TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
109 product SKUs launched in the Malaysian Personal Hygiene market 2
Bath and Shower Products is the leading category in Malaysian Personal Hygiene market 2
L'Oreal is the leading manufacturer in terms of new personal hygiene products SKUs in Malaysia 2
Bottles was the dominant packing type in the new products launched in Malaysian Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Personal Hygiene Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 68
Further reading 68
Datamonitor consulting 68
How to contact experts in your industry 68
LIST OF FIGURES
Figure 1: Malaysia, personal hygiene market value by category ($m), 2004–09 11
Figure 2: Malaysia, personal hygiene market value by category ($m), 2009–14 12
Figure 3: Malaysia, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 13
Figure 4: Malaysia, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Figure 5: Malaysia, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 16
Figure 6: Malaysia, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 17
LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: Malaysia, personal hygiene market value by category ($m), 2004–09 11
Table 3: Malaysia, personal hygiene market value by category ($m), 2009–14 12
Table 4: Malaysia, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 13
Table 5: Malaysia, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Table 6: Malaysia, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 16
Table 7: Malaysia, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 17
Table 8: Body Shop Vitamin C - Facial Cleansing Polish 18
Table 9: L'Occitane En Provence Verdon - Organic Fresh Deodorant 19
Table 10: Watson's - Cream Body Wash Green Tea Scented 20
Table 11: Bouncia - Milky Body Soap 21
Table 12: The Body Shop DeoDry - Roll-On Deodorant Refill - Chilled & Breezy; Cool & Zesty; Fresh & Floral 22
Table 13: Lifebuoy - Hand Sanitizer 23
Table 14: Guardian - Ultra Rich Cream Bath - Evening Primrose Oil 24
Table 15: Body Shop White Musk Sport - Hair & Body Wash 25
Table 16: The Body Shop White Musk Sport - Anti-Perspirant Deodorant 26
Table 17: Pure Beauty - 2-in-1 Foam Antioxidant Foam Cleanser - Pomegranate 27
Table 18: The Body Shop DeoDry - Roll-On Deodorant - Chilled & Breezy; Cool & Zesty; Fresh & Floral 28
Table 19: The Body Shop DeoDry - Roll-On Deodorant Stick - Chilled & Breezy; Cool & Zesty; Fresh & Floral 29
Table 20: The Body Shop Nutriganics - Foaming Facial Wash 30
Table 21: The Body Shop - Aqua Lily Soap 31
Table 22: Protex - Antibacterial Shower Cream - Icy Cool 32
Table 23: Bio-Essence Tri-Action Aqua Boost - Complete Cleansing Milk 33
Table 24: The Body Shop White Musk - Midnight Iris Sumptuous Silk Shower Gel 34
Table 25: Eversoft - Shower Foam - Firm & Tone With Grape Seeds; Replenish With Avocado Milk; Soothe With Aloe Vera 35
Table 26: The Body Shop Love Etc... - Body Wash 36
Table 27: The Body Shop Sweet Lemon - Soap Bar 37
Table 28: Good Look - Anti - Bacterial Liquid Handwash - Fruity Fragrance 38
Table 29: Watson's - GrapeBella Moisturising Shower Cream 39
Table 30: Rexona Woman - Body Spray - Shower Clean 40
Table 31: Aiken - Antibacterial Hand Sanitiser 41
Table 32: Olay Total Effects 7-in-1 - Shower Cream - Anti-Aging; Nourishing; Ultra Nourishing 42
Table 33: Tesco Choice My Baby's - Bedtime Bath 43
Table 34: Guardian - Mosquito Repellent Body Wash - Citronella; Eucalyptus 44
Table 35: Dove Go Fresh - Energizing Beauty Bar; Moisture Beauty Bar 45
Table 36: Lifebuoy - Germ Protection Handwash - Activfresh; Nature Pure; Total Protect 46
Table 37: L'Oreal Paris Men Expert - Pure & Matte Deep Exfoliating Gel Wash 47
Table 38: Ginvera - Anti Bacteria Hand Sanitizer 48
Table 39: Guardian - Wet Wipes - Grapefruit; Green Tea; Rose; Wet Wipes Assorted - Green Tea, Sea Breeze and Grapefruit 49
Table 40: Olay - Body Wash Plus - Body Butter Ribbons With Jojoba Butter; Creme Ribbons With Almond Oil; Spa Exfoliating Ribbons With Micro Beads & Seaweed Extract 50
Table 41: Garnier MEN - TurboLight Oil Control Icy Scrub 51
Table 42: Garnier MEN AquaFuel - Energizing Detoxifying Gel Wash 52
Table 43: Shokubutsu World Famous Bathing Series - Shower Gel - Balinese Escape; Onsen Therapy; Oriental Charm; Thai Exotica 53
Table 44: Nutox Oxyfusion - Purifying Cleansing Gel; Softening Pre-Cleanser; Wrinkle Away Cleanser 54
Table 45: Rexona Men V8 - Aerosol Deodorant - Icecool; Power; Quantum; Special edition; Roll On Deodorant 55
Table 46: Yardley - Refreshing Body Spray - English Lavender; English Rose; Jasmine 56
Table 47: Garnier Aqua Defense - Cleansing Foam 57
Table 48: Dettol - Shower Gel - Caring Shower Gel with Aloe vera and Botanical Extracts; Invigorating Shower Gel with Eucalyptus and Ginseng; Soothing Shower Gel with Calendula and Chamomile 58
Table 49: Organic Aid - Natural Clear - Honey Soap; Soap E made with Pure Vitamin E and Collagen Protein 59
Table 50: Garnier Deo Minerals - Whitening Deodorant - Dry Care; Light; Light Extra; Light Sensitive; Silky Smooth 60
Table 51: Follow Me Oil Control and Whitening - Anti-Shine Cleanser 61
Table 52: Uber Men - Power Advanced Deodorant Body Spray - Attrax; Indulge; Pozess 62
Table 53: Follow Me - Deodorant - No. 1 Antiperspirant Deodorant 24 Hour Protection; UV White 24 Hours Quick Dry 63
Table 54: Guardian - Men's Deodorant Spray - Cool Breeze 64
Table 55: Clean & Clear Active Clear - ACNE Clearing Cleanser; ACNE Clearing Gel 65
Table 56: Guardian - Feminine Hygiene Wash - Chamomile and Aloe Vera; Mist 66
Table 57: Rexona - Deodorant - Teens Fun Spirit 67
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