TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
209 product SKUs launched in the Saudi Arabian Personal Hygiene market 2
Soap is the leading category in Saudi Arabian Personal Hygiene market 2
Procter & Gamble is the leading manufacturer in terms of new personal hygiene products SKUs in Saudi Arabia 2
Bottles was the dominant packing type in the new products launched in Saudi Arabian Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 13
Personal Hygiene Product Analysis 14
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New product by package material 18
Detailed Product Descriptions 19
Appendix 97
Further reading 97
Datamonitor consulting 97
How to contact experts in your industry 97
LIST OF FIGURES
Figure 1: Saudi Arabia, personal hygiene market value by category ($m), 2004–09 12
Figure 2: Saudi Arabia, personal hygiene market value by category ($m), 2009–14 13
Figure 3: Saudi Arabia, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 14
Figure 4: Saudi Arabia, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Figure 5: Saudi Arabia, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 17
Figure 6: Saudi Arabia, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 18
LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: Saudi Arabia, personal hygiene market value by category ($m), 2004–09 12
Table 3: Saudi Arabia, personal hygiene market value by category ($m), 2009–14 13
Table 4: Saudi Arabia, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 14
Table 5: Saudi Arabia, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Table 6: Saudi Arabia, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 17
Table 7: Saudi Arabia, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 18
Table 8: Hiyas - Orange Papaya Whitening Soap 19
Table 9: Dial - Antibacterial Soap - Peach; White 20
Table 10: Irish Spring - Deodorant Soap - Original; Reviving with Mint 21
Table 11: Dettol - Anti-Bacterial Soap - Fresh 22
Table 12: Renora - Lemon Handwash 23
Table 13: Cussons Imperial Leather - Fresh Shower Gel 24
Table 14: Garnier Essentials - Water Cleansing Cream - Dry Skin; Mixed Skin; Normal Skin 25
Table 15: Sky - Hand Liquid Soap - Apple; Lemon; Lilac; Musk; Oud; Rose 26
Table 16: Extra - Liquid Hand Soap - Lemon; Lilac; Rose 27
Table 17: Slazenger - Sports SPA Deodorising Body Fragrance - Energizing; Invigorate 28
Table 18: Kustie Natural Lady - Invigorating Face Cleanser - Apricot 29
Table 19: 8x4 - Sweet Secret Deodorant 30
Table 20: Gillette Proactive System - Anti-Perspirant Spray - Power Rush 31
Table 21: Lady Speed Stick - Deodorant - Fruity Splash 32
Table 22: Missha - Green Tea Lip & Eye Makeup Remover 33
Table 23: Korres - Shower Gel - Japanese Rose; Kumquat; Vanilla Plum 34
Table 24: Korres - Toning Body Mist - Fig; Jasmine; Magnolia; Saffron 35
Table 25: Neutrogena Visibly Clear - Daily Scrub - Blackhead Eliminating 36
Table 26: Tamimi Markets - Smooth Liquid Hand Soap - Apple; Lemon; Rose 37
Table 27: Zest Ice Fresh - Soap 38
Table 28: Nivea For Men Silver Protect - Shower Gel 39
Table 29: Nivea Angel Star - Raspberry Scent Shower Cream 40
Table 30: Neutrogena Deep Clean - Make-up Remover 41
Table 31: Tone - Restoring Body Wash - Almond Milk; Blueberry; Mango Splash; Tahitian Vanilla & Orchid 42
Table 32: Dettol Natural Caring - Anti-Bacterial Soap - with Aloe Vera & Botanical Extracts 43
Table 33: Coast - Hair and Body Wash - Pacific Force Hydrating; Urban Fuel 44
Table 34: Dettol - Anti-Bacterial Shower Gel - Fresh 45
Table 35: Adidas for Women Action 3 - Deodorant - Proclear 46
Table 36: Olay Body - Body Wash - Deep Moisture + Mineral Shimmer 47
Table 37: Cuticura - Talc - Lavender Mist; Original; Pink Passion 48
Table 38: L'oreal Paris Dermo-Expertise Revita Lift - Milky Foam - Smooth and Revitalize 49
Table 39: Gillette - 2 in 1 Body Wash - Hydrator + Body Wash; Hydrator Scrub + Body Wash 50
Table 40: Rich Beauty - Roll-on Deodorant - Ice Blue; Lovely Day; Summer Breeze 51
Table 41: Adidas for Women Action 3 - Anti-Whitening Deodorant Roll-on - Control; Fresh; Intensive; Pro Clear; Pure; Sensitive 52
Table 42: Johnson's - Oil-Balancing Facial Wash - Grapefruit Essence 53
Table 43: Johnson's - Oil-Balancing Soap - Grapefruit Essence 54
Table 44: Gillette Proactive System - Anti-Perspirant Spray - Artic Ice; Cool Wave; Storm Force 55
Table 45: Feel Junior - Head to Toe Baby Bath - For Boys; For Girls 56
Table 46: Healing Garden Organics - Fig & Lavender Bath Soak 57
Table 47: Baila - Hand Sanitizer - Peach 58
Table 48: Rexona Women - Anti-Perspirant Roll-on Deodorant - Bamboo; Citrus; Cucumber; Free Spirit; Intense 59
Table 49: Candice - Bath Creme - Cocoa Butter; Exotic Fruits; Gardenia; Musk 60
Table 50: Dove - Beauty Care Shower Cream - Go Fresh Burst; Go Fresh Energize; Go Fresh Refresh 61
Table 51: Johnson's Baby - Bath Cream 62
Table 52: Softsoap Foam Work - Hand Soap 63
Table 53: Colme Line - Anti-Bacterial Hand Sanitizer 64
Table 54: Balenciaga Paris - Shower Gel for Women 65
Table 55: Garnier Skin Naturals Essentials - Cleansing Gel - Dry Skin; Normal & Mixed Skin 66
Table 56: Sanex for Men - Shower Gel Active 67
Table 57: Olay - Shower Gel - Almond Oil; Aloe Extract; Body Butter; Jojoba Butter; Shea Butter 68
Table 58: Clearasil - Oil Free Gel Scrub 69
Table 59: Dove Go Fresh - Anti-Perspirant Deodorant - Cucumber & Green Tea Scent; Grape Fruit & Lemongrass 70
Table 60: Old Spice Red Zone - Body Wash - Double Action; Live Wire 71
Table 61: Ban - Antiperspirant Deodorant Stick - Cool Sport; Powder Fresh; Unscented 72
Table 62: Nivea For Men - Deodorant - Cool Kick; Fresh Active 73
Table 63: Palmolive Naturals - Soap - Habba Saouda 74
Table 64: Cussons Imperial Leather - Japanese Spa Shower Cream - Active Thermal Minerals; Aromatic Herbs; Gentle Moisturiser & Aloe; Ginseng; Green Tea, Rice Milk & Jasmine; Guniper & Ginger; Lavender & Bergamot; Sea Minerals 75
Table 65: Dial - Body Wash - Lavender & Twilight Jasmine; Mountain Fresh; Soy & Almond Milk; Spa Minerals & Gentle Exfoliating Beads; Spring Water; Tropical Escape; White Tea & Vitamin E Pearls 76
Table 66: Garnier Skin Naturals - Fairness Face Wash - Light 77
Table 67: Olay - Skin Adapt Face Wash - Dry Skin; Normal Skin; Oily Skin 78
Table 68: FemFresh - Feminine Deodorant Spray 79
Table 69: Vebix - Deo Cream - Mystic 80
Table 70: FA - Shower Gel for Men - Speedster; Spicy Black; Sport 81
Table 71: Giv - Soap - Elegant; Erotic; Fresh; Romantic; with Special Conditioner 82
Table 72: Godrej Cinthol International - Soap - Herbal; Lime; Sandal 83
Table 73: Godrej Shikaki - 3 in 1 Bath Soap 84
Table 74: Speed Stick - Deodorant - Cool Fusion; Cool Night; Icy Surge; Water Proof 85
Table 75: The S Collection - Deodorant Stick - For Men; For Women 86
Table 76: Camay - Perfumed Shower Gel - Chic; Delicate; Passion; Vive 87
Table 77: Nivea For Men - Body & Hair Shower Gel - Cashmere Moments; Cool Kick; Creme Soft; Happy Time; Lemon & Oil; Lotus Beauty; Sensitive Balance; Sport for Men 88
Table 78: Creme 21 - Shower Gel - Jasmine & Vanilla; Milk & Honey; Orange & Lime; Oriental; WaterFall; Wild Rose 89
Table 79: Johnson's - Baby Powder 90
Table 80: Nivea Deodorant - Double Effect Deodorant - Avocado Extract 91
Table 81: Nivea For Men - Silver Protect Deodorant 92
Table 82: Sanex - Handwash - Dermo Protect; Dermo Sensitive 93
Table 83: Sanex - Anti-Perspirant Deodorant - Dermo Invisible; Dermo Protector; Dermo Sensitive 94
Table 84: Nunu - Baby Bath Cream 95
Table 85: Nunu - Baby Powder 96
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