TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
Soap is the leading category in South Korean Personal Hygiene market 2
T & M Inc. is the leading manufacturer in terms of new personal hygiene products SKUs in South Korea 2
Bottles was the dominant packing type in the new products launched in South Korean Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 13
Personal Hygiene Product Analysis 14
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New product by package material 18
Detailed Product Descriptions 19
Appendix 92
Further reading 92
Datamonitor consulting 92
How to contact experts in your industry 92
LIST OF FIGURES
Figure 1: South Korea, personal hygiene market value by category ($m), 2004–09 12
Figure 2: South Korea, personal hygiene market value by category ($m), 2009–14 13
Figure 3: South Korea, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 14
Figure 4: South Korea, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Figure 5: South Korea, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 17
Figure 6: South Korea, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 18
LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: South Korea, personal hygiene market value by category ($m), 2004–09 12
Table 3: South Korea, personal hygiene market value by category ($m), 2009–14 13
Table 4: South Korea, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 14
Table 5: South Korea, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Table 6: South Korea, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 17
Table 7: South Korea, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 18
Table 8: Beyond - Phyto White Facial Foam 19
Table 9: Innis Free - Bath Soap - Seasons of Green Tea; Sweet Touch of Joy 20
Table 10: The Body Shop DeoDry - Deodorant Stick - Chilled & Breezy; Cool & Zesty; Fresh & Floral 21
Table 11: Tonymoly - Vita Vital MX7 Form Cleanser - Active; Calming 22
Table 12: Nature Republic - Mineral Mist - Green Tea; Marine; Peach 23
Table 13: Missha M - Perfect BB Deep Cleansing Oil 24
Table 14: Baviphat - Latte Mousse Form - Milky Blueberry; Milky Green Tea; Milky Strawberry 25
Table 15: Nivea For Men - Silver Protect 24h Anti-Transpirant Roll-On 26
Table 16: Etude House - Baking Powder BB Deep Cleansing Foam 27
Table 17: Beyond - Botanical Soap 28
Table 18: Beyond - Sun Cleansing Gel 29
Table 19: Tonymoly - Milky Vanilla Moisture Body Wash 30
Table 20: Baviphat - Flower Tea Lip & Eye Make-up Remover 31
Table 21: Missha The Style - Green Tea Lip & Eye Makeup Remover 32
Table 22: It's Skin - Body Wash - Natural Green Tea; Olive Tree; Relaxing Lavender 33
Table 23: Well Soap - Fruitastic Body Wash - Lime; Orange; Purple; Red 34
Table 24: Skin Food - Wildberry Milk Cleansing Cream - Fresh; Moist; Wildberry Milk Cleansing Foam - Fresh; Moist; Wildberry Milk Cleansing Gel - Fresh; Moist 35
Table 25: Balenciaga Paris - Shower Gel for Women 36
Table 26: Well Soap - Hand Made Soap - Apple; Apricot; Aqua; Cherry; Eucalyptus; Grapefruit; Lavender; Lemon; Melon; Orange; Orange & Cinnamon; Plum; Rose; Strawberry 37
Table 27: It's Skin - Anti Bacterial Hand Sanitizer 38
Table 28: Nuk - Classic Moisturizing Soap 39
Table 29: Yves Rocher - Gentle Exfoliating Cleanser 40
Table 30: Watsons - Oil Paper Soap 41
Table 31: Yves Rocher - Nutri Special Milky Cleanser 42
Table 32: Baviphat - Natural Pure Aloe Drop Cleansing Cream 43
Table 33: VOV - Good Bye Eyepender Green Lip & Eye Make-Up Remover 44
Table 34: The Face Shop - Herb Day Lip & Eye Make-up Remover 45
Table 35: The Face Shop - Milk Plus Calming Moisture Bubble Bar 46
Table 36: Banila Co. - It Fresh Sensitive Lip&Eye Make Up Remover 47
Table 37: It's Skin - Mangowhite Hand Soap 48
Table 38: Barbie - Nutritive Power Nourishing Wash 49
Table 39: Yves Rocher - Shower Gel - Blackberry; Olive Oil; Organic Raspberry; Organic Vanilla; Strawberry 50
Table 40: Baviphat - Natural Pure Bubble Shower Cream - Avocado Relaxing; Lemon Brightening; Peach Fresh Up; Soft Milk Relaxing 51
Table 41: Baviphat - Pure Soap - Chamomile; Charcoal 52
Table 42: Skin Food - Fresh Cream Shower Ball 53
Table 43: Chapter - Bath & Shower Gel - Aloe & Cucumber - 100ml; Aloe & Cucumber - 400ml 54
Table 44: Nature Republic - Natural Jelly 100 Percent Cleansing Puff 55
Table 45: Uriage - Cream Lavante Cleanser 56
Table 46: Dong-a Erica - Aroma Body Wash - Jasmine; Lemon; Olive; Rose 57
Table 47: The Diz - Hand Wash With Amino Acid 58
Table 48: 24.7 - Anti-Bacterial Pocket Soap - Disposable Soap; Paper Soap 59
Table 49: Fa - Hand Creamwash - Rose & Almond Milk; Yoghurt Apricot Almond 60
Table 50: Maybreeze - Body Wash 61
Table 51: Missha - Creamy Latte Cleansing Foam - Chocolate; Green Tea; Strawberry 62
Table 52: Etude House - Cloud Mild Bubble Cleansing Oil 63
Table 53: The Big Green - Baby Lavender Cleansing Bar 64
Table 54: Naturalism Home Spa - Bath Salt - Lavender Flower 65
Table 55: Formiz - Instant Hand Sanitizer 66
Table 56: Sound Sleep - Aromatherapy Roll-on 67
Table 57: Skin Food - Black Sugar Cleansing Bubble Foam 68
Table 58: Skin Food - Fermented Wormwood Rich Body Cream 69
Table 59: Omniherb - Apricot Kernel Oil for Face 70
Table 60: Happi Nus - Hand Cleaner 71
Table 61: Juicy Wash - Anti-Bacterial Hand Wash - Green Tea; Strawberry 72
Table 62: Naturalism - Forest Green Hand Soap 73
Table 63: Ildong - Formiz Hand Gel 74
Table 64: 24.7 - Instant Hand Sanitizer 75
Table 65: Welcos - Instant Clear Hand Sanitizer 76
Table 66: Happy Bath - Natural 24 Moisturizing Lotion 77
Table 67: Sin Sin Bella - Hand Sanitizer 78
Table 68: Dong Sung - Hand Gel 79
Table 69: Clean Hand - Wash Gel 80
Table 70: Dae Woong - Easy Care Hand Gel 81
Table 71: Dettol - Instant Hand Sanitizer 82
Table 72: Dr. - Hand Gel 83
Table 73: Sugar Bubble - Hand Sanitizer 84
Table 74: Kim Care - Premium Instant Hand Sanitizer 85
Table 75: Greenia - Lemon Fragrance Hand Sanitizer Gel 86
Table 76: Save E-Mart - Anti-Bacterial Hand Wash; Moisturizing Hand Wash 87
Table 77: Missha - Soft Jelly Cleansing Puff 88
Table 78: Skin Food - Grape Seed Rich Cleansing Oil 89
Table 79: Pond's - Black Pure Washable Creamy Cleanser 90
Table 80: Etude House - Body Wash - Creamy Peach Chou 91
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