TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
214 product SKUs launched in the Taiwanese Personal Hygiene market 2
Soap is the leading category in Taiwanese Personal Hygiene market 2
Yuan Soap Studio Co., Ltd. is the leading manufacturer in terms of new personal hygiene products SKUs in Taiwan 2
Pumps was the dominant packing type in the new products launched in Taiwanese Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 13
Personal Hygiene Product Analysis 14
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New product by package material 18
Detailed Product Descriptions 19
Appendix 93
Further reading 93
Datamonitor consulting 93
How to contact experts in your industry 93
LIST OF FIGURES
Figure 1: Taiwan, personal hygiene market value by category ($m), 2004–09 12
Figure 2: Taiwan, personal hygiene market value by category ($m), 2009–14 13
Figure 3: Taiwan, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 14
Figure 4: Taiwan, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Figure 5: Taiwan, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 17
Figure 6: Taiwan, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 18
LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: Taiwan, personal hygiene market value by category ($m), 2004–09 12
Table 3: Taiwan, personal hygiene market value by category ($m), 2009–14 13
Table 4: Taiwan, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 14
Table 5: Taiwan, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Table 6: Taiwan, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 17
Table 7: Taiwan, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 18
Table 8: Za - True White Cleaning Foam 19
Table 9: Bolinas - Lemon Verbena Fresh Cleansing Mousse 20
Table 10: Perfect - Supermicro Cleaning Gel 21
Table 11: Pond's - Cleansing Mud - Deep Cleansing; Pore Refining 22
Table 12: Neutrogena Deep Clean - Blackhead Eliminating Daily Scrub 23
Table 13: Shokubutsu - Body Wash - Hokkaido Lavender; Moist Okinawa Hibiscus Flower; Tokyo Sakura Kyoto Matcha; Whitening Tokyo Sakura 24
Table 14: Pond's - Pore White Creamy Gel; Pore White Facial Foam 25
Table 15: Cleansing Express - Eye Makeup Remover 26
Table 16: Dove Go Fresh - Facial Cleansing Mousse - Deep Cleaning; Oily; Orange; Soften 27
Table 17: Nivea - Double Effect Voilet Senses For Smoothing Underarm - Roll-On 28
Table 18: DHC For Man - Face Gel 29
Table 19: Ponpon - Facial Cleansing Milk - Moist; White 30
Table 20: Super Mild - Shower Gel - Flower & Fruit Moist; Orange Fresh 31
Table 21: Shokubutsu - Facial Foam - Mild Scrub; Moist 32
Table 22: Hito - Anti-Acne Fresh Facial Foam - For Man 33
Table 23: L'Occitane - Savon Soap 34
Table 24: Skinlife - Medicated Acne Care facial Washing Milk 35
Table 25: L'Oreal - Menexpert - Pure & Matte Anti-sebum Foam Scrub 36
Table 26: Maybelline Total Clean - Balance Makeup Remover Oil; Insant Makeup Remover 37
Table 27: Nice Touch - Anti-Bacterial Body Cleanser - Cream; Fresh; Moisture Care 38
Table 28: Utena - Cream Cleansing; Liquid Cleansing 39
Table 29: Hydro-Balance - Carbon Deep Cleansing Foam - Deep; Fresh; Scrub 40
Table 30: Rocket - Body Soap Refill - Aloe; Apple; Crystal Soda; Greenweed Cream; Hibiscus; Orange; Peach; Q10 HA; Sakura; Strawberry 41
Table 31: Sranrom - Jasmine Rice Soap Bar 42
Table 32: White Formula - Whitening Cleanser 43
Table 33: CX - Cleansing Express Sebum - Cool 44
Table 34: The Body Shop - Bath & Shower Gel - Dewberry; Fuzzy Peach; Green Apple 45
Table 35: GinGer - Body Wash; Face Wash; Milk Soap 46
Table 36: Rt-Mart - Anti-Bacterial Wipes 47
Table 37: Simply - Cleanser - Japan Gold 48
Table 38: Balenciaga Paris - Shower Gel for Women 49
Table 39: Garden Of Love - Bath Cream - Pink Rose; White Rose 50
Table 40: Rohto Hada-Labo - Gentle Exfoliating Facial Scrub 51
Table 41: Medimix - Ayurvedic Soap - With 18 Herbs; With Glycerine And Lakshadi Oil; With Sandal And Eladi Oil 52
Table 42: Pola Celdie - Facial Cleansing Cream - AHA Renewing Anti-oil; Carbon Anti-oil; Honey Yogurt; Salt Makeup Removing; Silk Protein Nourishing; Versailles Rose 53
Table 43: Kracie Naive - Cleansing Oil - Peach & Grapefruit; Rose & Olive 54
Table 44: Dulgon - Hand Hygiene - Aloe Vera; Kamille; Pure 55
Table 45: Health Allways - Hand Soap - Orange; Strawberry; Tropical Melon 56
Table 46: Yuan Soap - Soap - Baby; Beauty Skin; Chrysanthemum; Cleansing Body; Eucalyptus; Green Tea; Honeysuckle; Houttuynia; Juniper; Lantana; Left Hand; Lemon; Licorice; Lithospermum Roselle; Masaikai; Miss Mud; Mr Mud; Mung Bean Adlay; Oats; Pine; Sishen; Tea; Wormwood 57
Table 47: Neutrogena Men - Cooling - Cleansing Gel 58
Table 48: Neutrogena - Hydro Boost - Mousse Cleanser 59
Table 49: Dove - Cleansing Oil Mousse - 155ml; 15g 60
Table 50: 080 - Autibacterial Purifying Foam Pure - Men 61
Table 51: Adidas Man - Sport Massage Shower Gel - Conquest; Fragrance; Hot; Ice Point; Invigorating; Moschus; Oriente Fragrance; Talent 62
Table 52: Maybelline Total Clean - Absolute Makeup Remover 63
Table 53: Punky - Moisture Body Wash 64
Table 54: The Body Shop - Cleansing Series - Tea Tree Blackhead Exfoliating Wash; Tea Tree Body Wash; Tea Tree Skin Clearing Facial Wash; Tea Tree Skin Clearing Foaming Cleanser; Wild Cherry Soap 65
Table 55: Etude Happy Time - Cleansing Cream - Aloe Tea; Lemon Tea; Milk Tea 66
Table 56: Rexona Men V8 - Aerosol Anti-Perspirant - Charm Inspiring; Icy Oxygen; Special Edition 67
Table 57: Etude House - Sweet Appleade Body Wash 68
Table 58: Biore - Body Foam - Fukushima Peach; Kyoto Sakura; Shizuoka 69
Table 59: Carnation - Hi-water Wipe 70
Table 60: Renoxa - Anti-perspirant Deodorant for Women - Cotton; Freedom; Fresh Nature; Fresh Sleeping; Icy Oxygen; Passion Flower 71
Table 61: Men's Biore - Body Foam - Aloe; Muskiness; Tea Tree 72
Table 62: Play Boy - Deodorant Body Spray - Hollywood; Madrid 73
Table 63: Pon Pon - Body Cleanser - Anti-bacterium; Brightening & Moisturizing Refilling; Charcoal; Charcoal Refilling; Cool; Hyaluronic Acid Brightening & Moisturizing; Hyaluronic Acid Moisturizing; Hyaluronic Acid Spring Hydrating; Hyaluronic Acid Water Fresh; Man Tea Tree; Spring Hydrating Refilling; Water Fresh Refilling 74
Table 64: Johnson’s Body Care - Body Wash - Dreaming Skin; Extra Care; Lasting Moisture 75
Table 65: Men's Biore - Facial Foam - Cool & Oil Clear 76
Table 66: Dove - Facial Cleansing Mousse 77
Table 67: Kanebo Nudy - Face Wash Clean Up 78
Table 68: Taiwan Yes - Oil Cut Acne Free Cleanser 79
Table 69: Majiami - Make-up Remover - Foam Cleansing; Mousse Cleansing Oil-light 80
Table 70: Fee’s - Anti-Acne Series - Cleansing Gel 81
Table 71: Mentholatum For Men - Herbal Body Wash 82
Table 72: Mentholatum Acnes - Medicated Body Wash 83
Table 73: Body Refresh 080 - Body Wash - Antibacterial; Purifying; Whitening 84
Table 74: Bolinas - Orange Refreshing Facial Cleansing Mousse 85
Table 75: Cosmed - Anti-bacterial Hand Liquid Soup 86
Table 76: The Body Shop - Shower Gel - Aqua Lily; Cassis Rose; Mandarin Orchid 87
Table 77: Body Shop - Fruit Essence Body Wash - Apple & Peach; Grapefruit & Grape; Kiwi Fruit & Aloe 88
Table 78: Nature & Co - Facial Cleanser - Moisturizing Cleansing Cream; Moisturizing Cleansing Soap; Pure Cleansing Milk 89
Table 79: Amgiis - Facial Cleanser - Hydrating; Mild; Whitening 90
Table 80: Argital Baby - Latte Protettivo 91
Table 81: Dr’s Formula - Yogurt Moisturizing Shower Gel 92
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