Personal Hygiene Market in Latin America - Product Launch Quarterly

Introduction

Datamonitor’s Personal Hygiene market in Latin America – Product Launch Quarterly provides a complete guide to new product launches in the Latin America personal hygiene market in Q3 2010. This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the personal hygiene market in the Latin America, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Personal Hygiene market in Latin America - New product SKUs by category
• Personal Hygiene market in Latin America - New product SKUs by manufacturer
• Personal Hygiene market in Latin America - New product by pack type and materials
• Personal Hygiene market in Latin America – New Product descriptions

Highlights

• 378 product SKUs launched in the Latin America personal hygiene market
• Soap is the leading category in the Latin America personal hygiene market
• Unilever is the leading manufacturer of new personal hygiene products in the Latin America

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Latin America Personal Hygiene market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
378 product SKUs launched in the Latin America personal hygiene market 2
Soap is the leading category in the Latin America personal hygiene market 2
Unilever is the leading manufacturer of new personal hygiene products in the Latin America 2
Bottles was the dominant packing type among the new products launched in the Latin America personal hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 18
Market value, 2004–09 18
Market value forecast to 2014 19
Personal Hygiene Product Analysis 20
New product SKUs by country 20
New product SKUs by category 21
New product SKUs by manufacturer 22
New products by package type 24
New product by package material 25
Detailed Product Descriptions 26
Appendix 217
Further reading 217
Country Groupings 217
Datamonitor consulting 217
How to contact experts in your industry 217

LIST OF FIGURES
Figure 1: Latin America, personal hygiene market value by category ($m), 2004–09 18
Figure 2: Latin America, personal hygiene market value by category ($m), 2009–14 19
Figure 3: Latin America, personal hygiene market, new product SKUs by top five countries, Q3 2010 20
Figure 4: Latin America, personal hygiene market, new product SKUs by category, Q3 2010 21
Figure 5: Latin America, personal hygiene market, new product SKUs by manufacturer, Q3 2010 22
Figure 6: Latin America, personal hygiene market, new product launches by package type, Q3 2010 24
Figure 7: Latin America, personal hygiene market, new product launches by package material, Q3 2010 25

LIST OF TABLES
Table 1: Personal hygiene category definitions 4
Table 2: Latin America, personal hygiene market value by category ($m), 2004–09 18
Table 3: Latin America, personal hygiene market value by category ($m), 2009–14 19
Table 4: Latin America, personal hygiene market, new product SKUs by top five countries, Q3 2010 20
Table 5: Latin America, personal hygiene market, new product SKUs by category, Q3 2010 21
Table 6: Latin America, personal hygiene market, new product SKUs by manufacturer, Q3 2010 23
Table 7: Latin America, personal hygiene market, new product launches by package type, Q3 2010 24
Table 8: Latin America, personal hygiene market, new product launches by package material, Q3 2010 25
Table 9: Vitturia - Sabonete Shower Gel - Aveia; Chocolate com Cafe; Erva Doce com Cha Verde; Manga com Cupuacu; Maracuja; Merengue de Morango; Pessego; Pitanga; Semente de Uva 26
Table 10: Avon Solutions - Gel Facial de Limpeza a.m./p.m. 27
Table 11: Antidoto Flores Vermelhas com Pitaia - Espuma de Banho; Sabonete Liquido 28
Table 12: Farmacity - Jabon de Tocador - Cremoso para tu Piel; Vitalidad para tu Piel 29
Table 13: Shiseido Future Solution LX - Extra Rich Cleansing Foam 30
Table 14: Rexona Women Compact - Roll-on Antitranspirante - Bamboo; Cotton; Powder 31
Table 15: Dermage Calendula - Desodorante Roll-on - Sem Perfume 32
Table 16: Dermage Compose - Sabonete em Barra Facial - Camomila 33
Table 17: Natura Tododia Inverno - Sabonete Liquido para Corpo - Cereja e Avela 34
Table 18: Le Sancy - Gel Plus Jabon Liquido - Aceite de Almendras; Aloe Vera; Esencia de Flores; Miel y Almendras 35
Table 19: Rexona Fresh Intense - Jabon de Tocador Desodorante - Energizing Mint; Sport Fan 36
Table 20: Familia - Gel Antibacterial 37
Table 21: Adidas - Roll-on Antiperspirant - Pure Game 38
Table 22: Lifebuoy - Sabonete em Barra Antibacteriano - Nature 39
Table 23: L'Occitane Verdon - Shower Gel - Fresh Water 40
Table 24: Pureza Teens - Gel Antibacterial Instantaneo - Tangerine; Tutti-frutti 41
Table 25: Lifebuoy - Sabonete Liquido Antibacteriano - Cream; Fresh; Nature; Total 42
Table 26: Boni Star Wars - Sabonete Liquido 43
Table 27: Kendra - Sabonete Liquido - Cupuacu 44
Table 28: Terra Natural - Esponja para Bebe 45
Table 29: Aval - Roll-on Deodorant Antiperspirant - Sensual 46
Table 30: Lak - Jabon Liquido para Manos - Antibacterial; Humectante 47
Table 31: Portugal Cosmetics - Exfoliante Facial 48
Table 32: Natural Honey - Gel Bano Ducha - Te Rojo 49
Table 33: Oceane Femme - Lencos Removedores de Maquiagem - Olhos e Face 50
Table 34: Palmolive - Sabonete com Iogurte - Frutas; Oleo de Amendoas 51
Table 35: Natural Silk - Jabon Liquido Antibacterial para Manos 52
Table 36: Action Kids Carros - Sabonete Liquido 53
Table 37: Phebo - Sabonete em Barra - Raiz do Oriente 54
Table 38: Livy Bactex - Sabonete em Barra Antibacteriano - Cream; Fresh 55
Table 39: Lady Speed Stick Double Defense - Desodorante Roll-on - Active Fresh; Shower Fresh 56
Table 40: Shiseido Zen For Men - Deo Stick 57
Table 41: Aroma em Cores - Gel de Banho - Afrodite; Amazonia; Frutas Amarelas; Frutas Citricas; Praia 58
Table 42: Garnier Bi-O - Desodorante Antitranspirante - Clarify 59
Table 43: Baby Looney Tunes Vaselina - Petroleum Jelly - Fresca Caricia con Sabila 60
Table 44: Options Care - Gel Antibacterial - Mandarina Dulce 61
Table 45: Vitela Woman - Roll-on Deodorant - Cotton 62
Table 46: Zest - Jabon de Tocador - Neutro Suave 63
Table 47: Zest - Jabon de Tocador - Sensacion Hidratante 64
Table 48: Options Care - Antitranspirante Desodorante Roll-on - Frescura Suave 65
Table 49: Garnier bi-O Mineral - 48h Antiperspirant Roll-on - Dry Care; Dry Fresh; 48h Antiperspirant Spray - Dry Care; Dry Fresh 66
Table 50: Speed Stick Stainguard - Antiperspirant Deodorant Spray - Clean; Antiperspirant Deodorant Stick - Clean 67
Table 51: Palmolive Naturals - Jabon de Tocador - Yoghurt y Aceite de Almendras 68
Table 52: Protex - Jabon Contra Bacterias - Propolis 69
Table 53: Garnier Obao - Desodorante-Antitranspirante en Aerosol - Frescura Floral; Frescura Intensa; Frescura Suave; Piel Delicada; Desodorante-Antitranspirante en Roll-on - Bamboo Breeze; Frescura Floral; Frescura Intensa; Frescura Suave; Piel Delicada 70
Table 54: Speed Stick 24/7 - Aerosol Antiperspirant Deodorant - Icy Surge; Antiperspirant Deodorant Gel - Icy Surge 71
Table 55: Garnier bi-O Men - 48h Antiperspirant Roll-on - Extreme 80 Degrees C; 48h Antiperspirant Spray - Extreme 80 Degrees C 72
Table 56: Lifebuoy - Jabon de Tocador Compuesto Contra Bacterias - Cream; Fresh; Natura; Total 73
Table 57: Dove Men +Care - 24h Antitranspirante Aerosol - Clean Comfort; Extra Fresh; 24h Antitranspirante Roll-On - Clean Comfort; Extra Fresh 74
Table 58: Ballerina Natural - Jabon Liquido - Glicerina Hipoalergenico 75
Table 59: Heno de Pravia - Jabon de Tocador - con Leche Hidratante 76
Table 60: Asepxia - Jabon en Barra - Astringente Cremoso con Antiacnil-3 77
Table 61: Pervinox - Jabon Antibacterial Espuma para Manos - Limon 78
Table 62: Speed Stick 24/7 - Antitranspirante Desodorante Aerosol Spray - Cool Fusion; Cool Night; Fresh Rush; Glacier Power; Icy Surge; Waterproof; Antitranspirante Desodorante Barra Stick - Cool Fusion; Cool Night; Glacier Power; Icy Surge; Waterproof; Antitranspirante Desodorante Gel Stick - Cool Fusion; Cool Night; Glacier Power; Icy Surge 79
Table 63: Trianon - Jabon de Glicerina - Con Aloe 80
Table 64: Plusbelle - Deoperfume - Frescura; Vitalidad 81
Table 65: Fa Natural & Pure - 24h Deo Roll-On - Rose Flower 82
Table 66: Portugal Floresta - Jabon Liquido para Manos Antibacterial - Naranja Mandarina 83
Table 67: Johnson's Baby Protege - Jabon - Avena 84
Table 68: Organika by Karla Di - Baby Soap 85
Table 69: Nivea - Jabon de Tocador - Magnolia y Aceites Naturales 86
Table 70: Dial - Antibacterial Hand Soap - Aloe 87
Table 71: Grisi - Jabon de Tocador - Equilibrante; Regenerante; Tonificante 88
Table 72: Dove - Antiperspirant Roll-on - Invisible Dry 89
Table 73: Coty Body Fresh - Antitranspirante en Aerosol - Natural Energy; Antitranspirante en Roll-on - Natural Energy 90
Table 74: Huggies Humectante - Jabon en Barra 91
Table 75: Rexona - Aerosol Antiperspirant - Crystal; Antiperspirant Stick - Crystal 92
Table 76: Dove - Nourishing Body Wash - Deep Moisture; Gentle Exfoliating 93
Table 77: T. Taio Sport - Esponja + Jabon 2 en 1 - Aclarante; Antiacne; Exfoliante; Hidratante; Refrescante; Revitalizante 94
Table 78: Lifebuoy - Jabon de Tocador Compuesto - Crema; Fresh; Natura; Total 95
Table 79: Adidas - Aerosol Antiperspirant - Pure Game; Roll-on Antiperspirant - Pure Game; Stick Antiperspirant - Pure Game 96
Table 80: Tersso - Jabon Neutro 97
Table 81: Rexona Men - 24 Hour Aerosol Antiperspirant - Invisible; 24 Hour Antiperspirant Roll-on - Invisible; 24 Hour Antiperspirant Stick 98
Table 82: Escudo - Jabon Antibacterial - Suave Avena 99
Table 83: Lady Speed Stick Teen Spirit - Aerosol Antiperspirant Deodorant - Party; Antiperspirant Deodorant Roll-on - Party 100
Table 84: Dove - Antitranspirante en Aerosol - Dermo Aclarant; Antitranspirante en Roll-on - Dermo Aclarant; Antitranspirante Stick - Dermo Aclarant 101
Table 85: Vitacilina Bebe - Jabon en Barra - Relajante 102
Table 86: Ricitos de Oro - Jabon de Tocador - Miel 103
Table 87: Axe - Shower Gel - Instinct 104
Table 88: Adidas Action 3 Tech - 48h Proteccion Antitranspirante Desodorante - Ice Dive 105
Table 89: Life + Quality - Antibacterial Liquid Soap - Coconut Vanilla 106
Table 90: Le Sancy - Gel Para Manos (Hand Gel) 107
Table 91: Dettol - Jabon Liquido (Liquid Soap) - Original 108
Table 92: Amazonutry Senses - Sabonete Liquido - Erva Doce do Egito; Lavanda Exotica; Mamao com Cassis; Rosa da China 109
Table 93: Lactacyd Femina - Jabon Liquido Intimo - Delicata 110
Table 94: Gillette Advanced Strength - Desodorante Antitranspirante - Sport 111
Table 95: Lady Speed Stick Double Defense - Desodorante Antitranspirante en Gel - Floral Fresh 112
Table 96: Gillette - Body Spray Desodorante - Arctic Ice; Pure Freshness 113
Table 97: Carrefour - Sabonete Liquido - Hidratacao 114
Table 98: Dettol - Sabonete Liquido - Fresh; Original; Skincare 115
Table 99: Dettol - Sabonete em Barra - Active Deo; Fresh; Original; Skincare 116
Table 100: Mahogany Flower - Creamy Liquid Soap 117
Table 101: Johnson's - Sabonete em Barra - Creme de Baunilha e Aveia 118
Table 102: Ana Hickmann - Desodorante Antitranspirante Roll-on - Orquidea e Bergamota; Orquidea e Lavanda; Orquidea e Verbena 119
Table 103: Ana Hickmann - Desodorante Antitranspirante Aerosol - Orquidea e Bergamota; Orquidea e Lavanda; Orquidea e Verbena 120
Table 104: Avon Spotlight - Desodorante Aerosol 121
Table 105: Avon On Duty 24h - Desodorante Roll-on - Unmarked Protection 122
Table 106: Nynfea - Bath Sponge 123
Table 107: Carrefour - Antibacterial Alcohol en Gel Spray con Crema Humectante 124
Table 108: Rexona Fresh Intense - Jabon de Tocador Desodorante - Sport Fan 125
Table 109: Axe Seco - Antitranspirante Aerosol - Full Control 126
Table 110: Plusbelle - Antitranspirante - Invisible Roll-On 127
Table 111: Bell's - Santizante Para Manos Antibacterial - Frutal 128
Table 112: Garnier bi-O For Men - 48h Antitranspirante Aerosol - Cool; Energy 129
Table 113: Adidas for Women - Desodorante Antitranspirante - Pure Powder 130
Table 114: Pafeca Ice-O-Derm - Jabon de Tocador 131
Table 115: Axe - Shower Gel - Dark Temptation 132
Table 116: Nivea Happy Time - 24h Desodorante Roll-On Antitranspirante - Con Extractos de Bambu y Aroma a Naranja 133
Table 117: Spa Line - Body Mist - Blackberry Yoghurt; Mango 134
Table 118: Melody - Gel Antibacterial para Ninos 135
Table 119: Sterigel - Gel Antimicrobiano Instantaneo 136
Table 120: Dioxogen - Hipoalergenico Desodorante - con Bicarbonato; Original 137
Table 121: Montecarlo - Jabon en Espuma - Dulce Sandia; Pasion Floral 138
Table 122: Adidas for Women - Daily Scrub Shower Gel - Exfoliating; Moisturizing 139
Table 123: Baby Connection - Jabon de Tocador para Bebe 140
Table 124: Nivea Angel Star - 24h Desodorante Antitranspirante Roll-On - Hot Crush; Icy Kiss; 24h Desodorante Antitranspirante Spray - Hot Crush; Icy Kiss 141
Table 125: Nivea for Men Menergy - 24h Deo Desodorante Antitranspirante Aerosol - Rebellious; Wild 142
Table 126: Natural Life Peru - Jabon Glicerina - Extracto de Sabila 143
Table 127: Weleda - Body Scrub - Birch 144
Table 128: Tuinies - Toallitas Humedas para Ninos - The World of Cars 145
Table 129: Vistony - Desengrasante Para Manos 146
Table 130: Nivea Calm & Care - Desodorante Antitranspirante Aerosol 147
Table 131: Nivea Calm & Care - Desodorante Antitranspirante Roll-on 148
Table 132: Ype Action - Sabonete Antibacteriano - Care; Fresh; Original 149
Table 133: Farmatodo - Jabon Liquido Antibacterial - Te Verde 150
Table 134: Playboy - Desodorante Corporal en Aerosol - Malibu 151
Table 135: Femfresh - Spray Desodorante Intimo - Acqua/Sport 152
Table 136: Brut - Aerosol Antiperspirant - Affection; Antiperspirant Roll-on - Affection; Antiperspirant Stick - Affection 153
Table 137: Rafa Marquez - Desodorante Roll-on - Splash Energy 154
Table 138: Lady Speed Stick - Barra Antitranspirante - Professional Protection Waterproof 155
Table 139: Rexona Women - Aerosol Antitranspirante - Active Emotion; Antitranspirante Roll-on - Active Emotion; Antitranspirante Stick - Active Emotion 156
Table 140: D-Dolex - Talco Desodorante 157
Table 141: Jovan - Roll-on Antitranspirante - Musk 158
Table 142: MUM - Antiperspirant Deodorant Roll-on - Floral 159
Table 143: Equate - Lencos de Limpeza Facial - Camomila 160
Table 144: Calidex - Esponja de Bano Ergonomica 161
Table 145: Niely Gold - Desodorante Antitranspirante Aerosol - Cool Breeze; Green Splash; Invisible Shine; Sensitive Care; Soft Violet 162
Table 146: Parallele Spa - Sais de Banho - Flor de Lis 163
Table 147: Parallele - Sabonete Liquido - Erva Doce 164
Table 148: Palmolive Naturals - Jabon de Tocador - Suavidad Radiante 165
Table 149: Stefano - Aerosol Desodorante para Hombre - Animal; Roll-on Desodorante para Hombre; Stick Desodorante para Hombre - Animal 166
Table 150: Dove Men +Care - Antitranspirante Roll-on - Clean Comfort 167
Table 151: Garnier Skin Naturals Cuidados Esenciales - Crema Desmaquillante Facial - Piel Normal a Mixta; Piel Seca 168
Table 152: Garnier Skin Naturals Cuidados Esenciales - Gel Espumoso de Limpieza - Piel Seca 169
Table 153: Grisi - Moisturizing Shower Gel - Donkey's Milk 170
Table 154: Summer's Eve - Lavado Femenino - Piel Sensible 171
Table 155: Axe Seco - Aerosol Antiperspirant - Full Control; Antiperspirant Roll-on - Full Control; Stick Antiperspirant - Full Control 172
Table 156: Mahogany Lavanda 1 - Sabonete Liquido Cremoso 173
Table 157: Greenwood - Desodorante Aerosol Antitranspirante - Blue Ocean; Soft Dream; Sun Shine; Sweet Love 174
Table 158: Fiorucci Premium - Sabonete Liquido - Energy; Relax; Romantic 175
Table 159: Niely Gold - Desodorante Antitranspirante - Cool Breeze; Green Splash; Invisible Shine; Sensitive Care; Soft Violet 176
Table 160: O Boticario Men - Gel de Limpeza Facial 177
Table 161: Avon Naturals - Sabonete Liquido - Flor de Lima e Verbena; Rosas Vermelhas e Pessego 178
Table 162: Avon Naturals - Sabonete Liquido Esfoliante para Corpo - Roma e Manga 179
Table 163: Jequiti - Sabonete em Barra - Eu Desejo; Eu Desperto; Eu Provoco; Eu Sinto 180
Table 164: Jequiti - Esfoliante Corporal - Eu Posso 181
Table 165: Jequiti Maria Manha - Spray Desodorante Feminino 182
Table 166: Phebo - Sabonete Liquido - Raiz do Oriente 183
Table 167: Mahogany Savon Du Chef de Cuisine - Liquid Soap - Verbena 184
Table 168: Muriel - Sabonete Liquido - Erva Doce; Morango com Champagne; Petalas de Carinho; Pitanga 185
Table 169: Skin Care - Esponja de Masaje Corporal 186
Table 170: Calidex - Esponja de Bano Bebe 187
Table 171: Dove - Antitranspirante en Aerosol - Dermo Aclarant; Antitranspirante en Roll-on - Dermo Aclarant; Antitranspirante Stick - Dermo Aclarant 188
Table 172: Nivea - Desodorante Antitranspirante Barra - Calm & Care; Desodorante Antitranspirante Roll-on - Calm & Care; Desodorante Antitranspirante Spray - Calm & Care 189
Table 173: Nivea - Aerosol Antiperspirant - Happy Time; Antiperspirant Roll-on - Happy Time; Antiperspirant Stick - Happy Time 190
Table 174: Casa Natura - Jabon - Azufre-Avena; Calendula 191
Table 175: Huggies Turma da Monica - Sabonete Suave 192
Table 176: Nivea for Men - Desodorante Antitranspirante Aerosol - Sensitive Protect 193
Table 177: Rexona Clinical Women - Desodorante Antitranspirante 194
Table 178: Rexona Clinical Men - Desodorante Antitranspirante 195
Table 179: Adidas - Desodorante Antitranspirante Aerosol - Free Emotion 196
Table 180: Hello Kitty - Sabonete Liquido - Algodao e Aloe Vera; Camomila e Aloe Vera 197
Table 181: Jafra Men Dynamics - Gel Limpador 198
Table 182: Jequiti - Esfoliante Corporal - Eu Desejo; Eu Desperto 199
Table 183: Lux - Jabon de Tocador - Tentacion de Pera; Jabon de Tocador 3-Pack - Tentacion de Pera; Jabon Liquido - Tentacion de Pera 200
Table 184: Duc - Cream Soap Bar with Silk Extract - Energizing with Ginseng; Skin Firming with Co-Q10 201
Table 185: Dove Men +Care - Deodorant Bodyspray - Clean Comfort; Extra Fresh 202
Table 186: Impulse - Deo Perfume - Into Glamour 203
Table 187: Garnier Bi-O - 48H Roll-on Antiperspirant - Invisible 204
Table 188: Dove Dermo Aclarant - Antitranspirante - Aerosol; Roll-on 205
Table 189: Rexona Men - Extreme Protection Special Edition 24h Antitranspirante - Adventure Aerosol; Adventure Roll-on; Adventure Stick 206
Table 190: Palmolive - Jabon Liquido Corporal con Ingredientes Del Amazonia - Exfoliante (Brazil Nut and Linseed); Vitalidad (Guarana & Andiroba) 207
Table 191: Chicco Dermo Solution - Gentle Foam Soap Bar for Babies 0 m+ 208
Table 192: Impulse - City Collection Body Spray - London; New York; Paris 209
Table 193: Lactacyd Femina - Jabon Liquido Intimo - Higiene Diaria 210
Table 194: Lifebuoy - Jabon Liquido para las Manos Contra Bacterias - Cream; Fresh; Natura; Total 211
Table 195: St. Ives Naturally Clear - Apricot Scrub - Blemish & Blackhead Control 212
Table 196: Farmaco - Jabon de Glicerina - Antibacterial 213
Table 197: Spa - Jabon de Tocador - Colageno 214
Table 198: Axe Seco - 24H Antitranspirante Roll-On - Twist; 24H Antitranspirante Spray - Twist; 24H Antitranspirante Stick - Twist 215
Table 199: Garnier bi-O - 48H Antitranspirante Roll-On - Clarify; 48H Antitranspirante Spray - Clarify 216


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