TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
186 product SKUs launched in the Turkish Personal Hygiene market 2
Soap is the leading category in Turkish Personal Hygiene market 2
L'Oreal is the leading manufacturer in terms of new personal hygiene products SKUs in Turkey 2
Bottles was the dominant packing type in the new products launched in Turkish Personal Hygiene market 2
Majority of the products launched in the personal hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Personal Hygiene Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 13
Personal Hygiene Product Analysis 14
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New product by package material 18
Detailed Product Descriptions 19
Appendix 92
Further reading 92
Datamonitor consulting 92
How to contact experts in your industry 92
LIST OF FIGURES
Figure 1: Turkey, personal hygiene market value by category ($m), 2004–09 12
Figure 2: Turkey, personal hygiene market value by category ($m), 2009–14 13
Figure 3: Turkey, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 14
Figure 4: Turkey, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Figure 5: Turkey, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 17
Figure 6: Turkey, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 18
LIST OF TABLES
Table 1: Personal hygiene category definitions 5
Table 2: Turkey, personal hygiene market value by category ($m), 2004–09 12
Table 3: Turkey, personal hygiene market value by category ($m), 2009–14 13
Table 4: Turkey, personal hygiene market, new product SKUs by category, Oct 2009 – Sep 2010 14
Table 5: Turkey, personal hygiene market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Table 6: Turkey, personal hygiene market, new product by package type, Oct 2009 – Sep 2010 17
Table 7: Turkey, personal hygiene market, new product by package material, Oct 2009 – Sep 2010 18
Table 8: Duru Shine - Shower Gel - Amethyst; Pearl; Ruby; Sapphire 19
Table 9: Murnauers Totes Meer Hautgenuss - Sea Salt and Seaweed Extract Body Scrub 20
Table 10: Fa - Deodorant - Mystic Moments 21
Table 11: I am - Roll-On Deodorant - Classic 22
Table 12: Oriflame - Roll-on Deodorant - Delight; Divine; Divine Sensual; Enigma 23
Table 13: I am Dusch Essentials - Shower Gel - Fitness; Fresh; Milk and Honey; Sensitive 24
Table 14: I am - Face Gel Wash; Mild Cleansing Milk 25
Table 15: Nivea for Men - Menergy 24h Anti-Transpirant Deodorant - Rebellious; Wild 26
Table 16: Garnier Skin Naturals - Active Pure and Clean Deep Pore Cleaner 27
Table 17: La Ligne - 24H Intensive Deodorant Spray for Men 28
Table 18: Fa - Fresh & Oil Shower Gel - Green Melon and Litchi; Hibiscus and Cranberry 29
Table 19: Murnauers - Duschbad (Shower Gel) - Totes Meer Haut Therapie 30
Table 20: Oriflame Savannah - Sensuous Soap Bar 31
Table 21: The Body Shop Sweet Lemon - Body Scrub 32
Table 22: The Body Shop Sweet Lemon - Shower Gel 33
Table 23: Dettol - Anti-Bacterial Liquid Soap - Fresh; Original; Skincare 34
Table 24: Axe - Revitalizing Shower Gel - Shift 35
Table 25: Dettol - Antibacterial Hand Cleaning Gel 36
Table 26: Body Shop Deodry - Stick Deodorant - Chilled & Breezy; Cool & Zesty; Fresh & Floral 37
Table 27: Body Shop Deodry - Roll-On Deodorant - Chilled & Breezy; Cool & Zesty; Fresh & Floral 38
Table 28: Lush - Shower Soap - Turkish Delight 39
Table 29: Body Shop - Lychee Blossom Eau De Toilette 40
Table 30: The Body Shop For Men - Face Wash - Maca Root 41
Table 31: The Body Shop For Men - Face Scrub - Maca Root 42
Table 32: Uni Extra Naturals - Wet Towel Wipes - White Water Lily-Sea Mineral 43
Table 33: Body Shop - Lychee Blossom Body Mist 44
Table 34: Body Shop - Lychee Blossom Shower Gel 45
Table 35: Olay Daily Facials - Express Wet Cleaning Wipes 46
Table 36: Ipek - Vucut Sampuni (Body Shampoo) - Almond; Olive Essence; Vanilya Ozu (Vanilla Essence and Milk Protein) 47
Table 37: Nivea Angel Star - 24h Anti-Transpirant Deo - Hot Crush; Icy Kiss; Wild 48
Table 38: La Ligne - Cream Soap - Sensitive Skin 49
Table 39: Fa - Deo Roll-On - Blue Romance 50
Table 40: La Ligne - Shower Gel - Energy For Men; Olive and Milk; Vitamin and Yogurt 51
Table 41: Oriflame Silk & Cashmere - Foaming Bath 52
Table 42: Uni - Eye Make-up Remover Discs - Green Tea 53
Table 43: Murnauers - Liquid Crystal Deodorant - Extra Strong 54
Table 44: Duru Pure and Natural - Beauty Soap - Comfort; Freshness; Happiness 55
Table 45: Garnier Skin Naturals Esas Bakim (primary care) - Makeup Removal Gel; Makeup Removal Milk 56
Table 46: Dalan Family - Beauty Soap - Lilac Freshness; Rose Freshness 57
Table 47: Nivea - Stick Deodorant - Double Effects; Energy Fresh 58
Table 48: Protex - Antibacterial Soap - Fresh; Ultra 59
Table 49: Activex - Antibacterial Liquid Soap - Active Protection; Natural Protection; Sensitive Protection 60
Table 50: Rexona Women - 24h Antiperspirant Spray - Bamboo; Citrus; Cotton; Deo Fresh; Intense; Powder; Sensitive Cream 61
Table 51: Aromel Privacy Let's Party - Woman Deodorant Spray 62
Table 52: Activex - Antibacterial Soap - Active Protection; Sensitive Skin 63
Table 53: Seifencreme - Liquid Hand Soap - Aloe Vera; Caribbean Feeling; Cool Blue; Ginko; Natural Green; Spring Flower 64
Table 54: The Body Shop Deep Sleep - Dreamy Pillow & Body Mist 65
Table 55: Body Shop Deep Sleep - Shower Cream 66
Table 56: The Body Shop Buriti Baby - Body Wash 67
Table 57: Murnauers - Liquid Bath Salt - Lavender Blossom; Lemon and Olive; Passion Flower; Rose Magic 68
Table 58: Murnauers - Bath Salt - Lavender and Minerals; Moisturizing and Pampering Milk and Honey; Olive; Wildrose and Almond Milk 69
Table 59: Bagno di Roma - Beauty Soap Bar - Apricot; Carrot; Cocoa; Honey; Moisturizing and Nourishing Sesame; Olive; Pomegranate; Rosemary 70
Table 60: The Body Shop Fuzzy Peach - Bath & Shower Gel 71
Table 61: The Body Shop Cucumber - Cleansing Milk; Freshening Water 72
Table 62: The Body Shop Merry Cranberry - Soap 73
Table 63: The Body Shop Merry Cranberry - Bath & Shower Gel 74
Table 64: The Body Shop Nutmeg & Vanilla - Body Scrub 75
Table 65: The Body Shop Nutmeg & Vanilla - Soap 76
Table 66: The Body Shop Love Etc... - Body Wash 77
Table 67: The Body Shop Nutmeg & Vanilla - Bath & Shower Gel 78
Table 68: Komili - Care Therapy Shower Gel - Animation; Besler; Relax 79
Table 69: Roen - Natural Aromatherapy Salt - Coconut; Honeysuckle and Orange; Hyacinths; Jasmine; Olive Leaf; Vanilla 80
Table 70: Duru Gourmet - Glycerin Soap - Caramel Candy; Cherry Pie; Mango Ice Cream 81
Table 71: Komili Sensations - Shower Gel - Askk; Heyecann; Huzurr 82
Table 72: Komili Sensations - Liquid Soap - Askk; Heyecann; Huzurr 83
Table 73: Body Shop - Face Cleaning Gel - Passion Fruit 84
Table 74: Diadermine Dermo Detox - Facial Cleansing Wipes 85
Table 75: Oriflame Milk & Honey Gold - Creme Bath 86
Table 76: Axe - Deodorant Body Spray - Africa; Fusion; Instinct; Marine; Temptation; Touch; Vice 87
Table 77: Diadermine - Purifying Foaming Cleanser - Moisturizing; Normal Skin 88
Table 78: Duru - Beauty Soap - Lemon Flower and Moisturizing Cream; Lotus Flower and Moisturizing Cream; Sea Minerals and Moisturizing Cream 89
Table 79: Rexona Men - 24 hour Roll On Anti-Perspirant Deodorant - Active; Cobalt; Extreme; Power; Sensitive; V8 90
Table 80: Dove - 24hr Antiperspirant Deodorant Roll-On - Cucumber and Green Tea; Grapefruit and Lemongrass; Original; Silk Dry 91
[Inhaltsverzeichnis ausblenden]
