Personal Hygiene Market in South Africa - Product Launch Almanac 2010

Introduction

Datamonitor’s Personal Hygiene Market in South Africa – Product Launch Almanac 2010 provides a complete guide to new product launches in South African personal hygiene market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the personal hygiene market in South Africa, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Personal Hygiene market in South Africa - New product SKUs by category
• Personal Hygiene market in South Africa - New product SKUs by manufacturer
• Personal Hygiene market in South Africa - New product by pack type and materials
• Personal Hygiene market in South Africa – New Product descriptions

Highlights

• 269 product SKUs launched in the South African Personal Hygiene market
• Soap is the leading category in South African Personal Hygiene market
• Good Stuff Co. Pty. Ltd. is the leading manufacturer in terms of new personal hygiene products SKUs in South Africa

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in South African Personal Hygiene market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
269 product SKUs launched in the South African Personal Hygiene market 2
Soap is the leading category in South African Personal Hygiene market 2
Good Stuff Co. Pty. Ltd. is the leading manufacturer in terms of new personal hygiene products SKUs in South Africa 2
Bottles was the dominant packing type in the new products launched in South African Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 16
Market value, 2004–09 16
Market value forecast to 2014 17
Personal Hygiene Product Analysis 18
New product SKUs by category 18
New product SKUs by manufacturer 19
New products by package type 21
New product by package material 22
Detailed Product Descriptions 23
Appendix 208
Further reading 208
Datamonitor consulting 208
How to contact experts in your industry 208

LIST OF FIGURES
Figure 1: South Africa, personal hygiene market value by category ($m), 2004–09 16
Figure 2: South Africa, personal hygiene market value by category ($m), 2009–14 17
Figure 3: South Africa, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 18
Figure 4: South Africa, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 19
Figure 5: South Africa, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 21
Figure 6: South Africa, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 22

LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: South Africa, personal hygiene market value by category ($m), 2004–09 16
Table 3: South Africa, personal hygiene market value by category ($m), 2009–14 17
Table 4: South Africa, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 18
Table 5: South Africa, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 20
Table 6: South Africa, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 21
Table 7: South Africa, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 22
Table 8: Dettol - Instant Hand Sanitizer - Spring Fresh 23
Table 9: Nature's Edition - Perfumed Liquid Hand Soap - Pansy 24
Table 10: Gentle Magic - Skincare Soap 25
Table 11: Nivea for Men - Anti-Perspirant Deodorant Roll-on - Cool Kick; Anti-Perspirant Deodorant Spray - Cool Kick 26
Table 12: Shield Men - Anti-Perspirant Roll-on Refill - Original 27
Table 13: Disney Pixar Toy Story 3 - Aerosol Deodorant - Blue; Orange 28
Table 14: Garnier Skin Naturals - Deep Clean Face Wash - Oil Control Complete 29
Table 15: English Leather - Deodorant Body Spray - Active Sport 30
Table 16: Designer Notes - Perfumed Body Spray - Adore Me 31
Table 17: Yardley So...? - Perfumed Body Spray - Bling; Funky; Gr8; Hot; In Love 32
Table 18: Dis-Chem - Liquid Hand Soap - Grape 33
Table 19: Infectiguard+ - Instant Hand Sanitizer 34
Table 20: Revlon Man Radar - Deodorant Body Spray - Red Alert 35
Table 21: Herbal Infusions - Foam Bath - Relax 36
Table 22: Oh So Heavenly Positively Pink - Foaming Bath Silk - Pink Sky Delight 37
Table 23: Delon+ - Natural Exfoliating Soap with Loofah - Green Tea 38
Table 24: Grove's - Body Exfoliator 39
Table 25: Infectiguard+ - Instant Hand Sanitizer 40
Table 26: Garnier Men - Mineral Deodorant Roll-on - Invisible 41
Table 27: Dis-Chem - Revitalising Shower Gel - Mountain 42
Table 28: Formula 1 - Shower Gel - Start 43
Table 29: Oh So Heavenly Creme Oil Collection - Body Wash Cream - Pure Honey & Almond Oil 44
Table 30: Halos n Horns Baby Care - Baby Bath 45
Table 31: Dettol Natural - Bar Soap - Caring; Invigorating 46
Table 32: Clicks+ - Foam Bath - Peace of Nature 47
Table 33: Clicks - Liquid Handwash - Soothing Rooibos & Honey 48
Table 34: Oh So Heavenly Creme Oil Collection - Two Phase Foaming Bath Silk - Pure Honey & Almond Oil 49
Table 35: Oh So Heavenly Creme Oil Collection - Hand Wash - Pure Honey & Almond Oil 50
Table 36: Clicks+ SkinCare Collection - Facial Scrub - White Tea & Q10 51
Table 37: Playgirl - Aerosol Deodorant - Temptation Island 52
Table 38: Revlon Fire & Ice - Perfumed Body Spray - Blaze 53
Table 39: Radox - Herbal Deodorant Roll-on - Awaken; Herbal Deodorant Spray - Awaken 54
Table 40: Body Solutions - 2 in 1 Liquid Soap - Peach 55
Table 41: Palmolive Naturals - Bar Soap - Nourishing Sensation 56
Table 42: Body Solutions - Bar Soap - Exfoliating with Aloe 57
Table 43: Lentheric - Antiperspirant Roll-on - Passione 58
Table 44: Coty - Antiperspirant Roll-on - Whisper 59
Table 45: Medisan - Skin Care Soap - Active Fresh 60
Table 46: Revlon - Anti-Perspirant Roll-on - Fire & Ice Cool 61
Table 47: She - Deodorant Body Spray - is Cool 62
Table 48: Oh So Heavenly Dream Escapes Exotic Havens - Body Wash - Best Kept Secret 63
Table 49: Oh So Heavenly Positively Pink - Body Wash - In The Pink 64
Table 50: Dis-Chem - Health Soap - Australian Tea Tree Oil 65
Table 51: Aqua Botanics - Glycerine Soap - Aloe Vera 66
Table 52: Dis-Chem - Instant Hand Sanitizer - Aloe Vera 67
Table 53: Safeguard - Hygienic Handwash - Lavender; Natural 68
Table 54: Panrosa Garden Series - Hand Soap - Chamomile 69
Table 55: Soft Skin - Hand Soap 70
Table 56: Clicks - Hand Wash - Sea Minerals 71
Table 57: Safecleanse - Waterless Hand Sanitising Gel 72
Table 58: Essence of Beauty - Perfumed Deodorant Spray - Happiness 73
Table 59: 3B Blast - Deodorant Bodyspray - Urban 74
Table 60: PnP Hygiene - Waterless Hand Cleanser 75
Table 61: Germ Blaster - Hand Sanitizer - Original 76
Table 62: Johnson's Body Care - Body Wash - 24hour Moisture 77
Table 63: Palmolive Naturals Nutra-Fruit - Moisturising Shower Creme - Kiwi 78
Table 64: Nivea Deodorant Double Effect - Anti-Perspirant Roll-on - Violet Senses; Anti-Perspirant Spray - Violet Senses 79
Table 65: Dis-Chem - Shower Smoothie - Berrylicious; Blackberry Blast; Tangerine Dreams 80
Table 66: Sanex Zero % - Shower & Bath Gel - Dry Skin; Normal Skin; Sensitive Skin 81
Table 67: Johnson's Be Fresh - Shower Gel - Awaken; Escape; Imagine; Revive 82
Table 68: Johnson's Body Care - Shower & Shave Cream Wash 83
Table 69: Fountainhead - Healing Bath Salt 84
Table 70: Designer Collection - Deodorant Cologne Spray - Meridian 85
Table 71: Clicks+ - Hand Sanitiser - Original 86
Table 72: Clicks+ - Hand Sanitiser - Citrus 87
Table 73: Clicks+ - Hand Sanitiser - Herbal 88
Table 74: Adidas - Deo Body Spray - Pure Game 89
Table 75: Nivea - Anti-Perspirant Deodorant Roll-on - Calm & Care; Anti-Perspirant Deodorant Spray - Calm & Care 90
Table 76: Radox Man - Herbal Deodorant Roll-on - Invigorate; Herbal Deodorant Spray - Invigorate 91
Table 77: Source Roots of Nature - Body Wash - Bamboo & White Tea 92
Table 78: Axe - Deodorant Body Spray - Twist 93
Table 79: Harmony - Fruity Soap - Apple 94
Table 80: Dalan - Glycerine Soap - Olive Oil 95
Table 81: Lux - Hand Wash - Kiss Me; Touch Me; Wake Me Up 96
Table 82: Dove - Anti-Perspirant Stick - Original 97
Table 83: Oh So Heavenly Classic Care - Waterless Hand Cleanser - Tea Tree 98
Table 84: Clicks+ - Hand Sanitiser - Fresh 99
Table 85: Radox - Herbal Deodorant Roll-on - Restore; Herbal Deodorant Spray - Restore 100
Table 86: Axe Dry - Aerosol Anti-Perspirant - Twist 101
Table 87: Revlon - Anti-Perspirant Roll-on - Fire & Ice Classic 102
Table 88: Axe - Deodorant Body Spray - Play 103
Table 89: Preem - Body Soap - Evening Gold 104
Table 90: Revlon - Perfumed Body Spray - Fire & Ice Classic 105
Table 91: Revlon Man 24 Seven - Deodorant Body Spray - Sport; Roll-on Deodorant - Sport 106
Table 92: Shield Men - Aerosol Antiperspirant - Sprint; Roll-on Deodorant - Sprint 107
Table 93: Adidas for Women Action 3 - Anti-Perspirant Roll-on - Pure 108
Table 94: Marvel for Women - Body Spray - Romance 109
Table 95: Clicks+ - Hygiene Soap - Fragrance Free; Herbal 110
Table 96: Clicks+ - Hygiene Soap - Botanical 111
Table 97: Clicks - Waterless Hand Cleanser - Caribbean Grapefruit & Orange 112
Table 98: Oh So Heavenly Classic Care - Radiance Boosting Duo Bath Silk - Stay Beautiful 113
Table 99: Oh So Heavenly Tea Therapy - Infused Hand Wash - Hello Harmony 114
Table 100: Status - 24 HR Anti-Perspirant Deodorant Roll-on - HHP Respect 115
Table 101: Oh So Heavenly Classic Care - Ultra Nourishing Body Wash - Stay Beautiful 116
Table 102: Naturally Fresh - Deodorant Crystal with Aloe Vera 117
Table 103: Shield Men - Aerosol Antiperspirant - Sport Defence 118
Table 104: Dis-Chem - Beauty Soap - Normal Skin 119
Table 105: Eusemia Botanical Elements - Body Scrub - Lavender 120
Table 106: Lux - Beauty Body Wash - Enchanting Charm 121
Table 107: Designer Collection - Deodorant Cologne Spray - Aqua Ice 122
Table 108: Palmolive for Men - Shower Gel - Wild Forest 123
Table 109: Aromatherapy - Bath Milk - Relaxing 124
Table 110: Aqua Botanics - Cream Soap - Aloe Vera; Arnica; Lavender 125
Table 111: Uqedizinkinga - Bar Soap - Attraction; Beauty; Lovers; Lucky; Pimple 126
Table 112: Puerel Junior - Waterless Hand Cleanser 127
Table 113: Revlon Man Pub - Deodorant Spray 128
Table 114: He Man - Anti-Perspirant Roll-on Deodorant - Motion 129
Table 115: Dis-Chem - Aloe Milk Foam Bath; Aloe Milk Hand Cleanser 130
Table 116: Good Stuff - Body Wash - Bee Natural; Moisture Blast; Body Wash Gel - Hello Hydration; Here We Glow Again; Simply Lavender 131
Table 117: Good Stuff - Bar Soap - Hygiene Hero; Moisture Blast; Nourish & Flourish; Glycerine Bar Soap - Bee Natural; Simply Lavender 132
Table 118: Good Stuff - Foam Bath - Bee Natural; Calmer Karma; Seventh Heaven; Simply Lavender; Thyme Out 133
Table 119: Marvel for Men - Deo Body Spray - Amazing Spiderman 134
Table 120: Nivea for Men - Shower Gel - Active 3 135
Table 121: PnP - Kids Aerosol Foam Wash - Kiwi & Melon Foam Blast 136
Table 122: Good Stuff for Men - 2-in-1 Shower Gel & Shampoo - Be A Good Sport; Body Wash Gel - Full Force 137
Table 123: Good Stuff - Hand Wash - Bee Natural; Domestic Goddess; In Good Hands; Moisture Blast; Nature Nurture 138
Table 124: Shield Handex - Hand Cleaner - Fresh Citrus 139
Table 125: Dettol Natural - Hygiene Liquid Hand Wash - Caring 140
Table 126: Sixth Sense - Perfumed Body Spray - Wind 141
Table 127: PnP - Hygiene Soap Cream 142
Table 128: Cussons Imperial Leather - Bar Soap - Classic 143
Table 129: Germ-X-terminator - Hand Sanitizer - Awesome Apple 144
Table 130: Dis-Chem - Anti-bacterial Foaming Hand Sanitiser - Red Grape 145
Table 131: Vaseline Men - Body and Face Bar Soap - Skin Cooling 146
Table 132: SA Rugby - Bath & Shower Wash 147
Table 133: Goya Silk Touch - Talc - Sweet Lavender 148
Table 134: Vaseline Men - Body and Face Bar Soap - Skin Invigorating 149
Table 135: Innoxa - Enchanting Shower Gel - Love and Happiness 150
Table 136: Lentheric - Perfume Body Spray - Scarlet Passione 151
Table 137: Cuticura - Face Scrub 152
Table 138: Dettol Natural - Bar Soap - Soothing 153
Table 139: Panrosa - Hand Soap with Leaf-Shaped Air Freshener - Apple Scent; Pear Scent 154
Table 140: Nature's Gate - Liquid Soap - Aloe Vera 155
Table 141: Dettol Natural - Hygiene Liquid Hand Wash - Calming; Soothing 156
Table 142: Dove Go Fresh - 24h Anti-Perspirant Deodorant Spray - Cool Cucumber & Green Tea 157
Table 143: Nivea for Men - Anti-Perspirant Deodorant Roll-on - Silver Protect; Anti-Perspirant Deodorant Spray - Silver Protect 158
Table 144: Adidas - Deo Body Spray - Deep Energy 159
Table 145: Blue Ice - Antiperspirant Roll-On - Energy 160
Table 146: Designer Notes - Perfumed Body Spray - Love to Love 161
Table 147: Sunlight - Family Soap - Germiguard 162
Table 148: Status - Deodorant - HHP Respect 163
Table 149: Yardley - Deodorant Body Spray - Warrior 164
Table 150: Clicks - Fragranced Hand Wash - Seaweed 165
Table 151: Clicks - Liquid Handwash - Invigorating Aqua 166
Table 152: Oh So Heavenly Beauty Sleep - Soothing and Moisturising Bath Soak - Good Night, Sleep Tight 167
Table 153: Oh So Heavenly Creme Oil Collection - Fragranced Glycerine Bar - Wild Orchid 168
Table 154: Equatorial - Shower Gel - Strawberry & Papaya 169
Table 155: Soap Eaze - Paper Soap Sheets - Body Wash; Shampoo; Shaving 170
Table 156: Daily - Multi-Purpose Soap 171
Table 157: Dis-Chem - Body Deodorant Stick 172
Table 158: Pears - Bar Soap - Oil-Clear 173
Table 159: Revlon Man Metropolis - Deodorant Body Spray 174
Table 160: Mitchum Power Gel - Anti-Perspirant & Deodorant - Mountain Air 175
Table 161: Mitchum Power Gel for Women - Anti-Perspirant & Deodorant - Flower Fresh 176
Table 162: Revlon Man Radar - Anti-Perspirant Roll-On 177
Table 163: Palmolive Naturals - Bar Soap - Yoghurt & Fruits 178
Table 164: PnP No Name - Beauty Soap - Green; Pink; White; Yellow 179
Table 165: I.C.U. - Hygienic Handwash - Citrus Cologne; Fresh Mint 180
Table 166: Clere - Oil Control Soap Bar 181
Table 167: Radox Thai Infusions - Herbal Foam Bath - Aroma Recharge; Reviving Retreat; Sensual Spa 182
Table 168: Radox Thai Infusions - Herbal Body Wash - Aroma Recharge; Reviving Retreat; Sensual Spa 183
Table 169: Vaseline - Healthy Clean Soap - Tea Tree 184
Table 170: Dis-Chem - Instant Hand Sanitizer - Blueberry; Lavender & Chamomile 185
Table 171: Maxam - Bar Soap - Daffodil; Honeysuckle; Lemon; Plum 186
Table 172: Axe - Deodorant Bodyspray - Unlimited 187
Table 173: Shield Men - Roll-on Antiperspirant - V8 188
Table 174: Nivea Bath Care Complete Care Line - Firming Massage Shower - Ginkgo Extract 189
Table 175: Impulse - Perfumed Body Spray - Goddess 190
Table 176: Pure Moods Balance - Bath Foam - Amethyst 191
Table 177: I.C.U. - Hygienic Handwash - Mixed Fruit 192
Table 178: Oh So Heavenly Happy Hands - 2 in 1 Hygiene Waterless Hand Cleanser - Come Clean 193
Table 179: Oh So Heavenly Dream Escapes Exotic Havens - Foam Bath Silk - Journey of Discovery 194
Table 180: Oh So Heavenly Kitchen Clean - 5-in-1 Hygiene Hand Wash - Queen of Clean 195
Table 181: Shield Teens - Aerosol Antiperspirant - Music Fan; Roll-on Antiperspirant - Music Fan 196
Table 182: Shield Women Fragrance Collection - 24hr Aerosol Antiperspirant - Happy; Sexy 197
Table 183: Nature's Edition - Bath Salts - Pansy 198
Table 184: Nature's Edition - Foam Bath - Honey Vanilla 199
Table 185: Dis-Chem - Beauty Soap - Dry to Normal Skin 200
Table 186: Zinplex - 2-in-1 Scrub/Mask - Exfoliating 201
Table 187: Pure Moods Chill - Body Wash - Mint & Ginseng 202
Table 188: Swankie Look - Anti-Perspirant Roll-On - Cherish 203
Table 189: Vaseline - Healthy Clean Soap - Vitamin E 204
Table 190: PnP - Foam Bath - Fern; Lavender; Lily; Ocean Fresh; Peach Blossom; Rose Bouquet 205
Table 191: PnP Body Basics - 3-in-1 Body Wash, Shampoo & Conditioner for Men 206
Table 192: PnP Body Basics - Shower Gel - Kiwi & Lime; Lavender; Peach Flower 207


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