Personal Hygiene Market in Greece - Product Launch Almanac 2010

Introduction

Datamonitor’s Personal Hygiene Market in Greece – Product Launch Almanac 2010 provides a complete guide to new product launches in Greek personal hygiene market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the personal hygiene market in Greece, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Personal Hygiene market in Greece - New product SKUs by category
• Personal Hygiene market in Greece - New product SKUs by manufacturer
• Personal Hygiene market in Greece - New product by pack type and materials
• Personal Hygiene market in Greece – New Product descriptions

Highlights

• 221 product SKUs launched in the Greek Personal Hygiene market
• Soap is the leading category in Greek Personal Hygiene market
• Bourjois S.A.S. is the leading manufacturer in terms of new personal hygiene products SKUs in Greece

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in Greek Personal Hygiene market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
221 product SKUs launched in the Greek Personal Hygiene market 2
Soap is the leading category in Greek Personal Hygiene market 2
Bourjois S.A.S. is the leading manufacturer in terms of new personal hygiene products SKUs in Greece 2
Bottles was the dominant packing type in the new products launched in Greek Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 13
Market value, 2004–09 13
Market value forecast to 2014 14
Personal Hygiene Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
Detailed Product Descriptions 20
Appendix 117
Further reading 117
Datamonitor consulting 117
How to contact experts in your industry 117

LIST OF FIGURES
Figure 1: Greece, personal hygiene market value by category ($m), 2004–09 13
Figure 2: Greece, personal hygiene market value by category ($m), 2009–14 14
Figure 3: Greece, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 15
Figure 4: Greece, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Figure 5: Greece, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 18
Figure 6: Greece, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 19

LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: Greece, personal hygiene market value by category ($m), 2004–09 13
Table 3: Greece, personal hygiene market value by category ($m), 2009–14 14
Table 4: Greece, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 15
Table 5: Greece, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Table 6: Greece, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 18
Table 7: Greece, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 19
Table 8: Fa Active Pearls - Anti-Perspirant - Rose Fresh 20
Table 9: Le Petit Marseiliais - Douche & Bain Extra Doux - Cedre Bleu & Algues Marines 21
Table 10: Dove Visible Care - Creme Body Wash - Brightening; Renewing; Softening 22
Table 11: Vidal - Bagnodoccia allo Yogurt - Cacao e Mandorle; Cocco e Mango; Fragola e Mora; Miele e Cereal 23
Table 12: Natural B - Antiseptic Hand Gel 24
Table 13: Digimon - Bain Douche - Senteur Poire 25
Table 14: Johnson's Body Care - Radiance Afroloutro - Voutiro Kakao & Karite 26
Table 15: Nivea Pure & Natural Action - 24h Deodorant - Jasmine Scent; Lotus Scent 27
Table 16: Carrefour Men - Body Spray - Musk 28
Table 17: Rites Originels - Gel Douche - Sensuel 29
Table 18: Palmolive Naturals - Handwash - Milk & Honey; Nourishing 30
Table 19: Miss Sandy - Hand Cleansing Gel - Blue; Yellow 31
Table 20: Rexona Women Natural Minerals - Anti-Perspirant Roll-on - Fresh; Anti-Perspirant Spray - Fresh 32
Table 21: Sephora - Douche Cremeuse - Goyave Passion 33
Table 22: Bourjois Paris - Deodorante Soin Hydratant + 34
Table 23: Bourjois Paris - Soothing Cleansing Wipes - Sensitive Skin 35
Table 24: Hello Kitty - Shower Gel & Shampoo - Raspberry 36
Table 25: Aldo Vandini Vino Spa Rosso - Cellulite Creme Gel; Cellulite Thermo Peeling Scrub 37
Table 26: Little Rascals - Soothing Nite-Time Body Wash - Sleepy Head 38
Table 27: Hot Wheels - Bubble Bath; Shower Gel 39
Table 28: Adidas for Women Action 3 - Anti-Perspirant Aerosol - Control; Fresh; Intensive; Pro Clean; Pure; Anti-Perspirant Roll-on - - Instensive; Control; Fresh; Pro Clean; Pure 40
Table 29: Bourjois Paris - Douche a la Gelee Royale 41
Table 30: Topfer Babycare - Baby Bath with Organic Olive Oil; Hair & Body Wash with Organic Wheat Bran 42
Table 31: Topfer Babycare - Bran Powder Bath with Organic Olive Oil 43
Table 32: Logona Naturkosmetik Daily Care - Sensitive Shower Gel - Organic Aloe+Vanilla; Organic Aloe+Verbena 44
Table 33: Logona Naturkosmetik Daily Care - Deo Spray - Aloe+Vanille; Aloe+Verveine 45
Table 34: Logona Naturkosmetik Daily Care - Liquid Soap - Aloe+Verbena; Sensitive Liquid Soap - Aloe+Vanilla 46
Table 35: Logona Naturkosmetik - Waschgel - Bio Aloe 47
Table 36: Sette Elements - Liquid Hand Soap - Amigdalo & Gala; Meli & Gala 48
Table 37: Sonett - Handseife - Rosmarin 49
Table 38: Rexona Girl - 24h Anti-Perspirant Deo Roll-On - Tropical Power; 24h Anti-Perspirant Deo Spray - Tropical Power 50
Table 39: Garnier Skin Naturals - Gel gia Vathi Katharismo - Pure 51
Table 40: Badedas - Igro Kremosapouno - Aloe Vera; Herb Extracts; Magnolia; Natural Extracts 52
Table 41: Kamill Cosmetics - Liquid Hand Soap - Classic 53
Table 42: Bourjois Paris - Douche Soin - Gommante Detox 54
Table 43: Palmolive - Extra Cleansing Hand Wash - Sublime Beauty; Sublime Purity 55
Table 44: Oversa - Pflege Bad - Aloe Vera Vitamine; Olive Seidenprotein 56
Table 45: Korres - Shower Gel - Kumquat; Vanilla Plum 57
Table 46: Inecto - Body Wash - Lime; Peach 58
Table 47: Kappus - Aspro Sapouni - Massalias 59
Table 48: Hot Wheels - Hand Gel - Hot Rod Racing 60
Table 49: Cattier Paris Bebe - Eau Nettoyante Micellaire Sans Rincage - Visage et Corps 61
Table 50: Cattier Paris - Solution Micellaire Demaquillante - Perle d'Eau 62
Table 51: Cattier Paris Homme - Deodorant Spray - Safe-Control 63
Table 52: Cattier Paris Homme - Gel Douche - Cabine de Bain 64
Table 53: Cattier Paris Homme - Gel Nettoyant Fraicheur Visage - Sang-Froid 65
Table 54: Cussons Carex - Igro Sampouni Antaliktiko - Aloe Vera; Original 66
Table 55: Axe - Revitalising Shower Gel - Instinct; Twist 67
Table 56: Balenciaga Paris - Shower Gel for Women 68
Table 57: Arlem - Milk Soap 69
Table 58: Carrefour - Igro Kremosapouno Antallaktiko - Tropikon Frouton 70
Table 59: Nivea - Kremodes Ntous - Lotus Beauty 71
Table 60: Disney Pixar The World of Cars - Bath & Shower Gel - Apricot 72
Table 61: Barbie - Bubble Bath; Hand Gel 73
Table 62: Best Friends - Afroloutro - Frouts; Rodakino; Verikoko 74
Table 63: Nivea Angel Star - Kremodes Ntous - Hot Crush; Icy Kiss 75
Table 64: Dove Men + Care - 24h Anti-Perspirant Deodorant - Clean Comfort; Cool Fresh 76
Table 65: Axe - Deodorant Bodyspray - Twist 77
Table 66: Bourjois Paris - Deodorant - Mineral + Fraicheur 78
Table 67: Bourjois Grains de Beaute - Anti-Transpirant - Lait D'Abricot 79
Table 68: Bourjois Paris Grains de Beaute - Gel Douche - Extremement Doux 80
Table 69: Nivea Calm & Care - Anti-Perspirant Deodorant 81
Table 70: Perky - Deo Roll-On 82
Table 71: Rexona Women - 24H Anti-Perspirant - Cotton Dry 83
Table 72: L'oreal Dermo-Expertise - Plousia Mantilakia Demakiyiaz 84
Table 73: Garnier Skin Naturals Essentials - Demakiyiaz Mation 85
Table 74: Clivia Handcare - Kremosapouno - Elia; Gala Meli; Idatiko Alas; Mango Gala Karidas 86
Table 75: Carrefour - Savon Marseille 87
Table 76: Fa - Afrontous - Tropic Mix 88
Table 77: Rites Originels - Creme Lavante Delicate - A l'huile d' Olive de Mediterranee 89
Table 78: Palmolive Naturals Nutra Fruit - Shower Creme - Kiwi; Mandarin; Pomegranate 90
Table 79: Carrefour Baby - Lait de Toilette 91
Table 80: Fa Gelee Royale - Kremoloutro - Almond Blossom; Moon Orchid 92
Table 81: Garnier - Mineral Deodorant - Extra Care; Fresh; Invisible; Sensitive; Silky; Ultra Dry 93
Table 82: Dove Men +Care - Body & Face shower Gel - Clean Comfort; Daily Purifying; Extra Fresh 94
Table 83: Fruturals - Instant Cleansing Lotion - Blue; Pink 95
Table 84: Noxzema - Aposmitiko Roll-On - Care; Memories; Aposmitiko Spray - Care; Memories; Talc 96
Table 85: Carrefour Discount - Foam Bath - Jasmine; Magnolia 97
Table 86: Hansaplast - Gel Katharismou Cherion 98
Table 87: Nivea for Men - Silver Protect 24h Anti-Transpirant - Roll-On; Spray 99
Table 88: Gillette 3X - Antiperspirant & Deodorant Clear Gel - Arctic Ice; Antiperspirant & Deodorant Roll-On - Arctic Ice 100
Table 89: Rex - Antiseptic Hand Gel 101
Table 90: Frutalia - Shower Gel - Fruit de la Mer; Green Tea; Mango; Pomegranate; Sandalwood 102
Table 91: Malizia Bon Bons - Shampoo & Body Wash - Frutti Rossi; Latte Pesca; Mandarino Zucchero 103
Table 92: Johnson's - Afrontous me Aroma - Be Fresh Escape; Be Fresh Imagine; Be Fresh Revive; Be Fresh Wake Up 104
Table 93: Corpus Aroma Collection - Liquid Soap - Chamomile; Herbal; Tropical 105
Table 94: Valley Aromacare - Natural Shower Gel - Aloe Vera Jojoba; Chocolate Orange; Mango Papaya 106
Table 95: Axe - Deodorant Body Spray - Hot Fever 107
Table 96: Bourjois Paris Grains de Beaute - Bulles de Fruits Gel Douche - Mangue Avocat Coco; Pomme Carotte Fraise 108
Table 97: Bourjois Paris Grains de Beaute - Anti-Transpirant Deo - Special Hauts Synthetiques 109
Table 98: Cottage - Douche Quotidienne - Caramel; Fig; Milk & Wild Berries; Pear Blossom; Sea Salt; Violet Sugar 110
Table 99: Axe - Shower Gel - Hot Fever 111
Table 100: Nivea Diamond Touch - Kremosapouno - White Lily; White Lily Refill 112
Table 101: Kamill Cosmetics - Wellness Shower Gel - Chocolate & Coconut Milk; Chocolate Mint & Cocoa Butter; Milk & Honey; Olive & Lemon Flowers; Passionflower & Vanilla Balm; Silky Milk; Soft Camomile; Tangerine Blossom; Wild Rose Milk 113
Table 102: Bourjois Paris - Douche & Bain - Glamour; Invitation au Voyage; Secrets d'Initiees 114
Table 103: Palmolive - Shower Gel - Madagascar Sunset; Marrakech Sunrise 115
Table 104: Kings & Queens In The Name of The Ball - Soap - Aek; Olympiacos; Paok 116


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