TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
91 product SKUs launched in the Polish Personal Hygiene market 2
Soap is the leading category in Polish Personal Hygiene market 2
Paterson Zochonis is the leading manufacturer in terms of new personal hygiene products SKUs in Poland 2
Bottles was the dominant packing type in the new products launched in Polish Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Personal Hygiene Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 64
Further reading 64
Datamonitor consulting 64
How to contact experts in your industry 64
LIST OF FIGURES
Figure 1: Poland, personal hygiene market value by category ($m), 2004–09 11
Figure 2: Poland, personal hygiene market value by category ($m), 2009–14 12
Figure 3: Poland, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 13
Figure 4: Poland, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Figure 5: Poland, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 16
Figure 6: Poland, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 17
LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: Poland, personal hygiene market value by category ($m), 2004–09 11
Table 3: Poland, personal hygiene market value by category ($m), 2009–14 12
Table 4: Poland, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 13
Table 5: Poland, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Table 6: Poland, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 16
Table 7: Poland, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 17
Table 8: Lirene Dermoprogram Pielegnacja Oczyszczajaca - Delikatny Kremowy Zel do Mycia Twarzy; Oczyszczajacy Zel Peelingujacy; Zel Nawilzajacy do Mycia Twarzy 18
Table 9: Garnier Men Mineral - Antiperspirant Deodorant - Cool; Energy; Extreme; Invisible; Sensitive 19
Table 10: SavAnti - Antibacterial Liquid Soap 20
Table 11: Lady Speed Stick Teen Spirit - Antiperspirant Deodorant Roll-on - Cool Girl; Fashion; Lady Love 21
Table 12: Luksja Daily Scrub - Exfoliating Shower Gel - Blackcurrant & Cranberry; Lime & Cucumber; Peach & Papaya 22
Table 13: Johnson's - Shower Gel - Be Fresh & Awaken; Be Fresh & Escape; Be Fresh & Revive 23
Table 14: Luksja SkinKind - Bar Soap - Hydrate - Natural; Hydrate - Sensitive 24
Table 15: Under Twenty Anti! Acne Intense - Aktywny Tonik Gleboko Oczyszczajacy 25
Table 16: Under Twenty Anti! Acne Intense - 2w1 Aktywny Zel - Peeling Myjacy 26
Table 17: Under Twenty Men Anti! Acne - Zel Przeciwtradzikowy Gleboko Oczyszczajacy 27
Table 18: Under Twenty Men Anti! Acne - Tonik Matujacy Przeciwtradzikowy 28
Table 19: Under Twenty Anti! Acne - 3w1 Zel Myjacy + Peeling Zluszczajacy + Maska Regulujaca 29
Table 20: Under Twenty Anti! Acne Intense - Aktywny Zel Gleboko Oczyszczajacy 30
Table 21: Apart Natural - Hipoalergiczny Plyn do Kapieli - Aloes i Acai; Jedwab i Noni; Oliwka i Buriti 31
Table 22: Palmolive - Moisture Hand Wash - Sublime Beauty; Sublime Purity 32
Table 23: Under Twenty Pro! Hydra - Nawilzajacy Zel Oczyszczajacy 33
Table 24: Under Twenty Anti! Acne - Zel Oczyszczajaco Matujacy 34
Table 25: Fa Men 3-D Protect - 24h Antiperspirant Deodorant Stick - Energy Zone; Freestyle 35
Table 26: Axe - Shower Gel - Dark Temptation; Instinct; Twist 36
Table 27: Sonett - Handseife - Rosmarin 37
Table 28: Adidas for Women - Shower Gel - Exhilarating Gym Vibes 38
Table 29: Palmolive Naturals Nutra Fruit - Moisturising Shower Creme - Kiwi; Mandarin; Pomegranate 39
Table 30: Adidas - Deo Stick - Pure Game 40
Table 31: Wickies Kids - Shower Gel for Children - Boys; Girls 41
Table 32: Venus - Hand Cleaning Gel - Antibacterial 42
Table 33: Nivea Happy Time - Anti-Perspirant Deodorant - Stick 43
Table 34: Nivea Double Effect - Shower Gel - Shower & Shave 44
Table 35: Nivea Angel Star - Shower Cream Gel - Hot Crush 45
Table 36: Dove Visible Care - Creme Body Wash - Brightening; Renewing; Softening 46
Table 37: AA Deo - Antiperspirant - Active Fresh; Pure Active; Sensitive; Soft 47
Table 38: Johnson's - Plyn do Kapieli - Dreamy Skin; Migdal 48
Table 39: Sergio Tachini Precious Pink - Shower Gel 49
Table 40: Sergio Tachini Precious Pink - Deodorant Spray 50
Table 41: Luksja - Hand Wash - Hazelnut Cream; Marzipan Delight; Vanilla Honey; Warming Raspberry 51
Table 42: Palmolive Fruit Essentials - Liquid Hand Soap - Grapefruit; Pomegranate & Mango 52
Table 43: Lady Speed Stick - Roll-on Deodorant - Depil Protect; Solid Deodorant - Depil Protect; Spray Deodorant - Depil Protect 53
Table 44: Zozole Plusk - Children's Shower Gel - Strawberry 54
Table 45: Cussons Carex - Protecting Antibacterial Hand Wash - Aloe Vera; Pure Blue; Refreshing; Sensitive; Splash 55
Table 46: Cussons Carex - Hand Gel - Aloe; Sensitive; Splash 56
Table 47: Medea Body Care - Beauty Soap - Creamy; Flower; Natural 57
Table 48: Happy - Baby Oil 58
Table 49: Palmolive - Liquid Handwash - Hygiene-Plus 59
Table 50: Fa Natural & Soft - Roll-On Deodorant - White Tea 60
Table 51: Palmolive Aroma Therapy - Shower Gel - Morning Tonic 61
Table 52: Fa Gelee Royale - Shower Cream - Almond Blossom; Moon Orchid 62
Table 53: Argital Baby - Latte Protettivo 63
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