Personal Hygiene Market in Germany - Product Launch Almanac 2010

Introduction

Datamonitor’s Personal Hygiene Market in Germany – Product Launch Almanac 2010 provides a complete guide to new product launches in German personal hygiene market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the personal hygiene market in Germany, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Personal Hygiene market in Germany - New product SKUs by category
• Personal Hygiene market in Germany - New product SKUs by manufacturer
• Personal Hygiene market in Germany - New product by pack type and materials
• Personal Hygiene market in Germany – New Product descriptions

Highlights

• 355 product SKUs launched in the German Personal Hygiene market
• Soap is the leading category in German Personal Hygiene market
• Heyland & Whittle is the leading manufacturer in terms of new personal hygiene products SKUs in Germany

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in German Personal Hygiene market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
355 product SKUs launched in the German Personal Hygiene market 2
Soap is the leading category in German Personal Hygiene market 2
Heyland & Whittle is the leading manufacturer in terms of new personal hygiene products SKUs in Germany 2
Bottles was the dominant packing type in the new products launched in German Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 17
Market value, 2004–09 17
Market value forecast to 2014 18
Personal Hygiene Product Analysis 19
New product SKUs by category 19
New product SKUs by manufacturer 20
New products by package type 22
New product by package material 23
Detailed Product Descriptions 24
Appendix 209
Further reading 209
Datamonitor consulting 209
How to contact experts in your industry 209

LIST OF FIGURES
Figure 1: Germany, personal hygiene market value by category ($m), 2004–09 17
Figure 2: Germany, personal hygiene market value by category ($m), 2009–14 18
Figure 3: Germany, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 19
Figure 4: Germany, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 20
Figure 5: Germany, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 22
Figure 6: Germany, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 23

LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: Germany, personal hygiene market value by category ($m), 2004–09 17
Table 3: Germany, personal hygiene market value by category ($m), 2009–14 18
Table 4: Germany, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 19
Table 5: Germany, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 21
Table 6: Germany, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 22
Table 7: Germany, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 23
Table 8: Marc Jacobs Bang - Deodorant 24
Table 9: Yves Rocher Secrets D'Essences Vanille Noire - Perfumed Shower Gel 25
Table 10: Yves Rocher Secrets D'Essences Vanille Noire - Perfumed Deodorant 26
Table 11: Palmolive Aroma Therapy - Schaumbad - Absolute Relax; Morning Tonic; Sensual 27
Table 12: Marc Jacobs Bang - Hair & Body Wash 28
Table 13: Palmolive - Kuechen Handseife - Gegen Fett; Gegen Gerueche 29
Table 14: Escada Absolutely Me - Luxurious Shower Gel 30
Table 15: Escada Absolutely Me - Deodorant Natural Spray 31
Table 16: DuschDas - Duschgel - Warm & Wohlig 32
Table 17: SebaMed - Seifenfreies Waschstueck 33
Table 18: Palmolive Aroma Therapy - Duschgel - Absolute Relax; Morning Tonic 34
Table 19: Beckham Intimately Yours Men - Hair & Body Wash 35
Table 20: Beckham Intimately Yours Men - Deodorant Spray 36
Table 21: Beckham Intimately Yours Women - Shower Cream 37
Table 22: Beckham Intimately Yours Women - Deodorant Spray 38
Table 23: Biotherm Biocils Effet Anti-Chute - Eye Make-Up Removal Care 39
Table 24: Herve Leger Homme - Shower Gel 40
Table 25: Otto Kern Egoluxe Masculin - Deodorant Stick 41
Table 26: Otto Kern Egoluxe Masculin - Deodorant Spray 42
Table 27: Otto Kern Egoluxe Masculin - Body & Hair Shampoo 43
Table 28: Otto Kern Egoluxe Feminin - Deodorant Natural Spray 44
Table 29: Otto Kern Egoluxe Feminin - Sensual Silk Shower Gel 45
Table 30: Yves Rocher Jardins Du Monde - Duschcreme - Baumwollbluete Aus Indien 46
Table 31: Yves Rocher Jardins Du Monde - Deodorant Roll On - Baumwollbluete Aus Indien 47
Table 32: Wellness & Beauty by Sandro Lorenzo - Badeperlen - Feige & Rose; Orange & Granatapfel 48
Table 33: Wellness & Beauty by Sandro Lorenzo - Seife - Feige & Rose 49
Table 34: Terra Naturi Naturkosmetik - Badeoel - Orange & Melisse 50
Table 35: Alverde Naturkosmetik - Mineral Deobalsam - Meersalz 51
Table 36: Thierry Mugler Womanity - Parfuemiertes Duschgel 52
Table 37: Thierry Mugler Womanity - Parfuemiertes Deospray 53
Table 38: Isana - Sommer Dusche - Tropical Island 54
Table 39: Isana - Oel Dusche - Granatapfel & Rose; Traube & Orchidee 55
Table 40: Nivea Happy Time - Anti-Perspirant Roll-on 56
Table 41: Palmolive Naturals - Cremedusche - Orangenbluete & Feuchtigkeitsmilch 57
Table 42: Clearasil Ultra All in 1 minute - Waschcreme und Express Maske 58
Table 43: Strenesse Gabriele Strehle - Shower Gel 59
Table 44: Avril Lavigne Forbidden Rose - Shower Gel 60
Table 45: Avril Lavigne Forbidden Rose - Deodorant 61
Table 46: Yves Rocher Monoi De Tahiti - Dusch Shampoo Lagune 62
Table 47: Scuderia Ferrari - Shower Gel 63
Table 48: Scuderia Ferrari - Deodorant Natural Spray 64
Table 49: Scuderia Ferrari - Deodorant Stick 65
Table 50: Isana - Arzt Seife Spezial 66
Table 51: Seba Med - Balsam Deo - Parfuemfrei Extra Sensitive 67
Table 52: Balea - Duschgel Dusche & Creme - Weisser Pfirsich 68
Table 53: Gin Tonic Happy Hour Men - All Over Shower Gel 69
Table 54: Tabac Man Silver - Deodorant Spray 70
Table 55: Tabac Man Silver - Deodorant Stick 71
Table 56: s.Oliver Spring Spirit Men - Shower Gel & Shampoo 72
Table 57: Gin Tonic Happy Hour Women - Deodorant 73
Table 58: Gin Tonic Happy Hour Women - Bath & Shower Gel 74
Table 59: Strellson No. 1 - Shower Gel 75
Table 60: Strellson No. 1 - Men's Deodorant Spray; Men's Deodorant Stick 76
Table 61: Extase Latin Fever Man - Deodorant Spray 77
Table 62: Extase Latin Fever Woman - Deodorant 78
Table 63: Extase Latin Fever Woman - Bath & Shower Gel 79
Table 64: Gin Tonic Happy Hour Men - Deodorant Spray 80
Table 65: Tabac Man Silver - Shower Gel & Shampoo 81
Table 66: s.Oliver Spring Spirit Women - Bath & Shower Gel 82
Table 67: Melvita - Seife - Dermatologischer Waschwuerfel; Extra Sanfte Cremeseife 83
Table 68: Melvita - Fluessigseife - Rosenholz & Geranie; Waldkiefer & Eukalyptus; Zitronenschale & Lavendel 84
Table 69: Melvita - Seife - Badeseife; Toilettenseife 85
Table 70: Melvita Bio Excellence - Reinigungsmilch 86
Table 71: Melvita Bio Excellence - Gesichtspeeling 87
Table 72: Melvita Bio Excellence - Gesichtswasser 88
Table 73: Melvita Bio Excellence - Deo Roll-on 89
Table 74: Melvita - Cremeseife - Duftwasser; Echter Patchouli; Geissblatt & Bergamotte; Gewuerze; Kumquat; Lavendelblueten; Minze & Gruener Tee; Orangenschale; Pinie; Rose & Himbeere; Rosenholz; Suessvanille; Verbeneblaetter; Zimt & Orange 90
Table 75: Betty Barclay Pure Style - Deodorant 91
Table 76: Betty Barclay Pure Style - Cremedusche 92
Table 77: Betty Barclay Amazing Love - Natural Deodorant Spray 93
Table 78: Betty Barclay Amazing Love - Cremedusche 94
Table 79: Melvita Apicosma - Reinigungsprodukte - Reinigungscreme; Reinigungsgelee; Reinigungsmilch 95
Table 80: Melvita Apicosma - Gesichtstonikum - Empfindliche Haut; Trockene Haut 96
Table 81: Luvos Naturkosmetik Mit Heilerde - Waschcreme 97
Table 82: Tinti - Knister Pflegebad 98
Table 83: Tinti - Spielseife - Blau Fuer Coole Piarten; Rosa Fuer Freche Meerjungfrauen 99
Table 84: Blumarine Blugirl Jus No 1 - Bath Gel 100
Table 85: Jo Wood Organics - Cleansing Body Mousse - Langa; Tula 101
Table 86: Jo Wood Organics - Exfoliating Salt Scrub - Langa; Tula 102
Table 87: Essence Return To Paradise - Oil Control Paper 103
Table 88: QS by s.Oliver Male - Deodorant Spray 104
Table 89: QS by s.Oliver Male - Shower Gel & Shampoo 105
Table 90: Pussy Deluxe Showcat - Shower Gel 106
Table 91: QS by s.Oliver Female - Deodorant - Natural Spray; Spray 107
Table 92: QS by s.Oliver Female - Bath & Shower Gel 108
Table 93: QS by s.Oliver Male - Deodorant Stick 109
Table 94: Ayurveda Rhyner - Badesalz 110
Table 95: Ayurveda Rhyner Udvartana - Koerper Peeling 111
Table 96: Neutrogena Visibly Clear - Taegliches Peeling - Pink Grapefruit 112
Table 97: L'Occitane En Provence Verdon - Fresh Deodorant Stick 113
Table 98: Topfer Babycare - Baby Bath with Organic Olive Oil; Hair & Body Wash with Organic Wheat Bran 114
Table 99: Topfer Babycare - Bran Powder Bath with Organic Olive Oil 115
Table 100: Logona Naturkosmetik Daily Care - Sensitive Shower Gel - Organic Aloe+Vanilla; Organic Aloe+Verbena 116
Table 101: De Traay Bee Natural - Douche Creme - Lavendel; Olijf&Citroen; Rozemarijn; Rozen 117
Table 102: De Traay Bee Natural - Bad & Douche - Eucalyptus; Exotisch; Honig&Melk; Kokosnoot; Lavendel&Sinaasappel; Verveine; Wilde Rozen 118
Table 103: De Traay Bee Natural - Douche Creme - Baby Calendula 119
Table 104: L'Occitane En Provence Verdon - Pure Face Wash 120
Table 105: Essential Care - Scrub - Organic Coconut Candy 121
Table 106: L'Occitane En Provence Verdon - Fresh Water Shower Gel 122
Table 107: Neutrogena Visibly Clear - Taegliches Waschgel - Pink Grapefruit 123
Table 108: Logona Naturkosmetik Daily Care - Deo Spray - Aloe+Vanille; Aloe+Verveine 125
Table 109: Logona Naturkosmetik Daily Care - Liquid Soap - Aloe+Verbena; Sensitive Liquid Soap - Aloe+Vanilla 126
Table 110: Logona Naturkosmetik - Waschgel - Bio Aloe 127
Table 111: Nivea Pure & Natural Action - Deo - Jasmin; Lotus 128
Table 112: Palmolive For Men Active Volcano - Duschgel & Shampoo - Active Volcano; Pure Arctic; Wild Forest 129
Table 113: L'Oreal Men Expert - Deo Roll On - Extreme Fresh; Full Power; Sensitive Comfort; Zero Trace 130
Table 114: L'Oreal Men Expert - Deo Spray - Extreme Fresh; Full Power; Sensitive Comfort; Zero Trace 131
Table 115: Rexona Maximum Protection - Deodorant 132
Table 116: Right Guard - Anti Transpirant Deo Spray - Cool Impact; Energy Force; Fresh Rush; Power Flash 133
Table 117: Right Guard - Anti Transpirant Stick - Cool Impact; Energy Force; Fresh Rush; Power Flash 134
Table 118: Right Guard - Anti Transpirant Roll On - Cool Impact; Energy Force; Fresh Rush; Power Flash 135
Table 119: Right Guard - Duschgel - Cool Impact; Energy Force; Fresh Rush; Power Flash 136
Table 120: Fa Active Pearls - Anti Transpirant - Aqua Spirit; Rose Fresh 137
Table 121: Sonett - Handseife - Rosmarin 138
Table 122: Hipp Baby Sanft - Familien Bad 139
Table 123: Palmolive Naturals Nutrafruit - Cremedusche - Granatapfel; Kiwi; Mandarine 140
Table 124: Buebchen - Wasch & Badegel - Calendula 141
Table 125: Sodasan Cosmetics Pure - Bio Glycerin Seife - Berries; Flower; Lemon; Ocean 142
Table 126: Heyland & Whittle - Mini Soap - Citrus Grove; Hemp & Walnut; Herbal Mint; Lavender; Oatmeal & Spice; Queen Of The Nile; Rose; Seaweed; Summer Solstice; Tea Tree 143
Table 127: Dove Men+Care - Pflegedusche - Clean Comfort; Daily Purifying; Extra Fresh 144
Table 128: Dove Men+Care - Anti Transpirant Deo Spray - Clean Comfort; Cool Fresh 145
Table 129: Dove Men+Care - Deo Roll On - Clean Comfort; Cool Fresh 146
Table 130: Dove Go Fresh - Beauty Pflegedusche - Juicy Nektarinen- & Weisser Ingwerduft; Vibrant Granatapfel- & Zitronenverbenenduft 147
Table 131: Heyland & Whittle - Luxury Natural Soap - Citrus Grove; Hemp & Walnut; Herbal Mint; Lavender; Oatmeal & Spice; Queen Of The Nile; Rose; Seaweed; Summer Solstice; Tea Tree 148
Table 132: Heyland & Whittle - Organic Soap - Coconut & Blackpepper; Green Tea; Olive & Fig 149
Table 133: Heyland & Whittle - Fine Liquid Handwash - Coconut & Blackpepper; Green Tea; Olive & Fig 150
Table 134: Heyland & Whittle - Fine Body Wash - Coconut & Blackpepper; Green Tea; Olive & Fig 151
Table 135: Heyland & Whittle - Luxury Bath Salts - Citrus & Lavender; Neroli & Rose 152
Table 136: Heyland & Whittle - Luxury Bath Oil - Citrus & Lavender; Neroli & Rose 153
Table 137: Wilms Pinus Vital - Naturseife 154
Table 138: Aok Pur Balance - Porenverfeinernde Waschcreme 155
Table 139: Axe Dry Sensitive - Duschgel 156
Table 140: Axe Dry Sensitive - Deodorant Bodyspray 157
Table 141: Isana Med - Waschstueck 158
Table 142: Fa Joghurt Body Smoothie - Duschcreme - Granatapfel & Himbeere; Passionsfrucht & Physalis 159
Table 143: Axe Dry Sensitive - Deo-Roller 160
Table 144: Tetesept Sinnenperlen des Jahres - Badeperlen - Goldzauber; Liebeszauber; Sternenglanz 161
Table 145: Linda Citrus Power - Handreiniger - Aloe Vera; Kamille; Olive 162
Table 146: Sagrotan Healthy Touch - Fluessigseife - Erfrischend; Pflegend 163
Table 147: Isana - Cremeseife - Vitamin & Joghurt 164
Table 148: Isana - Cremeseife Nachfuellbeutel - Aloe Vera & Joghurt; Mango & Orange; Milch & Honig; Rose & Joghurt; Sensitiv 165
Table 149: Isana Med Milde Dusche - Duschgel 166
Table 150: Kneipp - Aroma Pflegebad - Zeit Fuer Zweisamkeit 167
Table 151: Dusch Das - Duschgel - Beauty Holunder; Fresh`n Fruity; Ocean Beauty 168
Table 152: Fa Men 3D Protect - Anti Transpirant - Energy Zone; Freestyle 169
Table 153: Kneipp - Aroma Schaumbad - Glueckliche Auszeit; Gute Laune; Sommerbrise 170
Table 154: Satessa - Feuchte Tuecher - Ocean; Tropic 171
Table 155: Nivea For Men Silver Protect - Deospray - Polar Blue 172
Table 156: Mexx Xx - Deodorant - Lovesome; Mysterious 173
Table 157: Mexx Xx - Duschgel - Lovesome; Mysterious 174
Table 158: Lush - Shower Soap - Turkish Delight 175
Table 159: Nivea Happy Time - Deodorant - Roll-On 176
Table 160: Nivea Happy Time - Deodorant - Spray 177
Table 161: Nivea Double Effect - Duschgel - Shower & Shave 178
Table 162: Nivea For Men Silver Protect - Deo Dusche 179
Table 163: Rexona Women Natural Minerals - Deodorant - Fresh; Pure 180
Table 164: Rexona Women Natural Minerals - Deodorant - Fresh; Pure 181
Table 165: Bebe Young Care Dusch Au Lait - Pflegedusche - Mit Mandelmilch; Mit Palmenmilch; Mit Vanillemilch 182
Table 166: Garnier Mineral - Deodorant - Extra Care; Fresh; Invisible; Sensitive; Silky; Ultra Dry 183
Table 167: Garnier Mineral - Deodorant - Extra Care; Fresh; Invisible; Sensitive; Silky; Ultra Dry 184
Table 168: Nivea - Pflegedusche - Sunny Melon & Oil 185
Table 169: Balea - Milde Seife - Afrika 186
Table 170: Alverde Naturkosmetik - Duschcreme - Macadamianuss Karitebutter 187
Table 171: Alverde Naturkosmetik - Feuchte Reinigungstuecher - Wildrose 188
Table 172: Dusch Das - Duschgel - Duschmeister; Spirit Of Marrakech 189
Table 173: Cien Med - Klaerendes Waschgel 190
Table 174: Sensena Naturkosmetik - Aroma Bad - Augenblicke im Paradies Tropische Fruechte; Basen Beauty Mineral; Erkaeltungszeit Eukalyptus; Fussbad Gut zu Fuß Zitrusfruechte; Ganz Locker Wiesenkraeuter; Hautschmeichler Calendula; Reif Fuer Die Insel Cocos; Stress Lass Nach Melisse; Zauber Der Rose 191
Table 175: Sagrotan Healthy Touch - Fluessigseife - Entspannend; Tiefenreinigend 192
Table 176: Balea - Dusche & Shampoo For Kids - Antarktis; Ozean 193
Table 177: Aldo Vandini Spirit Of India - Spicy Shower Gel 194
Table 178: Sergio Tachini Precious Pink - Shower Gel 195
Table 179: Sergio Tachini Precious Pink - Deodorant Spray 196
Table 180: Nivea Calm & Care - Deodorant 197
Table 181: Nivea Calm & Care - Deodorant 198
Table 182: Demak Up Aqua Clean - Schaeumende Reinigungspads - Peeling; Regular 199
Table 183: Aldo Vandini Vino Spa Rosso - Cellulite Thermo Peeling 200
Table 184: Sanoflore - Dusch Gelee - Belebendes Dusch Gelee; Beruhigendes Dusch Gelee 201
Table 185: Babor Cleansing - Eye Make Up Remover 202
Table 186: Palmolive Aroma Therapy - Duschgel - Anti Stress; Happyful; Sensual; Vitality 203
Table 187: Palmolive Naturals - Cremedusche - Reichhaltige Feuchtigkeitspflege Olive; Samtweiche Pflege Honig; Sanfte Pflege Mandel; Seidig Zarte Pflege Kirschbluete; Streichelzarte Pflege Kokos 204
Table 188: Palmolive Naturals - Schaumbad - Reichhaltige Feuchtigkeitspflege Olive; Samtweiche Pflege Honig; Sanfte Pflege Mandel; Seidig Zarte Pflege Kirschbluete; Streichelzarte Pflege Kokos 205
Table 189: Alverde Naturkosmetik - Bad - Erholungsbad; Verwoehnbad 206
Table 190: Alverde Naturkosmetik - Badesalz - Pampelmuse Zitronengras; Weinbergpfirsich Traube 207
Table 191: Argital Baby - Latte Protettivo 208


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