Personal Hygiene Market - Regional level to 2014

Introduction

This databook provides key data and information on the personal hygiene market for the following regions: Asia-Pacific; Latin America; Middle East and Africa; North America; Eastern Europe and Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share.

Scope

*Contains information on three categories: bath and shower products, deodorants and soap

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The regional personal hygiene market grew at a compound annual growth rate of 3.7% between 2004 and 2009.

The soap category led the regional personal hygiene market, accounting for a share of 37.6%.

The leading player in the regional personal hygiene market is Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the regional personal hygiene market

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: Global 2
Summary market level: Western Europe 3
Summary market level: Eastern Europe 4
Summary market level: North America 5
Summary market level: Asia Pacific 6
Summary market level: Latin America 7
Summary market level: Middle East and Africa 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Global Personal Hygiene: Market Overview 22
Value analysis (US Dollar), 2004?09 22
Value analysis (US Dollar), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Western Europe Personal Hygiene: Market Overview 35
Value analysis (US Dollar), 2004?09 35
Value analysis (US Dollar), 2009?14 36
Volume analysis, 2004?09 38
Volume analysis, 2009?14 39
Company share analysis 41
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 5 Eastern Europe Personal Hygiene: Market Overview 48
Value analysis (US Dollar), 2004?09 48
Value analysis (US Dollar), 2009?14 49
Volume analysis, 2004?09 51
Volume analysis, 2009?14 52
Company share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 North America Personal Hygiene: Market Overview 61
Value analysis (US Dollar), 2004?09 61
Value analysis (US Dollar), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Asia Pacific Personal Hygiene: Market Overview 74
Value analysis (US Dollar), 2004?09 74
Value analysis (US Dollar), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Latin America Personal Hygiene: Market Overview 87
Value analysis (US Dollar), 2004?09 87
Value analysis (US Dollar), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 Middle East and Africa Personal Hygiene: Market Overview 100
Value analysis (US Dollar), 2004?09 100
Value analysis (US Dollar), 2009?14 101
Volume analysis, 2004?09 103
Volume analysis, 2009?14 104
Company share analysis 106
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 10 Research Methodology 113
Methodology overview 113
Secondary research 114
Market modeling 115
Creating an initial data model 115
Revising the initial data model 115
Creating a final estimate 116
Creating demographic value splits 116
Primary research 116
Data finalization 117
Ongoing research 117
Chapter 11 Appendix 118
Future readings 118
How to contact experts in your industry 118
Disclaimer 118

LIST OF FIGURES
Figure 1: Personal hygiene, Global, value by category ($m), 2004?14 24
Figure 2: Personal hygiene, Global, category growth comparison, by value, 2004?14 24
Figure 3: Personal hygiene, Global, volume by category (units, million), 2004?14 27
Figure 4: Personal hygiene, Global, category growth comparison, by volume, 2004?14 27
Figure 5: Personal hygiene, Global, company share (top five companies) by value (%), 2008?09 30
Figure 6: Personal hygiene, Global, distribution channels by value (%), 2008?09 32
Figure 7: Personal hygiene, Western Europe, value by category ($m), 2004?14 37
Figure 8: Personal hygiene, Western Europe, category growth comparison, by value, 2004?14 37
Figure 9: Personal hygiene, Western Europe, volume by category (units, million), 2004?14 40
Figure 10: Personal hygiene, Western Europe, category growth comparison, by volume, 2004?14 40
Figure 11: Personal hygiene, Western Europe, company share (top five companies) by value (%), 2008?09 43
Figure 12: Personal hygiene, Western Europe, distribution channels by value (%), 2008?09 45
Figure 13: Personal hygiene, Eastern Europe, value by category ($m), 2004?14 50
Figure 14: Personal hygiene, Eastern Europe, category growth comparison, by value, 2004?14 50
Figure 15: Personal hygiene, Eastern Europe, volume by category (units, million), 2004?14 53
Figure 16: Personal hygiene, Eastern Europe, category growth comparison, by volume, 2004?14 53
Figure 17: Personal hygiene, Eastern Europe, company share (top five companies) by value (%), 2008?09 56
Figure 18: Personal hygiene, Eastern Europe, distribution channels by value (%), 2008?09 58
Figure 19: Personal hygiene, North America, value by category ($m), 2004?14 63
Figure 20: Personal hygiene, North America, category growth comparison, by value, 2004?14 63
Figure 21: Personal hygiene, North America, volume by category (units, million), 2004?14 66
Figure 22: Personal hygiene, North America, category growth comparison, by volume, 2004?14 66
Figure 23: Personal hygiene, North America, company share (top five companies) by value (%), 2008?09 69
Figure 24: Personal hygiene, North America, distribution channels by value (%), 2008?09 71
Figure 25: Personal hygiene, Asia Pacific, value by category ($m), 2004?14 76
Figure 26: Personal hygiene, Asia Pacific, category growth comparison, by value, 2004?14 76
Figure 27: Personal hygiene, Asia Pacific, volume by category (units, million), 2004?14 79
Figure 28: Personal hygiene, Asia Pacific, category growth comparison, by volume, 2004?14 79
Figure 29: Personal hygiene, Asia Pacific, company share (top five companies) by value (%), 2008?09 82
Figure 30: Personal hygiene, Asia Pacific, distribution channels by value (%), 2008?09 84
Figure 31: Personal hygiene, Latin America, value by category ($m), 2004?14 89
Figure 32: Personal hygiene, Latin America, category growth comparison, by value, 2004?14 89
Figure 33: Personal hygiene, Latin America, volume by category (units, million), 2004?14 92
Figure 34: Personal hygiene, Latin America, category growth comparison, by volume, 2004?14 92
Figure 35: Personal hygiene, Latin America, company share (top five companies) by value (%), 2008?09 95
Figure 36: Personal hygiene, Latin America, distribution channels by value (%), 2008?09 97
Figure 37: Personal hygiene, Middle East and Africa, value by category ($m), 2004?14 102
Figure 38: Personal hygiene, Middle East and Africa, category growth comparison, by value, 2004?14 102
Figure 39: Personal hygiene, Middle East and Africa, volume by category (units, million), 2004?14 105
Figure 40: Personal hygiene, Middle East and Africa, category growth comparison, by volume, 2004?14 105
Figure 41: Personal hygiene, Middle East and Africa, company share (top five companies) by value (%), 2008?09 108
Figure 42: Personal hygiene, Middle East and Africa, distribution channels by value (%), 2008?09 110
Figure 43: Annual data review process 114

LIST OF TABLES
Table 1: Personal hygiene category definitions 11
Table 2: Personal hygiene distribution channels 12
Table 3: Personal hygiene, Global, value by category ($m), 2004?09 22
Table 4: Personal hygiene, Global, value forecast by category ($m), 2009?14 23
Table 5: Personal hygiene, Global, volume by category (units, million), 2004?09 25
Table 6: Personal hygiene, Global, volume forecast by category (units, million), 2009?14 26
Table 7: Personal hygiene, Global, company share (top 20 companies) by value (%), 2008?09 28
Table 8: Personal hygiene, Global, value by company ($m), 2008?09 29
Table 9: Personal hygiene, Global, distribution channels by value (%), 2008?09 31
Table 10: Personal hygiene, Global, value by distribution channel ($m), 2008?09 31
Table 11: Personal hygiene, Global, expenditure per capita ($), 2004?09 33
Table 12: Personal hygiene, Global, forecast expenditure per capita ($), 2009?14 33
Table 13: Personal hygiene, Global, consumption per capita (units), 2004?09 34
Table 14: Personal hygiene, Global, forecast consumption per capita (units), 2009?14 34
Table 15: Personal hygiene, Western Europe, value by category ($m), 2004?09 35
Table 16: Personal hygiene, Western Europe, value forecast by category ($m), 2009?14 36
Table 17: Personal hygiene, Western Europe, volume by category (units, million), 2004?09 38
Table 18: Personal hygiene, Western Europe, volume forecast by category (units, million), 2009?14 39
Table 19: Personal hygiene, Western Europe, company share (top 20 companies) by value (%), 2008?09 41
Table 20: Personal hygiene, Western Europe, value by company ($m), 2008?09 42
Table 21: Personal hygiene, Western Europe, distribution channels by value (%), 2008?09 44
Table 22: Personal hygiene, Western Europe, value by distribution channel ($m), 2008?09 44
Table 23: Personal hygiene, Western Europe, expenditure per capita ($), 2004?09 46
Table 24: Personal hygiene, Western Europe, forecast expenditure per capita ($), 2009?14 46
Table 25: Personal hygiene, Western Europe, consumption per capita (units), 2004?09 47
Table 26: Personal hygiene, Western Europe, forecast consumption per capita (units), 2009?14 47
Table 27: Personal hygiene, Eastern Europe, value by category ($m), 2004?09 48
Table 28: Personal hygiene, Eastern Europe, value forecast by category ($m), 2009?14 49
Table 29: Personal hygiene, Eastern Europe, volume by category (units, million), 2004?09 51
Table 30: Personal hygiene, Eastern Europe, volume forecast by category (units, million), 2009?14 52
Table 31: Personal hygiene, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 54
Table 32: Personal hygiene, Eastern Europe, value by company ($m), 2008?09 55
Table 33: Personal hygiene, Eastern Europe, distribution channels by value (%), 2008?09 57
Table 34: Personal hygiene, Eastern Europe, value by distribution channel ($m), 2008?09 57
Table 35: Personal hygiene, Eastern Europe, expenditure per capita ($), 2004?09 59
Table 36: Personal hygiene, Eastern Europe, forecast expenditure per capita ($), 2009?14 59
Table 37: Personal hygiene, Eastern Europe, consumption per capita (units), 2004?09 60
Table 38: Personal hygiene, Eastern Europe, forecast consumption per capita (units), 2009?14 60
Table 39: Personal hygiene, North America, value by category ($m), 2004?09 61
Table 40: Personal hygiene, North America, value forecast by category ($m), 2009?14 62
Table 41: Personal hygiene, North America, volume by category (units, million), 2004?09 64
Table 42: Personal hygiene, North America, volume forecast by category (units, million), 2009?14 65
Table 43: Personal hygiene, North America, company share by value (%), 2008?09 67
Table 44: Personal hygiene, North America, value by company ($m), 2008?09 68
Table 45: Personal hygiene, North America, distribution channels by value (%), 2008?09 70
Table 46: Personal hygiene, North America, value by distribution channel ($m), 2008?09 70
Table 47: Personal hygiene, North America, expenditure per capita ($), 2004?09 72
Table 48: Personal hygiene, North America, forecast expenditure per capita ($), 2009?14 72
Table 49: Personal hygiene, North America, consumption per capita (units), 2004?09 73
Table 50: Personal hygiene, North America, forecast consumption per capita (units), 2009?14 73
Table 51: Personal hygiene, Asia Pacific, value by category ($m), 2004?09 74
Table 52: Personal hygiene, Asia Pacific, value forecast by category ($m), 2009?14 75
Table 53: Personal hygiene, Asia Pacific, volume by category (units, million), 2004?09 77
Table 54: Personal hygiene, Asia Pacific, volume forecast by category (units, million), 2009?14 78
Table 55: Personal hygiene, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 80
Table 56: Personal hygiene, Asia Pacific, value by company ($m), 2008?09 81
Table 57: Personal hygiene, Asia Pacific, distribution channels by value (%), 2008?09 83
Table 58: Personal hygiene, Asia Pacific, value by distribution channel ($m), 2008?09 83
Table 59: Personal hygiene, Asia Pacific, expenditure per capita ($), 2004?09 85
Table 60: Personal hygiene, Asia Pacific, forecast expenditure per capita ($), 2009?14 85
Table 61: Personal hygiene, Asia Pacific, consumption per capita (units), 2004?09 86
Table 62: Personal hygiene, Asia Pacific, forecast consumption per capita (units), 2009?14 86
Table 63: Personal hygiene, Latin America, value by category ($m), 2004?09 87
Table 64: Personal hygiene, Latin America, value forecast by category ($m), 2009?14 88
Table 65: Personal hygiene, Latin America, volume by category (units, million), 2004?09 90
Table 66: Personal hygiene, Latin America, volume forecast by category (units, million), 2009?14 91
Table 67: Personal hygiene, Latin America, company share (top 20 companies) by value (%), 2008?09 93
Table 68: Personal hygiene, Latin America, value by company ($m), 2008?09 94
Table 69: Personal hygiene, Latin America, distribution channels by value (%), 2008?09 96
Table 70: Personal hygiene, Latin America, value by distribution channel ($m), 2008?09 96
Table 71: Personal hygiene, Latin America, expenditure per capita ($), 2004?09 98
Table 72: Personal hygiene, Latin America, forecast expenditure per capita ($), 2009?14 98
Table 73: Personal hygiene, Latin America, consumption per capita (units), 2004?09 99
Table 74: Personal hygiene, Latin America, forecast consumption per capita (units), 2009?14 99
Table 75: Personal hygiene, Middle East and Africa, value by category ($m), 2004?09 100
Table 76: Personal hygiene, Middle East and Africa, value forecast by category ($m), 2009?14 101
Table 77: Personal hygiene, Middle East and Africa, volume by category (units, million), 2004?09 103
Table 78: Personal hygiene, Middle East and Africa, volume forecast by category (units, million), 2009?14 104
Table 79: Personal hygiene, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 106
Table 80: Personal hygiene, Middle East and Africa, value by company ($m), 2008?09 107
Table 81: Personal hygiene, Middle East and Africa, distribution channels by value (%), 2008?09 109
Table 82: Personal hygiene, Middle East and Africa, value by distribution channel ($m), 2008?09 109
Table 83: Personal hygiene, Middle East and Africa, expenditure per capita ($), 2004?09 111
Table 84: Personal hygiene, Middle East and Africa, forecast expenditure per capita ($), 2009?14 111
Table 85: Personal hygiene, Middle East and Africa, consumption per capita (units), 2004?09 112
Table 86: Personal hygiene, Middle East and Africa, forecast consumption per capita (units), 2009?14 112


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