Personal Hygiene Market in Mexico - Product Launch Almanac 2010

Introduction

Datamonitor’s Personal Hygiene Market in Mexico – Product Launch Almanac 2010 provides a complete guide to new product launches in Mexican personal hygiene market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the personal hygiene market in Mexico, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Personal Hygiene market in Mexico - New product SKUs by category
• Personal Hygiene market in Mexico - New product SKUs by manufacturer
• Personal Hygiene market in Mexico - New product by pack type and materials
• Personal Hygiene market in Mexico – New Product descriptions

Highlights

• 246 product SKUs launched in the Mexican Personal Hygiene market
• Soap is the leading category in Mexican Personal Hygiene market
• Unilever is the leading manufacturer in terms of new personal hygiene products SKUs in Mexico

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in Mexican Personal Hygiene market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
246 product SKUs launched in the Mexican Personal Hygiene market 2
Soap is the leading category in Mexican Personal Hygiene market 2
Unilever is the leading manufacturer in terms of new personal hygiene products SKUs in Mexico 2
Bottles was the dominant packing type in the new products launched in Mexican Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 15
Market value, 2004–09 15
Market value forecast to 2014 16
Personal Hygiene Product Analysis 17
New product SKUs by category 17
New product SKUs by manufacturer 18
New products by package type 20
New product by package material 21
Detailed Product Descriptions 22
Appendix 153
Further reading 153
Datamonitor consulting 153
How to contact experts in your industry 153

LIST OF FIGURES
Figure 1: Mexico, personal hygiene market value by category ($m), 2004–09 15
Figure 2: Mexico, personal hygiene market value by category ($m), 2009–14 16
Figure 3: Mexico, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 17
Figure 4: Mexico, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 18
Figure 5: Mexico, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 20
Figure 6: Mexico, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 21

LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: Mexico, personal hygiene market value by category ($m), 2004–09 15
Table 3: Mexico, personal hygiene market value by category ($m), 2009–14 16
Table 4: Mexico, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 17
Table 5: Mexico, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 19
Table 6: Mexico, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 20
Table 7: Mexico, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 21
Table 8: Baby Connection - Jabon de Tocador para Bebe 22
Table 9: Playboy - Desodorante Corporal en Aerosol - Malibu 23
Table 10: Femfresh - Spray Desodorante Intimo - Acqua/Sport 24
Table 11: Brut - Aerosol Antiperspirant - Affection; Antiperspirant Roll-on - Affection; Antiperspirant Stick - Affection 25
Table 12: Rafa Marquez - Desodorante Roll-on - Splash Energy 26
Table 13: Lady Speed Stick - Barra Antitranspirante - Professional Protection Waterproof 27
Table 14: Rexona Women - Aerosol Antitranspirante - Active Emotion; Antitranspirante Roll-on - Active Emotion; Antitranspirante Stick - Active Emotion 28
Table 15: D-Dolex - Talco Desodorante 29
Table 16: Jovan - Roll-on Antitranspirante - Musk 30
Table 17: MUM - Antiperspirant Deodorant Roll-on - Floral 31
Table 18: Stefano - Aerosol Desodorante para Hombre - Animal; Roll-on Desodorante para Hombre; Stick Desodorante para Hombre - Animal 32
Table 19: Dove Men +Care - Antitranspirante Roll-on - Clean Comfort 33
Table 20: Garnier Skin Naturals Cuidados Esenciales - Crema Desmaquillante Facial - Piel Normal a Mixta; Piel Seca 34
Table 21: Garnier Skin Naturals Cuidados Esenciales - Gel Espumoso de Limpieza - Piel Seca 35
Table 22: Grisi - Moisturizing Shower Gel - Donkey's Milk 36
Table 23: Summer's Eve - Lavado Femenino - Piel Sensible 37
Table 24: Axe Seco - Aerosol Antiperspirant - Full Control; Antiperspirant Roll-on - Full Control; Stick Antiperspirant - Full Control 38
Table 25: Options Care - Gel Antibacterial - Mandarina Dulce 39
Table 26: Vitela Woman - Roll-on Deodorant - Cotton 40
Table 27: Garnier bi-O Mineral - 48h Antiperspirant Roll-on - Dry Care; Dry Fresh; 48h Antiperspirant Spray - Dry Care; Dry Fresh 41
Table 28: Speed Stick Stainguard - Antiperspirant Deodorant Spray - Clean; Antiperspirant Deodorant Stick - Clean 42
Table 29: Palmolive Naturals - Jabon de Tocador - Yoghurt y Aceite de Almendras 43
Table 30: Protex - Jabon Contra Bacterias - Propolis 44
Table 31: Zest - Jabon de Tocador - Neutro Suave 45
Table 32: Zest - Jabon de Tocador - Sensacion Hidratante 46
Table 33: Options Care - Antitranspirante Desodorante Roll-on - Frescura Suave 47
Table 34: Garnier Obao - Desodorante-Antitranspirante en Aerosol - Frescura Floral; Frescura Intensa; Frescura Suave; Piel Delicada; Desodorante-Antitranspirante en Roll-on - Bamboo Breeze; Frescura Floral; Frescura Intensa; Frescura Suave; Piel Delicada 48
Table 35: Speed Stick 24/7 - Aerosol Antiperspirant Deodorant - Icy Surge; Antiperspirant Deodorant Gel - Icy Surge 49
Table 36: Garnier bi-O Men - 48h Antiperspirant Roll-on - Extreme 80 Degrees C; 48h Antiperspirant Spray - Extreme 80 Degrees C 50
Table 37: Johnson's Baby Protege - Jabon - Avena 51
Table 38: Organika by Karla Di - Baby Soap 52
Table 39: Nivea - Jabon de Tocador - Magnolia y Aceites Naturales 53
Table 40: Grisi - Jabon de Tocador - Equilibrante; Regenerante; Tonificante 54
Table 41: Dove - Antiperspirant Roll-on - Invisible Dry 55
Table 42: Coty Body Fresh - Antitranspirante en Aerosol - Natural Energy; Antitranspirante en Roll-on - Natural Energy 56
Table 43: Huggies Humectante - Jabon en Barra 57
Table 44: Rexona - Aerosol Antiperspirant - Crystal; Antiperspirant Stick - Crystal 58
Table 45: Dove - Nourishing Body Wash - Deep Moisture; Gentle Exfoliating 59
Table 46: T. Taio Sport - Esponja + Jabon 2 en 1 - Aclarante; Antiacne; Exfoliante; Hidratante; Refrescante; Revitalizante 60
Table 47: Adidas - Aerosol Antiperspirant - Pure Game; Roll-on Antiperspirant - Pure Game; Stick Antiperspirant - Pure Game 61
Table 48: Tersso - Jabon Neutro 62
Table 49: Rexona Men - 24 Hour Aerosol Antiperspirant - Invisible; 24 Hour Antiperspirant Roll-on - Invisible; 24 Hour Antiperspirant Stick 63
Table 50: Escudo - Jabon Antibacterial - Suave Avena 64
Table 51: Lady Speed Stick Teen Spirit - Aerosol Antiperspirant Deodorant - Party; Antiperspirant Deodorant Roll-on - Party 65
Table 52: Dove - Antitranspirante en Aerosol - Dermo Aclarant; Antitranspirante en Roll-on - Dermo Aclarant; Antitranspirante Stick - Dermo Aclarant 66
Table 53: Vitacilina Bebe - Jabon en Barra - Relajante 67
Table 54: Ricitos de Oro - Jabon de Tocador - Miel 68
Table 55: Garnier bi-O - 48h Antiperspirant Spray - Clarify; 48h Roll-on Antiperspirant - Clarify 69
Table 56: Nivea for Men Menergy - Deo Antiperspirant Roll-on - Rebellious; Wild; Deo Antiperspirant Spray - Rebellious; Wild 70
Table 57: Lady Speed Stick - Antiperspirant Deodorant Roll-on - Waterproof; Antiperspirant Deodorant Spray - Waterproof; Antiperspirant Deodorant Stick - Waterproof 71
Table 58: Nivea - Creme Oil - Pearl & Beauty 72
Table 59: Vitacilina Esencial - Jabon - Antiacne; Exfoliante; Neutro 73
Table 60: Bnatural - Jabon - Concha Nacar 74
Table 61: Grisi Therapy - Jabon de Tocador - Energetico; Relajante 75
Table 62: Ivory - Bar Soap - Simply Ivory 76
Table 63: Ponjita by Nexcare Naturals - Bath Sponge - Cellulose 77
Table 64: Nivea - Liquid Hand Soap - Apricot Creme; Creme Soft 78
Table 65: Nivea - Shower Gel - Fitness Fresh; Melon Fresh; Vitality Fresh 79
Table 66: Rexona Men - 24 Hour Antiperspirant Roll-on - Sportfan 80
Table 67: Nivea - Shower Gel - Lemon & Oil; Water Lily & Oil 81
Table 68: Nivea - Antiperspirant Mini Roll-on - Happy Time; Antiperspirant Roll-on - Happy Time; Antiperspirant Spray - Happy Time 82
Table 69: Ponjita by Nexcare Naturals - Bath Sponge - Curaua 83
Table 70: Dove Go Fresh - Beauty Bar - Burst 84
Table 71: Ricitos de Oro - Jabon de Tocador - Avena 85
Table 72: Nivea Angel Star - Deo Antiperspirant Roll-on - Hot Crush; Icy Kiss; Deo Antiperspirant Spray - Hot Crush; Icy Kiss 86
Table 73: Natural Way - Esponja Ixtle - Circulo; Cuadrado; Rectangulo 87
Table 74: Gillette Advanced Strength - Antiperspirant Deodorant Cream - Cool Wave 88
Table 75: Dial Clean & Soft - Jabon Liquido para Cuerpo Humectante - Suaves Perlas Exfoliantes 89
Table 76: Olay Body - Body Wash Plus Body Butter Ribbons with Jojoba Butter 90
Table 77: Speed Stick 24/7 - Antiperspirant Deodorant Gel - Extreme; Antiperspirant Deodorant Roll-on - Extreme; Antiperspirant Deodorant Spray - Extreme; Antiperspirant Deodorant Stick - Extreme 91
Table 78: Dial - Jabon Liquido para Cuerpo - AntiOxidante 92
Table 79: Speed Stick - Antiperspirant Deodorant Stick - Hypoallergenic 93
Table 80: Influnza - Antibacterial Gel 94
Table 81: Exial - Antibacterial Gel with Aloe Vera 95
Table 82: Ferali - Baby Powder 96
Table 83: Jaziva-III - Baby Powder 97
Table 84: Proconfortable - Esponja de Bano 98
Table 85: Beklin - Gel Antibacterial - Aqua; Baya; Manzana 99
Table 86: Sure - Invisible Solid Anti-Perspirant & Deodorant - Regular Scent 100
Table 87: Grisi - Jabon Liquido - Neutro 101
Table 88: Axe Seco - Aerosol Antiperspirant - Twist; Antiperspirant Roll-on - Twist; Antiperspirant Stick - Twist; Deodorant Bodyspray - Twist 102
Table 89: Axe - Desodorante - Play 2010 103
Table 90: Modelair - Alcohol en Gel 104
Table 91: Tepeyac - Jabon de Tocador - Amarillo; Lila; Rosa; Verde 105
Table 92: Thai Spa - Exfoliating Body Wash - Tea Leaf 106
Table 93: Avon - Gel Antibacterial para Manos - Limon 107
Table 94: Margrey - Gel Antibacterial 108
Table 95: Rexona Men - 24 Hour Antiperspirant Roll-on - Adventure; 24 Hour Antiperspirant Spray - Adventure; 24 Hour Antiperspirant Stick - Adventure 109
Table 96: Rexona Teens - Aerosol Antiperspirant - Love; Antiperspirant Stick - Love; Roll-on Antiperspirant - Love 110
Table 97: Relax by T. Taio - Natural Loofah Sponge 111
Table 98: Coco Kid's - Gel Antibacterial 112
Table 99: Savon au Provence - Antibacterial Gel - Baby 113
Table 100: Kleenex Aqua - Gel Antibacterial para Manos 114
Table 101: Real Clean Disney - Antibacterial Gel - Mickey Mouse Club House 115
Table 102: Ponjita - Double Texture Body Sponge 116
Table 103: Coco Kid's - Alcohol Liquido Antibacterial 117
Table 104: Microdyn MD - Spray Sanitizante 118
Table 105: El Bano de Maria - Olive Oil Soap - Fig; Honeydew Melon & Cucumber; Lime & Kiwi; Watermelon 119
Table 106: Soap Factory - Natural Bar Soap - Apple; Chamomile; Chocolate; Coffee; Mint; Red Berries; Strawberry 120
Table 107: Ole - Gel Antibacterial 121
Table 108: Caricia - Loofah Body Sponge 122
Table 109: Gel Kleen - Jabon Espuma para Manos - Frutal 123
Table 110: T. Taio Green - Tela Elastica para Bano y Masaje 124
Table 111: Maria Sofia - Esponja - Clematides Mesh 125
Table 112: Frotash - Loofah Sponge 126
Table 113: Skin Care - Bath & Shower Cloth 127
Table 114: Reynera - Cepillo para Bano Personal 128
Table 115: Live Body - Antibacterial Gel - Coconut & Lemon Fusion 129
Table 116: Live Body - Sanitizer Spray with Refill Bottle - Citrus Fusion 130
Table 117: Soft Bath - Esponja del Bano 131
Table 118: Soft Bath - Bath Sponge with Attached Stuffed Animal - Dog 132
Table 119: Nexcare - Exfoliating Body Sponge 133
Table 120: Frotarico - Star-Shaped Loofah Sponge 134
Table 121: Suabebe Pocoyo - Jabon en Barra para Bebes - Hipoalergenico 135
Table 122: Caricia - Revitalizador Facial 136
Table 123: Johnson's Baby Protege - Jabon - Avena 137
Table 124: Nexcare - Puffy Pink Mesh Body Sponge with Soap 138
Table 125: Bath Time by T. Taio - Esponja para Bano 139
Table 126: Estropajos Abeja - Henequen Loofah 140
Table 127: SinAgua - Gel Purificante 141
Table 128: Soriana - Talco Desodorante 142
Table 129: Rexona Men - 24 Hour Antiperspirant Roll-on - Quantum; 24 Hour Antiperspirant Spray - Quantum; 24 Hour Antiperspirant Stick - Quantum 143
Table 130: Rexona Men - 24 Hour Antiperspirant Roll-on - V12; 24 Hour Antiperspirant Spray - V12; 24 Hour Antiperspirant Stick - V12 144
Table 131: Stefano - Deodorant Roll-on - Fire; Deodorant Spray - Fire; Deodorant Stick - Fire 145
Table 132: Gillette 3X - Antiperspirant Spray - Arctic Ice 146
Table 133: Nexcare - Extra-Puffy Body Sponge 147
Table 134: Nexcare - Puffy Body Sponge 148
Table 135: Soriana - Gel Antibacterial 149
Table 136: Live Body - Antibacterial Liquid Soap Refill - Peach Fusion 150
Table 137: Soriana Pro Selections - Jabon Herbal - Frutas 151
Table 138: Soriana - Jabon de Tocador - Moras Silvestres 152


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