetesept - Bath Salt - Muscle + Joint 36
Table 26: Alexis - Koupel Zvlacnujici - Kopriva; Levandule; Mesicek 37
Table 27: L'Oreal Paris Pure Zone - CleanPod + Gel - Perfect-Clear 38
Table 28: Rilanja - Liquid Soap - Apple; Heart; Ocean 39
Table 29: Bupi - Baby Soap - with Lanolin; with Olive Oil; with Vitamin E 40
Table 30: Pemza - Pumice 41
Table 31: Miléne - Liquid Soap - Aloe Vera; Green Tea & Lemon; Milk & Honey 42
Table 32: Clee - Liquid Soap - Cool; Ocean 43
Table 33: Inspired by You - Shower Gel - For Men; For women 44
Table 34: Inspired by You - Shower Gel - Aloe Vera; Fresh; Sensual 45
Table 35: Inspired by You - Liquid Soap - Honey & Propolis; Olive Milk; Sea Minerals 46
Table 36: Mika Classic Kiss - Tekuté Mydlo - Citron; Jablko; Krem Mandle 47
Table 37: Isana Med - Soapfree Washing Lotion - For Normal Skin; For Sensitive Skin 48
Table 38: Andromeda - Foaming Bath Salt - Blackcurrant; Chamomile; Eucalyptus; Herbafleur 49
Table 39: Herbavera - Oil Bath - for Children 50
Table 40: Bourjois Paris Grains de Beaute - Gel de Douche - Gorgée d'eau 51
Table 41: Dove Men+Care - Anti-perspirant Deodorant Roll-On - Clean Comfort; Cool Fresh 52
Table 42: Avoure - Bath Salt - Fresh; Invigorating; Relaxing 53
Table 43: Dove Men+Care - Shower Gel - Clean Comfort; Daily Purifying; Extra Fresh 54
Table 44: Dove Men+Care - Antiperspirant Spray - Clean Comfort; Cool Fresh; Energising Spice 55
Table 45: Fa Men - Shower Gel - 3-D Fresh Freestyle; Extreme Cool; Perfect Wave 56
Table 46: Fa Yoghurt - Shower Cream - Aloe Vera; Body Smoothie Passionfruit & Physalis; Sensitive; Vanilla honey 57
Table 47: Herbavera - Wellness Oil Bath - Anti-stress; Erotic; Relax 58
Table 48: Tesco - Handwash - Antibacterial; Aqua; Orange 59
Table 49: Calypso - Bath Play Sponge - Junior 60
Table 50: Protex - Liquid Hand Soap - Cream; Fresh; Herbal 61
Table 51: Nivea Happy Time - Anti-Perspirant - Roll-on 62
Table 52: L'Oreal Men Expert - Skin Cleansing Gel - Anti-wrinkle & Firming; Antistress & Fatigue; Hydra Energetic 63
Table 53: Tesco My Baby's - Head To Toe Wash 64
Table 54: All About Baby - Moisturizing Bath 65
Table 55: Tesco My Baby's - Bedtime Wash 66
Table 56: Alpa Batole - Baby Gentle Shower Gel - with Olive Oil 67
Table 57: Nivea Baby - Washing Gel - Nutri Sensitive 68
Table 58: Nivea Baby - Kremove Mydlo - s Olivovym Olejem 69
Table 59: Fa Fresh & Oil - Shower Gel - Green Melon & Litchi; Hibiscus & Cranberry 70
Table 60: Lilien Body Care - Shower Cream - Aloe Vera; Olive Milk; Sea Minerals 71
Table 61: Clean & Clear - Blackhead Clearing Daily Scrub 72
Table 62: Aknelot - Cistici Voda 73
Table 63: Londena - Perfumed Beauty Soap - Aloe Vera; Milk & Honey; Olive 74
Table 64: Fa Gelee Royale - Cream Bath - Almond Blossom; Moon Orchid 75
Table 65: Lilien Perfect Impact Men - Shower & Shampoo - Aloe Vera; Dark Red; Lavandel 76
Table 66: Adidas Hair & Body 3 - Shower Gel & Shampoo - After Sport; Deep Energy; Pro Relax 77
Table 67: Alpifresh - Bylinkova Lecebna Koupel - Eucalyptus; Medunka; Rosmarin 78
Table 68: Fa Clean & Pure - Liquid Soap - Lime & Ginger 79
Table 69: Rexona Women - Anti-Perspirant Stick - Citrus; Neutral; Tropical Energy 80
Table 70: Gillette Professional Power - Anti-Perspirant Cream - Cool Wave 81
Table 71: Nivea - Sprchovy Sampon - Lemon & Oil; Pearl & Beauty; Water Lily & Oil 82
Table 72: Palmolive Aroma Therapy - Shower Gel - Anti-stress; Morning Tonic; Sensual 83
Table 73: Sergio Tachini Precious Pink - Shower Gel 84
Table 74: Sergio Tachini Precious Pink - Deodorant Spray 85
Table 75: Devore Aroma - Shower Gel - Canella; Green Tea; Nivamar; Orange 86
Table 76: Nivea for Men - Shower Gel - Active 3 87
Table 77: Palmolive Naturals - Shower Milk - Calming; Nourishing; Sensitive 88
Table 78: Fa Gelee Royale - Shower Cream - Almond Blossom; Moon Orchid 89
Table 79: Axe - Revitalizing Shower Gel - Dark Temptation; Instinct 90
Table 80: Chopa - Sprchovy Gel - Aloe Vera; Blue Ocean; Cinnamon 91
Table 81: Pascualle Complete Care - Body Spray for Men - Cool; Dynamic 92
Table 82: Kiss Classic - Herbal Oil Bath - Aloe Vera; Sweet Balm/Salvia 93
Table 83: Johnson's - Shower Gel - Be Fresh & Escape 94
Table 84: Avoure - Liquid Soap - Aloe Vera; Green Olive; Rose 95
Table 85: Avoure - Shower Gel - Sweet Almond 96
Table 86: Tesco - Shower Creme - Camomile & Silk; Coconut & Mango; Lilac & Silk 97
Table 87: Tesco - Kids Bubble Bath - Pineapple Paddle; Raspberry Ripple 98
Table 88: Avea - Shower Gel - Bliss; Calm; Hope; Joy; Love 99
Table 89: Sportstar - Body Wash - Ice Blue; Outpace; Ultra 100
Table 90: French Collection - Body Spray Pour Femme - Fleurtation; Jasmine; Tranquility 101
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