TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
100 product SKUs launched in the Thai Personal Hygiene market 2
Soap is the leading category in Thai Personal Hygiene market 2
Oriflame Cosmetics (Thailand) Ltd. is the leading manufacturer in terms of new personal hygiene products SKUs in Thailand 2
Bottles was the dominant packing type in the new products launched in Thai Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Personal Hygiene Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 73
Further reading 73
Datamonitor consulting 73
How to contact experts in your industry 73
LIST OF FIGURES
Figure 1: Thailand, personal hygiene market value by category ($m), 2004–09 11
Figure 2: Thailand, personal hygiene market value by category ($m), 2009–14 12
Figure 3: Thailand, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 13
Figure 4: Thailand, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Figure 5: Thailand, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 16
Figure 6: Thailand, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 17
LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: Thailand, personal hygiene market value by category ($m), 2004–09 11
Table 3: Thailand, personal hygiene market value by category ($m), 2009–14 12
Table 4: Thailand, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 13
Table 5: Thailand, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Table 6: Thailand, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 16
Table 7: Thailand, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 17
Table 8: Pond's Flawless White - Deep Whitening Facial Foam 18
Table 9: Oriental Princess Oriental Beauty - Shower Cream - Water Lily 19
Table 10: Exit - Mini Deodorant Spray - Midnight Cool 20
Table 11: The Body Shop Tea Tree - Skin Clearing Facial Wash 21
Table 12: The Body Shop Spa Wisdom Morocco - Black Olive & Argan Oil Scrub 22
Table 13: The Body Shop Spa Wisdom Japan - Adzuki Bean & Rice Wash Grains 23
Table 14: The Body Shop Spa Wisdom Morocco - Argan & Orange Blossom Bath and Shower Oil 24
Table 15: MAC Naked Honey - Body Wash 25
Table 16: Oriflame Discover Phuket - Body Scrub - Exotic Paradise 26
Table 17: Mai Thong - Body Wash - Aloe Vera 27
Table 18: Olay - Body Wash Plus - Creme Ribbons 28
Table 19: Johnson's Body Care - Naturally White UV White Powder 29
Table 20: Nivea - Anti-Perspirant Roll-on Deodorant - Dry Comfort; Energy Fresh; Fresh Natural; Pure Invisible 30
Table 21: Oriflame North For Men - Cleansing Soap Bar 31
Table 22: Oriflame North For Men - Fortifying Total Hair & Body Wash 32
Table 23: The Body Shop Spa Wisdom Japan - Adzuki Bean & Rice Shower Gel 33
Table 24: The Body Shop Spa Wisdom Japan - Apricot & Rice Finishing Mist 34
Table 25: Oriflame Discover Phuket - Shower Gel - Exotic Paradise 35
Table 26: Pond's Pure White - Deep Cleansing Brightening Facial Foam 36
Table 27: Vaseline Men - Whitening Body Wash 37
Table 28: The Body Shop White Musk Breeze - Shower Gel 38
Table 29: Shurah - Whitening Cleansing Milk; Whitening Facial Foam 39
Table 30: Oriflame Discover Seville - Shower Gel - Citrus Garden 40
Table 31: Oriflame Discover Seville - Body Scrub - Citrus Garden 41
Table 32: L'Occitane en Provence - Shea Butter Extra Gentle Soap - Lavender; Milk; Verbena 42
Table 33: L'Occitane en Provence - Shower Gel - Eau des Baux 43
Table 34: Mixz - Aroma Body Spray - Klin Aroma Night; Klin Mok; Klin Nero Ocean; Klin Plumeria 44
Table 35: Oriflame Giordani Man - Anti-perspirant 24H Deodorant 45
Table 36: Body Shop Japanese Cherry Blossom - Shower Gel 46
Table 37: The Body Shop Love Etc... - Body Wash 47
Table 38: Oriflame Discover Scandinavia - Shower Gel - Fresh Seascape 48
Table 39: Oriflame Discover Scandinavia - Liquid Hand Soap - Fresh Seascape 49
Table 40: David Jones - Body Wash - Aloe Vera; Cocoa Butter; Lavender; Rosewater; Vitamin E 50
Table 41: Body Shop Deep Sleep - Shower Cream 51
Table 42: Lux - White Impress Body Wash 52
Table 43: Nivea For Men - Deodorant Spray - Dry Impact; Fresh Active 53
Table 44: Nivea - Anti-Perspirant - Extra Whitening; Whitening 54
Table 45: Dettol - Shower Gel - Natural Invigorating; Soothing 55
Table 46: Cussons Imperial Leather - Cream Bar Soap - Extra Moisturising; Nourishing 56
Table 47: Tros Xtra - Roll-on Deodorant - Clear & Cool; Cool & Protection; Extra Dry; Extra Hi-Protection; Fresh & Protect; Hi-Protection 57
Table 48: Balenciaga Paris - Shower Gel for Women 58
Table 49: Oriflame Ecollagen - Gel-to-Milk Anti-Ageing Cleanser 59
Table 50: Oriflame Nature - Body Talc - Mystique Forest; Paradise Fruits; Romantic Flowers 60
Table 51: Oriflame Silk & Cashmere - Moisturising & Massage Gel 61
Table 52: Oriflame Nature - Shower Gel - Antioxidant Grapes & Echinacea 62
Table 53: Oriflame North for Men - Deodorant Anti-perspirant - Roll-On 63
Table 54: Oriflame North for Men - Deodorant Anti-perspirant - Spray 64
Table 55: Oriflame Milk & Honey Gold - Liquid Hand Soap 65
Table 56: Oriflame Pure Nature - Organic Blueberry & Lavender extract Calming Face Wash 66
Table 57: Exit - Facial Foam - Beat Me (Scrub); HIT Me (Refreshing); Ride Me (Oil Control) 67
Table 58: Scruples - Foam Scrub - Anti-Melamine; Cucumber; Strawberry; Tamarind; Tomato 68
Table 59: L'Oreal Dermo-Expertise White Perfect - Acne Control Scrub; Anti-Age Scrub; Anti-Dullness Scrub 69
Table 60: Eskinol Naturals - 3-in-1 Acne-Control Facial Wash 70
Table 61: Garnier Deo Minerals - Skin-Smoothing Deodorant - After Removal; Silky Smooth; Whiteness Repair 71
Table 62: Oriflame - Antibacterial Hand Gel 72
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