TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
116 product SKUs launched in the Middle East and Africa personal hygiene market 2
Soap is the leading category in the Middle East and Africa personal hygiene market 2
Dis-Chem Pty. Ltd. is the leading manufacturer of new personal hygiene products in Middle East and Africa 2
Bottles was the dominant packing type among the new products launched in the Middle East and Africa personal hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 13
Personal Hygiene Product Analysis 14
New product SKUs by country 14
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
Detailed Product Descriptions 20
Appendix 96
Further reading 96
Country Groupings 96
Datamonitor consulting 96
How to contact experts in your industry 96
LIST OF FIGURES
Figure 1: Middle East and Africa, personal hygiene market value by category ($m), 2004–09 12
Figure 2: Middle East and Africa, personal hygiene market value by category ($m), 2009–14 13
Figure 3: Middle East and Africa, personal hygiene market, new product SKUs by top countries, Q3 2010 14
Figure 4: Middle East and Africa, personal hygiene market, new product SKUs by category, Q3 2010 15
Figure 5: Middle East and Africa, personal hygiene market, new product SKUs by manufacturer, Q3 2010 16
Figure 6: Middle East and Africa, personal hygiene market, new product launches by package type, Q3 2010 18
Figure 7: Middle East and Africa, personal hygiene market, new product launches by package material, Q3 2010 19
LIST OF TABLES
Table 1: Personal hygiene category definitions 4
Table 2: Middle East and Africa, personal hygiene market value by category ($m), 2004–09 12
Table 3: Middle East and Africa, personal hygiene market value by category ($m), 2009–14 13
Table 4: Middle East and Africa, personal hygiene market, new product SKUs by top countries, Q3 2010 14
Table 5: Middle East and Africa, personal hygiene market, new product SKUs by category, Q3 2010 15
Table 6: Middle East and Africa, personal hygiene market, new product SKUs by manufacturer, Q3 2010 17
Table 7: Middle East and Africa, personal hygiene market, new product launches by package type, Q3 2010 18
Table 8: Middle East and Africa, personal hygiene market, new product launches by package material, Q3 2010 19
Table 9: Hiyas - Orange Papaya Whitening Soap 20
Table 10: Dial - Antibacterial Soap - Peach; White 21
Table 11: Irish Spring - Deodorant Soap - Original; Reviving with Mint 22
Table 12: Dettol - Anti-Bacterial Soap - Fresh 23
Table 13: Renora - Lemon Handwash 24
Table 14: Cussons Imperial Leather - Fresh Shower Gel 25
Table 15: Garnier Essentials - Water Cleansing Cream - Dry Skin; Mixed Skin; Normal Skin 26
Table 16: Sky - Hand Liquid Soap - Apple; Lemon; Lilac; Musk; Oud; Rose 27
Table 17: Extra - Liquid Hand Soap - Lemon; Lilac; Rose 28
Table 18: Slazenger - Sports SPA Deodorising Body Fragrance - Energizing; Invigorate 29
Table 19: Kustie Natural Lady - Invigorating Face Cleanser - Apricot 30
Table 20: Nature's Edition - Perfumed Liquid Hand Soap - Pansy 31
Table 21: Gentle Magic - Skincare Soap 32
Table 22: Dettol - Instant Hand Sanitizer - Spring Fresh 33
Table 23: Nivea for Men - Anti-Perspirant Deodorant Roll-on - Cool Kick; Anti-Perspirant Deodorant Spray - Cool Kick 34
Table 24: 8x4 - Sweet Secret Deodorant 35
Table 25: Gillette Proactive System - Anti-Perspirant Spray - Power Rush 36
Table 26: Nivea For Men Menergy - Shower Body & Hair Gel - Rebellious 37
Table 27: Lady Speed Stick - Deodorant - Fruity Splash 38
Table 28: Shield Men - Anti-Perspirant Roll-on Refill - Original 39
Table 29: Disney Pixar Toy Story 3 - Aerosol Deodorant - Blue; Orange 40
Table 30: Garnier Skin Naturals - Deep Clean Face Wash - Oil Control Complete 41
Table 31: English Leather - Deodorant Body Spray - Active Sport 42
Table 32: Designer Notes - Perfumed Body Spray - Adore Me 43
Table 33: Yardley So...? - Perfumed Body Spray - Bling; Funky; Gr8; Hot; In Love 44
Table 34: Dis-Chem - Liquid Hand Soap - Grape 45
Table 35: Infectiguard+ - Instant Hand Sanitizer 46
Table 36: Revlon Man Radar - Deodorant Body Spray - Red Alert 47
Table 37: Herbal Infusions - Foam Bath - Relax 48
Table 38: Oh So Heavenly Positively Pink - Foaming Bath Silk - Pink Sky Delight 49
Table 39: Missha - Green Tea Lip & Eye Makeup Remover 50
Table 40: Korres - Shower Gel - Japanese Rose; Kumquat; Vanilla Plum 51
Table 41: Korres - Toning Body Mist - Fig; Jasmine; Magnolia; Saffron 52
Table 42: Delon+ - Natural Exfoliating Soap with Loofah - Green Tea 53
Table 43: Grove's - Body Exfoliator 54
Table 44: Infectiguard+ - Instant Hand Sanitizer 55
Table 45: Garnier Men - Mineral Deodorant Roll-on - Invisible 56
Table 46: Dis-Chem - Revitalising Shower Gel - Mountain 57
Table 47: Formula 1 - Shower Gel - Start 58
Table 48: Oh So Heavenly Creme Oil Collection - Body Wash Cream - Pure Honey & Almond Oil 59
Table 49: Beauty Formulas - Facial Scrub - Fragrance Free 60
Table 50: Fax - Beauty Soap with Cream - Apple; Fruity; Lemon; Peach 61
Table 51: Nivea Happy Time - Creme Soap - Bamboo Milk & Orange Blossom; Natural Honey & Jojoba Oil 62
Table 52: Halos n Horns Baby Care - Baby Bath 63
Table 53: Dettol Natural - Bar Soap - Caring; Invigorating 64
Table 54: Clicks+ - Foam Bath - Peace of Nature 65
Table 55: Clicks - Liquid Handwash - Soothing Rooibos & Honey 66
Table 56: Oh So Heavenly Creme Oil Collection - Two Phase Foaming Bath Silk - Pure Honey & Almond Oil 67
Table 57: Oh So Heavenly Creme Oil Collection - Hand Wash - Pure Honey & Almond Oil 68
Table 58: Clicks+ SkinCare Collection - Facial Scrub - White Tea & Q10 69
Table 59: Playgirl - Aerosol Deodorant - Temptation Island 70
Table 60: Revlon Fire & Ice - Perfumed Body Spray - Blaze 71
Table 61: Radox - Herbal Deodorant Roll-on - Awaken; Herbal Deodorant Spray - Awaken 72
Table 62: Body Solutions - 2 in 1 Liquid Soap - Peach 73
Table 63: Palmolive Naturals - Bar Soap - Nourishing Sensation 74
Table 64: Body Solutions - Bar Soap - Exfoliating with Aloe 75
Table 65: Camay - Beauty Soap 76
Table 66: Blends Herbal Sensation - Deo Milky Roll-on - Delicious; Kisses; Spring; Tropical 77
Table 67: Lentheric - Antiperspirant Roll-on - Passione 78
Table 68: Coty - Antiperspirant Roll-on - Whisper 79
Table 69: Medisan - Skin Care Soap - Active Fresh 80
Table 70: Revlon - Anti-Perspirant Roll-on - Fire & Ice Cool 81
Table 71: She - Deodorant Body Spray - is Cool 82
Table 72: Neutrogena Visibly Clear - Daily Scrub - Blackhead Eliminating 83
Table 73: Tamimi Markets - Smooth Liquid Hand Soap - Apple; Lemon; Rose 84
Table 74: Zest Ice Fresh - Soap 85
Table 75: Oh So Heavenly Dream Escapes Exotic Havens - Body Wash - Best Kept Secret 86
Table 76: Oh So Heavenly Positively Pink - Body Wash - In The Pink 87
Table 77: Dis-Chem - Health Soap - Australian Tea Tree Oil 88
Table 78: Aqua Botanics - Glycerine Soap - Aloe Vera 89
Table 79: Dis-Chem - Instant Hand Sanitizer - Aloe Vera 90
Table 80: Safeguard - Hygienic Handwash - Lavender; Natural 91
Table 81: Panrosa Garden Series - Hand Soap - Chamomile 92
Table 82: Soft Skin - Hand Soap 93
Table 83: Clicks - Hand Wash - Sea Minerals 94
Table 84: Safecleanse - Waterless Hand Sanitising Gel 95
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