Personal Hygiene Market in the Philippines - Product Launch Almanac 2010

Introduction

Datamonitor’s Personal Hygiene Market in the Philippines – Product Launch Almanac 2010 provides a complete guide to new product launches in the Philippine personal hygiene market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the personal hygiene market in the Philippines, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Personal Hygiene market in the Philippines - New product SKUs by category
• Personal Hygiene market in the Philippines - New product SKUs by manufacturer
• Personal Hygiene market in the Philippines - New product by pack type and materials
• Personal Hygiene market in the Philippines – New Product descriptions

Highlights

• 264 product SKUs launched in the Philippine Personal Hygiene market
• Soap is the leading category in Philippine Personal Hygiene market
• Watsons Personal Care Stores Pte. Ltd. is the leading manufacturer in terms of new personal hygiene products SKUs in Philippines

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Philippine Personal Hygiene market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
264 product SKUs launched in the Philippine Personal Hygiene market 2
Soap is the leading category in Philippine Personal Hygiene market 2
Watsons Personal Care Stores Pte. Ltd. is the leading manufacturer in terms of new personal hygiene products SKUs in Philippines 2
Bottles was the dominant packing type in the new products launched in Philippine Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 14
Market value, 2004–09 14
Market value forecast to 2014 15
Personal Hygiene Product Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
Detailed Product Descriptions 21
Appendix 145
Further reading 145
Datamonitor consulting 145
How to contact experts in your industry 145

LIST OF FIGURES
Figure 1: Philippines, personal hygiene market value by category ($m), 2004–09 14
Figure 2: Philippines, personal hygiene market value by category ($m), 2009–14 15
Figure 3: Philippines, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 16
Figure 4: Philippines, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Figure 5: Philippines, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 19
Figure 6: Philippines, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 20

LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: Philippines, personal hygiene market value by category ($m), 2004–09 14
Table 3: Philippines, personal hygiene market value by category ($m), 2009–14 15
Table 4: Philippines, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 16
Table 5: Philippines, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 18
Table 6: Philippines, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 19
Table 7: Philippines, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 20
Table 8: Savepak - Liquid Hand Soap - Scented 21
Table 9: Lab Works For Men - Men's Eau de Toilette Body Spray 22
Table 10: Asian Secrets - Lulur Whitening Body Scrub 23
Table 11: Watsons - Bath & Shower Gel - Aloe Vera; Melon 24
Table 12: Pond's Pure White - Deep Cleansing Facial Foam 25
Table 13: EB Pink Water - Deo Spray - Admire; Desire; Inspire; Seduce 26
Table 14: EB Essentials - Facial Foam with Moisturizer - Fresh Start; Relaxing 365 ++ 27
Table 15: Juicy Party - 24-7 Antiperspirant Deodorant - Anti-Darkening Formula 28
Table 16: Bench Alcogel Love Your Hands - Liquid Hand Soap - Apple; Cherry; Mint 29
Table 17: Kojie-San - Hand Sanitizer - Blue Ocean; Fruity Melon; Mint Leaf; Red Apple 30
Table 18: Silka - Whitening Body Wash - Green Papaya; Papaya 31
Table 19: Glamworks White Plus - Whitening Deodorant Roll-On 32
Table 20: Belo Essentials - Whitening Lotion SPF 15 33
Table 21: Lactacyd Toddler Tubs Splash - Moisturizing Toddler Wash 34
Table 22: Emerald Bloom - Deodorant Body Spray - Scentsational 35
Table 23: Ever Bilena Advance - Eye & Lip Make-Up Remover 36
Table 24: Watsons Men - Facial Scrub - Hydrating; Oil Control; Facial Wash - Hydrating; Oil Control 37
Table 25: Watsons Essentials - Body Wash - Cucumber & Aloe Vera; Grapefruit 38
Table 26: Lab Works - Mood Scents for Men - Confidence 39
Table 27: Block & White - Whitening Deodorant & Anti-Perspirant - Flower Bath; Milk; Papaya; Sport 40
Table 28: Block & White - Whitening & Anti-Perspirant Deodorant Powder - Flower Dream; Light breeze 41
Table 29: Human - Body Spray - Sense; Soul; Style 42
Table 30: Med Guard - Antibacterial Hand Soap - Green Tea; Lemon; Pine Fresh; Wild Orchid 43
Table 31: Nivea for Men Menergy - Deo Anti-Perspirant Roll-On - Rebellious; Wild; Deo Anti-Perspirant Spray - Rebellious; Wild 44
Table 32: Nivea Angel Star - Deo Anti-Perspirant - Hot Crush; Icy Kiss 45
Table 33: Nivea Angel Star - Body Lotion - Mixed Skin; Body Soft Souffle - Mixed Skin 46
Table 34: Erth Origins - Moisturizing Body Wash - Goat's Milk; Oatmeal 47
Table 35: Hype Ardent Skin Care Naturals Moringa-O2 - Beauty Bar 48
Table 36: Ever Bilena - Anti-Bacterial Gel Sanitizer with Moisturizer 49
Table 37: Ever Bilena Signature - Refreshing Body Mist - Juicy Raspberry; Magnolia Kiss; Romantic Wood; Sweet Glaze 50
Table 38: Rexona Men - Clinical Protection Anti-Perspirant Deodorant - Active Fresh 51
Table 39: Watsons - Moisturizing Shower Cream - Cool Pomegranate; Wild Honeysuckle 52
Table 40: Watsons - Hand Sanitizer - Mango Nectarine; White Citrus 53
Table 41: Dove Men + Care - Body and Face Bar - Deep Clean; Extra Fresh 54
Table 42: Sure Buy - Liquid Soap - Cherry; Pearllized 55
Table 43: Sure Buy - Anti-Bacterial Hand Soap - Citrus; Magnolia; Melon; Watermelon 56
Table 44: Lewis & Pearl - Women's Cologne - Angel; Chill; Happy; Ice Water; Summer 57
Table 45: Ceraklin - Bar Soap - Dry & Sensitive Skin; Liquid Soap - Dry & Sensitive Skin 58
Table 46: Rexona Men Sport Defense - 24HR Antiperspirant Deodorant - Roll-On; Spray; Stick 59
Table 47: Nivea Calm & Care - 24h Anti-Perspirant - Roll-On; Stick 60
Table 48: Lewis & Pearl - Body & Face Powder - Chill; Happy; Summer 61
Table 49: Belo Essentials - Smoothening Whitening Body Bar 62
Table 50: Royal - Foot & Body Tawas Deodorant 63
Table 51: Baby Treats - Baby Dream Powder - Lavender and Chamomile 64
Table 52: Gillette - 2 in 1 Face and Body Wash - Oil Control 65
Table 53: Penshoppe Love Story - Men's Body Spray - His Love 66
Table 54: Bioderm - Family Germicidal Soap - Green; Pink; White 67
Table 55: Lane & Harper SteriGel - Hand Sanitizer 68
Table 56: Avea Naturals - Whitening Soap - Papaya 69
Table 57: Watsons - Fruity Body Scrub - Blueberry; Grapefruit 70
Table 58: Cetaphil - Cleansing Bar - Antibacterial; Original 71
Table 59: Fissan - Hand Sanitizer - Aloe; Sea Minerals 72
Table 60: Penshoppe Street Scents - Body Spray - Asphalt; Avenue; Vandals; Vapor 73
Table 61: Penshoppe Pen Sport - Body Spray - Driven; Extreme; Intense 74
Table 62: Penshoppe Paints - Body Spray - Blue; Fuchsia; Orange 75
Table 63: Penshoppe Scent Spray - Body Spray - Oasis; Water Breeze 76
Table 64: Cleene Alcogel - Hand Sanitizer 77
Table 65: Robinsons Supersavers - Antibacterial Liquid Hand Soap - Mint 78
Table 66: Silka - Whitening Body Wash - Papaya 79
Table 67: Rexona Women - 24H Anti-Perspirant Deodorant Roll-On - Shower Clean 80
Table 68: Oxipur - Deep Whitening Bar 81
Table 69: Baby Treats - Baby Wash - Lavender and Chamomile 82
Table 70: Cosmo Skin - Whitening Soap for Face and Body 83
Table 71: Watsons - Moisturizing Cream Bath 84
Table 72: Zen Zest - Hand Sanitizer - Raspberry 85
Table 73: Zen Zest - Body Scrub - Raspberry 86
Table 74: RDL Freshmen - Facial Cleanser - Dry Skin; Normal Skin; Oily Skin 87
Table 75: Yoko - Virginity Herbal Soap 88
Table 76: Lab Works For Men - Body Spray - Flash; Haste; Rush 89
Table 77: Watsons - Anti-Bacterial Hand Soap - Lemon; Peppermint 90
Table 78: Glam Works White Plus - Whitening Soap 91
Table 79: Glam Works - Creamy Body Wash - Apple Blossom; Luscious Vanilla; Sparkling Kiwi 92
Table 80: Diamond - Face & Body Bar - Orange Peel & L-Glutathione 93
Table 81: Yoko - Spa Salt Shower Bath - Cucumber 94
Table 82: Balenciaga Paris - Shower Gel for Women 95
Table 83: Bench/ Richard Gomez - Deo Body Spray - ReCharge; ReFresh 96
Table 84: Herbench - Deo Body Spray - 18K; Glam; Rush 97
Table 85: Baby Company - Anti-Bacterial Hand Wash - Blue 98
Table 86: Joel Cruz Signatures - Deo Roll-On - Buff 99
Table 87: Watsons - Refreshing Hand Soap - Ginger & White Tea; Honey & Milk; Lavender and Chamomile; Peach & Shea Butter 100
Table 88: Olay Natural White - Healthy Fairness Foaming Cleanser 101
Table 89: Watsons - Sparkling Holiday Gift Set - Berry Fields; Citrus Zest; Pink Blooms 102
Table 90: Watsons - Body Scrub - Anti-Aging; Firming; Moisturizing; Whitening Milk & Salt 103
Table 91: Glam Works - Anti-Bacterial Bar Soap - Lightening Pearl Essence; Tea Tree with Calamansi 104
Table 92: Lab Works - Facial Scrub - Oil Control; Whitening 105
Table 93: Watsons - Bubbly Body Wash - Lavender; Strawberry 106
Table 94: Watsons GrapeBella - Exfoliating Body Polish; Moisturising Shower Cream; Revitalizing Shower Gel 107
Table 95: Caronia Hand & Foot Care - Revitalizing Soak & Wash - Green Tea 108
Table 96: Block & White - 24H Whitening Anti-Perspirant Deodorant - Flower Bath; Milk with Glutathione; Sport 109
Table 97: Watsons - Green Tea Antioxidant Deep Cleansing Mud; Green Tea Antioxidant Oil Control Cleansing Foam; Green Tea Antioxidant Oil Control Deep Cleansing Facial Scrub 110
Table 98: Watsons - Green Tea Antioxidant Oil Control Facial Toner; Green Tea Antioxidant Pore Minimising Gel 111
Table 99: Wish - Moisturizing Hand Wash - Bamboo & White Tea; Cherry Blossom; Red Lily; Waterlily 112
Table 100: Gluta Max - Lightening Deodorant and Anti-Perspirant - Roll-On 113
Table 101: Nivea For Men Q10 - Age Repair Facial Foam - Anti-Aging 114
Table 102: L'Oreal Paris Men Expert - Detoxifying Cleansing Foam - Hydra Energetic 115
Table 103: Nivea Deodorant - 24H Deodorant Roll-On - Extra Whitening 116
Table 104: Indigo Spa - Bath Fizzers 117
Table 105: Glam Works White Plus - Body Wash 118
Table 106: Heaven on Earth - Body Scrub - Lavender; Strawberry; Vanilla 119
Table 107: J. Chemie - Tawas W/ Perfume 120
Table 108: Silk Secrets - Cream Bath - Milk 121
Table 109: Chic Mwah - Hand Sanitizer Spray - Fresh Mist 122
Table 110: Glam Works - Hand Sanitizer 123
Table 111: Godiva LicoWhite - Deodorant - Roll-On; Stick 124
Table 112: Spa - Mini Duo Gift Set 125
Table 113: Med Guard - Antibacterial Hand Soap 126
Table 114: Ever Bilena Men Blackwater - Anti-Perspirant Deodorant Roll-On - Ambitious; Aqua; Dynamic; Sporty 127
Table 115: Foliaged - Roll-On Deodorant - Alum Tawas with Calamansi 128
Table 116: Milcu Magic Puff - Underarm Deodorant 129
Table 117: Milcu - Deodorant Roll-On - Unscented 130
Table 118: SM Bonus - Anti-Bacterial Liquid Soap - Aloe; Lemon; Rain 131
Table 119: Lab Works - Body Wash - Revitalizing 132
Table 120: White Wash - Liquid Handwash - Lemon; Strawberry 133
Table 121: Lab Works - Deo Spray - Energizing; Free Spirit; Revitalizing 134
Table 122: Body Treats - Body Spray - Aqua Mist; Mango Mandarin; Mangosteen; Peach Blossom 135
Table 123: Sureaid - Prickly Heat Powder - Counter-Irritant; Diaper Rash 136
Table 124: Sureaid - Tawas Deodorant Powder - Unscented 137
Table 125: Medi Herbs - Natural Skin Whitening Soap - Black Patchouli; Hair Grower; Papaya Plus 138
Table 126: Silk Secrets - Exfoliating Body Scrub - Milk 139
Table 127: Glam Works - Bar Soap - Cucumber with Kiwi; Goat's Milk; Lemon and Orange; Milk with Oatmeal; Papaya 140
Table 128: Glam Works - Hand Wash - Chamomile; Green Tea 141
Table 129: Body Treats - Anti-Bacterial Hand Sanitizer - Citrus; Magnolia; Melon 142
Table 130: Body Treats - Body Spray - Cotton Blossom; Ocean Blue; Purple Rain; Refreshing Green 143
Table 131: Watsons - Olive Body Scrub; Olive Cream Bath 144


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